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The 7 Rules of Facebook Marketing www.seamlesssocial.com © Seamless Social 5 Ways To Win The B2B Marketing Race Innovation in Marketing Effectiveness
| Date post: | 05-Dec-2014 |
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The 7 Rules of Facebook Marketing
www.seamlesssocial.com© Seamless Social
5 Ways To Win
The B2B Marketing
RaceInnovation in Marketing Effectiveness
Jean-MarieBonthous (“JM”), PhDFounder
Keywords
Prospect & customer opportunity identification
Content marketing Lead generation
Inbound marketingMarketing automation
Social marketing for events
[email protected]: @seamlessocial
www.seamlesssocial.com
1Facebook
optimization
Strategy1) Make time for marketing strategy
Shift from:• Creative to revenue generation
• Ad hoc to whole buying-cycle focused
• Sales accountability to marketing accountability
© Seamless Social
1Facebook
optimization
Proactive2) Proactive marketing initiatives
• Time to grow revenues by adapting to competitive moves is over
• Plan to outsmart, outperform, leapfrog
© Seamless Social
1Facebook
optimization
Continuous3) Continuous, not intermittent,progress
• Cant grow marketing in spurts
• Need to plan several campaigns ahead
© Seamless Social
1Facebook
optimization
Mistakes4) Same mistakes only once
• Traditional B2B marketing: same mistakes differently each time
• Get to root causes, take corrective action move forward on different footing. Painful but necessary
© Seamless Social
1Facebook
optimization
Waste5) Be paranoid about waste
• Margins now razor-thin
• RPM to measure contribution of marketing to leads & revenues
• Calculate cost of each lead
© Seamless Social
1Facebook
optimization
Disruption6) Get ready for marketing disruption
• Stable industries now disrupted
• Today’s great marketing plan tomorrow obsolete
• Ready to reinvent strategy in short time
• New plans will require new skills, knowledge
© Seamless Social
Contact us for a free
consultation
Keywords
Prospect & customer opportunity identification
Content marketing Lead generation
Inbound marketingMarketing automation
Social marketing for events
[email protected]: @seamlessocial
www.seamlesssocial.com
Contact usfor a free
consultation
© Seamless Social
Innovation in Marketing Effectiveness
