Agenda Overview

What is E-commerce Store Checkup?

Overview of Website Health

Revise Your Store Policy

Improve Main Website Pages

Optimize Product Pages

Coupon Codes

Summary

What is E-commerce Store Checkup?

E-commerce store checkup is a strategy to check and review the most crucial elements of the website & an ideal way to collect the problems and issues.

Tips 1: Overview of Website Health

Check is your website SEO optimized?

Try Shopify Ecommerce Store Grader Tool to get website’s SEO report which containing usability issues, social, website content and more.

Tips 2: Revise Your Store Policy

Check that,

Is your store policy is outdated? Haven’t updated since launched?

Store policy required any updation?

Is your policy guidelines easily acceptable by the customers?

Is your product return policy, refund policy, shipping policy, product exchange policy page content is up-to-date or required any updation?

Tips 3: Improve Main Website Pages

Check the main pages of website such as, About Us, Contact Us and FAQs.

Check, whether these pages are giving an obvious and clear message to your audience?

Is the page title is relevant with the page content?

Are these pages makes user searches easy and provides the useful details to customers?

Does these pages are SEO friendly?

Does these pages missing any important details?

Tips 3: Improve Main Website Pages (Conti..)

If your web pages are not SEO friendly then update Meta titles, Meta description , URL structure of the pages.

Also, update web pages with relevant details and keywords which make them easily found on SERPs and also helps to increase the conversions.

Tips 4: Optimize Product Pages

Product pages are very important to generate high conversion and revenue. Check different product pages of the website.

Is that any out of stock product is there?

Content of any product page requires updation?

Properly optimize product pages to rank well in Google.

Tips 4: Optimize Product Pages (Conti..)

Product Pages:

Set relevant page title, description, URL structure for the product page.

Check other useful area which requires changes as per SEO viewpoint.

Product Description:

Product description is properly given or not?

Given product description is unique or any duplicate content is there?

Tips 4: Optimize Product Pages (Conti..) Given product description is enough to describe the

product & provide relevant details to the customers?

Images:

Use high quality images.

Optimize images, Add ALT to the images.

If copyrighted image is used, then provide credit to the main source.

Tips 5: Coupon Codes

Nowadays, discount coupon codes becomes crucial part of any online store.

Check expired and working coupons for the website.

Remove unwanted/outdated coupon codes.

Update website with new coupons and discount codes.

Summary

Now, you might be understood that why regular onlinestore checkup is mandatory and how it will help yourbusiness to stay fresh, attractive and useful for yourcustomers. And, how it will helps you to increaseconversions, revenue and sales for your business.

Presented By

Email: info@addontechnologies.net

Website: www.addontechnologies.net