Date post: | 12-Apr-2017 |
Category: |
Health & Medicine |
Upload: | medicall |
View: | 10 times |
Download: | 1 times |
5 Tips for effectively exhibiting your medical equipments in a stall
In a medical expo, the visitors could be doctors, hospital owners, decision makers and many reputed
medical staffs. Hence, it is essential to know everything about your product in terms of its uses,
disadvantages and overall features. You need to make sure that you would not be found wanting by
the visitors when they ask product-related queries. This will build a trust between you and the visitor.
Know your product like the back of your hand
In a medical expo, there are two possibilities. You will either find many number of
visitors or you will see a few visitors. In either case, you should not lose your
excitement towards your product presentation as the enthusiasm you express while
you present a medical equipment sets the tone for the sale.
Make a lively presentation
Reach out to the attendees
MD & M West trade show conducted on Feb 10 2015 in USA showcased integrated
healthcare systems and most innovative tools in medical devices. The event was a great
platform for researchers and medical professionals to design and discuss about next
generation medical devices while encouraging business heads to take up new
innovations.
Your product or medical equipment might be one of the most preferred and trusted equipments in the
market. But, still you need to know almost everything about your competitive products. Visitors in a
medical expo mostly would be doctors, hospital owners, decision makers and qualified professionals. They
are bound to ask you about similar products that exist in the market. Attendees will be delighted when
they get answers for their questions. This tactic has great potential for a sales lead.
Know more about your competitive products
Mostly in an expo, the chances for a sale to happen are very slim. The reason could be competitive
products, hesitation to go for it immediately and many more. This is when you have to be smart in
ensuring that your product echoes in your attendees’ ears even when they have left the medical expo.
This can be achieved by offering samples, self-explanatory brochures, future seminar info and more.
This tactic will do wonders when there is a need for re-marketing and branding.
Do strategic marketing