Date post: | 16-Apr-2017 |
Category: |
Marketing |
Upload: | email-delivered |
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Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training
Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training
Email open rates are generally the first email marketing
metric that businesses focus on when it comes to the
success of their email campaigns.
There are 5 things that you need to pay attention to that
are impacting your email open rates and, consequently, the overall success of your email
campaigns.
Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training
These Include:1. IP Reputation2. List Quality3. Subscriber Engagement4. Message Content5. Timing
Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training
IP Reputation1While a bad overall reputation can almost guarantee low open rates among other things, a good reputation doesn’t guarantee inbox placement OR subscriber engagement.
Your IP reputation IS important. Watch it Closely!
proactive manageme
nt!
practice good list hygiene!
keep spam complaints
LOW
regularly monitor blacklists, blocks and bounces & resolve
any problems quickly
Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training
NOTE: Even if you are using an ESP, you’ll
want to pay attention to list hygiene
(although they typically have pretty strict
rules in place to guard against this particular
issue), spam complaints, and message
content.
Remember, if your email messages aren’t
making it to the inbox, your subscribers
can’t open your messages, read them, or
take action on them.
As a result, you can guarantee that your
email open rates will be low!
Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training
Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training
Are you uploading old leads?
Leads that you have purchased?
Co-reg leads?
(Or any other types of leads that did not
specifically opt in to your list or engage within the past 12-18 months.)
List Quality 2
Consider sending from different IPs/domains based on engagement AND
creating a re-engagement sequence for older leads.
Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training
Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training
Subscriber engagement includes opens, read rate, clicks, message
forwards, whether or not the subscriber archives your
message or forwards it, etc.
Engagement also includes things such as mass deleting, clicking
the spam button, etc.
Subscriber Engagement3
Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training
The less engaged your list becomes, the higher the likelihood that more and more of your messages will be filtered to the spam folder by the ISPs automatically.
Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training
TIP: Ask Subscribers to “Whitelist” You!
Resource: http://www.emaildelivered.com/whitelist-generator
Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training
TIP: Be sure to use the “From” email address that your emails come from in
the generator.
Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training
TIP: Consider dropping your less frequent openers to a lesser frequency
and/or putting them through a re-engagement series.
Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training
Split test subject lines… Subject lines are the single most important “content”
factor when it comes to improving (or even maintaining) your email open rates.
Message Content4
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IMPORTANT: DO NOT use misleading subject lines simply to get the
open!
This increases spam complaints and can do more harm than good in the long term (not
to mention, misleading subject lines are a
violation of the CAN-SPAM Law).
Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training
Review your content…Make sure that your content is relevant to your
subscribers and in line with what was promised at the point of opt-in.
Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training
Test the days of the week and times of your emails.
What works for one marketer does not necessarily work for
another.
TEST FOR YOUR LIST.
Timing5
Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training
Overall Internet activity declines over the summer.
Open rates drop, interaction drops, etc.
People are simply not as engaged during the summer months.
TIP: Consider Time of Year!
Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training
Conversely, in the fall and winter, engagement tends to increase.
NOTE: There is more competition in the inbox, so you’ve got to stand out!
TIP: Consider Time of Year!
Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training
The major ISPs have posted best
practices. It’s best to review those at least
quarterly.
For a list of best practices by ISP,
visit: http://www.emaildeliv
ered.com/email-marketing-best-
practices
Bonus Tip: Always Follow Best Practices
Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training
One Final Note…
Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training
DOWNLOAD THIS INFORMATION IN:INFOGRAPHIC PDF
PPT SLIDES
For more information on how to boost your open rates and to stay on top of the best practices and insider resources: Visit:
http://www.emaildelivered.com/email-marketing/5-simple-tips-to-improve-your-email-open-rates
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