5 Ps of strategyStrategic Management

Prepared By

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Manu Melwin JoyAssistant Professor

Ilahia School of Management Studies

Kerala, India.Phone – 9744551114

Mail – manu_melwinjoy@yahoo.com

5 Ps of strategy

• Professor Henry Mintzberg of McGill University in Montreal, Canada, articulated what he labeled as “the 5 Ps of strategy.”

• According to Mintzberg, understanding how strategy can be viewed as a plan, as a ploy, as a position, as a pattern, and as a perspective is important.

5 Ps of strategy

• Plan.

• Ploy.

• Position.

• Pattern.

• Perspective.

5 Ps of strategy

5 Ps of strategy