Description:
When we build a product, we make thousands of decisions. We search for patterns, draw conclusions, and act upon limited information. It's all in a day's work. In this talk, I'll explore the 5 most common cognitive biases and how they mislead our product decisions. These include our tendency to value a user's experience more if it coincides with our own experience (confirmation bias) and our tendency to forget that our users are not experts (curse of knowledge). You’ll walk out of this talk with ways to identify when your cognitive bias is creeping into your decisions, as well as tips and tricks on how to outsmart your brain and make better product decisions. This talk is relevant for designers, product managers, developers, founders, managers, and anyone else who finds themselves making product decisions every day.