F R E S HNESS QUOTIENTTAKING THE MUNDANITY OUT OF MEDIA PLANNING

A Planners Perspective

PLAN AHEAD..Is important to have a smoothly run media activation.Don't wait for the brief. Document ideas that come into your head as and when they do. Stay Relaxed. Stay Patient. Every well planned idea sees the day of light

Think LEADERSHIP for the brand. The media activation program should

showcase the brand as a leader in its ownright.. EVERY SINGLE TIME.

Brand Leadership

TECHNOLOGY

It is importantunderstand how thingswork they way theydo. At least at a basic

level.

Partners LOVE to be treated like partners, not Vendors. Do a periodic

brand ideation meet/ knowledge share session. Help them grow as

professionals.After all its a win- win situation.

Hudle Up

LASTLY...Love what you do. If not, it shows in the quality

your work.

Your time is limited, so don't waste it living

someone else's life. S T E V E J O B S

So again, Think Fresh

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