THINGS YOU SHOULD KNOW

about

Offerpop

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2014

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Who is

Offerpop?

Read on for the top 5 ways Offerpop can deliver marketing success and transform your business.

Offerpop is a global software-as-a-service company headquartered in New York City. Our digital marketing platform transforms marketing channels into social experiences that help marketers connect with, engage and convert consumers. We empower marketers to run campaigns and experiences across all digital properties, mobile devices and social media networks. These experiences inspire audiences to create and share content, turn fans into brand advocates and ultimately drive increased revenue.

Now you know the essentials, but if you’re considering Offerpop as your solution partner, you will want to know how we can help your business succeed.

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We help you connect, engage and convert prospects and customers

Offerpop’s solutions bring simplicity to complex marketing problems

Our platform delivers real ROI and marketing results

Offerpop partners with your marketing team, every step of the way

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Offerpop has resources to help you get started today

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We help you connect with,engage and convert prospectsand customersSince launching in 2010, Offerpop has partnered with 2,000+ of the best brands and agencies in the world to launch more than 300,000 digital marketing campaigns.Offerpop customers include fast-growing companies like Birchbox and Gilt, agencies like Fleishman Hillard and Grey Group and enterprises like Unilever and Viacom. We have customers in more than 100 countries across the globe. Offerpop is a Facebook Preferred Marketing Developer, a Twitter Certified Product, and an Instagram recommended platform developer.

We also partner with some of the top companies in the digital marketing space, including Salesforce ExactTarget Marketing Cloud, Experian Marketing Services, Hootsuite, the SHIFT Open Marketing Cloud, and Sprout Social. We’re constantly innovating to keep pace with the latest trends in social, mobile, video, and commerce, so our customers can leverage the latest technologies.

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Offerpop provides a single, powerful platform for reaching, engaging, and converting consumers.

The Offerpop platform enables marketers to run user-generated content campaigns, automate the collection of consumer data, and tie social interactions directly to e-commerce performance. Whether you’re looking to increase website visits, grow your user base, curate content, increase email subscribers, or drive sales, you can achieve your goals with our platform. Our platform supports digital experiences across Facebook, Twitter, Instagram, Pinterest, Vine, Tumblr, websites, and mobile.

L’Oréal “#shuselfie” Photo Contest

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Our intuitive, simple-to-use platform makes it easy for marketers to run digital promotions and experiences. Offerpop experiences can achieve results in days, giving you more time to focus on creativity, marketing integration, and brand-building efforts. Offerpop’s products are pre-programmed to spark engagement, extend reach, drive sales, and collect social data, all in ready-to-publish formats.

Offerpop’s solutions bringsimplicity to complexmarketing problems

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“#maxxinista” Content Gallery

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Build brand loyalty and engaging customer experiences through a suite of 18 customizable products. In just a few days you can gather important customer data, grow sales, extend reach, and increase engagement across all of your digital properties.

No matter what your campaign goal is, Offerpop has a solution for you.

Referral - Launch a refer-a-friend program and thank your fans with special offers or additional reward entries for referring their friends.

Quiz - Design quizzes for your fans andserve up results based on their responses.

Fan Faves - Enable fans to vote on a set ofphotos, videos, new products, and more.

Photo Contest - Create photo contests where fans can submit and vote on their favorite pictures across social networks.

Examples:

Offerpop Campaigns

Waffle House Fan Photo Contest

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Offerpop Content

“Show US How You Train” Content Gallery

Offerpop Content taps into the visual media your customers and fans produce to increase brand reach and customer loyalty. Consumers share – and trust – real pictures and content more than direct brand outreach. Join these conversations and weave authentic content marketing into your advertising, digital market-ing, mobile and email strategy and more. Highlight the best

content throughout your digital properties to drive brand aware-ness, customer loyalty and sales.

Our platform makes it easy for marketers to manage all of their social marketing campaigns.

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Offerpop Commerce converts visual consumer content into online sales.

Gather, manage and share content from your brand advocates in visual galleries across your website, product pages, landing pages or Facebook. Entries can quickly and easily be moderated for approval, with the best ones featured and tagged with your product pages. Consumers can easily click through user-generated content to buy directly from your website, allowing you to directly measure the impact of content on e-commerce sales.

Offerpop Commerce

“#Summer in Lilly” Campaign using Offerpop Commerce

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Our platform delivers real ROIand marketing resultsOfferpop experiences make an impact beyond the social sphere. Customers launch campaigns across any marketing platform — website, advertising, email, TV, in-store — to maximize campaign reach and increase CTA effectiveness. And the social data and email addresses from Offerpop experiences can be used to inform your marketing decisions and accelerate your Return on Investment.

Read on for a few examples of how Offerpop experiences can impact your other channels.

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Extend the life of your TV and print AdsGet more from your TV and print ad spend with Offerpop Content. Feature hashtags in your advertisements and encourage consumers to engage with them through incentivized experiences. Display user- generated content with a hashtag from multiple social platforms in one curated, branded experience.

Maximize the return on your paid ad spendRun targeted paid advertising campaigns based on demographic and preference data you collect through Offerpop campaigns and expe-riences. Retarget participants in your social campaigns and get more clicks and conversions from your ads.

Capture email, personal, demographic and preferences dataRun incentive-based experiences like sweepstakes, UGC campaigns, and coupon campaigns via the Offerpop platform. Via the signup form, capture email, personal, demographic, and preferences data from fans. Through our integrations with the Salesforce ExactTarget Marketing Cloud and Experian Marketing, you can automatically pull this data into your email marketing platform, and use the data to create more targeted email lists. Serve your segments more relevant content and offers and see response rates soar.

Offerpop Campaigns, Content and Commerce allow you to build social experiences directly into your website Contests, promotions, sampling programs and UGC galleries can be showcased right on your homepage or a landing page. Leverage our Google Analytics integration to track the impact of social campaigns, coupons, and offers on e-commerce performance. Conversion track-ing helps you measure the impact of your campaigns on sales and revenue. Learn what drives conversions, and use that knowledge to optimize your marketing mix.

Campaign Snapshot: SoccerPro

15% overall web conversion improvement

56% improvement to page value

29% improvement on exit rate

SoccerPro’s “#bemercurial” campaign with Offerpop Content

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Offerpop partners with your marketing team,every step of the wayWe’re here to help.We are a team of proven, dedicated customer advocates who are passionate about making your marketing successful. Our customer sup-port team, winners of a 2014 Stevie Award for customer service, are on call 24 hours a day, seven days a week. Technical Project Man-agers are available to help customers build best-in-class campaigns. After all, awesome support for marketers is at the core of our business. We’ll go the extra mile to ensure you succeed.

Secure, scalable, and reliable. Offerpop’s platform has undergone nine Fortune 500 security audits and has main-tained a 99.99% platform uptime since its launch. When it comes to reliability we take things very seriously. No matter what your business goal is, we have tailored, customiz-able solutions to help you drive real business value. And our solutions can scale with you as your needs evolve.

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Offerpop has resources to help get you started todayIt has never been easier to get started with your first Offerpop campaign.

Start by clicking on the links below.

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Lucky Brand Case Study

St. Louis Blues Case Study

Fueling Revenue with UGC eBook

Offerpop Campaigns

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Offerpop enables marketers to run digital campaigns, curate user-generated content, drive e-commerce, and capture rich consumer insights from social data. Global brands, agencies and fast-growing businesses rely on Offerpop to build awareness, engage audiences, and drive real business value. Offerpop supports more than 10,000 organizations in over 100 countries and is a Facebook Preferred Marketing Developer, an Instagram recommended platform developer, and a member of the Twitter Certified Product Program.

offerpop.com | 646.380.4609 36 East 31st St., 8th Floor, New York, NY 10016

/offerpop @Offerpop@Offerpop