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5 Steps for Creating an Easier Travel Experience for your Attendees

Date post: 22-Apr-2015
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Getting there is half the battle! This is the battle cry of air travelers, as they take time out of their busy schedules to attend your meetings and events, but what if you could make it easier for them to join you, by giving them the easy steps to a hassle free airport security screening process through TSA Pre✓™? Join DMAI, and our guest, Jerry Koehler, Director Marketing /Branding from the Transportation Security Administration, to learn the 5 easy steps to apply for TSA Pre✓™. These pre-screened travelers experience expedited, more efficient security screening at more than 115 participating airports across the county. Webinar Take-a-ways: • What are the goals of the TSA Pre✓™ program and direct benefit to your air travelers • Misperceptions of the time it takes to get qualified for TSA Pre✓™ • Step by step how to put TSA Pre✓™ to work for your meeting • How CVBs and Planners can become knowledgeable travel experts, and partner to build advocates to make air travel more convenient for meeting attendees.
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Through TSA Pre1 for Creating an Easier Travel Experience for Your Attendees
Transcript
Page 1: 5 Steps for Creating an Easier Travel Experience for your Attendees

Through TSA Pre✓™

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for Creating an Easier Travel Experience for Your Attendees

Page 2: 5 Steps for Creating an Easier Travel Experience for your Attendees

Our Guest Today

Jerry Koehler, Director

Marketing /Branding,

Transportation Security

Administration

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Page 3: 5 Steps for Creating an Easier Travel Experience for your Attendees

Our Discussion

Goals of TSA Pre✓™ program

How to put TSA Pre✓™ to work for your meeting

Benefits to your meeting attendees

CVBs and Planner unite to educate and advocate

Misperceptions: time and convenience

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Page 4: 5 Steps for Creating an Easier Travel Experience for your Attendees

Non-­‐Government  Briefing  

Risk-Based Security Overview

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Goals of TSA Pre✓™ program

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TSA  Mission  and  Vision      TSA  Agency-­‐Wide  Mission  •  Protect  the  Na0on's  transporta0on  systems  to  ensure  freedom  of  movement  for  people  and  

commerce    Vision  •  Provide  the  most  effec0ve  transporta0on  security  in  the  most  efficient  way  as  a  high  performing  

counterterrorism  organiza0on    TSA  and  the  Future:    •  Since  9/11,  DHS  has  taken  significant  steps  to  keep  Americans  safe.  As  a  result,  the  homeland  is  

stronger  today  than  ever  before  

•  TSA  will  work  to  constantly  enhance  its  layered  approach  to  avia0on  security  through  the  use  of  con0nuously  updated  and  improved  technology,  expanded  data  analysis  capabili0es  and  enhanced  understanding  of  current  intelligence  

•  TSA  will  look  at  what  is  working  well  and  what  can  be  done  beOer  to  strengthen  security  and  evolve  security,  while  improving  the  screening  experience  whenever  possible  

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Layered  Security  Approach  TSA  uses  layers  of  security  as  part  of  a  risk-­‐based  approach  to  protec0ng  passengers  and  our  na0on’s  transporta0on  systems.  Mul0ple  layers  combine  to  create  a  much  stronger  system.  

Although  checkpoint  opera0ons  are  the  most  visible  layer,  they  represent  just  one  part  of  TSA’s  security  system.    

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Risk-­‐Based  Passenger  Security  In  September  2011,  TSA  began  undertaking  efforts  to  adopt  an  intelligence-­‐driven  and  risk-­‐based  approach  to  passenger  screening  with  the  aim  of  providing  the  most  effec0ve  security  in  the  most  efficient  way  while  improving  the  passenger  experience  at  airport  security  checkpoints.    

1.  The  majority  of  airline  passengers  are  low  risk.    2.  The  more  informa0on  available  on  each  passenger,  the  easier  it  is  to  assess  risk.    3.  Behavior  detec0on  and  interviewing  techniques  are  strengthened  in  the  screening  

process.    4.  TSA  op0mizes  screening  processes  and  the  use  of  technology  to  gain  system-­‐wide  

efficiencies.    5.  Increases  security  by  focusing  on  unknowns  that  helps  to  expedite  known/trusted  

travelers.  

Guiding  Principles  of  Risk-­‐Based  Security  

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Benefits to your meeting attendees

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TSA  Preü™  and  Risk  Based  Security  

•  TSA  Pre✓™  is  a  program  which  u0lizes  a  risk-­‐based  approach  

•  TSA  Pre✓™  allows  low-­‐risk  travelers  to  experience  expedited,  more  efficient  security  screening  on  par0cipa0ng  airlines  at  TSA  Pre✓™  airport  checkpoints  for  domes0c  and  interna0onal  travel  

 •  By  pre-­‐screening  to  establish  known  

travelers,  TSA  is  able  to  focus  resources  on  travelers  TSA  knows  less  about  

 Examples  of  TSA  Pre✓™  boarding  pass  indicators  

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TSA  Preü™  Passenger  Experience  at  the  Airport    

TSA  Preü™  Experience    §  Access  to  TSA  Preü™  lane  §  Quicker  transit  through  airport  

security  screening  §  Enhanced  travel  experience  

 No  DivesJture  of:  §  Shoes  §  3-­‐1-­‐1  compliant  bag    §  Laptop    §  Light  outerwear/jacket  §  Belts  

TSA  will  always  incorporate  unpredictable  security  measures  throughout  the  airport  and  no  individual  will  be  guaranteed  expedited  screening.  

1.  Access  to  TSA  Preü™  lane  (children  age  12  and  under  traveling  with  an  eligible  parent  or  guardian  are  allowed)  

2.  Present  boarding  pass  and  ID  to  the  Travel  Document  Checker  (TDC)  3.  Scan  barcode  on  boarding  pass    4.  If  directed  by  the  TDC,  proceed  through  the  TSA  Preü™  lane  where  you  will  receive  

expedited  screening  

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TSA  Preü™  Airline  ParJcipaJon    TSA  currently  partners  with  eleven  airlines  to  provide  TSA  Pre✓™  by  pubng  the  low-­‐risk  designa0on  in  the  barcode  of  the  boarding  pass.                        

The  TSA  Pre✓™  airlines  provide  a  TSA  Pre✓™  indicator  on  boarding  passes.                      .    

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Misperceptions: time and convenience

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QUICK: 10 minutes on line and then a 15 minute appointment CONVENIENT: 28 airport locations and 275 off site locations AFFORDABLE: $85

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Step by step how to put TSA Pre✓™ to work for your meeting

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A  DHS  Trusted  Traveler  program  that  allows  for  access  to  dedicated  TSA  Preü™  lanes  at  par0cipa0ng  U.S.  airports,  when  traveling  on  par0cipa0ng  airlines  for  domes0c  and  interna0onal  outbound  flights  

How  it  works:      Available  to  U.S.  ciJzens  and  Lawful  Permanent  Residents  -­‐  U.S.  Passport  is  not  required    Applica0ons  are  completed  either  online  or  at  enrollment  centers.    Applicant  schedules  visit  to  enrollment  center  to  show  proof  of  iden0ty  and  submit  fingerprints    Non-­‐refundable  applica0on  fee  of  $85  paid  during  in-­‐person  enrollment  visit    The  vebng  process  takes  less  than  2  weeks  for  most  applicants.    Approved  applicants  receive  a  Known  Traveler  Number  (KTN)  via  the  U.S.  Mail      

•  KTN  is  valid  for  5  Years  

Eligible  applicants    are  more  likely  to  receive  the  TSA  Pre✓™  experience  on  a  more    consistent  and    frequent  basis    

TSA  PreP™  ApplicaJon  Program    

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TSA  Pre✓™  ApplicaJon  Enrollment  Centers      Airport  Enrollment  Center  LocaJons  

                 

Off  Airport  Enrollment  Center  LocaJons    •  Over  275  off  airport  TSA  Pre✓™  enrollment  sites  

currently  opera0ng  •  For  a  complete  list  of  off  airport  sites,  please  visit:  

hOps://universalenroll.dhs.gov/workflows?workflow=precheck-­‐pre-­‐enroll  

More  airport  and  off-­‐airport  enrollment  center  loca1ons  will  be  open  soon.      

Indianapolis  (IND)   Nashville  (BNA)   Cleveland  (CLE)  

Atlanta  (ATL)   Dulles  (IAD)   Boston  (BOS)  

LaGuardia  (LGA)   John.  F.  Kennedy  (JFK)   PiOsburgh  (PIT)  

Cincinna0  (CVG)   Los  Angeles  (LAX)   St.  Louis  (STL)  

Salt  Lake  City  (SLC)   Las  Vegas  (LAS)   Tampa  (TPA)  

Minneapolis  (MSP)   Detroit  (DTW)   Orange  County  (SNA)  

Memphis  (MEM)   Dallas  Fort  Worth  (DFW)   CharloOe  Douglas  (CLT)  

Reagan  Na0onal  (DCA)   San  Francisco  (SFO)   Denver  (DEN)  

Orlando  (MCO)   Palm  Beach  (  PBI)   Miami  (MIA)  

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TSA  PreP™  enrollment  services  can  come  to  your  corporate  office  or  event  locaJon    TSA  PreP™  enrollment  services  contractor:  

•  Manages  coordina0on  and  scheduling  efforts  •  Provides  pre-­‐enrollment  and  appointment  scheduling  •  Can  help  develop  communica0ons  content  for  the  event  

TSA  PreP™  Mobile  Enrollment  Services    

Requirements  for  a  Mobile  Enrollment  •  TSA’s  standard  $85.00  TSA  PreP™    fee  charged  per  applicant  •  The  minimum  number  of  TSA  PreP™    applica0on  enrollments  must  be  met  •  No  mobile  service  convenience  fee  charge  for  events  that  meet  minimum  

enrollments    •  The  stakeholder  may  be  responsible  for  the  mobile  service  convenience  fees  

for  events  that  do  not  meet  the  minimum  enrollments:    •  Shipping  of  enrollment  equipment  to/from  your  loca0on  •  Travel  expenses  for  Trusted  Agent(s)  to/from  your  loca0on  •  Setup  and  breakdown  labor  hours  

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AddiJonal  InformaJon    

For  more  informa0on,  please  see  the  our  home  page:     •  TSA  Preü™  Home  Page  

•  h\p://www.tsa.gov/tsa-­‐precheck  

TSA  Contact  Center  InformaJon  Hours:  Monday  –  Friday:  8  a.m.  –  11  p.m.  Eastern  Time  Weekends/Holidays:  9  a.m.  –  8  p.m.  Eastern  Time  Email:  TSA-­‐[email protected]  Phone:  1-­‐866-­‐289-­‐9673  

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CVBs and Planner unite to educate and advocate

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CVBs  and  Planner  Unite  to  Educate  and  Advocate!        

What  is  the  public  saying  about  TSA  Pre  ü™?  

The  sen0ment  of  the  public  about  TSA  Pre  ü™  con0nues  to  trend  upward.    

#TSAPre  saves  the  day  again!  2  accidents  on  freeway  gebng  to  the  airport,  got  through  the  security  line  in  less  than  1  min.  Made  my  flight    

You  have  to  love  TSA  Pre  check  -­‐  curbside  to  the  gate  in  10  minutes  on  an  interna0onal  flight.  And  I  am  out!    

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TSA  Pre-­‐check  is  #GLORIOUS!!!  I  just  got  through  security  in  3  minutes!!  #wut  

It's  honestly  ridiculous  that  everyone  doesn't  just  use  the  pre  check  process.    It's  way  faster,  seems  just  as  secure  and  isn't  humilia0ng.  

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We are the best FIRST point of contact to help planners FIND the right fit for ANY SIZE meeting.

CVB Promise and Value To Planners

•  Local expertise. •  Extensive in-market

relationships. •  Comprehensive view of the

destination. •  Free to you!

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www.empowerMINT.com

•  Review at-a-glance destination profiles

•  Get destination news •  Find your Destination Expert •  Search and compare •  Submit a Quick Request or RFP

to multiple destinations

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How to Keep in Touch

Email [email protected]

Podcast Meeting Planning Madness blog.empowermint.com/podcast

Blog blog.empowermint.com

blog.cvent.com

Web www.empowermint.com

www.cvent.com

LinkedIn DMAI’s Network for CVBs and Meeting Professionals

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