5 key mobile trends you should know about

Presented by: Alja Isaković

everyone

From apps to location and into the cloud:

Hm, why should I care?

Image source: Cheezburger.com

“Within the next 5 years more users will connect to the Internet over mobile devices

than desktop PCs.”- Mary Meeker, Morgan Stanley analyst, 2010 (source)

Want to know more? Morgan Stanley: Internet Trends report, 2010 Image source: Opera mini and mobile

In other words:

mobile devices are getting popular

Want to know more? Mashable: Mobile By The Numbers [INFOGRAPHIC]

old crowd cool crowd

Image sources: IconFinder, Apple, Google

Let’s explore 5 key mobile trends that are changing the way we

study, work and socialize

Image source: Apple (Mac OS X icons)

Interactive learning gets physical

Traditional e-learning with point and click interactive study materials: hyperlinks = awesome

Mobile e-learning with interactive apps on

mobile devices:hyperlinks + touch +

sensors = magic

What we already know and love + moreImage source: Apple

Learning on mobile devices is:personal, friendly, interactive, up-to-date,

anywhere and anytime

Want to know more? Apple: See how iPad is transforming teaching and learning at all levels

your device, your choice - always in your pocket

instant access to professionally

developed content

Image source: Apple

Example: Our Choice iOS app, a next generation digital book

Example: Evernote Peek iPad 2 app, digital flashcards get physical

There's an app (and an app store) for that

There are now apps for pretty much everything.

Apple App Store: over 400 k apps, 33 million downloads/day

Google Android Market: over 200 k apps, 16 million downloads/day

Want to know more? [x]cubeLABS: The Smartphone App-o-graphic Image source: Apple

fullscreen, context aware,

immersive experiences

touching is different than clicking

Why apps?

Image source: Apple

Example: Planetary iPad app, interact with your music in a new way

Simple distribution channel: the application stores

one place for all appsrecommendations, user reviewsone click download or buyoften using existing accountseasy to manageupdate notifications

Did you know there’s also (among others) the: ‣ Amazon Android Appstore? (Android apps)

‣ Chrome Web Store? (browser Apps, Extensions, Themes)

‣Mac App Store? (desktop software)

Why apps?

Everyone wants an app store!

Image source: AppleWant to know more? Wikipedia: List of digital distribution platforms for mobile devices

Want to know more? Apple: App Store on the iPad (video)

App stores are big business for some

Image source: Apple

P.S: The app store owner also takes a cut from every purchase, usually around 30% of the price

(That’s why everyone wants an app store)

Q: How do developers make money from app$?

The obvious:

✓ selling apps✓ advertising

But also:

✓ in-app purchases (virtual goods)

✓ digital subscriptions (magazines)

Coming to Mac OS X as well!

Tap Tap Revenge: free app, buy extra content

Want to know more? Distimo: Market Shifts In Content Distribution

Websites and our desktops are turning into apps

New web technologies such as HTML5 and CSS3

can make websites do awesome things!

For instance: offline access, video support, animations, file access...

HTML5 badge source: W3CWant to know more? Focus: What is HTML5? (Infographic)

Want to know more? HTML5 Rocks - HTML5 vs Native: The Mobile App Debate

Meaning: ‣ websites can behave more like apps, ‣ development time and cost savings (one “app” for all platforms)

+ they can avoid app store fees and cuts

Sample HTML 5 website: 20 Things I Learned About Browsers and the Web

Example: Financial Times web app, a peek into the future

Is Facebook next? TechCrunch: Project Spartan: Facebook’s Hush-Hush Plan To Take On Apple On Their Own Turf

web design is being influenced by

mobile devices

Want to know more? Smashing Magazine: Responsive Web Design

responsive design: websites adjust to your device

Image sources: Twitter, Smashing Magazine

Want to know more? Mashable: How the iPad Is Transforming Web Design

Both Apple and Microsoft are bringing mobile paradigms to our desktops(Get ready for touch gestures and fullscreen apps!)

Want to know more? Microsoft: Building "Windows 8" - Video #1

Want to know more? Apple - Introducing OS X Lion

Windows Phone 7 Windows 8

iOS (iPad) Mac OS X Lion

Image sources: Apple, Microsoft

Location, location, location - search, checkins, deals, payments...

“At Google, we are seeing mobile search grow at an exponential rate, increasing five-fold worldwide in just the past two years - a rate comparable to

the early days of desktop Google Search.”- Google Mobile Blog

location is becoming a prominent element of mobile search

Want to know more? NYTimes: Google, a Giant in Mobile Search, Seeks New Ways to Make It Pay Image source: Google

Example: Google mobile local search, making finding nearby places easier

Example: Google Goggles, making mobile search easier

check-in and share your

location, tips with friends

unlock badges, become mayor, unlock specials

basics:

Image source: Foursquare

+ mobile site: m.foursquare.com (any phone)

Available on all data capable phones:

Want to know more? Foursquare: The foursquare community has over 10,000,000 members!

Want to know more? Mashable: 5 Ways Foursquare is Changing the World

Want a case study? Social Fresh: 21 Unique Location Examples from Foursquare, Gowalla, Whrrl, and MyTown

Check-in and deals

Facebook says: me too!

Image source: FacebookWant a case study? Digital Buzz Blog: Coca-Cola: The Facebook Places Recycling King

Want to know more? Telegraph: Facebook Places: A user guide

: offers and loyalty cards

Image source: GoogleWant to know more? Google Blog: Coming soon: make your phone your wallet

: NFC payments

... while Google ”just” wants to take over your whole wallet

P.S: Guess what? All these nice offers and deals are also potential revenue sources

Wait... NFC what? Near Field Communication

reading and exchanging

content

fun with Angry Birds Magic

safe, easy and fast payments

Image sources: Google, MasterCard, Rovio, Want to know more? Engadget Primed: What is NFC, and why do we care?

Example: NFC on Google Nexus S, reading smart tags with a light touch

Another cool tech that could make LBS (Location-Based Services) even better:

Geofencing

Geo-fence: a virtual fence defined by a real world geographical area

Sample usage: Location reminders in iOS 5

home

Image source: AppleWant to know more? ReadWriteWeb: Is Geofencing the Next Evolution for Location Apps?

... and there’s so much more location services can offer!

Additional posts with more fresh ideas, trends and insights: ‣ Mashable: 5 Innovative Mobile Marketing Campaigns to Learn From

‣ Mashable: Who’s Really Scanning All Those QR Codes? [INFOGRAPHIC]

‣ Digital Buzz Blog: McDonald’s: Interactive ‘Pick N’ Play’ Billboard

‣ The Next Web: Augmented Reality: The past, present and future

‣ Scribbal: INFOGRAPHIC: How Groupon Stacks Up Against Facebook Deals, Google Offers

‣ Softpedia: Google+ for Mobile Has Group Messaging, Instant Upload for Photos

‣ The Chronicle of Higher Education: As the Web Goes Mobile, Colleges Fail to Keep Up

‣ The Next Web: Mobile technologies take hold to shape the future of Africa

‣ Simply Zesty: Are geo social networks about to take off?

Discover cool new social networks and tools based on location:‣ HuffPost Tech: Color: A Social Network For The Post-PC--And Post-Privacy--World

‣ ReadWriteWeb: New Wave of Social Networks Have You "Friending" Your Location

‣ Mashable: What’s Happening Around You? Banjo Knows

‣ Mashable: iPhone App Lets You Cut Movies Using Clips on Friends’ Phones

Image sources: Smashing Magazine, deviantART

The cloud will keep our lives synchronized

Some common problems we all have:‣ I forgot to send myself that file...

‣ I wish I could listen to that song I have on my PC on my phone...

‣ I wish I could show you the photo I took yesterday...

‣ I never remember to backup my stuff...

Fear not, the “cloud” is here to help!Syncing all our devices, giving us access to all our important data and files.

Want to know more? PCMag: What Is Cloud Computing? Image source: Wikipedia

You probably know - easy sync or backup of your files in the cloud

Save files to Dropbox, access them anywhere

Private collaboration or public sharing

Full feature mobile apps, even offline

Image source: Dropbox

+ mobile site: m.dropbox.com (any phone)

Discover more apps that work with Dropbox! Dropbox App Directory

Want to know more? Lifehacker: How to Use Dropbox as a Killer Collaborative Work Tool

Want a case study? Bright Hub: Top Tips for Using Dropbox at School

Example: Google Music Beta (US only), streaming your music library, anywhere

Want to know more? PCMag.com: Apple iCloud vs. Amazon Cloud Player vs. Google Music Beta

A peek into the future: Apple’s iCloud

“It just works” - instant, free, across all your devices

‣ iTunes Store purchases (music, apps, books), photos, documents are automatically synced across all devices

‣ Automatic backup saved in the cloud

‣ Free push email, calendars and contacts on all devices

Image source: AppleWant to know more? TechCrunch: Thinking Outside The Browser Box: Why Should Apple ...

Want to know more? Betanews: 5 things you should know about Apple iCloud

Instant Upload is already here, and it works!

Want to know more? ReadWriteWeb: Instant Photo Uploads from Android is Google Plus's Killer Feature Image source: Google+

Magic mobile learning

App$ and app $tore$

Mobile influencing websites and desktops

Location, location, location

The cloud will make everything work

5 key mobile trends you now know about:

Final piece of advice: it’s not about the technology, it’s about the experience

Final piece of advice: it’s not about the technology, it’s about the experience

See the full comic at: What it's like to own an apple product · The Oatmeal

Questions?

Comments?

Presented by: Alja Isaković iAlja.com | ialja@me.com