5 Reasons Why A Webinar Can Help Your Small Business

Get Noticedwritten by

Danielle Strouther

What’s Inside

5 Reasons Why A Webinar Can Help Your Small Business Get Noticed | What’s Inside

1 Webinars are worth the effort pg. 3

Webinars may seem like a lot of effort, but there are many

immediate benefits that make them worth it.

2 It has fantastic global reach pg. 5

Expand your audience pool and personally reach people

wherever they’re based.

3 It proves you’re an expert pg. 6

Prove that you know exactly what you’re talking about, on

camera for everyone to see.

4 You’re giving your customers value pg. 8

Give your customers something they’re actually interested in

and build trust.

5 You can gain a new leads list pg. 10

Increase your leads and get new people into your sales

funnel.

6 It adds FOMO motivation pg. 11

A webinar is a great way to create a once in a lifetime event

no one wants to miss out on.

2

Webinars are worth the effort

Video webinars give your business two main

benefits straight off the bat.

Firstly, video is a powerful marketing tool that

users want to watch. In fact, one-third of all online

activity is spent watching video.

Secondly, just telling people that your product does

one thing just isn’t enough. Webinars give you a

chance to prove it, on camera, while demonstrating

5 Reasons Why A Webinar Can Help Your Small Business Get Noticed

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how quick and easy it is to use.

Videos give your users first-hand experience

using your product, making them more likely

to trust you, your brand and become more

interested in buying.

Although webinars may seem like a lot of effort,

they’re a fantastic way to target multiple people

at once, while making it seem more personal,

and one-to-one than standard YouTube

tutorials.

5 Reasons Why A Webinar Can Help Your Small Business Get Noticed

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1. It has a fantastic global reach

The problem with hosting physical events is

that if your customers aren’t located close by,

they can’t go.

This is solved with video webinars.

It doesn’t matter where your customers are

based. All they need is a computer (or even a

mobile!) and an internet connection. That’s it.

There’s no travelling. No arranging meetings

that don’t go anywhere. You can connect with

potential customers from all over the globe from

the comfort of your office.

5 Reasons Why A Webinar Can Help Your Small Business Get Noticed

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2. It proves you’re an expert

Webinars are a great way to prove that you’re an

expert in your field – much more so than blog posts

or other forms of marketing.

Why? Because anyone can publish content on their

blog and regurgitate the same thing that everyone

else has said.

But to teach your customers something on

camera?

5 Reasons Why A Webinar Can Help Your Small Business Get Noticed

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That takes a special amount of knowledge

and confidence that puts you in the leader

category.

Everyone who attends your webinar will believe

you’re a leader.

After all, why would they bother signing up and

watching if they didn’t think you had expert

knowledge to share with them?

Even if people don’t attend, just them seeing

that you do webinars might be enough for them

to trust that you are the experts.

5 Reasons Why A Webinar Can Help Your Small Business Get Noticed

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3. You’re giving your customers value

A webinar isn’t a video sales pitch for your

company or product.

Don’t get us wrong, this is an excellent

opportunity to advertise yourself and make

those sales. But that’s not why your audience is

watching.

They’re watching to learn something. To

get that first-hand knowledge that can help

make their own jobs easier and faster. Or

even to save them money or get more clients

for themselves.

This offers tremendous value to your customers.

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So, when they’re watching they’ll feel like

they’ve gained something for free. Which, in

turn, will make them much more likely to trust

and buy from your company.

And if your product is the reason why they can

solve their problems? Well. That just means

more sales for you.

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4. You can gain a new leads list

Everyone that signs up to your webinar is

another lead for your company.

So even if they didn’t watch on the big day –

you’ve now got a big list of leads to work with.

Perfect for starting an email marketing

campaign designed to get your business more

sales.

And when you consider that email marketing

can give your business a potential ROI

(return on investment) of up to 4400%, then

every single lead you get is worth it.

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5. It adds FOMO motivation

FOMO (fear of missing out) is a real fear. No

one likes feeling like they’re the only person

that’s missed out.

As a live event webinars are a great way to

play on FOMO. If users don’t show up, they’ll

miss their chance to learn essential information,

ask questions and get real-time help.

Even if they show up late – they might miss

important information that would have been

vital to them.

So, before your webinar let your audience know

exactly what they might be missing out on. You

might be surprised at how much that might

improve your attendance, add value to your

webinar and showcase your business as the

experts.

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On the whole, webinars are a fantastic way to

up your exposure, frame your business as the

experts and build trust.

There’s just one other golden rule to keep in

mind: Webinars aren’t a one-time thing.

You can reuse them to get more return and

value from your marketing by uploading them

as a video that users can watch at any time

after the event has passed.

Key Takeaways

Smarter, more effective online advertising

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