Y O U RC O N T E N T

4 R E A S O N S W H Y N O O N E W I L L E V E R R E A D

A N D H O W T O C H A N G E T H A T .

Your palms are sweaty. You clickPublish. No one reads it. Hmm.

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J O H N C H E NL I N K E D I N M A R K E T E R , C O N T E N T M A R K E T E R

Q U A N T I T Y O V E R Q U A L I T Y

E Y E B A L L B A S E D , N O T B R A I N B A S E D

N U M B E R S A R E E V E R Y T H I N G ( T H E Y ' R E N O T ! )

N O E N G A G E M E N T , 1 S I D E D S T O R Y ( Y A W N )

T H E B I G G E S T C O N T E N TF A I L S

N O T EC O N T E N TM A R K E T I N G I S N O TA S P R I N T . I T ' S AM A R A T H O N .

Here's a tip. Sloppy SEO loadedarticles ain't going to cut it

anymore.

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J O H N C H E NY E S , I T ' S M E A G A I N

SSOLUTION?With all that being said and done... what's the

Psst: add me on Twitter if you're a cool ol' content guy like me @jchenmclives

C R E A T E C O N T E N TT H A T I N S P I R E S

E M B R A C E Y O U RA U D I E N C E A N D

W R I T E F O R T H E M

S H A R E I T L I K E Y O UM E A N I T , N O T F O R

T H E N U M B E R S

D I S T R I B U T E 8 0 % ,

W R I T E 2 0 %

MORE IMPORTANTLY

Sales Partnerships Design

Marketing Growth Communications

Createcontent that

sticks.

Do this damn thing

JOHN CHEN

And don't you leave withoutconnecting! Click on my namebelow to connect on LinkedIn.

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J O H N C H E NO M E L E T T E L O V E R , C O N T E N T C R E A T O R