5 Steps to Better Social Password Security

Poor Password Management is Risky

Time and Resource Drain to Manually Manage, Distribute, and Change Passwords

Social Teams Often Manually Reset 20-100 Passwords Per Week

Password Disorganization Creates UnnecessaryComplexity and Drains Team Resources

Causes Blunders, Data Leaks, and Account Hacks

Causes Security Audit Fails and Internal Friction

Here are 5 Steps to Better Social Password SecurityFrom the leader in Social Media Brand Protection

#1) Know Your Accounts

Not Knowing About Corporate, Department, and Regional Accounts Means Passwords for Those Accounts Aren’t Managed

Persistently Track & Update Your List of Accounts Using Automated Technology

http://thenextweb.com/me/2011/08/18/vodafone-egypts-facebook-page-hacked-then-disappears/

#2) Track & Control Apps

Tools and Apps are the Back Door to Your Accounts

You Should Know What Apps Are Used and Decide Which Ones Should and Shouldn’t Have Access

Then, Decide Which Users Should Have Access to What Apps

#3) Organize Users Into Access Groups

Define and Segment User Populations Super admins (manage passwords for

accounts and tools) Power users (use multiple tools, accounts,

need access to account to pin posts, do dark-posts, media buys, etc.)

Tool users (editors, community managers, and others who only need access to social publishing and relationship management tools

Restricted users (contractors, interns, agency employees who may need access to accounts for campaigns, ad-buys, and specific tools)

Only the “Super Admins” Should Manage Passwords

#4) Use as Password Security Management Solution

Dump the Spreadsheet Manage Account Passwords via a

Protected Portal That Users Log Into Without Ever Using the Password to the Social Page / Account Itself Different user groups can have access to

different accounts without ever using that account’s password

All accounts for a set of users should be available in one portal view

The system should allow transparent changing of the account passwords behind the portal and de-provisioning or changing portal user permissions as needed

SRMS / SMMS Tools Should Also Have Passwords Protected and Managed via the Same Password Management System and User Segmentation Model

#5) Protect & Audit Passwords

Enforce Multi-step / Two-factor Authentication on the Password Management Portal

Audit all Activity and Access for Management Reporting

Summary

① Know Your Accounts

② Control Access to Apps & Tools

③ Organize User Groups

④ Use a Password Security Management System

⑤ Enforce and Audit Password Security