5 Ways to Nail Your Strategic Product Roadmap
About Pragmatic Marketing• Experts in technology product management and
product marketing
• Specialize in training• Trained hundreds of thousands
of people at thousands ofcompanies since 1993
Today’s Speaker
Jim SemickFounder / Chief Strategist
• Co-Founder of ProductPlan, a leading provider of cloud-based roadmap software
• Helped launch successful products including AppFolio, GoToMyPC and GoToMeeting
Poll 1: Who is joining us today?
What is a strategic product roadmap?
Goals of a Strategic Roadmap
• Defines the vision and strategy
Goals of a Strategic Roadmap
• Defines the vision and strategy• Guides the execution of the strategy
Goals of a Strategic Roadmap
• Defines the vision and strategy• Guides the execution of the strategy• Aligns internal stakeholders
Goals of a Strategic Roadmap
• Defines the vision and strategy• Guides the execution of the strategy• Aligns internal stakeholders• Facilitates discussion of options and scenarios
Goals of a Strategic Roadmap
• Defines the vision and strategy• Guides the execution of the strategy• Aligns internal stakeholders• Facilitates discussion of options and scenarios• Communicates progress of development
Goals of a Strategic Roadmap
• Defines the vision and strategy• Guides the execution of the strategy• Aligns internal stakeholders• Facilitates discussion of options and scenarios• Communicates progress of development• Shares strategy with external stakeholders
Poll 2: Who drives the roadmap in your organization?
#1
Use top-down strategic planning.
Top-Down Strategic Planning
#2
Evangelize the product goals.
Example Product Goals
• Competitive Differentiation• Customer Delight• Technical Improvements• Increase Lifetime Value• Upsell New Services• Reduce Churn• Expand Geographically• Mobile Adoption
#3
Guide decisions with metrics.
Poll 3: Which stakeholders are involved in your roadmap planning process?
#4
Prioritize strategically and be transparent.
Prioritize Strategically
Engage Stakeholders at Every Stage
Poll 4: What tool do you use for product roadmaps?
#5
Win over the org with a visual roadmap.
A Better Roadmap• Keep it high-level• Organize initiatives into
themes• Use rough dates• Show strategy visually• Always available and
updated
Communicate Visually
Questions?productplan.com/book
productplan.com/blog
@ProductPlan
@pragmaticmkting
Thank you for attending!
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