Theresa Campbell, CEO of The Millionaire Branding Company a division of Be Next Entertainment, discusses the 5 secrets to building a bankable brand. The trick is to balance specificity, focus and differentiation with the ability to expand. Make sure to describe your business in a way that allows for growth over time.
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Build a Bold, Global & Bankable Brand Be Next Entertainment MBC: The Millionaire Branding Compa www.benextentertainment.com [email protected]Express your boldness. Live your passion.
Transcript
1. Build a Bold, Global & Bankable Brand Express your
boldness. Live your passion. Be Next Entertainment MBC: The
Millionaire Branding Company www.benextentertainment.com
[email protected]
2. Building a Slammin Brand At first glance, defining your
brand may seem easy, but it takes some soul searching, decision
making and data gathering. When defining your brand, put as much
clarity as possible into how the brand and business is described,
so that you can build a specific brand experience to match it. The
trick is to balance specificity, focus and differentiation with the
ability to expand. Make sure to describe your business in a way
that allows for growth over time. www.benextentertainment.com
[email protected] 2
3. BE BOLD. IF YOU'RE GOING TO MAKE AN ERROR, MAKE A DOOZY, AND
DON'T BE AFRAID TO HIT THE BALL. ~BILLIE JEAN KING 3
4. 5 Steps to Bold Bankability Building a global brand requires
more than just launching a web site that's accessible from almost
anywhere in the world. It requires a strategy. Know your customer
and what she wants. Position yourself expertly. Know how your brand
translates. Think globally. Find great partners. Number 1 Number 2
Number 3 Number 4 Number 5 www.benextentertainment.com
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5. Know Your Customer Just because consumers have certain
buying preferences or habits in one culture, doesn't mean that such
preferences are universal. Clearly identify what your customer
fears, what are her obstacles and how she measures success. Do this
and you will be on your way to creating a bankable brand. WHAT DOES
SHE THINK AND FEEL? WHAT DOES SHE SEE? WHAT DOES SHE SAY AND DO?
WHAT DOES SHE HEAR? www.benextentertainment.com
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6. Position Yourself With Purpose Good brand positioning
includes truly understanding your competition and then looking at
your competitive advantage. Make sure you have positioned yourself
strategically with providers of similar products and services.
Remember your why and tell it to the world!
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7. Know How Your Brand Translates A Grand Business Name A
clever brand or product name in one language may translate into an
embarrassing misstep in another. For example, the French cheese
brand Kiri changed its name to Kibi in Iran because the former name
means rotten or rank in Farsi -- not exactly the association you
want for cheese. Get Clear on Who You Are
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8. Think Globally Since your company may need to expand into
offering new products based on regional market demands, it's
important that your company name be broad enough to accommodate
those changes. Create a unique business name that will bring your
customers to YOU! Characteristics of Great Business Names
Stickiness Short and Sweet Creates a New Language Tells Story
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9. www.benextentertainment.com [email protected]
9 Virtue is bold, and goodness never fearful. William
Shakespeare
10. Find Great Partners Develop a Team Work with affiliates.
Develop joint ventures. Expand your horizons. Dont go it alone! 1 +
1 +1 = Bankability Work with your attorney to protect your
intellectual property overseas, filing the appropriate trademark
and patent protections in the U.S. and elsewhere, if applicable.
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11. Life is Short. Make it Golden. There are a few golden
moments to savor. Make the most of them. Stop being shy. Every
moment you spend lamenting over who to call, where to go or coming
up with every excuse in the book not to move forward, is a day you
miss out on living your dream. There are thousands of people around
the world waiting to hear a message that only you can deliver. No
one else can tell your story. Stand up, create a powerful, bankable
brand and get out there and tell people about it!
www.benextentertainment.com [email protected]
12. Thank you! Be Next Entertainment MBC: The Millionaire
Branding Company Contact: Theresa Campbell, CEO (818) 945-8505
www.benextentertainment.com [email protected]
Copyright 2010-2014 Be Next Entertainment
www.benextentertainment.com 12