1 5 SIGNS IT’S TIME FOR AN EMPLOYEE MOBILE APP

5 signs it’s time for an employee

mobile app

Includes questions your CFO might ask, and how to

answer them!

1 5 SIGNS IT’S TIME FOR AN EMPLOYEE MOBILE APP

Reaching andengaging employeesis getting harder

Today, companies are employing a workforce that is far from traditional, with the hybrid model looking like it is here to stay. Most companies have adjusted well to the challenges of remote working, with the value of the frontline worker being brought to the forefront as never before, but there are still major challenges that are being overlooked in employee engagement strategies.

To help tackle these challenges, you may have started to consider whether you need an employee mobile application to help solve challenges related to employee retention, customer satisfaction, process optimization, and having the right data to impact transformative change.

Here are 5 signs that it might be time for a mobile workforce management solution at your organization:

of businesses believe their workforce will spend at least a quarter of their time doing their job remotely.2

80%

as many employees could work from home in the future compared to pre-pandemic levels.14X

1 What’s next for remote work: An analysis of 2,000 tasks, 800 jobs, and nine countries | McKinsey & Company 2 The Future Of Work: The Hybrid Workforce | Forbes

2 5 SIGNS IT’S TIME FOR AN EMPLOYEE MOBILE APP

As part of an initiative to improve the information for frontline workers, Southern Company Gas invested in SocialChorus’ FirstUp platform, enabling it to deliver task-critical information to employees wherever they’re located and driving a 45% increase in employee engagement.

First sign: Low employee engagement

Managing mobile, hybrid and frontline workers—in tandem—presents unique challenges and opportunities for your business.

Although most HR and internal communications leaders understand that employee engagement can be enhanced by communicating regularly with the entire workforce, many have difficulty connecting with everyone—especially frontline, busy desk workers and employees in the field.

One sign of low engagement is a rise in employee turnover. The ability to connect with employees regularly and with information that matters to them is essential. Compounded by the need to conduct more onboarding remotely, being able to utilize a mobile application to help give your teams what they need to be successful in their roles can make or break whether you can retain the best talent at your organization.

View full case study

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Second sign: Unhappy customers

Employee engagement and the challenges of having a distributed workforce can significantly impact your bottom line.

Creating an employee experience that matches and then reinforces your brand is vital to building customer loyalty—and it all starts with internal service quality.

Your mobile workers may not have the right information, or you may be setting unrealistic expectations about the level of service your customers can expect—either way, your customers can feel the level of service that the employee is receiving on the other end, and respond in kind. If your customers are unhappy or dissatisfied with the services your company is delivering, it's a sure sign that it’s time for an employee mobile app.

SocialChorus allowed us to get content from those on the floor, so employees or leaders who were out working with our customers every day could share content with us to let us know what was going on in the organization, that we might be missing.“MICHELLE DITONDO | Avion Consulting, MGM Resorts

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Third sign: Inefficient operations

When your workforce is dispersed or heavily reliant on mobile, the impact of inefficient processes and tools is magnified. Reliance on separate or manual tools can serve a purpose for a short period of time but these are cumbersome or costly to maintain over time.

When building for future expansion or with a global organization, it can become difficult to manage additional people, locations, or lines of work within a system that can’t scale.

An employee mobile app can be the catalyst for digital transformation within your business, and help reduce inefficiencies.

Provide mobile access to core systems for every worker, reducing the time employees spend sifting through multiple systems and software platforms to find company resources or get information.

Build a command center

HRIS

DRP

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Fourth sign: Untrustworthy data

Disconnected systems and inefficient operations often result in untrustworthy data. Poor operational data makes it difficult to make the right business decisions, effect change, or set growth or expansion goals. It is also difficult to assign accountability when data is unreliable, hard to find, or stored in disconnected systems. If your company is struggling with data collection and analysis, an employee mobile app can help your organization glean actionable insights, including:

• Understand which publishers drive the most engagement to better promote key initiatives

• Improve delivery by understanding how many employees are being reached, and which digital channels they’re using to consume content

• View engagement by department and location to see which groups need more support

• Identify the optimal time of day to send content so it gets seen and read

• Determine what types of content should be featured, and what content should be promoted with notifications to improve response

The goal is to turn data into insights and insights into action plans.04

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Fifth sign: Lack of a personalized experience

Today’s digital workforce is heavily influenced by consumer trends that offer instant gratification and simplicity through highly personalized experiences. If the messages your organization is sending aren’t customized for the end user, they are likely to be ignored.

Delivering personalized experiences requires your mobile app to deliver the right information, at the right time, to the right place, to the right person.

The right mobile app makes it easy for employees to find the news and information most pertinent to their job function by:

• Targeting audiences through the use of precise, real-time segmentation

• Composing rich, consumer-style content that is well structured, visually appealing, and easy to consume

• Orchestrating and automating delivery based on user behaviors and preferences

Communicators don’t have to be tied to a specific channel, which solves a huge problem. Now we can push out customized content to specific audiences with a lot of design and creative freedom.

JOE LEES | Director of Internal Digital Communications, GlaxoSmithKline (GSK)

4X 800%Users that personalize their newsfeeds have four times the retention of users that don't

Targeting and personalizing messages can increase engagement by up to 800%

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Questions your CFO will ask (and how to answer them!)

1 Why do we need anything at all?

Your CFO may not understand your communications struggles at face value. You’re going to have to educate them with a solid business case to explain this technology’s value and how it fits with your current systems. With your business case, you will need to demonstrate:

• What’s missing from your current communications, e.g., analytics capabilities, targeting, the ability to reach deskless and distributed workers, etc.?

• How will a mobile app integrate with your intranet or other collaboration tools?

• How will an employee mobile app help you reach more employees than ever before?

2 Why spend the money?

The typical way to evaluate a software investment is to quantify the total cost of ownership by considering all the resources you use to send messages, create different content formats, and measure their impact. Where can you get economies of scale? And what is the value of reaching every employee? How much are you spending (and wasting) on tools that don’t actually get the job done?

Another issue to raise is how an employee mobile app can impact the bottom line, drive company strategic goals, and improve plaguing issues such as employee turnover.

By reaching every employee, you can lower attrition rates, increase benefits enrollment, and increase employee understanding of your business goals. All of these can help you save money and even drive higher revenues for your company.

3 Why this employee mobile app?

Create a list of the critical features you’ll need from an employee mobile app, how they will address your use cases, and set goals such as how many more employees you hope to reach, such as:

• Source, curate, and manage communications from a single platform.

• Use segmentation and targeting to personalize communications for every worker.

• Measure the impact of your communications on an easy-to-use analytics dashboard.

Don’t forget to make it clear that doing nothing has its consequences too. Provide your CFO the cost of inaction and how the severity of the problems will only escalate with delay.

BONUS!

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LEARN MORE AT SOCIALCHORUS.COM

About SocialChorusSocialChorus is the creator of FirstUp, the platform that makes the digital employee experience work for every worker. Using a

powerful orchestration engine, we bring personalized information and systems access to every employee where they are–on

any endpoint or device in any language, anywhere in the world. Whether they’re wired, mobile, frontline, distributed or essential,

FirstUp gives employees what they need to do their jobs efficiently and companies what they need to achieve agility. That’s how

SocialChorus helps enterprise companies like Amazon, ABInBev, Ford and GSK continue to transform their businesses.

Find out how to make your digital

employee experience work for all your

people with a demo of the SocialChorus

FirstUp platform.

SCHEDULE A DEMO

Making the investmentWe have detailed 5 signs that are leading indicators it's time for an employee mobile app at your organization.

Choosing to invest in an employee mobile app is choosing to make a strategic investment in the people, process and technology that run your business.

CONCLUSION