1. RibkoffFrom Vision to RealityNawreen Hossan & Ariane Beaulieu Sirois The Co-Creationaries

2. RibkoffQUALITY FASHIONABLE SOPHISTICATION

3. CREATING AN EXPERIENCERibkoff Experience: Sexy Classy Confident

4. MAIN GOALS Increase Sales Create BrandGain RecognitionVisibility

5. NEW MEDIA CAMPAIGNSustain your Sexiness Enduring Classics Sustain Reign in High Quality

6. Fashion Show BrandGain Visibility Increase Sales Recognition

7. FacebookCreate Experience through Brand Engagement BrandGain Visibility Increase Sales Recognition

8. Become The Next Ribkoff Man Nationwide Contest Theme: Sustain your Sexiness with Boxers Their definition of classic sexiness Brand Gain Visibility Increase Sales Recognition

9. Share the Link Spread the Word Like Dylan Ribkoff Facebook page Share link with Facebook network friend Duration: 2 weeksTarget 200 people Reach 40,000 potential customer Brand Gain Visibility Increase Sales Recognition

10. H o w t o t u r n Potential C u s t o m e r s i n t o Profitable C u s t o m e r sGoal: Target Sales Target Sales2% (800) of Revenue:40,000 potential 2% 22,400$ (based on 28$ avg. 98% purchase, per Brand Gain Visibility Increase Sales Recognition

11. H o w t o t u r n Potential C u s t o m e r s i n t o Profitable C u s t o m e r s Brand Preference BrandExposure &recognition Create Brand Engagement

12. BUDGET Trip for 2 to an eco-friendly destination in CanadaWeek-end to Banff National Park: 2,500$ 500$ worth of Ribkoff Boxers Low Cost & High Value

13. THANK YOUSustain Your Sexiness! Questions?