5 Tips on Social Selling to Today’s Business Buyer

1. Virtual Introductions – Use your existing LinkedIn connections for introductions to new prospects. According to Microsoft, 67% of second-degree LinkedIn referrals result in appointments.

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2. Be A Part Of The Conversation - Connect with influential online voices and bloggers in your industry and contribute to the conversations via social media platforms and blogs.

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3. Meaningful Engagements - You no longer have to engage with your contacts with an email stating you are following up or checking in. Your engagement can be much more rich and meaningful by engaging based on birthdays, job changes or a quick chat about any relevant company changes.

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4. Establish Yourself As a Trusted Advisor – Push relevant content through your page and to the groups that you belong to in order to establish yourself and your organization as a thought leader and trusted advisor.

5. Track Your Competition – There are tools available, such as marketing automation or extended CRM features, that can help you follow your competition online and stay on top of hot topics within your industry to help you gain the competitive edge.Photo Credit: Alejandro Hernandez via Photopin.com/ https://www.flickr.com/photos/ace_0f_magic/3066468316