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1-Page Ideas Simply Delivered
5 STRATEGIES TO IMPROVE CANDIDATE ENGAGEMENT THROUGH
GAMIFICATION
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MESSAGE FROM YOUR MODERATOR
Jessica Miller-Merrell linkedin.com/in/jmillermerrell
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MEET OUR PRESENTERS
Mario Herger linkedin.com/in/marioherger
Karthik Manimozhi linkedin.com/pub/karthik-‐manimozhi/
1/60a/3b1
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WHAT IS GAMIFICATION?
Mario Herger
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FACTS ABOUT GAMING
Average age of gamers in years: 37 % of gamers older than FiDy: 25 % of youth playing computer & video games: 97 % of female gamers: 42 Social vs. CompeLLve Games: >3:1 Avg. of hours/week played in World of WarcraD (WoW): 22 # of arLcles in WoWWiki: ˜250,000 Rank of WoWWiki compared to all Wikis: 2nd Rank of Wikipedia: 1st Most popular games played by US soldiers in Iraq & Afghanistan when off-‐duty: Halo, Call of Duty
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THE GRASS IS GREENER Game Work
Tasks repeLLve, but fun repeLLve and dull
Feedback constantly once a year
Goals clear contradictory, vague
Path to Mastery clear unclear
Rules clear, transparent unclear, in-‐transparent
Informa=on right amount at the right Lme too much and not enough
Failure expected, encouraged, spectacular, brag about it
forbidden, punished, don’t talk about it
Status of Users transparent, Lmely hidden
Promo=on meritocracy kiss-‐up-‐o-‐cracy
Collabora=on yes yes
Speed/Risk high low
Autonomy high mid to low
Narra=ve yes only if you are lucky
Obstacles on purpose accidental
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DEFINITION
Gamifica=on is the use of game design elements in non-‐game context
to solve problems and engage audiences.
Enterprise Gamifica=on ensures gameful experiences to support players’ overall value crea=on to indirectly
support en==es’ overall value crea=on.
Make work more fun!
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GAMIFIED EXAMPLES YOU HAVE PLAYED
Frequent Flyer Programs
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GAMIFIED EXAMPLES YOU HAVE PLAYED
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ENTERPRISE GAMIFICATION MARKET
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
2011 2012 2013 2014 2015 2016
Millions
“If a company like SAP can not just reach these users, but engage them in a gamified experience that is compelling and fun, SAP can poten?ally make users something more than just users: they can be par?cipants in a community environment where that old coercive model of engagement is a thing of the past.”
M2 Research
will have at least one gamified
applicaLon by 2014
70 % Global 2000
will gamify innovaLon
processes by 2015
50 % Innovators
A li^le fun can go a long way, especially in the enterprise.
Joshua Greenbaum, February, 2011 ”SAP Plays Games with the Analysts, and the Gamifica?on of the Enterprise Begins” Gartner
Gamifica=on So`ware Market: $2.8B by 2016 Enterprise Gamifica=on So`ware Market: 38% in 2012 = $92Mio
will use gamificaLon as primary vehicle to transform business operaLons by 2015
Global 1000 40 %
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GAMIFICATION FACTS ROI-RELATED 1. LiveOps: call-time reduction by 15%; 8-12% increase in sales; training effort
reduced from 4 weeks to 14 hours; trained agents outperformed peers by 23% in call handle time and +9% in customer satisfaction
2. Objective Logistics: 1.8% increase in sales, 11% increase in gratuities, $1.5Mio more revenue
3. Department of Work and Pension / UK: $41 million in hard savings by innovating its business processes; £21 million benefits
4. CaLLogix: saved $380,000 during the first year of the program – that equates to $2,000 per employee! reduced attrition by 50% and absenteeism by 80%
5. Engine Yard: 20% reduction in tickets per customer on average 6. Allstate: saved the company $18 million a year in adjusters' time. 7. Investorville: the game generated about 600 loans 8. HP - Project Everest: aimed for 50% of revenue growth – achieved 56.4% 9. Teleflora: conversion rate improved by 92%. 10. Moosejaw: The $10 gift card led to an average basket size of $66 – nearly seven
times the initial value. Of the new customers, 34% went on to make additional purchases within 90 days. The average basket size of those additional purchases was more than $150. Sources: hbp://enterprise-‐gamificaLon.com/index.php/en/facts
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FLOW – “KEEPING THE BALANCE”
Mihaly Csikszentmihalyi: Flow: The Psychology of Op?mal Experience, 1991 Beyond Boredom and Anxiety: Experiencing Flow in Work and Play, 1975
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GAME DESIGN ELEMENTS
Gamifica=on.org: h^p://gamifica=on.org/wiki/Game_Mechanics
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MARRIOTT
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AMERICA’S ARMY
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MINDTICKLE ALL ABOARD
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TALENT MANAGEMENT
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THE HOLISTIC STRATEGY Achievements
Communication tools & channels
ABAP Workbench
DevStudio
Developer tools
Leave Request
Business Applications
Travel Expense System Call Center
…
Processes Office tools
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GAMIFICATION TECHNOLOGIES
Universalists
Full list: hbp://enterprise-‐gamificaLon.com/index.php/en/resources/placorms
Social
Sustainability
Loyalty
Support & QA
CRM
HCM
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5 GAMIFICATION TALENT STRATEGIES
Karthik Manimozhi
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GAMIFICATION & TALENT MANAGEMENT
Hiring engage talent
Promoting motivate employees
Innovate HR Department as
Ideas-HUB
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PLAYER’S PROFILE PROFILE HUMAN DESIRES - GAME MECHANICS
Human Desires
Gam
e M
echa
nics
Points
Levels
Challenges
Virtual Goods
Score Boards
Rewards Status Achievement Competition Self
Expression
primary desire a particular game mechanic fulfills
other areas that it afects
SOURCE : Bunchball 2013
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1-Page [ I
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STRATEGY 1 : INTRODUCE PROGRESSION AND LEVELS
1
4 5
2 3
STRATEGY 2: CREATE REAL-TIME BUSINESS CHALLENGES
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1-Page O
STRATEGY 3: UNLOCK VIRTUAL GOODS - ENHANCE CANDIDATE’S PLAYFIELD
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STRATEGY 4: SOCIAL COLLABORATION TO SCORING & FEEDBACK
5 Strategy 5 Financial Implications 4 Personal Background 3 competitive analysis 4 grammer
Steve Cohn in
2 Evan W. & Amy B.
4.5 Avg. of 3 Reviews
recommend this
5 Strategy 5 Financial Implications 4 Personal Background 3 competitive analysis 4 grammer
candidate
SITIVE (+0.363)
solid.
LESS
edit review
Snippets (1)
PROPOSAL SENTIMENT IS: PO
1-Page Score 4 summary read
Evan Wittenberg Let’s be sure to discuss more with Cohn, his ideas & experience are
3 REVIEWS
Amy Boyce He is great for California August 8 at 12 p.m.
August 8 at 1:13 p.m.
SEE
CANDIDATE’S...
Strength of Idea Ability to Exectute Drive to Execute
FIT FOR... This Position Our Company
Snippets (1)
Amy Boyce He is great for California August 8 at 12 p.m.
edit review August 8 at 1:13 p.m.
SEE LESS
summary read
Evan Wittenberg Let’s be sure to discuss more with Cohn, his ideas & experience are solid.
3 REVIEWS
CANDIDATE’S...
Strength of Idea Ability to Exectute Drive to Execute
FIT FOR... This Position Our Company
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Candidates (98) + Add Candidates
WRITING RECIEVING SCORING DISCUSSING CLOSED
Field Sales, National Account Executive, -Educational Vertical (California) View Challenge
Project Details View
Shared Stakeholders (40) Jenny Brooks, Peter Hatch, Aditi S
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MY SCORE DOWNLOAD ACTION AVG. SCORE RECOMMENDED CANDIDATE
SARAH PULVER Designer at Ten Speed Press Read Proposal Invite
SCOTT KOLBO Read Proposal Invite
LINDSEY ASHLOCK Designer at NiceTimes Read Proposal
JACOB MCCOY Designer at NiceTimes Read Proposal
5 4.6 5 4.6
5 5 5 4.9
LARS OLSON Designer at NiceTimes Read Proposal
5 4.7
LEADERBOARD
In Progress (23) Submitted (30) 5
Search Candidates
STRATEGY 5: CELEBRATE THE WINNER
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5 STRATEGIES TO IMPROVE CADIDATE ENGAGEMENT THROUGH GAMIFICATION
STRATEGY 1 Introduce progression and levels
STRATEGY 2 Create real-time business challenges
STRATEGY 3 Unlock Virtual Goods – Enhance Candidate’s Playfield
STRATEGY 4 Social collaboration to Scoring & Feedback
STRATEGY 5 Celebrate the Winner
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HOW 1-PAGE GAMIFIES TALENT MANAGEMENT
Real -Time Challenge
Enhanced Playfield
Social Collaborative
Scoring
Top Talent Selection
FIELD SALES, NATIONAL ACCOUNT EX -EDUCATIONAL VERTICAL (CALIFORNIA) The Challenge Box has decided to go into education both at the university and the K-12 institutions. Already more
than 100 universities and K-12 schools use Bo storage platform. The company is interested in
partnering with content management systems that major universities in the country are already u Box, it can mean an expansion of their platform to include its unique colla and management features. The
challenge is that Box is looking to expand i education sector with force in 2014. Your challenge is to
suggest an idea th reflects your experience and your ability to execute that idea.
e been selected by to
respond to a
hallenge!
Deadline: September 1, 2013
Location: California
Author: E. Witten
Contact email: [email protected]
About The Company Box Inc. operates a content sharing platform that enables users to share access and management content in the
cloud as well as from the
iPad, iPhone, Android, institutions would be a and playbook applications. Box enables individuals to send big files faster as
as providing
Unique To The Position Since the company is highly motivated to
open up the education know-how, vertical, sales of software as a service (SaaS) to higher educational
strategic advantage. Click to Edit
Skills Good thinking, marketing
persistence, and market. discipline. Click to Edit
Personal Traits A real go getter who likes to tak products to
Click to Ed
Position Information 1030 of 1300 characters used
FIRST REPUBLIC BANK (FRC) Ex-Dividend Date Scheduled for July 30, 2013 NASDAQ - Jul 29, 2013
First Republic Bank's CEO Discusses Q2 2013 Results - Earnings Call Transcript Seeking Alpha - Jul 17, 2013
Technical Scrutiny: JPMorgan Chase, KeyCorp, Mitsubishi UFJ Financial, and ... Wall Street Journal (press release) - Jul 25, 2013
Address 210 Lincoln Boulevard (at
Graham Street)
an Francisco, CA 94129
61-2988
First Republic Bank is a full-service bank and wealth management firm. First Republic Bank and its subsidiaries provide private banking, private business banking and private wealth management, including
investment, trust and brokerage services. The Company specializes in delivering service through offices in San Francisco, Palo Alto, Los Angeles, Santa Barbara,
Newport Beach, San Diego, Portland, Boston, Greenwich and New York City. The Company's products and services include residential lending, commercial real estate
lending, personal lending, private business banking, deposit services, trust services, brokerage See All
Social Feed
he Challenge First Republic Bank takes pride in providing exceptional client service. For over twenty years, we
have established and maintained professional relationships to ensure repeat, referred and word-of-mouth business to our clients. The Branch Manager is a pivotal as you will also be acting as a Brand Ambassador. Your challenge is to
reveal how you can continue First Republic Bank's legacy as well as provide an innovative service that helps us scale.
Read More
Website http://www.firstrepublic.com/
External links Discussion Group
Google Finance
News Items See All Contact Google Finance See All
See All
Publish
SARAH PULVER Designer at Ten Speed Press Read Proposal Invite
SCOTT KOLBO Read Proposal Invite
LINDSEY ASH Designer at NiceTim Read Proposal
JACOB MCCO Designer at Nice i Read Proposal
5 4.6 5 4.6
5 5 4.9
ON
5 4.7
RBOARD
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Thank You. Q & A
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Engage your present and future talent
with 1-Page Gamified Platform
REQUEST A DEMO TODAY [email protected] 415. 939. 6545 www.1-page.com
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CONNECT WITH OUR PRESENTERS
Mario Herger linkedin.com/in/marioherger
Karthik Manimozhi linkedin.com/pub/karthik-‐manimozhi/
1/60a/3b1
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MORE ABOUT MARIO
Enterprise Gamifica=on Engaging people by lejng them have fun.
The Guide to Happy Birds with Gamifica=on. By Mario Herger
Available November 2013 on Amazon.com
700 pages
>200 gamifica=on examples across all industries and func=onal areas
60+ gamifica=on plamorms and technologies presented
200 pages how to gamify
Everything you need to know to apply gamifica=on in the enterprise
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MORE ABOUT MARIO
Gamifica=on at Work Designing Engaging Business So`ware
By Janaki Kumar & Mario Herger
Available since May 2013
165 pages
Order at Amazon
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