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5 Social Media Case Studies and the Social Consumer Life Cycle

Date post: 30-Nov-2014
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Page 1: 5 Social Media Case Studies and the Social Consumer Life Cycle

mindframecampaign.org

Page 2: 5 Social Media Case Studies and the Social Consumer Life Cycle

mindframecampaign.org

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mindframecampaign.org

www.kylelacy.com

@kyleplacy

@yourmindframe

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mindframecampaign.orgmindframecampaign.org

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mindframecampaign.org

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mindframecampaign.org

#PRSAHoosier

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mindframecampaign.org

Slideshare Link

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mindframecampaign.org

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mindframecampaign.orgmindframecampaign.org

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mindframecampaign.orgmindframecampaign.org

Page 11: 5 Social Media Case Studies and the Social Consumer Life Cycle

mindframecampaign.org

Capturing people is about new

leads,not conversions.

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mindframecampaign.org

The Derrynoid Centre

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mindframecampaign.org

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mindframecampaign.org

426 vouchers were sold

88% redemption rate

26% increase in bar sales

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mindframecampaign.org

12% renewal on new leads

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mindframecampaign.orgmindframecampaign.org

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mindframecampaign.org

Education starts inside before

moving outside.

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mindframecampaign.org

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mindframecampaign.org

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mindframecampaign.org

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mindframecampaign.org

Page 23: 5 Social Media Case Studies and the Social Consumer Life Cycle

mindframecampaign.org

75% of customers were leads from social

media

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mindframecampaign.orgmindframecampaign.org

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mindframecampaign.org

Ask them to join a community with content

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mindframecampaign.org

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mindframecampaign.org

Over 11,000 Houlihan’s fans

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mindframecampaign.org

Community feedback allows for quick revamp

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mindframecampaign.org

+26% of item sales

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mindframecampaign.org

+7000 new customers

because of an HQ member

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mindframecampaign.orgmindframecampaign.org

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+183% new buyers

+196% revenue

+78.5% click-through rate

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mindframecampaign.orgmindframecampaign.org

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They need to first be involved

in the entire process

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