1. Get to know your engaged fan base. Increase your likes Increase your likes 26 Encourage participation and engagement Encourage participation and engagement Grow your email database Grow your email database Get to know your engaged fan base. People are much more willing to provide personal information when its part of a contest, so dont miss this opportunity to ask! Think about what kind of information would be useful in your future marketing efforts and see what you can learn as part of your contest. A contest that requests participation from your followers is much more likely to increase their attachment to your brand. Not only will it make them spend time thinking about what your brand means to them, it could also provide you with some valuable marketing collateral for the future. The virality of contests is going to bring in a number of new likes on its own as people share with their friends, and you might want to stop there. Another common practice that guarantees a big jump in your numbers is to make liking your page a requirement to enter the contest. People especially those on social media love to be the first person to know about something, and to tell others about it. So give them something to share with their friends and boost your marketing at the same time! If you have an email marketing program or think you might have one in the future always take every opportunity to request an email address to add to your database. Get higher quality leads by making this voluntary, and telling people why they should sign up. GetMoreLikesandMoreLove withPagemodoPromotions CONTESTS|SWEEPSTAKES|COUPONS GetStartedTodayat www.pagemodo.com GetMoreLikesandMoreLove withPagemodoPromotions CONTESTS|SWEEPSTAKES|COUPONS GetStartedTodayat www.pagemodo.com