Tools help spread the message. They enable talkers to reach out to more and more people to talk more and more about your brand. These could range from simple things like an interesting

piece of paper to be passed on to complex models like communities.

Tools

You need to take part in the conversation. Answer questions. Respond to feedback. State the facts when someone reports false information. Be nice. Lead the conversation. People talk

about good brands and people talk more about good & talkative brands.

Taking Part

Be aware of who or what kind of people are talking about you, what themes emerge out of these consumer conversations, how this information can help you understand your consumers

more and how can all this help you better your business. Both online and offline word-of-mouth research is easily accessible.

Tracking