5 Ways Retailers Can Increase Holiday ROI with Mobile

5 Ways to Increase Your Mobile ROI this Holiday Season

GPSHOPPER

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ABOUT GPSHOPPER+ who we are and what we do

Connectingwith mobile

consumers to revolutionize

retail. Cloud Based, enterprise-

class mobile platform

GPShopper is an integrated mobile platform enabling retailers & brands to launch large scale mobile solutions driving loyalty, commerce and engagement.

Enable clients to deploy branded native app solutions which can be operationalized with CMS and reporting tools.

Located in New York and Chicago - all of our platform development is done on site.

© GPSHOPPER 2014 ALL RIGHTS RESERVED

Beacons

Maya MikhailovEVP, CoFounder

$400Mtransactions

3© GPSHOPPER 2014 ALL RIGHTS RESERVED

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PLATFORM FEATURES+ examples of our 200+ in-store, commerce, loyalty, marketing and

social features


+ international support for all common languages and currently deployed in 17 languages

Loyalty features include:• 3rd party loyalty

integration• In-store check-in points• Personalized Offers• Price & Stock Alerts

Commerce features include:• eCommerce integration• In-store inventory• Registry• Offers & Coupons• Wishlist Sync

In-store features include:• Mobile Payment• Beacons• Store Locator• 1D/2D Scanning• In-store mapping

Marketing features include:• Marketing Banners• Push Notifications• Events• Contests• User Segmentation

Social features include:• Share by & feeds:

Facebook, Twitter, Pinterest, Instagram

• Video• My Moment (UGC)

SDK for 3rd party

developers

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SELECTION OF OUR CLIENTS+ 5% of Americans engaged with our products last holiday

season



OCT – NOV: PRE HOLIDAY


APP LAUNCH OR HARDENING


1) If you are just launching a mobile app, try to launch before Nov 10th to allow for time to build audience and harden features.

2) Load and Scale Test!

3) Plan your Push Notification Calendar to align with cross-channel marketing triggers.

FOCUS 1: APP LAUNCH OR HARDENING

Interactive Push for iOS and Android!


USER AQUISITION


TIME = APPS GROWING IN MOBILE SALES

42%OF

MCOMMERCE SALES

* Internet Retailer, “How Often Do Shoppers Use Retail Apps?” August 21, 2014


APPS OUTPERFORM ON CONVERSION

Source: eConsultancy “10 interesting digital marketing statistics we've seen this week”

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Rue lala Sees App Customers as the Most Valuable

“Members who use our apps are exponentially more valuable to us both from a demand and visitation standpoint. Mobile accounts for over 50 percent of our daily traffic and we expect this to grow this season….”



1) Use all of your Social Media Channels – especially effective is Facebook and FB Install Ads

2) Make sure you are sending emails advertising the app

3) Most importantly – leverage your existing Mobile Website with iOS or Android Smartbanners!

FOCUS 2: USER AQUISITION


THANKSGIVINGTHURSDAY, NOVEMBER 27th

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AMERICANS SPEND MORE TIME IN APPS MOBILE WEB



1) Videos

2) Alerts timed for that night – use new iOS8 and Android Alerts to showcase products and offers

3) Tons of pre-shopping browsing, if open deals early will see a lot of traffic of registered users pre-buying especially after dinner

4) Make checkout easier with Apple Pay, PayPal, etc

FOCUS: PRE-SHOPPING & EARLY DEALS

Interactive Push for iOS

and Android L (maybe)!


BLACK FRIDAY + WEEKENDFRIDAY, NOVEMBER 28th + 29th, 30th


1) Geo-fenced push notifications for special offers to shoppers standing in line

2) If you are a retailer in the Apple Pay Launch now is the time to put it into action

3) Allow for in-store scanning to “save the sale” on items which are sold out locally but available online

4) Piloting Beacons? Now is the time to reinforce messaging and use the opportunity to rotate in-store offers by store.

FOCUS: SHOP THE DEAL & SAVE THE SALE


GROUND SHIPPING CUTOFFAS EARLY AS THURS DEC 18th for DEC 24th DELIVERY


1) Push Messaging to Local Stores / Store Locator – hours prominent

2) Local Inventory Integration (if available)

3) Last minute gift guides of items generally found in-store

FOCUS: SHOP LOCALLY


PRE NEW YEARS!AS EARLY AS THURS DEC 18th for DEC 24th DELIVERY


1) Push Messaging to Local Stores / Store Locator – hours prominent

2) Local Inventory Integration (if available)

3) Last minute gift guides of items generally found in-store

FOCUS: SHOP LOCALLY

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Grainger Sees A Bigger Future For Mobile Apps

“Today about 41% of all mobile sales for Grainger take place via a mobile app. But within a few years, apps could account for 70% of all mobile commerce.”


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Walmart App Users Spend 40pc More Than Average Shopper


“…those who have our app are making twice as many trips to Walmart, and their spend is 40 percent more.”

Wanda Young, Vice President of Digital Marketing Walmart


APP USERS & WEB MOBILE USERS ARE THE SAME

“An app is an opportunity for a brand to leverage its most loyal customers.”

- Kohl'sSource: Abobe “Retail Shopping: Mobile Usage on the Rise”, 2013

78% of apps users were return

visitors, compared to 40% on

mobile sites

Source: eConsultancy “10 interesting digital marketing statistics we've seen this week”


NO ONE WILL USE MY APP

Source: Chain Store Age, June 2013

49% have downloaded 5+ retailer apps

41%

use retail apps downloaded

weekly, 15% daily

20minutes+

of monthly app engagement

Source: GPShopper Cross Retail Statistics 2013

You already have the tools: brand + launch planning

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THANK YOU!584 Broadway, Suite 904New York, NY 10012

123 W Madison, 19th FloorChicago, IL 60602

NY : 212-488-2222CHI: 312-929-2439Email: [email protected]

@gpshopper

Date post:	21-Jun-2015
Category:	Retail
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