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MBA 205 OPERATIONS RESEARCH Page 1 SPRING 2017 MBA SEMESTER - II SUBJECT CODE & NAME - MBA205 & OPERATIONS RESEARCH SET- 1 Q.1 Explain the process of OR. Answer: Operations Research is “the use of mathematical models, statistics and algorithms to aid in decision- making. It is most often used to analyze complex real-world systems, typically with the goal of improving or optimizing performance. It is one form of applied mathematics.” (Wikipedia) The quest for improvement has been a continual one and operations research has been one of the areas that has been traditionally focused on improving operations across the company, particularly in production, operation, scheduling and physical systems. As such, there is a wide body of knowledge upon which can draw to improve procurement and sourcing operations when properly applied and modified. Even Six Sigma’s (Strategic Sourcing) toolbox makes extensive use of techniques and processes that have their foundations in operations research. Basic Operations Research Process, which, simply put, is: (1) Recognize the Problem (2) Formulate the Problem (3) Construct a Model (4) Find a Solution (5) Define the Process (6) Implement the Solution (7) Repeat and Refine Essentially, the operations research process is your basic problem solving process, like the introductory problem solving process you might encounter if you were studying (cognitive) psychology, the art of mathematics, or (classical) engineering. Furthermore, it neatly captures the
Transcript

MBA 205 OPERATIONS RESEARCH Page 1

SPRING 2017

MBA

SEMESTER - II

SUBJECT CODE & NAME - MBA205 & OPERATIONS RESEARCH

SET- 1

Q.1 Explain the process of OR.

Answer:

Operations Research is “the use of mathematical models, statistics and algorithms to aid in decision -

making. It is most often used to analyze complex real-world systems, typically with the goal of

improving or optimizing performance. It is one form of applied mathematics.” (Wikipedia)

The quest for improvement has been a continual one and operations research has been one of the

areas that has been traditionally focused on improving operations across the company, particularly

in production, operation, scheduling and physical systems. As such, there is a wide body of

knowledge upon which can draw to improve procurement and sourcing operations when properly

applied and modified. Even Six Sigma’s (Strategic Sourcing) toolbox makes extensive use of

techniques and processes that have their foundations in operations research.

Basic Operations Research Process, which, simply put, is:

(1) Recognize the Problem

(2) Formulate the Problem

(3) Construct a Model

(4) Find a Solution

(5) Define the Process

(6) Implement the Solution

(7) Repeat and Refine

Essentially, the operations research process is your basic problem solving process, like the

introductory problem solving process you might encounter if you were studying (cognitive)

psychology, the art of mathematics, or (classical) engineering. Furthermore, it neatly captures the

MBA 205 OPERATIONS RESEARCH Page 2

key steps you will have to work through as you attempt to improve and evolutionize your sourcing

process.

(1) You first have to define what your primary problem is and what your key goals are. Are you

spending too much money? If so, where. Are you spending too much time on the process? If so,

why? Etc.

(2) Then you have to formulate and frame the key problem. For example, you believe you’re

spending too much on your high volume direct materials or you are spending too much time in your

data collection process.

(3) Once you have precisely formulated the problem to solve, you need to model what you believe

the solution should look like. Many individuals and organizations skip this step and go straight to the

solution identification step. However, if you don’t know what the solution should look like, you risk

selecting the wrong solution.

(4) Often this step will be accomplished in practice by selecting a readily available technology,

methodology, process, or model from the public domain or commercial marketplace. Don’t try to

reinvent the wheel, chances are your problem is not unique and someone else has already solved it

for you. For example, the inventor and followers of TRIZ (an innovative problem solving

methodology that we will discuss at a later time) have collectively reviewed over 2 million patents

and discovered that less then 4% contained a new concept and only 1% contained a revolutionary

discovery. The rest were merely improvements on existing solutions and processes. In other words,

there is at least a 95% chance that a solution to your problem already exists, and at least a 99%

chance that a solution to a similar problem exists that can be adapted to your problem.

(5) Once you have a selected a solution – be it a technology or a new methodology, you need to

define how it is going to be integrated into your current operational processes. This step is easy to

overlook, but if the introduction of a new process or technology disrupts your daily operations, you

will not realize the full benefits.

Q.2 a. Discuss any four applications of linear programming.

Ans.2a.

Four applications of linear programming are as follows:

MBA 205 OPERATIONS RESEARCH Page 3

1. Marketing applications:

Main application of linear programming in marketing is “media selection”.

Linear programming can be used to help marketing managers allocate a fixed

budget to various advertising media.

The main objective is to maximize frequency and quality of exposure.

Restrictions on the allowable allocation usually arise during consideration of

company policy, contract requirements, and media availability.

2. Financial applications:

Linear programming can be used in financial decision-making that involves

capital budgeting, make-or-buy, asset allocation, portfolio selection, financial

planning, and more.

Portfolio selection problems involve choosing specific investments – for

example, stocks and bonds – from a variety of investment alternatives.

This type of problem is faced by managers of banks, mutual funds, and

insurance companies.

The objective function usually is maximization of expected return or

minimization of risk.

3. Operations Management applications:

Linear programming can be used in operations management to aid in

decision-making about product mix, production scheduling, staffing,

inventory control, capacity planning and other issues.

An important application of linear programming is multi-period planning

such as production scheduling.

Usually the objective is to establish an efficient, low-cost production

schedule for one or more products over several time periods.

Typical constraints include limitations on production capacity, labour

capacity, storage space, and more.

4. Blending problem:

MBA 205 OPERATIONS RESEARCH Page 4

Linear programming technique is also applicable to blending problem when a

financial product is produced by mixing a variety of raw materials. The

blending problem arises in animal feed, diet problems, petroleum products,

chemical products, etc.

In all such cases, with raw materials and other inputs as constraints, the

objective function is to minimise the cost of final product.

b. An organisation produces X1 and X2 units of products R and S,

respectively. In this case, the objective function and constraints are

expressed as follows:

Maximise Z = 60X1 + 120X2

Subject to, 3X1 + 6X2 ≤ 240 Raw material constraint

2X1 + 4X2 ≤ 800 Labour hours constraint

X1, X2 ≥ 0 Non-negativity condition

Use graphical method to determine how many units of products R and S the

organisation should produce to maximise its profits.

Answer 2(b) - Here,

We have to maximise Z = 60X1 + 120X2

Subject to,

3X1 + 6X2 ≤ 240

2X1 + 4X2 ≤ 800

X1, X2 ≥ 0

First constraint 3X1 + 6X2 ≤ 240 in the form of equation,

3X1 + 6X2 = 240

X1 + 2X2 = 80

When X1 = 0, then X2 = 40

MBA 205 OPERATIONS RESEARCH Page 5

When X2 = 0, then X1 = 80

The coordinates will be (0, 40) and (80, 0)

Second constraint 2X1 + 4X2 ≤ 800 in the form of equation,

2X1 + 4X2 = 800

X1 + 2X2 = 400

When X1 = 0, then X2 = 200

When X2 = 0, then X1 = 400

The coordinates will be (0, 200) and (400, 0)

There is

no common feasible region generated by two constraints together so that we cannot identify a

single point satisfying the constraints. Hence there is no optimal solution.

Q.3a. Explain the concept of Trans-shipment.

b. Solve the following transportation problem using North-west corner

method & Matrix minimum method.

Ans.

3(a). Transhipment is the act of off-loading a container from one ship and loading it onto another

ship. In any service operated by any line there are practical restrictions in terms of coverage of ports.

MBA 205 OPERATIONS RESEARCH Page 6

There is no shipping line that can cover all ports around the world on a single service and therefore

the services are segregated into trade lanes.

Let’s say there is a liner service that connects Durban to Far East with Singapore, Hong Kong, and

Port Kelang being the ports of call on the voyage from South Africa to Far East. Let’s call this vessel A.

Let’s say that there is a shipment from Durban in South Africa to Manila in Philippine s. Since this

vessel a does not call Manila as part of its rotation/service, the container(s) will need to be taken off

at one of the ports that vessel A calls. Let’s assume that this port is Singapore. These container(s) will

be off-loaded at Singapore and then loaded onto another vessel that operates on a route that

connects Singapore to Manila. Let’s call this vessel B.

So the container that left Durban on vessel A will reach Manila on vessel B via transhipment at

Singapore. The bill of lading that the customer has been issued will show Vessel A, but the arrival

notification that the consignee in Manila receives will show Vessel B.

Most of the big lines like MSC, Maersk etc. have services covering virtually all corners of the globe

via transhipment connections from one port or the other.. These line s also have what is known as

Transhipment Hubs which are the ports on their service routes that have transhipment connection

options to other parts of the world. Example: MSC’s transhipment hub for their service to Australia is

Port Louis; Maersk’s transhipment hub for their service to Middle East is Shalala.

This transhipment concept truly connects the world and one is able to ship a container from

anywhere to anywhere in the world.

3(b).

The transportation problem given is :

C1 C2 C3 C4 S

F1 3 2 7 6 50

F2 7 5 2 3 60

F3 2 5 4 5 25

R 60 40 20 15

MBA 205 OPERATIONS RESEARCH Page 7

The north-west corner method generates an initial allocation according to the following

Procedure:

1. Allocate the maximum amount allowable by the supply and requirement constraints to the

variable (i.e. the cell in the top left corner of the transportation table).

2. If a column (or row) is satisfied, cross it out. The remaining decision variables in that column (or

row) are non-basic and are set equal to zero. If a row and column are satisfied simultaneously, cross

only one out (it does not matter which).

3. Adjust supply and demand for the non-crossed out rows and columns.

4. Allocate the maximum feasible amount to the first available non-crossed out element in the next

column (or row).

5. When exactly one row or column is left, all the remaining variables are basic and are assigned the

only feasible allocation.

Using North West corner method

C1 C2 C3 C4 S

F1 3 2 7 6 0

F2 7 5 2 3 0

F3 2 5 4 5 0

R 0 0 0 0

Minimum transportation cost = 50*3 + 10*7 + 40*5 + 10*2 + 10*4 + 5*15

= 150 + 70 + 200 + 20 + 40 + 75

50

10 40 10

10

MBA 205 OPERATIONS RESEARCH Page 8

= 555

MATRIX MINIMUM METHOD:

1. Assign as much as possible to the cell with the smallest unit cost in the entire table. If there is a tie

then choose arbitrarily.

2. Cross out the row or column which has satisfied supply or demand. If a row and column are both

satisfied then cross out only one of them.

3. Adjust the supply and requirement for those rows and columns which are not crossed out.

4. When exactly one row or column is left, all the remaining variables are basic and are assigned the

only feasible allocation.

Using matrix minimum method

C1 C2 C3 C4 S

F1 3 2 7 6 0

F2 7 5 2 3 0

F3 2 5 4 5 0

R 0 0 0 0

Minimum transportation cost = 10*3 + 25*7 + 25*2 + 40*2 + 20*2 + 3*15

= 30 + 175 + 50 + 80 + 40 + 45

= 420

10

25

40

20

25

15

MBA 205 OPERATIONS RESEARCH Page 9

SET - 2

Q.1 The processing time of four jobs and five machines (in hours, when

passing is not allowed) is given in following table

a. Find an optimal sequence for the above sequencing problem.

b. Calculate minimum elapsed time & idle time for machines A, B, C, D & E.

Answer1.

The Processing time for the new problem is given below:

The optimal sequence is

2 1 4 3

MBA 205 OPERATIONS RESEARCH Page 10

Total elapsed time = 61

Idle time for machine A = 61 – 34 = 27 hours

Idle time for machine B = 7 + (15-13) + (25-19) + (34-30) + (61-41) = 39 hours

Idle time for machine C = 13 + (19-20) + (30-27) + (41-39) + (61-50) = 27 hours

Idle time for machine D = 20 + (27-24) + (39-30) + (50-46) + (61-56) = 41 hours

Idle time for machine E = 24 + (30-28) + (46-38) + (56-53) + (61-61) = 37 hours

Q.2 Define following criteria’s used for decision making under Uncertainty a. Optimism (maximax or minimin) criterion Ans.2(a) Maximax (Optimist) The maximax looks at the best that could happen under each action and then chooses the action with the largest value. They assume that they will get the most possible and then they take the action with the best case scenario. The maximum of the maximums or the "best of the best". This is the lotto player; they see large payoffs and ignore the probabilities.

b. Pessimism (maximin or minimax) criterion Ans.2(b)

Maximin (Pessimist) The maximin person looks at the worst that could happen under each action and then choose the action with the largest payoff. They assume that the worst that can happen will, and then they take the action with the best worst case scenario. The maximum of the minimums or the "best of the worst". This is the person who puts their money into a savings account because they could lose money at the stock market.

c. Equal probabilities (Laplace) criterion Ans.2(c)

MBA 205 OPERATIONS RESEARCH Page 11

Laplace criterion is also called as law of equal probabilities criterion or criterion of rationality, since probability of states of nature are not known it is assumed that all states of nature will occur in equal probability. I.e. assign an equal probability. The Laplace criterion uses all the information by assigning equal probabilities to the possible pay offs for each acton and then selecting that alternative which corresponds to the maximum expected pay off. This is one of the decision making technique under the conditions of uncertainty.

d. Coefficient of optimism (Hurwicz) criterion Ans.2(d) A compromise between the maximax and maximin criteria. The decision maker is neither totally optimistic (as the maximax criterion assumes) nor totally pessi mistic (as the maximin criterion assumes). With the Hurwicz criterion, the decision payoffs are weighted by a coefficient of optimism, a measure of the decision maker's optimism. The coefficient of optimism, defined as a, is between 0 and 1 (i.e., 0 < a < 1.0). If a = 1.0, then the decision maker is completely optimistic, and if a = 0, the decision maker is completely pessimistic. (Given this definition, 1 - a is the coefficient of pessimism.) For each decision alternative, the maximum payoff is multiplied by a and the minimum payoff is multiplied by 1 - a. For our investment example, if a equals 0.3 (i.e., the company is slightly optimistic) and 1 - a = 0.7.

e. Regret (salvage) criterion

Ans.2(e)

The minimization of regret that is highest when one decision has been made instead of another. In a

situation in which a decision has been made that causes the expected payoff of an event to be less

than expected, this criterion encourages the avoidance of regret. also called opportunity loss.

Q.3 Explain the following: a. Economic Order Quantity (EOQ) Answer 3(a). Economic order quantity (EOQ) is an equation for inventory that determines the ideal order quantity a company should purchase for its inventory given a set cost of production, demand rate and other variables. This is done to minimize variable inventory costs, and the formula takes into account storage, or holding, costs, ordering costs and shortage costs. The full equation is as follows:

Economic Order Quantity (EOQ) where : S = Setup costs D = Demand rate

MBA 205 OPERATIONS RESEARCH Page 12

P = Production cost I = Interest rate (considered an opportunity cost, so the risk-free rate can be used)

b. PERT and CPM Answer 3(b). PERT stands for Program Evaluation Review Technique, a methodology developed by the U.S. Navy in the 1950s to manage the Polaris submarine missile program. A similar methodology, the Critical Path Method (CPM) was developed for project management in the private sector at about the same time. CPM and PERT (Program Evaluation and Review Technique) are most commonly used methods for project management. There are some similarities and differences between PERT and CPM. PERT can be applied to any field requiring planned, controlled and integrated work efforts to accomplish defined objectives. On the other hand, CPM (Critical Path Method) is the method of project planning consisting of a number of well-defined and clearly recognizable activities.

c. Applications of queuing models Ans. 3(c)

Queuing Theory has a wide range of applications, and this section is designed to give an illustration of some of these. It has been divided into 3 main sections, Traffic Flow, Scheduling and Facility Design and Employee Allocation. The given examples are certainly not the only applications where queuing theory can be put to good use, some other examples of areas that queuing theory is used are also given. Traffic Flow This is concerned with the flow of objects around a network, avoiding congestion and trying to maintain a steady flow, in all directions. Queueing on roads Queues at a motorway junction, and queuing in the rush hour Scheduling Computer scheduling Facility Design and Employee Management Queues in a bank A Mail Sorting Office Some Other Examples Design of a garage forecourt Airports - runway layout, luggage collection, shops, passport control etc. Hair dressers Supermarkets Restaurants Manufacturing processes


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