5 Steps for Success…

Number 1 - Lack of clear direction

2 MOST common reasons why businesses fail to reach their potential

Number 2 – Don’t REALLY know what’s going on in their business

Step 1 – Know where you are

Step 2 – Know where you are going

What’s your BIG picture?

Phase 2 About ¼ of the way

Phase 3 About half of the way

Phase 4 About 3/4 of the way

Phase 1 Where you are now

Phase 5 Final Picture Achieved

5 phases of Achievement

Step 3 – Decide YOUR Income

Budgeting to succeed

Increase profit

Increase

frequency

Increase value

Decrease

expenses

4 Ways to GROW your Business

Step 4 - Customer Focused Marketing

Yesterday Today

The Marketing Model is broken!

• More informed• Far greater choice• More discerning• Higher minimum expectations

Todays customers are…

• 60%+ “satisfied customers” never buy from same business again

• 70% customers do not feel valued• 90%+ buyers see little differentiation• Lack of differentiation - focus is price!• Word of mouth influences 60% buyers –

advertising less than 30%!

Why Marketing is not working...

Customer Service

Taking your business online

Step 5 – Manage to SUCCEED rather than to avoid failure

The 80-20 Rule

The 4 Russians

Morov Lessov Ridov Tossin

Getting Help…

www.sbms.org.au

www.tsbi.com.au