www.liveworld.com May 20, 2013
1. Content is still KING
• The old blogging adage, “content is king,” still holds true in today’s social media landscape. But the type of content has evolved to include User Generated Content as a key part of a brand’s content mix.
• A solid content strategy starts with a great mix of broadcast content and continues with around-the-clock user engagement. Readers, fans, customers and followers – everyone wants in on the action, and a “social brand” knows how to engage its audience 24/7…and leverage its content.
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2. Your fans are your best writers
• Your customers and fans know what’s most important to them. This is the point!
• Stoke the fire with some engagement, or even a virtual event. You can dive into UGC to inform your:
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Marketing Messaging
Consumer Feedback
Product Development
3. Everyone is an influencer
• How would you define an “influencer”? Maybe someone who has a lot of followers on Twitter? Or, someone with a lot of knowledge and expertise in a particular field?
• The truth is, anyone and everyone can be highly influential these days, and brands need to treat everyone with that same level of respect. In other words, John Q may only have 1,000 followers, but they are all engaged with his content and a few of John Q’s followers have 1,000,000 followers. What happens if one of those “millionaires: retweets John Q?
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4. Big data is nothing without insights
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• In the modern age of “big data”, many brands are missing the point: it’s not about the “big data”, it’s about the insights gained from analyzing big data.
Set your goals
Develop some hypotheses
Choose a methodology for
data analysis
Analyze the data
Evaluate your
findings
Make business
adjustments
Repeat
BIG DATA
5. Remember, social media never sleeps
• Whether you are based in New York, Dubai, or Hong Kong, if you are a global brand, your audience never goes to sleep. At LiveWorld, this is a hard reality of our business, and our 24/7/365 moderation solution ensures our clients never have to worry about it.
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Thank you! Read more social media trends & best practices on
www.liveworld.com
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