5 Trends within Wearables as Medical Devices

5 Trends within

Wearables as Medical

Devices

Sam Gibbon – Discovery Product Manager

Contents

• Introduction to Discovery

• Trend 1: Consumer Wearables as Medical Devices

• Trend 2: VC Investments in Wearable Technology

• Trend 3: Innovation and Patents within Wearables

• Trend 4: Academic Research and Wearables

• Trend 5: Apple’s Push into the Healthtech Market

• Discovery provides the tools for quick effective research

London, UK

Beijing, China

Suzhou, China

Shanghai, China

Singapore

Toronto, CA

4000+

Customers

worldwide

250M

Innovation

data sources

13+

Years of

patent

expertise

$100M

Raisedto date

25th

Fastest

growing tech

company in

the UK

Machine

Learning and

Artificial

Intelligence algorithms

1900+

Academy users, on our

free online IP courses

700+

Employeesworldwide

Leading

Tokyo, Japan

Customers told us they needed more signals

Connecting

the World’s

Innovation Data

Discovery, by PatSnap

To help R&D make better decisions

Trend 1: Consumer Wearables as

Medical Devices

Consumer electronics

like fitness trackers

and smart watches

“Traditional” medical devices

becoming wearable

Major categories of wearable devices in health-tech

Wearables made

specifically for medical

monitoring

Consumer wearables as medical devices

0

5

10

15

20

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30

Smartwatch Head-mounteddisplay

Ear-worn Sports watch Wristband Smart-clothing

Bil

lio

n (

USD

)

2018

2021

Consumer Spending on Wearables to Double by 2021

1. 2019, Global End-User Spending on Wearable Devices to Total $52 Billion in 2020, Gartner Research Services

As more individuals purchase and use consumer wearables, this creates an ever-growing amount of physiological data such as heart rate, steps taken, blood pressure etc which could be used to predict health outcomes.

This near continuous monitoring could not only empower Individuals to monitor their own health but give unprecedented access to medical professionals.


The increased accuracy and growing variation in physiology, cognitive and emotional signals that can be captured on a near continuous basis is an unprecedented opportunity for the healthcare industry.

By connecting all these signals and utilizing artificial intelligence, this data could be used for predictive health care and tackle serious health issues before they even emerge.

The power of connecting wearables Consumer wearables as medical devices

1. Peake, J. M., Kerr, G., & Sullivan, J. P. (2018). A critical review of consumer wearables, mobile applications, and equipment for providing biofeedback,

monitoring stress, and sleep in physically active populations. Frontiers in physiology, 9, 743.

1

Increasing uptake of consumer wearables could directly

impact insurers and healthcare markets

Insurers can better predict pay-outs and offer

policies with increased accuracy

Continually monitoring biometrics and

wearables could lead to more effective health

care and diagnosis


Lack of clinical evidence of wearables changing behavior

and affecting health outcomes

“More data does not necessarily mean better medicine, and

this holds true even if the data itself is correct.”2

While some consumer wearables can provide accurate and clinical level data, the ability for these devices to impact someone's health is still in doubt.

Several studies1 have shown that weight-loss and health improvement interventions that utilize wearables are not significantly better than traditional methods.

To be taken seriously, consumer wearables need to show that they can not only accurately capture data with high validity but can also change someone's behavior for the better.


1. Source: Baig, M. M., GholamHosseini, H., Moqeem, A. A., Mirza, F., & Lindén, M. (2017). A systematic review of wearable patient monitoring systems–

current challenges and opportunities for clinical adoption. Journal of medical systems, 41(7), 115.

Burnham, J. P., Lu, C., Yaeger, L. H., Bailey, T. C., & Kollef, M. H. (2018). Using wearable technology to predict health outcomes: a literature

review. Journal of the American Medical Informatics Association, 25(9), 1221-1227.

2. Gerd Antes, Sensors to go are coming of age, Healthcare IT news

Trend 2: VC Investments in Wearable

Technology

2019 was the highest year yet for investments into

medical wearables

VC Investments in Wearable Technology

Company Name Amount raised/Date Raised

Total Disclosed funding

Topics Description

$225M 26/06/2020

USD 1.49B Insurance WearablesHealth Care

Oscar is a health insurance company that employs technology, design, and data to humanize health care.

$100M21/05/2020

USD 160.00 M Mental healthMobile technology

Mind strong is developing a virtual care model to remotely monitor and deliver healthcare to people living with a serious mental illness.

$65M18/05/2020

126.60 M DrugSelf-administrationWearables

Through new drug and a wearable device development, scPharmaceuticals allows drugs to be self administered anywherereplacing the need for an IV Drip.

$21M10/06/2020

$119.66 M Internet of ThingsEmergency responseMobile Device

RapidSOS provides life-saving data from millions of connected devices directly to 9-1-1 and first responders in an emergency –providing faster, more effective response for over 150 million emergencies annually.

$11 M27/05/2020

21.93 M smart textilesDiabeticsConnected health

Siren’s Socks and Foot Monitoring System continuously track foot temperature, sending information to their doctor to help them track issues related to inflammation

Top funded companies utilizing wearable companies in Q2

VC Investments in Wearable Technology

Total Funding:$183.10 M

Funding Rounds: 3

Element Science develops solutions at the intersection of clinical-grade wearable devices to address the needs of high-risk cardiovascular patients.

Latest Funding Round: Series BAmount: $145,600,000Investors: Google ventures, Cormorant Asset Management, Invus, Third Rock Ventures

Top Funded and noteworthy start-ups from 2020


Funding Rounds: 10

Siren’s Socks and Foot Monitoring System continuously track foot temperature, sending information to their doctor to help them track issues related to inflammation

Latest Funding Round: Series BAmount: USD 11,800,000Investors: Anathem Ventures, DCM Ventures, Khosla Ventures,FoundersFund Management

Total Patent Value:$48,000

Number of Applications21



Funding Rounds: 4

Mindstrong is developing a virtual care model to deliver healthcare to people living with a serious mental illness. They’re also developing technology for remote patient monitoring and mental health symptom measurement.

Latest Funding Round: Series BAmount: $100 million Investors: What If Ventures, General Catalyst, Bezos Expeditions, ARCH Venture Partners, 8VC

Total Patent Value:$2.2M

Number of Applications8


Trend 3: Innovation and Patents within

Wearables

0

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2500

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3500

4000

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

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Year

Innovation and Patents

AAGR

+71%

2013-16

Patents relating to

Wearable technology

Large increase in wearable healthtech patents

2013 onwards there has been a sustained and rapid increase in developing and protecting wearables which have medical applications.

The increase in patenting comes at a time where sensors and wearables have moved away from being gimmicky gadgets and begun to have practical use.

Electronic companies battle medical devices

companies for top patenting spots

0 100 200 300 400 500 600 700 800 900 1000

Traditional medical device companies are facing increased cross-industry competition, as consumer technology companies vie to improve their revenue through entering new markets.

It is likely that there will be increased partnerships and sharing of IP with both medical device and consumer electronics companies taking advantage of external expertise and resources.


Number of granted/pending patents

Innovation focuses remote monitoring and

cardiovascular conditions Wristwatch-type devices

for Diagnostic Purposes

63%

Monitoring a patients remotely

using a global network

47%

Examining cardiovascular and other

different types of conditions,

-11%in vivo sensors

-23%

KEY & AAGR

2013-16

Determining Physical

Activity Level

54%

75%

63%• Wearables increasingly involved in health diagnostics especially within cardiovascular wellbeing

• Connectivity or having a “network” is a growing trend as more technology seeks to gather signals from multiple devices to increase accuracy

0

100

200

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400

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600

700

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

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Title:Pain management based on brain activity monitoring

Application Date:11 Jan 2018

Publication Number:US20180193651A1

Legal Status:

Boston Scientific Working Towards Objective Measures of

Pain

Summary While pain has traditionally been a subjective experience, Boston scientific have patented a device which through an objective measurement of an electrophysiological signal are able to administer painkillers through electrostimulation depending on the objective level of pain.


Title:Sports electronic training system, and applications thereof

Application Date:18 Apr 2017Publication Number:US10062297

Patent Value: $3,820,000

Adidas protect an idea which allows physical

measurements from multiple devices to be recorded

Patent SummaryBy having a central device capable of processing the signals from multiple wearables simultaneously, Adidas hopes to be able to accurately measure and give feedback on an athlete's performance.


Trend 4: Academic Research and

Wearables

Fitbit collaborates with Scripps Research and Stanford Medicine to study the role of wearables to detect and track COVID

17 Apr 2020

Apple partners with Stanford University and America Well to test if its watch can detect heart issues

Consumer technology companies' partner with the experts

in healthcare

12 Sep 2017

Apple teams with Johnson and Johnson for 3-year heart study

25 Feb 2020

Oura partners with the University of California to determine if its smart ring can help detect COVID -19

25 Feb 2020

Fitbit collaborating with pharma giants Bristol-Myers Squibb and Pfizer

17 Oct 2019

To validate the clinical effectiveness of their wearables, an increasing number of consumer technology companies are partnering with Universities and traditional Healthtechplayers.


Academic Research & Experts

Top Universities (2010-20) research output

Steady Increase in academic research both utilizing and

creating wearables

Further demonstrating the increasing practicality of wearables, numerous universities are now utilizing them to not only carry out their own health-based studies but also to improve wearable tech.

Name: Wei GaoTitle: Assistant Professor Focus area: Medical EngineeringPublications: 123Citations: 12319

Wearable sweat sensor detects gout-causing compounds

This Caltech-developed electronic skin is fully powered by sweat

Notable Research 1. Fully integrated wearable sensor arrays for multiplexed in situ perspiration analysis

(2016)2. Skin-Interfaced Sensors in Digital Medicine: from Materials to Applications (2020)3. Biofuel-powered soft electronic skin with multiplexed and wireless sensing for

human-machine interfaces (2020)

Key topics Wearable SensorsMicro-roboticsFlexible ElectronicsDigital Medicine

19 May 2020 25 Nov 2019


Name: Omer T. InanTitle: Associate ProfessorFocus area: BioengineeringPublications: 204Citations: 3685

Bathroom Scale Could Monitor Millions with Heart Failure

Lung-heart super sensor on a chip tinier than a ladybug

Notable Research 1. Precision wearable accelerometer contact microphones for longitudinal monitoring of

mechano-acoustic cardiopulmonary signals2. A Wearable System for Attenuating Essential Tremor Based on Peripheral Nerve

Stimulation3. Wearable Patch Based Estimation of Oxygen Uptake and Assessment of Clinical Status

during

Key topics Medical Devices and SystemsWearable BiomechanicsPhysiological MonitoringNon-Invasive Sensing

16 April 2020 25 Nov 2019


Trend 5: Apple’s Push into the Healthtech

Market with its Wearables

Apple’s move into Healthcare

In 2018, Apple's watch was recognized as an

FDA Class 2 Medical Device for Detecting

Falls and Irregular Heart Rhythm

In 2019, Through the Apple Heart Study,

Stanford Medicine researchers showed

that Apple’s wearable technology can help

detect a heart rhythm irregularity called

atrial fibrillation.

In February 2020, Apple and Johnson & Johnson, a

pharma giant, teamed up on a new study that aims to

examine whether the Apple Watch can detect atrial

fibrillation in the elderly.

“Apple's 'greatest

contribution to mankind' will be about health”

Tim Cook 2019

Apple focuses on heart health with Apple Watch

0

5

10

15

20

25

30

35

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

Measuring Pulse or Heart Rate

100%

Measuring Body Movement

31%

Evaluating Cardiovascular and other inputs

-11%Measuring Characteristics of blood in Vivo

-23%

KEY & GROWTH

RATE 2017-18

Apple’s wearable technology has focused on heart

monitoring and measuring movement

Linking to new features of fall detection and electrocardiogram within the Apple Watch 5 ,their innovation

has been on measuring cardiovascular signals and accurately capturing physical exercise and falls,

-37%

0%


Apple protects earbuds with multiple biometric sensors

Title:Earbuds with biometric sensing


Application date: 18 Jun 2019

Patent Summary This application relates to earbuds configured with one or more biometric sensors. At least one of the biometric sensors is configured to be pressed up against a portion of the tragus for making biometric measurements. This includes heart rate, VO2, and core temperature.


Apple moves in smart fabrics with a watch strap capable

of measuring heart and respiration rateTitle:Fabric-Based Items With Stretchable Bands


Application Date: 25 Sep 2018

Patent Summary This wirelessly charged fabric-based wearable contains sensors capable of collecting electrocardiogram, blood pressure, and respiration rate. This combination with a smart watch could increase the quality of data Apple is able to collect through its wearables.


Multiple industries cite Apple’s Wearable Technology patents

Electronics Companies

Medical DevicesCompanies

Sports Equipment Companies

Apple’s move into Healthtech

Utilizing a hassle-free, non-contact

sleep sensor TUEO collect

objective measurements and use

these together with clinical insights

to help asthma sufferers.


“Helping your family manage asthma “

Acquired: 24 May 2019

Beddit Oy is a Finnish-based

technology company that makes sleep-

tracking devices and apps to help

monitor and improve sleep.

Acquired: 08 May 2017

“Measure, manage, and improve your sleep”

Gliimpse works by letting users pull their

own medical info into a single virtual

space and share that data to whomever

they wish.

Acquired: 22 August 2016

“Collects and combines disparate threads of personal health info”

Apple’s Health-Tech Acquisitions


Showing Apple’s intention to expand beyond cardiovascular health, they recently carried out a joint study with Eli Lilly, Evidation and Beddit investigating mild cognitive impairment. Through multi-modal sensors they were able to capture enough data to spot mild cognitive impairment or Alzheimer’s Dementia in the elderly.

Apple, Eli Lilly, Evidation Health joint study suggests device

sensors can spot cognitive decline

Aetna launching new Apple Watch app to gather health data to reward healthy behaviour

30 Jan 2019

MA insurer start-up Devoted Health, first to subsidize Apple Watch

Apple partner's with Insurers to offer discounted Apple watches

Both as an enticing bonus and as an attempt to push their clients to a healthier lifestyle, many insurers are now offering subsidized Apple watches. This subsidy is often dependent on the client performing a certain level of physical activity, such as 10,000 steps, checking into the gym, sustained raised heart rate etc..

While this may push individuals to be more active and therefore less likely to make a claim, it also gives insurers unprecedent access into their client's lives. This data in the long term may allow insurance companies to give risker clients more expensive policies.

07 Oct 2019

John Hancock expands Apple Watch Program, offering new Series 5 to Life Insurance Customers

03 Oct 2020

Apple Watch now part of UnitedHealthcare Wearable Device Program

16 Nov 2019


FDA approved wearable

for Irregular Heart

Rhythm and falls

Working with insurance

companies to further market

share and increase and monitor

healthy behaviors

Apple’s Wearables In Health-Tech: A summary

Partnerships to scientifically

demonstrate the impact of

their wearables on health

outcomes


Discovery Provides the Tools for Quick

Effective Research

Every year the world changes… a lot !

3.3 million Patent

applications1

$131 billion dollars

of VC financing3

3 million Academic

papers published2

More than 3.3 trillion

in announced M&A4

In 2018 there were …

1. 2018, World Intellectual Property Indicators (WIPI) WIPO

2. 2018, STM report

3. 2018, NVCA Venture Monitor, PitchBook

4. 2018, Global M&A activity, Financial Times

Tools are disparate, expensive or quickly become out of date

Qua

ntity

Time

Insight gap

An ever-growing insights gap

Qua

ntity

Time

To make better decisions you need to be informed

MarketIntelligence

Technology Intelligence

• Patents

• Tech Transfer• Clinical Trials• Journal Papers

Competitor Intelligence

• Companies

• Investments• M&A• Government Grants

• Universities• Research Funding

• Experts

• News and Tech Blogs

• Market Reports• Press Releases• Key Opinion Leaders

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