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5 Ways to Further Your Mission through Social Media
| Date post: | 13-May-2015 |
| Category: |
Technology |
| Upload: | 501-commons |
| View: | 406 times |
| Download: | 2 times |
5 Ways to Further Your Mission through Social Media
NPower Northwest
• Vision – A thriving community with high performing
nonprofits.• Mission
– To strengthen the nonprofit sector by catalyzing innovation and driving adoption of technology solutions.
Road Map
Social Media: a brief overview 5 Ways to further you mission
through Social Media Q&A
Social Media: A brief overview
2012 Nonprofit Social Networking Report
% of Nonprofits using Facebook, Twitter, LinkedIn and Myspace
Download the full report
Expectations Management
“Our limitations and success will be based, most often, on your own expectations for ourselves. What the mind dwells upon, the body acts upon.” Denise Waitly
Photo by KayVee.INC
There Are No Social Media Short-cuts
Graphic by Debra Askanase
Re-Define Success
It's about the Quality, not the Quantity
100 fans who aren't engaged
10 fans who take action
Vs
5 Ways to Further Your Mission through Social Media
1. Take your mission with you2. Tell your story3. Build relationships4. Increase engagement5. Get a routine
1. Take your mission with you
Offline goals should =
Online goals
2. Tell Your Story
Day in the life
2. Tell Your Story
Show the impact of your organization’s work
3. Build relationships
Respond to positive & negative feedback
Unhappy member of the community
Rapid response from Woodland Park Zoo
Happy member of the community
3. Build relationships
Respond to positive & negative feedback
3. Build relationships
Thank volunteers and donors
4. Increase engagement
Visuals win
4. Increase engagement
Faces and cats are particularly popular
4. Increase engagement
Ask questions
Get A Routine | Listen (RSS)
5 reasons your nonprofit should be using Google Reader
Get A Routine | Editorial Calendar
Get A Routine | Editorial Calendar
Promote
Follow-Up
Event
Content Calendar 101: Tips & Tricks
Get A Routine | Schedule
• Multiple Platforms
• Monitor key terms
• Schedule Posts
• Analytics
Questions?
Thank You
Abby NafzigerAmeriCorps VISTA
[email protected] | @abbynaf
NPower NorthwestWebsite: www.npowernw.org
Facebook: www.facebook.com/npowernwTwitter: @npowernw
