5 StepsTo Writing

And PublishingA DigBook

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Diane Carter DigBook Publishing

Step 1Define What You Know

Are you an expert in your industry?If so, you might already have all the materials needed to compile an digbook.

Consider: We are hard wired and driven to avoid pain and gain pleasure. People buy things that help them avoid pain.

Pain and pleasure control our lives. Show your reader how you can help them do one or the other or better yet - both.

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Diane Carter DigBook Publishing

Step 2Define Your Market

There are plenty of potential prospects that can afford “our” services and products,but finding your “target market” is to identify those who are hungry for your services and products.

Remember Step 1You are helping your potential prospects to avoid pain or enjoy pleasure.

Let them know how your knowledge and skills will help them accomplish either or both. Don’t just recite your product and service features.

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Diane Carter DigBook Publishing

Step 3Define & Elaborate Your

QualificationsYour proficiency is your knowledge. Your digbook allows you to show it off in style.

When you understand what makes your readers business excel and show them how to useyou and your knowledge to be superior and grow their business

you’ll build emotional bond with your target market.

The more you communicate, the more your audience will trust you and want to do business with you.

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Diane Carter DigBook Publishing

Step 4Position Yourself As An

ExpertAre you a speaker, professional practitioner, adviser, consultant?

If you’ve written articles about your specific area of expertise or if you help clientssolve painful problems – you have an digbook in you.

An digbook tells people about your expertise and adds credibility to your products and services.It will help brand you as a specialist in your field.

Adding ”author” to your title could open doors for radio and television, newspaper or magazine interviews. All are free and have a much higher impact than paid advertisements. You can send producers,

writers, editors, and reviewers a free copy. There is no guarantee they’ll call but when they do you will have the credibility to face their questions.

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Diane Carter DigBook Publishing

Which leads to the final step…

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Diane Carter DigBook Publishing

Step 5Define Your AudienceSpend your time marketing to an audience that you can flip from reader to client.

Create a reader profile by asking yourself, “Who will read my digbook?” If you expect to sell it ask yourself “Who will buy my digbook?”

“Who needs my expertise?” “What are their needs and challenges?”“What motivates them?” “What dreams do they have in life and business?”

These questions are meant to jump-start your reader profile, other things to consider might include your readers financial situation, their use of the Internet and their experiences etc.

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Final ThoughtYour digbook has two purposes:

1) to educate consumers, small businesses and entrepreneurs on your field of expertise and 2) to market you to potential clients via viral marketing.

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Diane Carter DigBook Publishing

Final AdviceInstead of one book, let’s think series. Being the expert that you are you’ll never run out of material!

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Diane Carter DigBook Publishing

Conclusion Don’t wait - start living your dreams of being a published author today!

The journey will require considerable amount of time and energy - we respect that –DigBook Publishing would like to make the digpublishing experience dynamic for you!

We would be honored to work with you to create this extraordinary marketing tool.

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Diane Carter DigBook Publishing

Comments - Ideas - Suggestions

email me at info@digbookpublishing.com

Diane Carter

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Diane Carter DigBook Publishing

www.sam101.com - sales, advertising and marketing information

www.abrandidentity.com - graphic design

www.medicminder.com - electric health record system

www.digbookpublishing.com - digital publishing

www.dianecarter.me - all about me

www.thehivetoday.com - social media site

www.80-20-RULE.com - how the rule-of-thumb applies to everything

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