Tips for Building a Corporate Logo

Know Your Brand

Since your logo represents your brand, it’s probably a good place to start.

Your logo should reflect it. Once you know your brand you’ll have a better idea of how your logo should be designed so it can blend into your image flawlessly.

Know Your Brand

Who’s your audience? Your logo should reach + attract them. What’s your brands personality?

Keep It Simple.

The most powerful logos are simple (Nike swish)!

Overly complicated designs are not the key to a good logo – they do not engage audiences + they certainly

aren’t easily remembered.

Keep It Simple.

A simple corporate logo showcases not only your design insight,

but also your presentation sense.

Make it mean something.

Take, for example, our new logo. LGC is a communications firm, so the utilization of speech bubbles fits our story. But, did you notice that the “L” + “G” are connected? This pays homage to our founders, Lorraine + Gregory, who started the business together.

Make it mean something.

A good logo helps tell the story of your brand!

Design with versatility in mind.

Where will your logo be seen? Your logo will be visible on many different platforms – flyers, postcards, websites, social media + more –

in icons, avatars + print. A dynamic + flexible design also leaves room for necessary adaptations in the future.

Design with versatility in mind.

so you better make it shine on different backgrounds,

Be Different!

Your logo represents your unique company– so your logo should be unique too!

Avoid imitation + try to think outside the box.

Be Different!

Ready for a new logo of your own? We can help with that.Call Us at 631.694.1500to learn more.