MOBILE CRM DRIVING ENGAGEMENT & USAGE

Vocomo Inc

Mobile CRM - Objective

Stimulate usage & engagement Drive brand awareness Increased loyalty Encourage trial

Mobile Tools for CRM

AUTOMOTIVE

RETAIL

High response rate

High relevancy Inexpensive Ease of

connecting users to customer care teams

Ease of cross selling

Precision targeting Age Usage patterns Brand

Mobile CRM Case

Quest Singles PromotionChallenge

Increase usage and buying for a targeted group of users

Action Built a targeted SMS campaign to the specific user and provided them with an incentive to purchase

Solution Using Vocomo’s mobile messaging and CRM platform, Quest was able to send correspondence over SMS

Result 10% increase in usage and sales across the brand during the time of the promotion

Vocomo Mobile CRM