Date post: | 05-Dec-2014 |
Category: |
Marketing |
Upload: | dublin-city-university |
View: | 95 times |
Download: | 4 times |
5 TIPS FOR FIRMS STARTING TO USE
DIGITAL MARKETING
5 TIPS FOR SMES:
BEGINNERS GUIDE TO USING DIGITAL MARKETING
DIGITAL MARKETING CAN AND SHOULD BE
LEVERAGED BY FIRMS.
BEFORE EMBRACING CONSIDER:
Tip 1
DEFINED GOALS:
PRIMARY OBJECTIVE ALONG WITH SECONDARY
OBJECTIVES
Clear Overall Goal Clear Primary & Secondary Goals
Ability to Measure Performance of Online Efforts
Tip 2
WHAT ARE YOUR KPI’S?
WHY?
KPIS ALLOW YOU TO MEASURE YOUR ROI FROM DIGITAL MARKETING EFFORTS ON
VARIOUS CHANNELS
Tip 3
LIST THE PROS AND CONS OF ALL POTENTIAL
DIGITAL MEDIUMS YOU WISH TO EXPLORE
Tip 4
WHAT NEEDS TO BE PUT IN PLACE PRIOR TO IMPLEMENTING?
Tip 5
CONTINUOUSLY MONITOR PERFORMANCE!
LETS RECAP ...
Goals
KPIs
Assess Channels
Resources
Monitor