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5 Predictions for IT Sales Strategies in 2013 (Slides)

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SPHomeRun.com 5 Predictions for IT Sales Strategies in 2013 Courtesy of the Small Business Computer Consulting Blog http://blog.sphomerun.com Source: iStockphoto
Transcript

SPHomeRun.com

5 Predictions

for IT Sales

Strategies in 2013

Courtesy of the

Small Business Computer Consulting Blog

http://blog.sphomerun.com Source: iStockphoto

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Everyone Who

Touches the Sales

Process For Your

Organization

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—This is

Everyone—

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Needs to

Understand

What it is That

You Bring to Your

Audience,

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What Makes

That Audience

Tick, and How

the Sales Cycle

Works

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#1 Moving Away

From Transaction-

Based Marketing

and Sales

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If You Provide

Services or

are Looking For

Repeat Business

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Then Embracing

Relationship

Marketing

and Sales

is Necessary

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#2 Taking On More

of a Mentoring /

Coaching Role

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You Have to Be the

Go-to Resource,

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And There

is No Better Way

to Engender This

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Than By

Adopting

a Mentoring/

Coaching Role

With Them

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#3 Adopting a

Value-Based

Pricing Model

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I’ve Covered

the Need to Adopt

This Pricing

Strategy Before;

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It’s Time

to Re-evaluate

the Basis on Which

You Set Your Rates

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#4 Aligning

Your Value

Proposition,

Business Culture,

and Key Messaging

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All of the Above

Need to Align or

You Will Confuse

Your Audience,

Your Staff,

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And Undermine

Your Marketing

and Sales Efforts

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#5 Personalizing

Your Messaging

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You Need to Tailor

Your Messaging

to Make it Relevant

to the Reader

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To Resonate

With Your Audience

in 2013 and Beyond

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You Have to

Make Sure

That Your

IT Sales Strategies

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Embrace

the Relationship

Rather Than

Focusing on the

Transaction

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If There’s

One Book This

Year That

Will Help You

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SPHomeRun.com

To Move Your Sales

Strategies Forward

Even Further

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It’s “To Sell is

Human: The

Surprising Truth

About Moving

Others”

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By Daniel Pink

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SPHomeRun.com

Are You Moving

Your Business

in This Direction

Already?

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Share Your

Experiences

With Us in the

Comments Section

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SPHomeRun.com

Copyright © SP Home Run Inc. All worldwide rights reserved.

SP Home Run is a registered trademark of SP Home Run Inc.

Source: iStockphoto

Recommended Reading:

Seven IT Sales Secrets

Download this

Free Special Report Now at

ITSalesSecrets.com


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