A W E A L T H Y W E B W R I T E R L I V E E V E N T
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H E A T H E R R O B S O N
5 Self Promotion Techniques Every Entry-Level Web Writer
Should be Using
Self-Promotion
What we hear: Boasting Self-serving
Uncomfortable
Icky
What it is: Helpful Social
Connecting
FUN!
FOCUS ON WHAT YOU
LOVE
#1 Key to Success
Two Kinds of Enthusiasm
Forced Makes people
uncomfortable. Makes you seem insecure.
Makes you seem insincere.
It’s exhausting!
Natural Gets people excited. Your sincerity shines
through.
Conveys confidence
It’s contagious
Push vs. Pull Marketing Strategies
Push
You go to your prospect.
You control the message.
You interrupt.
Pull
You draw the prospect to you.
The message is collaborative.
You attract.
Strategy #1: Blogging
Blogging Effectiveness
Traffic
Connections
Research
Conversations
Blogging Basics
Set-Up: your site or a blog site
Use keywords
Respond to comments
Promote your blog
Tips for Success
BE YOURSELF!
Be consistent
Set up a schedule
Link out
Keep them engaged
WORDPRESS TUTORIAL
Wealthy Web Writer Go-To Resource
Strategy #2: Social Media
Social Media Effectiveness
Land more projects
Build partnerships ($$$)
Go to your audience
Social Media Basics
IT’S EASY
Set up accounts on Facebook, Twitter, and LinkedIn. Consider Flickr and Pinterest, too
Use keywords
Give, give, give
Be helpful
Be yourself
Tips for Success
Focus on your niche
Build real connections
Make a follow-up plan
Don’t worry about the numbers
Help others connect… help others, in general
Link… a lot
PAM FOSTER ON LINKEDIN
LEXI RODRIGO ON TWITTER
NICK USBORNE ON SOCIAL MEDIA
Wealthy Web Writer Go-To Resources
Strategy #3: Publishing
Publishing Advantages
Establishes you as an expert.
Attracts traffic and referrals
Increases your online presence
Shows your skills
Creates passive income
Publishing Basics
Choose topics that will attract your target audience. Publish in places your target
audience will see you. Have a plan for “shipping” your
work. Set up a publishing schedule. Collaborate.
Tips for Success
Use strong headlines and subheads.
Write conversationally.
Write with confidence.
Have an editorial and a marketing plan.
Repackage and repurpose.
Use multiple funnels.
Make everything easy to find.
5 STEPS TO WRITING ARTICLES THAT WILL GET PUBLISHING BY
REBECCA MATTER
7-DAY E-BOOK CHALLENGE WITH MINDY TYSON MCHORSE
Wealthy Web Writer Go-To Resources
Strategy #4: Pay Attention
My favorite push strategy.
Fun and effective.
Lucrative.
All in the timing.
The Basics
Watch your local newspapers and business publications Watch LinkedIn and online news
feeds. Look for BIG changes. Swoop in like a super hero. Practice good follow up.
HOW TO GET A NEW CLIENT BY SHOWING
THEM HOW TO GET CUSTOMERS
BY ROY FURR
Wealthy Web Writer Go-To Resource
Strategy #5: The Details
Lots of small opportunities to promote yourself… so take advantage.
Builds momentum.
Builds your presence.
Turns into referrals and projects and income.
Little Things That Grow Over Time
Email signatures
Finding partnerships
Small actions every day
Share
Listen
Ask
Be polite. Be professional. Stand for something without apology.
APRIL REFERRAL CHALLENGE
Wealthy Web Writer Go-To Resource
Questions?
Thank you!