Date post: | 08-Jul-2015 |
Category: |
Technology |
Upload: | kyle-lacy |
View: | 1,212 times |
Download: | 0 times |
Emails have twice as many
conversions as search and social
media.
Average Order Value by device
shows a higher order rate by
mobile phones and tablets.
ReturnPath
Wanted to REDESIGN LOYALTY PROGRAM
Launched newly designed, PERSONALIZED MESSAGINGwith stronger call to action
55% INCREASE in GROSS REVENUE and 11% increase in unique clicks
Needed to grow skier’s BRANDLOYALTY
Created TRIGGERED EMAIL ALERTS that were personalized to skier’s lift runs and vertical feet skied
8% CLICK THROUGH RATE and 46% open rate
Needed to send PERSONALIZED & IMMEDIATE OFFERS
LEVERAGED HUNDREDS OF DATA SETS to drive real time, 1:1 messages
1 MILLION + EMAILS SENT per hour for Expedia incorporating no less than 150 DYNAMIC ELEMENTS