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5 Ways To Increase Revenue Through Your
Front Desk
W e d n e s d a y , 1 : 0 0 - 1 : 3 0 p m E S T
Your PresenterRobert Maconi
• Vice President of Enterprise Solutions
• 17 Years with Millennium Systems International
• 29 Year Salon and Spa Owner
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Agenda
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• Is Your Front Desk A Cost Center or a Profit Center?
• 5 Easy Ways to Increase Revenue
• Contact Information
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Is Your Front Desk A Cost Center or a Profit Center?
• Answer Phones
• Greet Guests
• Close-Out Drawers
• Book Appointments
• Ring-Up Sales
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5 Easy Ways toIncrease Revenue
1. Pre-Book
2. Up-Sell
3. Cross-Sell
4. Add-On
5. Proactively Contacting Clients
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“Pre-booking is the act of ensuring that your clients always come
back by booking their appointments in
advance.”
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Pre-Booking – it’s a culture
• Educate your team
• Starts in the chair
• TELL clients when their next appointment is
• Reward clients for pre-booking
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Pre-Booking =
Increased FOV
Let your software do the work for you
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“Up-selling is the act of replacing existing service with a more
expensive one.”
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2. Up-Sell
• Train your team on upgrades
• Every industry uses up-sell
For example: 60 Minute Massage to 90 Minute Massage
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Let your software do the work for you
Up-Sell=
Increased Average Ticket
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“Cross-Selling is the act of booking
additional services to an already booked
service.”
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3. Cross-Sell
Increase Sales for other Departments
• For Example: Book a facial with a massage
Increase Sales for the same Department
• For Example: Book a pedicure with a manicure
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Cross-Sell=
Increased Average Ticket
Let your software do the work for you
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“Add-ons are items that have
been added to an existing service at no extra time, but
at extra cost.”
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4. Add-Ons
No Time Wasted.
• Enhance the service for clients
• Train your team on add-ons (and their benefits)
For example: Conditioning treatment for a shampoo and cut
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Add-Ons=
Increased Average Ticket
Let your software do the work for you
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“Proactive Calls are the key to
keeping a filled appointment
book.”
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5. Proactive Calls
Call Clients Due In30 Clients at $50 = $1,500 per month
Follow-up on Cancellations/Wait List5 Clients at $50 = $250 per week
6 Clients at $50 = $300 per month
Send We Miss You Emails5 Clients per month at $50 = $250 per month
$37,600 per Year
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Proactive Calls=
Increased Revenue
Let your software do the work for you
WHAT IS THE BENEFIT OF DOING THESE 5 ACTION ITEMS FINANCIALLY? $$$$
Let me show you…
WHAT IF?
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Five Easy Ways To Increase Revenue
What is the benefit of doing these 5 Action Items financially?
Let me show you…
What If?
WHAT IS THE BENEFIT OF DOING THESE 5 ACTION ITEMS FINANCIALLY? $$$$
Let me show you…
WHAT IF?
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Create Front Desk Professionals
Make It a Career Opportunity – incentivize themFor Example: Create new positions with multiple levels
Receptionist – Entry Level • $8.00 an hour
Front Desk specialist• $10.00 an hour
Front Desk Professionals• $15.00 an hour and up
• Also encompasses all 5 revenue increasers
WHAT IS THE BENEFIT OF DOING THESE 5 ACTION ITEMS FINANCIALLY? $$$$
Let me show you…
WHAT IF?
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Action Plan
• Analyze your business using reports
• Create your benchmark– Educate your team– Increase FOV by 1 visit– Increase your average ticket by $5
• Run Your Report 2 Months From Now
For Information on Millennium or Meevo:
For questions about today’s presentation:
Contact Us
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