5 Keys to Making a Bigger Impact Through Group Coaching

by Karen Cappello, MCCICF – Malaysia

October 26, 20161

5 Keys to Making a Bigger Impact With Group Coaching

ICF - Team Coaching CoPJune 6, 2017

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Unimaginable Transformation

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•Coach training in San Diego•Transformation•How did they do it?•Skeptical

•Created a course•Our coaches took our

course•True believers!

5 Keys to More Impact and Income with Group Coaching

#1 - Structure Your Group Coaching Sessions for Maximum Results

#2 - Increase Your Confidence

#3 – Handle “Difficult” Group Members with Ease

#4 – Insure Group Member Retention

#5 – Enroll with Ease

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Top 3 Take-aways

1. Greater Clarity around what’s holding you back from running and/or filling your groups and what to do about it

2. Strategic Plan to build your group coaching offering

3. Confidence to get started right away

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Benefits of Group Coaching

For new coaches

• Win-win: more affordable for clients, more revenue for coach

• Creates synergy and massive accountability for participants

• Gateway to 1:1 coaching

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Benefits of Group Coaching

For executive coaches• Makes coaching available to mid level

managers

• Allows communication around best practices between departments

• Follow-up to training:

▪ Study showed that 88% increase in productivity occurred with 8 weeks of coaching after training, compared to 22% increase with training alone.

-Olivero, G., Bane, K.D., and Kopelman, R.E. (Winter, 1997)

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Your Energy = Foundation of Everything!• Energy

• There’s the Doing –WHAT you are doing

• And the Being – WHO you are being while you are doing it

• Remember that who you are being is the most important part.• Only 7% of

communication is verbal

• Study by Albert Mehrabian, 1972

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Key #1 - Structure Your Group Coaching Sessions for Maximum Results

Steps for each session1. Connection2. Group Agreements3. Content4. Coaching 5. Ideas for Action 6. Inspiration

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Key #1 – Structure Your Group Coaching Sessions for Maximum Results

Timing for each session (60 minutes)

1. Connection (2 minutes)

2. Group Agreements (2 minute reminder)

3. Content (2 minutes –yes, this is right!)

4. Coaching (45 minutes)

5. Ideas for Action (5 minutes)

6. Inspiration (4 minutes)

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Key #1 -Structure Your Group Coaching Sessions for Maximum Results

Group Agreements: Super Powers of Group Coaching

▪Etiquette - Logistics▪Communication

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OUTLIER in Group Coaching

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Key #2 – Increase Your Confidence

Have a specific structure and use it each time1. Have an outline for each meeting2. Prepare the structure of your

group to get maximum results3. Have an energy management

system in place for yourself and your participants

4. Create a compelling marketing process that you can use over and over

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Key #2 – Increase Your Confidence

Design your marketing to reflect the actual group experience

• Align your marketing language with the actual group experience and testimonials of participants

• Ask your favorite clients to share 3 qualities about you and use this wording in your marketing

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Key #3 – Handle “Difficult” Group Members with Ease

•The person who ▪dominates the

group▪doesn’t talk at all▪complains▪criticizes

•What to say when it happens

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Key #4 – Insure Group Member Retention

•Organize the group for maximize retention▪Create interest• Incentives•Contests

•Be a coach – reach out

•Measure results

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Key #5 – Enroll with Ease

• Layering▪ Those who don’t know you will

need more.

▪ Those who know you will need less.

• Layers▪ Registration page

▪ Preview event

▪ Referrals

▪ Networking

▪ Enrollment conversations

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For Organizations

Process when working with sponsors

▪Consultation▪Proposal▪Metrics required

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Review: 5 Keys to More Impact with Group Coaching

#1 - Structure Your Group Coaching Sessions for Maximum Results

#2 - Increase Your Confidence

#3 – Handle “Difficult” Group Members with Ease

#4 – Insure Group Member Retention

#5 – Enroll with Ease

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Q&A

info@karencappello.com

www.groupcoachingmodel.com

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