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ProgramCourse

1. Presentation & Strategy definition

2. Administrative Process

3. Strategy Process

4. Strategic Thinking & Scenario'sVisualization5. Strategic Diagnostic

6. Strategy Formulation7. Strategy Types

8. Performance Measurement

9. Organizational Structure

10. Cultural Change

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Century life20th

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Century life20th

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Century life20th

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Century life20th

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Century life20th

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Century life20th

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Century life21th

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Century life21th

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Intelligence

Competitive

Gather and interpret rivals

information and define

industry.

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ForecastEnvironmental

Plausible projections about

direction, speed, range and

intensity of the changes.

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AnalysisProspective

Possible and probable future

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AnalysisProspective

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What we should be doing

to build those future

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AnalysisPESCTA

Proposed by Professor Francisco Garrido

PoliticalP

EconomicE

SocialS

CulturalC

TechnologicalT

Environmental settingA

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AnalysisSWOT

Factor Strengths Weakness Opportunities Threats

Political

Economic

Social

Cultural

Technological

Environmental

Setting

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Industry Analysis

PESCTA

FACTOR INDUSTRIAL SECTOR POSITIVE NEUTRAL NEGATIVE

Population

aging

Health Care +

Baby products -Women in

WorkforceClothing +

Genetic

Engineering

Pharmaceuticals +

Editorial =

Increase in

Interest Rates

Housing construction -

Food Supply =

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Forces ModelFive

Potential

Entrants

Threat of

Substitutes

Buyer PowerSupplier Power Industry Rivalry

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EntrantsPotential

Scale Economies

Product Differentiation

Capital Requirements

Cost of changing suppliers

Access to distribution chanels

Cost disadvantages scale independent

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SubstitutesThreat of

Direct and Indirect substitutes

Pricing

Added Value

Differentiation

Cost disadvantages scale independent

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PowerSupplier

Industry Concentration

Lack of substitutes

Lack of Relevance as Customer

High Relevance of Supplier Product

High Differentiation of Supplier Product

Integration Credible Threat

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PowerBuyer

Industry Concentration

Lack of Product Differentiation

Cost of Changing Suppliers

Lack of revenues

Lack of Relevance as Customer

Integration Credible Threat

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RivalryIndustry

Numerous and Equilibrated Competitors

Lack of Sector Growth

High Fixed Cost

Cost of Changing Suppliers

High Increases in Productive Capacity

High Exit Barriers

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ChainProductive

Extractive Level

Primary Products

Consumer Goods

Logistics

Retail and Wholesale

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ChainProductive

Extractive

Primary Products

Consumer Goods

Logistics

Retail and Wholesale

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NetworkValue

Complements

Substitutes

BuyersSuppliers Company

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NetworkValue

Complements

Substitutes

BuyersSuppliers Company

Potential

Entrants

Threat of

Substitutes

Buyer PowerSupplier

Power

Industry

Rivalry

C titi

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ChainValue Competitiveness

Approach

Michael Porter

Firm InfrastructureHuman Resource Management

Technological DevelopmentProcurement

In Losc

Oao

Ob

Losc

Mken&

Se

Svc

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Low Cost Differentiation

AdvantageCompetitive

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AdvantageCompetitive

Competitive AdvantageLow Cost Differentiation

CmptveSo

Now

Wid CostLeadership

Cost

Concentration

Differentiation

Concentration

Differentiation

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AdvantageCompetitive

Competitive AdvantageCmptveSo

Now

Wid