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Do you often find yourself
intensely focused on the
things that interest you? Do
you enjoy solitude and quiet?
Do you prefer deep
conversations over loud
parties? Do crowds drain you?
Does alone time energize
you?
If so, chances are youre an
introvert.
Either youre giving a knowing
nod or youre confused
because you thought
introversion meant you were
merely shy.
And maybe youve despaired
that that introversion and
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shyness have held you back
from achieving your business
goals online?
Introverts canbe shy but so
can extroverts.
Likewise, introverts can also
be confident, social, and
inspirational in their own
right. Take self-described
introverted bloggers like Brian
Clark, Chris Garrett, Chris
Guillebeau, Guy Kawasaki, and
Sonia Simone.
Or to take things to a higher
level, revolutionary thinkerslike Mahatma Gandhi, Albert
Einstein, and Rosa Parks.
Susan Cain, author ofQuiet:
The Power of Introverts in a
World That Cant Stop Talking,
clarifies that introversion is
different from shyness, which
is a fear of social judgment.
iti
ng
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ord
Re
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Int
er
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Introversion simply means you
are more energized and at
your best in less stimulating
and quieter environments.
So, how can introversion help
you achieve world domination,
how can you the introvert
capture the hearts, minds,
and trustof an audience?
The m yth of the
unprofitable
introvert
The advice usually revolves
around you putting yourselfout there in some way. But as
an introvert, you might be a
little wary about how much
you expose yourself.
This would be considered
problematic in our extrovert-
favoring American
culture. Your cautiousness
gets criticized as being not
bold or assertive enough to
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stand out and command the
confidence of an audience.
But its not true. We often
forget that there is always
more than one way to
accomplish something. Whats
important is knowing what
works best for you.
In fact, qualities of your quieter
nature give you an advantage
in building your
trustworthiness and
credibility. Lets look at five of
them
1. Be bookish
Sometimes you find spending
a night with a good book more
exciting than a night out. And
when it comes to a topic thatinterests you, you could easily
spend hours reading more
about it.
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But you know what the critics
say: You learn by doing, not
by sticking your nose in a
book.
Yes, we do learn a lot by
doing. But it would be silly not
to take advantage of books
since one of their greatest
purposes is to educate.
The funny thing I notice is that
these critics are usually the
ones who have no patience for
reading in the first place.
Ask any popular content
publisher how to become atrusted authority in a niche and
theyll tell you this simple
reality:
You need to build expertise.
And that usually involves
reading a lot.
This means reading,
researching, and obsessing
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over everything in your niche.
It also helps to diversify your
reading to improve your
general knowledge and spark
new connections.
Trust grows when you support
your writing with
knowledge and understanding
of your audiences needs.
The more you know, the more
you can blog with authority
and credibility. So, read on.
2 . B e q u i e t (a n d
l i s t e n )We introverts prefer to listen
more than talk. But when we
do speak, its only when we
think we have something
useful to say.
And in todays noisy world of
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The problem is that most
people never truly listen
anymore. Instead, people just
wait to talk about themselves.
Same thing online. Many
writers online mistakenly focus
on themselves instead of on
their readers needs.
We cant trust a self-centered
writer.
But we can trust a writer who
listens first and offers solutions
later.
By listening, you understandthe minds and needs of your
readers. And when you know
whats on their minds, you can
craft more focused content to
solve their problems.
Listening online is just like
what youd do in reality. You
observe where the
conversations on your topic
are happening. This can be in
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your favorite social media
hangout (like Twitter or
Google+), your site comments,
forums, or (if youre starting
out) your favorite sites
comments.
Listening deeply takes
patience and understanding.
Do it well and your readers will
be sure to lend you their ears(and eyes).
But if you dont have anything
useful to say, dont say
anything at all. The Internet is
cluttered enough as it is.
3 . B e s e r i o u s
When were focused on
something we care about, we
introverts can pour some
serious time into it.
Your thrill-seeking friends
might even say youre too
serious. That you need to
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have some real fun and go
crazy.
Today, being called too
serious is like being called a
killjoy. But we dumb down the
act of being serious when we
substitute its meaning with an
inability to have fun.
By definition, to be serious
means to be earnest, sincere,
and characterized by deep
thought.
And in the case of the content
youre creating, if you want to
win the hearts and trust ofreaders, you need to be damn
serious.
Being serious means having a
sincere interest in improving
the lives of your readers, being
consistent, and getting back
up from every fall.
Being serious sometimes
means skipping fun time in
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order to finish your product
and deliver on your promises.
Being serious means really
committing to your readers
and the life of your ideas.
Trust is a precious thing that
isnt given away freely. You
need to work hard to earn it.
And if you want to gain and
keep that trust, you need to be
someone they can rely on.
Theyre counting on you to be
serious.
4 . B e se n s i t i v e
Youre usually considered a
sensitive soul if you frequently
reflect on your thoughts,
feelings, and experiences.
If you get started on a topic
youre passionate about, you
may occasionally surprise
yourself and others with your
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emotional firepower. Or
maybe youre easily moved by
sad movies.
Of course, the know-it-alls will
say that being emotional
makes you too delicate.
Clearly not the strong figure
readers need.
But you know what?
Readers dont trust know-it-all
towers of strength. Thats just
unrealistic and uninspiring.
Readers trust human beings
with heart and emotion.
They want someone sensitive
and empathetic.
Someone who gets them.
Someone who can feel as
vulnerable as they probably
do.
Readers want someone who
can inspire them with so much
passion that theyre brought to
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tears and motivated to get off
their asses.
To share great passion, you
need to feel great
passion. And great passion
thrives on intense emotion.
Readers love an open heart,
not a hidden one. And having
strong feelings
about something is better than
not feeling enough of anything
at all.
5 . B e a l o n e
For you, solitude is a vital
source of not only energy, but
The true test of a
m ans character is
what he does when n o
one is watchin g. ~
John Wooden
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also the very quality of your
work.
Its a nice break from the noisy
world when you can think
clearly, creatively, and deeply.
But solitude offers you much
more than that.
When you are alone, you are
your true self.
In solitude, you dont have to
perform for anyone. Free from
the influence and pressure of
your peers, your thoughts and
opinions are at their most
authentic.
And becoming a trustworthy
and memorable writer
depends on your ability to be
authentic to yourself and your
audience.
Yes, its important to listen to
what your readers need (refer
to #2). But when you finally sit
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down to write, you must take a
position.
And that means knowing
yourself well enough to know
what you believe in, to know
what you stand for.
In the end, if you ever want to
have a trusting relationship
with your audience, you need
to first know and trust yourself.
Your solitude is key
to accessing yourself. Dont let
anybody ever take it away
from you.
T h e w o r l d n e e d s
q u i e t
In a gentle way, you
can shake the world. ~
Mahatma Gandhi
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One of my favorite points on
Susan Cains Introvert
Manifesto is Quiet leadership
is not an oxymoron.
Its a useful reminder that
there is no single set of
standards on what makes a
respectable and trustworthy
figure.
Fitting in with the status quo to
fulfill someone elses ideal is
an injustice to yourself. The
world needs the quiet and
contemplative, the soft-spoken
and gentle, the thinkers and
dreamers. Because if we wereall the same, then we would
have no need for each other.
Starting out, maybe only a
handful of people will
appreciate what you have to
offer. But continue to build
your trustworthiness in the
quiet ways that suit you and
your followers will grow.
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Now, go forth and gently
conquer.
About the Author:Melissa Ng
[Eng] is a doodler,
entrepreneur, and inspiration-
seeker. Download her free
Introvert 's Care Package. She
doodle-blogs aboutentrepreneurship, passion,
and self-awareness at
lumecluster.com. She is also
co-founder ofPianoVerse, a
place to play, learn, and love
piano and voice in New York.
Tweet 1,701 Like 476
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FreeRegistration
Comments
ALI ZIANovember 27, 2012 at 7:53 am
Hi Mellisa,
I liked the quality number
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one; be bookish (Maybe
because I am of that
nature). You said right, a
good book is better than a
night out but just readingis not enough.
I think if we change quality
number 5 in ourself and
instead of being alone,
discuss what we read with
like minded friends, we
can built more thriving
audience online.
Thanks for the great
article
Reply
MELISSA NGNovember 27, 2012 at2:03 pm
Hi Ali,
My points are
really aimed at
highlighting the
common
misunderstandings
of popularly
underappreciated
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qualities. Its true
that there are
benefits to
discussing our
ideas with others.However, solitude
is equally
important as
socializing and is
just as vital to
growth,
understanding,
and the creative
process.
Thanks for your
thoughts
Reply
DARIN L.
HAMMOND
December 1,2012 at 6:35
pm
Iabsolutely
agree with
this as an
experienced
introvert
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and one
who has
studied
how to
overcomethis
deficiency
in my
social self.
For so
many
years I
tried to be
social,
work
together,
feel
comfortable
in front of
people,
manage
other
people,
etc.
However,
you do
well inpointing to
the
strengths
of
introverts,
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and there
is plenty
of
research
out therenow that
values the
shy and
independent.
Quiet and
solitude
are helpful
to all in
some
situations,
but for
many
people
they are
the right
environment
most of
the time. I
read an
article
recently
thatpointed to
Gandhi,
Bill Gates,
Al Gore,
Warren
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Buffett,
Albert
Einstein
and many
othergeniuses
who
needed
solitude
and quiet
in order to
be most
productive
and
creative.
A great
myth of
our time is
that
everyone
must be
equally
social, or
even
worse,
that thehighest
person
within an
organization
must be
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the most
outgoing,
social, and
collaborative.
We arewise to
remember
that
people
are unique
and work
optimally
in
different
environments.
Few
things are
more
painful
than a
person
who feels
comfortable
working
independently
but is
forcedinto social
environments
where she
cannot
give her
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best
effort.
Feelings
of guilt
andshame
combined
with
anxiety
are the
result, and
this is a
recipe for
eliciting
the worst
performance
possible.
Skillful
managers
and
leaders
recognize
the
qualities
of each
individual
and triesto help
them do
their best.
In
blogging,
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most
experience
more
freedom
which iswhy I feel
so
comfortable
with it.
Unfortunately
its not
always
profitable,
but your
tips help
point us in
the right
direction.
Thank you
for the
insightful
post. I
needed it.
Reply
MELISSA
NG
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December 3,2012 at 10:04pm
It
can
bedifficult
to
resist
the
social
pressures
toconform
but
all
we
can
do
is
keep
tryin
to
understand
and
stay
true
to
ourselves.
Thanks
for
the
thoughtful
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SONIA SIMONENovember 27, 2012 at 9:53 am
I really enjoyed Susan
Cains book. My favorite
from her Introvert
Manifesto is: Everyone
shines, given the right
lighting. For some, its a
Broadway spotlight, for
others, a lamplit desk.
Reply
comment.
Reply
J ACNovember 27, 2012 at11:31am
Sonia, This is SO
true. Everyone can
shine under the
right circustances.
Thanks for
bringing out this
quote from Susan
Cains book.
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A great introvert
)
Reply
BRENDA GOLBUSNovember 29, 2012 at
11:03 am
I love this quote
but I have to add
that even as a
consummate
introvert I
occasionally like
the limelight. Ishine on the right
stages but then
crave the solitude
of a lamplit desk.
MELISSA
NGNovember 27,2012 at 1:25 pm
Cheers to
that
Reply
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DEMIAN FARNWORTHNovember 27, 2012 at 10:11am
Heres the thing: I enjoy
people. I like talking to
them. Hanging out with
them. But on my own time.
And in a very limited
amount of time. Like 2% ofthe time. The other 98%
devoted to solitude.
We need people,
however, and they need
us. And a successful
introvert learns how to
scale that wall and get in
front of people. Build
relationships (which are
often small in number but
insanely deep). Not for
himself. But because he
cares about other people.
Invtroverts can make
some of the greatest
leaders because they do
listen, reflect and
research. They are Platos
Philosopher King.
Reply
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True story: the first time
my wife met my moms
side of the family (a very
large and loud family) she
casually mentioned that Iwas shy. They absolutely
lost it. It just takes me a
while to warm up to
strangers.
Great article.
Reply
SHERICE JACOBNovember 27, 2012 at 11:10 am
I found myself nodding
and smiling throughout
this whole article. Thanks
for giving us introverts the
chance to shine (quietly
and brightly!)
Reply
MELISSA NGNovember 27, 2012 at2:40 pm
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MARCYNovember 27, 2012 at 12:05 pm
Wonderful and inspiring
article as usual. I really
have no idea if Im and
introvert or extrovert, but I
know the truth of this
article speaks to both.
Listening, being authentic,
and truly caring are
necessary to connect with
your audience. Thanks for
the encouragement!
Im glad it made
you smile.
Whatever we are
(introvert,
extrovert, etc.), wemust remember to
give ourselves the
chance to try (and
keep trying) and
not let our peers
define who we
are. Shine on
Reply
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Reply
J OANNA PENNNovember 27, 2012 at 12:28 pm
Thanks for posting this I
loved Susan Cains book
and recommend it a lot. It
helped me recognize
aspects of myself that I
can now accept andcelebrate, rather than
chastise myself about!
Its also important to
remember that introvert
doesnt mean shy that
introverts can be social
and be international
speakers and network etc,
but we need to manage
our energy in a way that
allows us to do that. I have
now learned from
experience that to speak
for one day, I need to
schedule time either side
to store energy and then
replenish it. And I cant do
3-4 day conferences
fulltime or I die from over-
stimulation.
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Energy management is
therefore the most critical
thing!
For those who might notknow what they are try
the Myers Briggs test It
helps to understand
where you are on the
spectrum.
Reply
BRIAN CLARKNovember 27, 2012 at1:07 pm
People always
wonder why after Ispeak at a
conference, I tend
to disappear in my
room. Well, now
you know.
Reply
MELISSA NGNovember 27, 2012 at2:20 pm
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MALINDA JOHNSON
November 27, 2012 at 12:36 pm
As a successful introvert, I
couldnt agree with you
more!
Reply
PEGGY VARNER,
BAFFINPADDLERNovember 27, 2012 at 12:45 pm
Yes, knowing you
need that time to
yourself is crucial.
Everyday, I spend
a lot of timespeaking to
teachers and
students at my
company. Every
now and then I
like to hide in the
storage room to
re-energize
Reply
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The sign of an excellent
article is that you read
every word, and go back
and reread some of it, and
then take the time tothank the writer and the
publisher. Thanks for this
great article and
opportunity to find a good
book. Also, thanks for
explaining what the word
introvert might actually
mean. Most think its a
word for a bad thing. Ill
bet a lot of writers and
bloggers are introverts.
And thats certainly not a
bad thing.
Thanks and cheers from
Canada. I enjoy following
Copyblogger.
Reply
MELISSA NGNovember 27, 2012 at2:22 pm
Thank you for
your warm
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LINDA MURRAYNovember 27, 2012 at 1:37 pm
In the grocery store I mayhave a 10 minute chat with
someone about salad but
most often only say things
like Yes, No, or Thank
you. In a tennis match I
plot with my partner and
play to win then chat up
our opponents with a
smile afterwards. I return
home to peace and quiet
before my noisy kids are
out of school. I love the
solitude of fly fishing and
having a beer in a pub
with happy cheering about
football. Introvert or
extrovert?
After reading this post I
feel better answering
comment, Peggy.
Being an introvert
is certainly not a
bad thing at all
Reply
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introvert. I guess its like
trying to divide the
population into 12
personality profiles based
on the month you wereborn in. Humans are too
diverse to categorize in a
small number of
categories. Yet there are
many truths to be found
and better understand
ourselves by
acknowledging our
commonalities.
Thank you for the great
post.
Reply
CHRISNovember 27, 2012 at 1:39 pm
Melissa,
This is an article I find very
helpful! I consider myself
an introvert and, having
just recently started my
own blog
(www.startsmallmarketing.com),
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its important to follow the
5 points you discussed. In
fact, every post I sit down
to write, I try to think about
the topic, the side I am on,and how to explain it all. I
find being an introvert is
great for productivity as I
am very efficient during
my alone time!
Reply
DAVID PENNINGTONNovember 27, 2012 at 2:00 pm
I have been an introvert
forever. Introverts, while
not necessarily shy,
certainly need different
platforms to thrive. Thanks
for writing this, I know that
the internet is 100% the
reason I am where I am
today.
Reply
MELISSA NG
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LI-LING
November 27, 2012 at 3:09 pm
Melissa, thank you for this
very timely reminder! In
this day and age of
attention always being
given to the loudest voice,
it is so easy to forget that
it is not always necessary
to join the fray.
Although I am a social
person and enjoy
communicating with
others, I am not by nature
an extrovert and find it
hard to blow my own
trumpet, thank you forreminding me that there
are other, sometimes
better ways to make a
difference.
November 27, 2012 at4:46 pm
Glad it was
helpful. Oh, how I
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Reply
ERIC GALENovember 27, 2012 at 3:20 pm
As an introvert myself, I
was very excited to read
this. Thank you for sharing
such powerful insights. I
really enjoyed Susan
Cains book as well. Istrongly agree enough
with Quiet leadership is
not an oxymoron. Thank
you again for letting the
world know that being an
introvert is not the same
as being shy and that we
have value to contribute.
Reply
DEBORAH GABRIEL
November 27, 2012 at 4:47 pm
I wanted to mention the
the beautiful, fluid
doodles, the quiet motion
of the introvert. thank you
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for sharing those.
dg
Reply
LINDA MOSESNovember 27, 2012 at 5:37 pm
Interesting article. There
are bloggers who do
terrific work as long as
they can blog without be
seen. So many now are
calling for transparency;and those who do not
want to be seen will have
to make sure their content
is bigger than life.
MELISSA NG
November 27, 2012 at5:39 pm
Thank you,
Deborah. Im so
happy you enjoy
them!
Reply
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Reply
SALLY MAYORNovember 27, 2012 at 6:09 pm
Hi,
Thanks for an excellent
article. Forgive me for
being a pedant but
shouldnt it be online
audience rather thanaudience online?
Sally (a bookish introvert).
Reply
SONIA SIMONE
November 27, 2012 at8:55 pm
Depends on what
you see Online
as modifying. As it
is now, it modifies
build, but if it wasAudience online
it would modify
audience. Two
slightly different
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ANDREW
November 27, 2012 at 7:38 pm
Melissa you naile dit!
I can relate to all of thosetraits and so often feel that
Im not the type to make
significant progress bu
then still waters run
deep..
I particullary like this line
Introversion simply
means you are more
energized and at your
best in less stimulating
and quieter
environments.
Thanks for a really good
post.
Reply
meanings, either
works.
Reply
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J ARED LATIGONovember 27, 2012 at 9:34 pm
Very insightful post! I
learned that Im an
introvert. Never knew that.
Never really tried to
understand the definition
of it of course, but still.
Thanks!
Reply
MELISSA NGNovember 28, 2012 at12:24 pm
Were all learning
things everyday. I
highly recommend
Susan Cains book
if you want to find
out more about
introversion. Its a
great place to
start
Reply
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GABENovember 27, 2012 at 9:38 pm
Thanks for this, Melissa.
Its good for me to be
reminded of these things
regularly. A great goal in
life is to be the best me I
can be the way I was
made, not the way I think
everyone wants me to be.
I love that Im able to see
growth in confidence inwho I am over the last
several years. Working
online is a great place for
an introvert to shine!
Reply
MELISSA NGNovember 28, 2012 at12:42 pm
Im so glad this
could help. The
path for selfimprovement is
tough and never
ending. At least
know that youre
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RICHARDNovember 28, 2012 at 12:19 am
I feel as if this post is
written for me only. Being
an introvert, I do agreewith most of the points.
Reply
TOM KINGNovember 28, 2012 at 12:50 am
I really liked this article as
it hit very close to home. I
know personally I can not
work well unless I am
alone!
Reply
PAWEL PIEJKONovember 28, 2012 at 3:31am
not alone on that
journey
Reply
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Well, I think writers who
dont like being alone and
quiet, dont like reading
and listeningdo not
exist. But most ofcopyblogger readers are
writers AND introverts, so
nicely done Melisa, at
least at the know-and-
satisfy-your audience part
Reply
MELISSA NGNovember 28, 2012 at1:04 pm
Perhaps. But there
are some writers
who enjoy doing
work in busy
cafes. I even have
a friend who can
only write with
music or TV
running in the
background. I
personally enjoy
writing with a
single track on
repeat We
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J ENNIFERNovember 28, 2012 at 6:45 am
Thank you for highlightingthe positive side of being
bookish, serious and
sensitive!
Reply
ANGIENovember 28, 2012 at 10:20 am
Thank you for lightening
my load. I oftentimes find
myself among people who
take my introvertednessfor inability, which I find
thoroughly irritating! Yes, I
am a quite leader;
bookish, serious and
passionate (especially
humans are a
diverse bunch
with diverse
needs.
Reply
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when I am absolutely
certain of my convictions.)
This article was refreshing
and encouraging!
Reply
NTATHU ALLENNovember 28, 2012 at 1:33 pm
Thanks for publishing this
blog. i am really enjoying
the views and thoughts
and comments. Mydaughetr, who has
recently started university
introduced ME to Susan
Cains work..Like most new
students, my daughter
MELISSA NGNovember 28, 2012 at12:38 pm
Im so happy it
helped. Keep
doing what you
have to do
Reply
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was feeling swamped and
overwhelmed by the
whole process of typical
student life so it was a
god send to her to comeacross Susans work and
regain her confidence nad
self belief that quiet and
being myself is great! and
as chance would have it,
today I read this post!
Thank you. keep
spreading the word.
Reply
MELISSA NG
November 28, 2012 at6:43 pm
Its wonderful to
know your
daughter is able to
find herself in the
midst of the
pressures of
university life.
Thank you for
sharing such a
sweet story.
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HELLOPRESTONovember 28, 2012 at 2:53 pm
This is the 2nd post Ive
seen today referencing
Susan Cains Quiet. Looks
like I have more fuel for
your #1 tip.
Reply
LISA WEIKELNovember 28, 2012 at 4:28 pm
Melissa,Thanks so much for this
great post. I love solitude
and find the hours whisk
away far more quickly
than Id like when I permit
myself to dive deeply into
whatever I am reading orwriting. Youve described
me to a T and inspired
me to purchase Susan
Cains book. Id heard it
mentioned on NPR, I
Reply
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believe, and only heard
the last bits. Im thinking,
now, that I should follow
up on it.
Reply
TINANovember 29, 2012 at 12:46 am
Wonderful post Melissa.
An as introvert myself, Iveoften wondered about
how being an extrovert or
an introvert impacts on
building a successful
MELISSA NGNovember 29, 2012 at12:20 pm
Would love to
hear your
thoughts on the
book. I know I
thoroughly
enjoyed it
Reply
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business. Very insightful
post. Thanks!
Reply
ANNNovember 29, 2012 at 11:03 am
Wonderful article! As an
introvert, I found myself
agreeing with all of it, aswell as everyones
comments. Thanks for all
the great insights. Always
be true to who you are.
Reply
BRIGITTE VAN TUIJ LNovember 30, 2012 at 11:18 am
Hi Melissa,
Great post, thanks forsharing! I am an extreme
introvert myself, and it has
taken me quite a while to
totally accept and
embrace it, and see it as a
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quality and a gift instead
of a burden I had to learn
to live with.
And finding a way tosuccessfully build my
business and fulfilling my
mission while being a
hermit has presented me
with an interesting
challenge over the past
couple of years (to put it
mildly
Your post shows that, yes,
all of us CAN thrive in our
own unique way, whether
were introverts or not.
Everyone has unique
qualities and gifts to
share.
Thanks Melissa!
(P.S.: I recently wrote an
article about my own
journey and challenge;you can read it here if
youre interested:
http://www.brigittevantuijl.com/breakt
from-the-cave/)
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Reply
PHYLLIS EDSONNovember 30, 2012 at 12:10 pm
Thanks you so much for
writing this article. Its
taken me years to realize
Im an introvert and what
that means. I cant wait to
look up some of the books
you mentioned. Thanks,
again.
Reply
ARI HERZOGDecember 1, 2012 at 10:47 pm
MELISSA NGDecember 3, 2012 at 9:54pm
Im so happy for
you. Lets keep up
the good fight!
Reply
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I find most successful
bloggers (who have
community, not
necessarily money from it)
are introverts. Enablesthem to say what they
want.
Reply
ROSHINIJanuary 25, 2013 at 8:46 pm
Beautiful post. Felt as if
you are talking directly to
me and about me. Thanks
for sharing
Reply
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