Date post: | 17-May-2015 |
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Technology |
Upload: | black-dog-studios |
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Mike LinvilleOwner/Chief Project Manager
Black Dog StudiosBlack Dog Education
*Self Employed Business Owner for 13 Years
Before we get started
Cell Phones
Text
Remember When...?
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WEB DEVELOPMENT = HIGHLY SKILLED
The Problem
Technician required
Time Minimum
High cost maintenance
The Choices
Cough up the
Wait until you have enough changes to make it worth doing.
$$$
The Choices
NO WONDER WHY BUSINESS OWNERS ARE FRUSTRATED OR HAVE STALE SITES!
Cough up the
Wait until you have enough changes to make it worth doing.
$$$
The New Reality
Technology is advancing
CMS’s can create fully Search Engine Optimized (SEO) websites
A Lesson in History
13 yrs as a professional web developer
I lost my passion
Business went down a path I didn’t like
The Downward Spiral
Ever been around negative Ever been around negative
people? What happens?people? What happens?
It happens with family / friends It happens with family / friends
and it can happen with clientsand it can happen with clients
I wasn’t “feeling it” anymore I wasn’t “feeling it” anymore
The Turning Point
Enter Tony Robbins
Personal life back on track but businesses still suffering
Manifesto moment
The New Outcome
Didn’t know how to do it so I started learning …
To provide small businesses with professional quality web design, development and marketing at affordable rates.
The New Outcome
INFO MARKETING 101 – Tiered ApproachStart with free / low price
Work your way upThe more you pay the more
you get
Seemed like a match so we tested
The New Outcome
The Breakthrough
Web requirements depend on the type of businessAllowed the creation of a Framework
Over 2 yrs testing and it still works
Case StudiesTamara Dorris – Real Estate Agent Extraordinaire
Problem:
Website was not focused or search engine optimized
Case StudiesTamara Dorris – Real Estate Agent Extraordinaire
Solution:
A full- redesign, clean up and search engine optimization
Case StudiesTamara Dorris – Real Estate Agent Extraordinaire
“I'm impressed with the talent, skill and customer service. Just look at what a good job they've done!”
Results:Indexed Pages: from 14 to 400
Websitegrade: 90’s
Case Studies
Jessica Sewell – Cali Custom Coatings
Problem:No web presence (tech fear)
Case Studies
Jessica Sewell – Cali Custom Coatings
Solution:Introduction to the framework and a little training
Case Studies
Jessica Sewell – Cali Custom Coatings
“I will forever recommend them to any friend or family and will only trust them with my future business ventures.”
Results:
Online in less than a month
Websitegrade: 67
Case Studies
Jennifer Hill – BBQ Pro Online
Problem:No web presence
(tech fear)
Case Studies
Jennifer Hill – BBQ Pro Online
Solution:Introduce to framework and a little training
Case Studies
Jennifer Hill – BBQ Pro Online
“This is Killer!”
Results:Online in less than 2 weeks
Websitegrade: 61
Case Studies
Lucy Postins – The Honest Kitchen
Problem:Huge Site, Bad Design
Case Studies
Lucy Postins – The Honest Kitchen
Solution:Redesigned the entire website using our framework
Case Studies
Lucy Postins – The Honest Kitchen
“We have been delighted with the work of Mike and the team at Black Dog. From day one, they demonstrated an understanding of our brand, what sets us apart from the competition and what we stand for as a company…
Results:Indexed page: 1700+
Websitegrade: 99
The Point
Same framework
Different industries
Different types of sites
All great results
The Ah-Ha Moment
Needs of developer ≠ Needs of client
Developers need to charge more while their client needs a less expensive solution
This discrepancy leads to strained working relationships
The 5 Myths of Web Development
Many of these myths are perpetuated by developers as a way to keep themselves relevant and employed without having to upgrade skills or innovate thinking
Many developers are lazy … shocking
#1 Good sites have to be expensive
For developers – larger jobs are more profitable
2 ways to do this
Start large
Scope creep
#1 Good sites have to be expensive
Better Solution – Start small and grow
For developers – larger jobs are more profitable
2 ways to do this
Start large
Scope creep
#2 Good sites have to be complicated
Developer job security
Most maintenance = Awkward
#2 Good sites have to be complicated
Reality - Good site is about VALUE!
Developer job security
Most maintenance = Awkward
#3 Brochure sites are good enough
Entertainment
Solve a problem
Brochure sites typically
don’t do either
People search online for 2 main reasons
#3 Brochure sites are good enough
Key Distinction: Your website isn’t about your product. It is really about how your product solves a specific problem.
Entertainment
Solve a problem
Brochure sites typically
don’t do either
People search online for 2 main reasons
#4 You have to be everywhere to be successful online
Easy to do … Facebook, YouTube, blogging, Twitter, LinkedIn, Networking Events
Jack of all Trades, Master of None
#4 You have to be everywhere to be successful online
Smarter – Develop a Mastery Mindset
Easy to do … Facebook, YouTube, blogging, Twitter, LinkedIn, Networking Events
Jack of all Trades, Master of None
#5 To make an impact it takes a lot of work
Work smarter, not harder
Pareto’s Principle
Small Business Owners are busy. Get Smart, Strategic & Lean
What does it take to win
Location, location, location
Quality over quantity
ConversationsWINNING!
What does it take to win
Location, location, location
Quality over quantity
ConversationsSolution – A search engine optimized website that’s easy to develop and maintain.
WINNING!
How to win – The Framework for Success
in orderto the best of our ability
11 steps to drastically increase your chances
Step 1 – Hosting and Domain name
Don’t be cheapLook at customer service
Hosting
.com still the bestCompany name / description of services
Domains
Step 2 – Set Up 3rd party accounts
Step 3 – Install Blog
Create databases
Create database users
Install CMS
Step 4 – Integrate Themes
Find a theme (WOO)
Install it
Configure it
Step 5 – Install Plugins
List functionality required
Find + install plugins
Configure
Integrate into site
Step 6 – Web Site Analytics
Integrate into site
Schedule reports
Commit to monitor
Step 7 – Architect the Site
Project goals vs. customer needs
Determine pages to be created
Set your structure for a logical flow
Step 8 – Create Pages + Fill with Content
Create pages
Update the navigation (some)
Add content
Step 9 – Dress it up
Styling
Images (additive)
DO NOT Fear whitespace
Step 10 – On-Page SEO
Meta tags
Page titles
Headlines
Keyword / keyphrase highlighting – bold, internal links
Step 11 – Launch Site
Generate XML sitemaps
Activate Feedburner feeds
Share with network
Work on marketing strategy
Don’t do this
Don’t just pass this off to a disinterested employee or 3rd party. As the owner of the business you need to drive the development – once you know what you expect out of the site – then you can absolutely hand off the legwork.
Always do this
Ask: How does this serve my customer?
Always do this
Ask: How does this serve my customer?
Whenever you put anything on your website take a step back and ask yourself that question.
Always do this
Ask: How does this serve my customer?
Whenever you put anything on your website take a step back and ask yourself that question.
If it doesn’t, remove it.
Thank you!
If you take that information and follow the 11 step plan that we laid out – your chances of online success just shot through the roof.
If you want to take this to a new level and you’d like me to teach you and train you in this I’d like to invite you to register for this new system that we just created called the DIY WordPress Creator.
The DIY WordPress Creator
Online training program
6 modules from domain to marketing
57 page workbook
Tools, checklists, templates
Downloadable Audio
Weekly coaching calls
For more information visit - http://www.BlackDogEducation.com/5truths
Now is the time
A website that works for you
Become an expert or “go-to” person in your market
Increase exposure to new clients
Decrease update time
Take control of your online foundation
Crush your tech fears
Be part of a community
For more information visit - http://www.BlackDogEducation.com/5truths
Module 1 - Prepwork
• Setup hosting + domain
• Install the blog
• Creating 3rd party accounts
• Design for consumer vs. design for computer
For more information visit - http://www.BlackDogEducation.com/5truths
Module 2 - Theme
• What themes are
• Qualities of a “good” theme
• Theme installation
• Theme customization
For more information visit - http://www.BlackDogEducation.com/5truths
Module 3 - Plugins
• What are plugins
• The good, the bad and the ugly
• Installation and configuration
• We install the 4 plugins that I use on ALL of my websites
For more information visit - http://www.BlackDogEducation.com/5truths
Module 4 - Analytics
• What are analytics
• Why is it important
• ROI for beginners
• Creating and installing Google Analytics
• Dashboard OverviewFor more information visit -
http://www.BlackDogEducation.com/5truths
Module 5 – Common Hosting Tasks
• Not all site activities are in CMS
• Creating email accounts
• File management
• File backups
• Setting up your email clientFor more information visit -
http://www.BlackDogEducation.com/5truths
Module 6 – Site Build
• Effective site structure
• Project Goals vs. Customer needs
• Importance of content
• Site Maps (w/templates)
For more information visit - http://www.BlackDogEducation.com/5truths
Module 6 – Site Build
• Paint by the numbers
• Page refinement
• SEO tactics and tips
For more information visit - http://www.BlackDogEducation.com/5truths
The Value
Standard 5 page website• Limited access to me
• No training
• No coaching
• No workbooks
• No marketing
For more information visit - http://www.BlackDogEducation.com/5truths
The Value
Standard 5 page website• Limited access to me
• No training
• No coaching
• No workbooks
• No marketing
We want this to be attainable for everybody
For more information visit - http://www.BlackDogEducation.com/5truths
Bonuses
Over $400 in additional value
Web hosting – 1 year
Professionally designed template
Quickstart marketing guide
$300
$70
$47
For more information visit - http://www.BlackDogEducation.com/5truths
Bonuses
Over $400 in additional value
Web hosting – 1 year
Professionally designed template
Quickstart marketing guide
$300
$70
$47
Your Cost Today:
$397
For more information visit - http://www.BlackDogEducation.com/5truths
My promise to you
• If you’re not happy we’re not happy
• Not happy with the content, the process or your result
• No questions asked, 30-day money back guarantee
• Risk Free? The way it should beFor more information visit - http://www.BlackDogEducation.com/5truths
Thank You
This price and these bonuses won’t last forever so if you feel like it’s the right move for your business – Visit the URL below, check out and we’ll see you on the other side.
For more information visit - http://www.BlackDogEducation.com/5truths
Webinar Attendees
• I appreciate the time you gave me today
• You are interested in your success
• I want to reward that … with 2 extra bonuses
For more information visit - http://www.BlackDogEducation.com/5truths
Extra Bonuses
Web hosting – 1 year
Professionally designed template
Quickstart marketing guide
$300
$70
$47
For more information visit - http://www.BlackDogEducation.com/5truths