A Reality Checklist

Turn your passion into a

money making venture.

Open a Shop Online

“Nothing to it, right?”

Fill my shop with beautiful

items

Shoppers will arrive at my virtual door

Money will flow and life will be good

Turning your passion

into profits

will take

work

resources

knowledge

Reality Check

"IF I HANG OUT MY

SHINGLE, THE VISITORS

WILL RUSH IN."

Myth #1

Reality Check

You need

to do

marketing

to attract

visitors to

your shop.

Attract customers who are

interested in the

product you

are selling.

Low Cost Marketing

Promote your shop on Social Media Sites

Regular Email Updates to customers

Register with Open Directory Project

Exchange

Reciprocal Links

with other websites

Paid Marketing

Pay-per-click

Banner ads

Flyers or business

cards to everyone

you know and meet

and in shipments

to customers

"CUSTOMERS DON'T

CARE 'WHO' THEY ARE

BUYING FROM."

Myth #2

Who would you buy from?

“Credible person”

with contact information

“Ghost Seller”

Write up an explanation of your „business‟ self

Include a photo of your shop or yourself at work in

your studio

Establish an Online Identity

Develop a business logo

Print business cards

Set up a business phone line

Present either a physical address or a PO Box

Create a Professional Image

"I DON'T NEED TO KNOW

ANYTHING ABOUT WHAT

I AM SELLING."

Myth #3

Titles & Descriptions

What is it?

Who made it?

Colors and dimensions

Age and Marks (if applicable)

Other distinguishing features

What an item will do for the buyer or their environment

Features

Benefits

A well

presented

item makes a

“People Buy Benefits.”

connection to the buyer.

"ANY OLD PICTURE

WILL DO."

Myth #4

Reality Check

In the online world,

customers cannot:

Touch the item

Feel the weight

View it from all

angles

Inspect for nicks

and scratches

If words matter in the online world,

then photos matter more.

Take a variety of shots

Ensure that the item is in focus

Use proper lighting

Produce Photos that Sell

"I SELL ONLINE, BUT NO

ONE EXPECTS ME TO BE

HERE ANSWERING

QUESTIONS 24/7."

Myth #5

Reality Check

No one likes to be kept waiting.

Reply promptly to emails

Pack professionally

Ship quickly

Entice customers to come back

Provide Excellent Customer Service

Shop or Sell With Us

Antiques & Art

Vintage Collectibles

Jewelry

www.rubylane.com