Date post: | 20-Aug-2015 |
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SPHomeRun.com
5 Predictions
for IT Sales
Strategies in 2013
Courtesy of the
Small Business Computer Consulting Blog
http://blog.sphomerun.com Source: iStockphoto
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Everyone Who
Touches the Sales
Process For Your
Organization
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Needs to
Understand
What it is That
You Bring to Your
Audience,
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What Makes
That Audience
Tick, and How
the Sales Cycle
Works
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#1 Moving Away
From Transaction-
Based Marketing
and Sales
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If You Provide
Services or
are Looking For
Repeat Business
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Then Embracing
Relationship
Marketing
and Sales
is Necessary
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#2 Taking On More
of a Mentoring /
Coaching Role
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You Have to Be the
Go-to Resource,
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And There
is No Better Way
to Engender This
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Than By
Adopting
a Mentoring/
Coaching Role
With Them
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#3 Adopting a
Value-Based
Pricing Model
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I’ve Covered
the Need to Adopt
This Pricing
Strategy Before;
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It’s Time
to Re-evaluate
the Basis on Which
You Set Your Rates
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#4 Aligning
Your Value
Proposition,
Business Culture,
and Key Messaging
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All of the Above
Need to Align or
You Will Confuse
Your Audience,
Your Staff,
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And Undermine
Your Marketing
and Sales Efforts
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#5 Personalizing
Your Messaging
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You Need to Tailor
Your Messaging
to Make it Relevant
to the Reader
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To Resonate
With Your Audience
in 2013 and Beyond
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You Have to
Make Sure
That Your
IT Sales Strategies
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Embrace
the Relationship
Rather Than
Focusing on the
Transaction
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If There’s
One Book This
Year That
Will Help You
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SPHomeRun.com
To Move Your Sales
Strategies Forward
Even Further
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It’s “To Sell is
Human: The
Surprising Truth
About Moving
Others”
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Are You Moving
Your Business
in This Direction
Already?
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Share Your
Experiences
With Us in the
Comments Section
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SPHomeRun.com
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SP Home Run is a registered trademark of SP Home Run Inc.
Source: iStockphoto
Recommended Reading:
Seven IT Sales Secrets
Download this
Free Special Report Now at
ITSalesSecrets.com