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50 POWERFUL FACEBOOK TIPS
This report contains some of the most powerful Facebook Tips that I
have learned during my years of Facebook research as the founder
and primary author of the Facebook blog FacebookFlow.
During my time as founder and CEO of FacebookFlow I helped the
blog rise in the ranks of Google to the #1 position for several
competitive keywords, such as “Facebook Tips” and “Get More
Facebook Likes.”
FacebookFlow has since been acquired and rebranded to “Fanpage
Flow” but my passion for Facebook remains and this eBook reflects
just a small part of the Facebook content I have created since
FacebookFlow.
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This report is part of the pre-launch content I am providing to help
build hype for my Facebook training program fbpower.com. If you
like this eBook I’d really appreciate it if you share it with your
friends! It would also be very cool if you dropped by my
Facebook page to let me know what you think.
Your friend in Facebook Success,
PREVENT YOUR PAGE FROM GETTING BANNED
Although having communities on Facebook is a great way to build a
brand, the Facebook terms of service make it clear that your
Facebook page is subject to some rules that you need to comply
with.
I know of instances when fan pages have been erased for trademark
violation, and other cases where publishing privileges have been
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revoked because Facebook simply did not like what the person was
posting and promoting.
Make sure to check out the Facebook terms of service and be
mindful of what you post because Facebook reserves the right to
suspend your page or restrict your publishing privileges if you
violate their terms of service. Even the acclaimed movie critic Roger
Ebert had his Facebook page suspended for a time due to one of his
posts, until mainstream media rallied behind him, and Facebook
gave it back to avoid the bad press.
The good news is that that if you play the game there are millions of
potential fans that you can tap into to grow your page and your
income.
USE FACEBOOK TO BUILD AN EMAIL LIST
The best way to hedge against the risk of Facebook messing with
your page privileges is to build an email list. By getting your fans to
join your email list you are building an asset that noone can take
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away from you. With an email list you can easily build up another
Facebook Page if your page is hacked and/or deleted.
One way that you can capture emails into your page by installing an
email form into a tab on your Facebook page. All major email
marketing solutions have form building tools that will give you the
code you need to drop into a custom Facebook tab.
The best free custom tab host that I have found is from Woobox.
TAKE HINTS FROM BIG FACEBOOK BRANDS
Starbucks, redbull, and coca-cola are just three brands with
exceptional pages on Facebook. If you are thinking about designing
a simple landing page graphic with a call to action, take inspiration
from Redbull, as they make it very clear that they want you to click
the Like button.
In Facebook Power I examine the strengths and weaknesses of the
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biggest brands on Facebook and offer suggestions about what to
emulate, and what to avoid.
To create a custom landing page you will need to design an image,
host it on the web, and then install it into your Facebook page using
the Woobox static HTML iframe app.
OPTIMIZE YOUR FACEBOOK PAGE FOR GOOGLE
Before you create and name your Facebook page I recommend you
do some keyword research with the Google keyword planner tool to
get a better idea of the keyword opportunities within your niche.
Facebook pages can rank with relative ease in Google since then
piggy back on the massive PageRank that Facebook has. Of course it
can still be a challenge to rank a page, depending on the competition.
Use Google’s keyword tool before you create your page to determine
the keywords that people search for the most often in your niche,
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and then make sure to integrate those keywords into the info
section of you page as well as the page title and page url, if possible.
BUILD CRITICAL MASS FOR YOUR PAGE ASAP
Once you get your first thousand fans the second thousand will
come much more easily. Use all communication channels available
to you to promote your Facebook Page after you launch it to help
you get 1,000 fans as fast as possible.
OFFER INCENTIVES TO SHARE YOUR STUFF
Incentives encourage action.
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Using the "pay with a tweet" app you can offer a free gift to those
people who share content on your behalf.
POST ENGAGING CONTENT
As the worlds largest photo sharing website Facebook is a great
place to share photos. A picture says a thousand words, and if you
can get your fans talking about your pictures this will attract new
people into your page as their comments feed back into the news
feed.
CREATE A CUSTOM FACEBOOK LINK
You can do this at: Facebook.com/username
Having a Facebook URL with keywords in it will help you rank for
those keywords.
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Again you should use the Google Keyword planner tool to do
keyword research and try to choose keywords that are relevant to
your page, and have a low level of competition.
CREATE SHAREABLE CONTENT
Quality compelling visuals spread like wildfire on Facebook and
elsewhere on the web.
Check out some of the comics on the Oatmeal, for example. These
highly graphic posts consistently get thousands of shares, and often
even tens of thousands.
These posts are a testament to the value of a good graphics. I never
write a blog post without an image, and I often find that the quality
of the images I use correlate to the sharing success of my post.
More cool and compelling pictures generally means that more
people will click the “Like” button and share your content far and
wide.
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COLLABORATE WITH INFLUENCERS
By collaborating with Influencers you are able to benefit from the
attention of their network, so seek out strategic partnerships
whenever possible.
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Two Facebook friends of mine, Brian Solis and Jesse Thomas,
collaborated on "The Conversation Prism."
Since Brian and Jesse both have considerable networks, and the
content they created is gold, it spread virally and gained both Brian
and Jesse notoriety and plenty of brand exposure in the process.
PROMOTE YOUR PAGE ON OTHER SOCIAL MEDIA CHANNELS
If you have a YouTube channel your videos provide a perfect
opportunity to build your Facebook
page. You can watermark your videos
with text so that a link to your page is
visible throughout your video, and you
can also mention your page in your
video, and ask people to join.
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On Twitter you can Tweet about your Facebook page of course, I like
to do this once every few days, or every 20-30 tweets or so. You also
have the option to link to your page in your Twitter bio. For more
Twitter promotion options I recommend you check out this Twitter
Marketing program I reviewed.
SAVE TIME WITH SHORT FB LINKS
Remember that you can always swap a Facebook.com link for a
fb.com link and you will save yourself time. This tip is also
especially helpful if you are tweeting on twitter, where you only
have 140 characters max to work with.
USE POWERFUL FACEBOOK PAGE APPS
North Social, Woobox, and Wildfire are three Facebook app
development companies that offer powerful apps that you can use to
pimp out your Facebook Page.
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Some of these apps are free, and others can be used for a monthly
fee.
A few of my favorite free apps are the YouTube, Twitter and
Instagram apps from woobox.
USE STRONG CALLS TO ACTION
If you want people to join your page or share your content it helps to
ask for it in a direct way.
If you are designing a Facebook landing page go with big bold
arrows and text to convince your visitors to click "Like."
Saying please has also been shown to increase conversions so try
asking people to "please join my Facebook page."
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SCHEDULE STATUS UPDATES
There are several different social applications that allow you to
schedule updates for Facebook, and other networks like Twitter,
LinkedIn and more. I use Hootsuite to manage scheduling posts to
my Facebook pages, Twitter profiles, and LinkedIn profile and
groups.
If you want to schedule updates for your Facebook profile consider
Hootsuite or Sendible.
Facebook pages have scheduling built in so you can schedule
updates from within your page.
Hootsuite is my preferred method of scheduling Facebook page
updates, as they even allow you to edit aspects of your update like
the image, the headline, and the description.
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COLLABORATE WITH ADMINS OF BIG PAGES
Last year there was a page started called “I bet this Onion Ring can
get more fans than Justin Bieber.” Believe it or not this page actually
did get more fans than Justin Bieber.
Since then it has been shut down (the admin was probably paid off
by Bieber’s marketing team) but there are several other pages like
this one and these can offer affordable marketing opportunities if
you are able strike up deals with the admins to post status updates
about your page.
Many of these big Facebook pages were started by everyday normal
people, many of whom are totally open to the idea of working
together.
Often these page admins are not aware of the value of the clicks they
can send, so you can strike up a deal with them for a great price.
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COMBINE COMPELLING IMAGES WITH CONTENT
Content with Images is far more effective at
attracting clicks than simply text and links
alone.
Keep the image you will be using in mind as
you create content for your blog. Google image
search has a great selection of images, same
with the Flickr creative commons, and iStockphoto is a great source
for high quality images.
INVEST IN FACEBOOK TRAINING
This is undoubtedly the most powerful tip of all. The tips mentioned
in this report are just the the tip of the iceberg when it comes to
powerful Facebook training.
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Facebook Power is the name of the Facebook training product that I
created to simplify the Facebook marketing knowledge I have
gained since during my years in this niche.
With several videos, five in-depth .PDF reports, and a membership
section Facebook Power will give you a serious social media step up
on your competition, and allow you to leverage the most popular
social network in the world to build your brand in a powerful way!
Discover my most powerful Facebook training make sure to check
out: http://fbpower.com
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HOW TO GET MORE FACEBOOK LIKES
There are well over fifty million active Facebook pages, and many of
these pages are gaining thousands of new fans every day.
Facebook is constantly evolving and that means there are more
reasons to like Facebook, and Facebook Pages, than ever.
Here are some tips to help you grow your page and get more likes
on Facebook.
INVITE YOUR EMAIL CONTACTS
Use the build audience tool to send up to 5,000 invitations at a time
to your email contacts.
The Build Audience button is found at the top of your page admin
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panel.
Once you click this button use the invite email contacts and upload
your contacts directly from your email provider, or use the other
tools option and import a .csv file with email addresses in it.
INVITE YOUR FRIENDS TO BECOME YOUR FANS
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This tip might seem overly simple but the truth is that it’s often
overlooked.
One way you can invite your friends to your page is by using the
suggest to friends feature within your page's Build Audience tool.
A more effective way than using the "suggest to friends" feature is to
send a message to your friends directly.
Send short messages asking your friends to join you in your
professional page and give them an idea of what kind of content they
should expect.
Taking a few quick minutes to send personalized inbox messages
asking people to join your page can yield great results over time.
GIVE AWAY GREAT STUFF TO YOUR FANS
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Give your fans great content and prizes and this will get your fans
posting about your page so that they are in the top of your mind
when it comes time to dish out the goods.
Create a custom experience by asking your fans
what kind of content and prizes they would like
the most.
Really care about your fans and find ways to go
above and beyond with the content and promotions you launch on
your page. When you go the extra mile for your fans they will go the
extra mile to help you grow your page and succeed.
USE SOCIAL PLUGINS LIKE THE “PAGE PLUGIN”
The Facebook Page Plugin has gotten me thousands of free fans for
various pages I have developed over the past several years.
This plugin works for me and I’m sure it can work for you too, so
long as the site you insert it into nets a steady stream of traffic.
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Installing this plugin into your site is easy: simply copy and paste
the code into the sidebar of your site.
USE STRONG CALLS TO ACTION
If you don’t ask people to take action and like your page many
people simply won’t.
So don’t beat around the bush – come right out and tell people to
like your page.
Build links to your Facebook page everywhere and include calls to
action for people to join your Facebook page in all of your marketing
materials.
Of course the five tips above are just the tip of the iceberg when if
comes to building your Facebook fan base.
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GET PEOPLE TO JOIN YOUR PAGE VIA SMS TEXT MESSAGES
Send a text message to 32665 (FBOOK) with the words “fan
yourusername” OR “like yourusername” (without the quotes).
This feature is ideal when you’re in front of a live audience.
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LINK TO YOUR PAGE AS A PLACE OF EMPLOYMENT
Your Facebook profile page is highly visible so use this to your
advantage by including a link to your page right below your profile
picture.
To set this go to the about section and use the @ symbol + the name
of your page in order to set the hyperlink.
If your page is new and has less than 100 fans you may not be able
to set this link up. Once your page is established and has at least
100 fans you should be able to create this direct link to your page.
OFFER A COMPELLING INCENTIVE FOR PEOPLE TO LIKE YOUR PAGE
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By combining an incentive with a call to action you will increase
your conversions from visitors to fans significantly.
The best way to implement an incentive for your fb page is with a
"reveal tab" that contains content behind a “like gate” that is visible
only once people become a fan of your page.
The more valuable your incentive is, the more people will be
compelled to click the "Like" button and access it.
An eBook or eCourse are two types of incentives that are excellent
for attracting new fans. eCourses are arguably more effective since
these are delivered over time so they help create a relationship
between you and your fans.
The image below shows different levels of increasing effectiveness
for acquiring new fans.
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By creating a fan only "reveal tab" you can create content that is
available to fans only to get more visitors to your page to click the
Like button!
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KNOW YOUR AUDIENCE
The better you know your audience the easier it will be for you to
target your content and get great results.
Click the insights chart on your Facebook page admin panel to
access your demographics.
INSTALL A PAGE BADGE
Facebook Badges are a simple, yet effective way to link to your
Facebook profile.
Unlike widgets badges are simply images, and will load faster than a
social plugin.
USE THE STATUS @TAGGING FEATURE
Status tagging is a cool and fairly new feature of Facebook.
This feature will attract traffic to your page by posting on the page
of the brand or person you tag.
POST EPIC CONTENT
Content is king.
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Posting awesome content is a great way to get your page to spread
virally.
Infographics are highly shareable and get great results.
Watermark your images to get traffic if your content is shared
outside of Facebook.
Link to your fan page in the description. Be the first to share your
content to a few relevant groups after you post it.
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People are more likely to share content after it has already been
shared, and every time someone shares your content this includes a
link back to your page that could lead to new fans.
LINK TO YOUR PAGE WITH A HELLO BAR
Installing a like buttons into a Hello Bar on your web page can send
traffic to your fan page and enhance the style of your site.
The more people you send to your fan page, the more likes you will
get. A Hello Bar stays stuck to the top of the page as the user scrolls
down to get you maximum clicks.
Check out the bar at the top of my online success blog Smart Online
Success.
GET FANS TO UPLOAD AND TAG PHOTOS
If you host (or attend) an event with several of your fans take a
bunch of pictures, post them to your page and then get your fans to
tag themselves in the pictures.
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If you can get your fans to upload pictures to your page, or tag
themselves in pictures you uploaded, this will post to their walls as
well and will lead to additional traffic for you.
MAKE SURE YOUR COMMENTING SYSTEM IS COMPATIBLE WITH FACEBOOK
This will allow people to comment on your page, even if they are not
a fan. Any comments made can broadcast to news feeds and lead to
more traffic for your page.
You can get the official Facebook commenting plugin here.
LEVERAGE TRADITIONAL MEDIA
Since Facebook is so widespread you can use any forms of
traditional media and achieve results.
Newspapers, Media Buys, Radio, and TV all work, but are often less
cost effective than innovative social media strategies.
DO A NEWSLETTER PROMOTION
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If you do email marketing send a message to your subscribers
letting them know about your fan page and consider including a link
to your fan page in every email.
Another promotion method is to
purchase a "Solo Ad" from a
newsletter publisher. I have bought successful solo ads in the past
from internet marketers on the webs largest internet marketing
forum, The Warrior Forum.
To ensure you are successful as well look for solo ad sellers with
plenty of positive feedback or contact me on Facebook and I will
point you in the right direction.
LEAVE INSIGHTFUL COMMENTS (AS YOUR PAGE) ON OTHER PAGES
This is a great way to get more exposure for your Business Page
with your target audience.
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Go to the top right of the blue bar at the top of Facebook and click
the down facing arrow to select the "voice" you want to use for your
comment.
Participate on other Pages where your audience is already having
conversations.
Remember to add value to the conversation and authentically build
relationships.
Building meaningful connections and you will lay the firm
foundation of a successful community.
GET PROMOTIONAL BUSINESS CARDS THAT LINK TO YOUR FACEBOOK PAGE
Business cards are cheap and effective, which is why nearly all
business people use them to this day.
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For the small investment that business cards you can use them to
net several hundred new fans for your page!
Throw a link to your Facebook
Page on your card and some people
will certainly check it out.
If you're pressed for space in your
design all Facebook page urls can be shortened from facebook.com
to fb.com.
For example, www.facebook.com/garinkilpatrick and
www.fb.com/garinkilpatrick both point to the same page.
USE QR CODES
How many business cards do you give out? Make it easy for the
people you have connected with in person to connect with your
Page.
Creating a QR code is easy and free at sites like and QRStuff.
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Use the link for your Facebook Page and you have automatically
created a QR code that you can add to the back of your business
card.
BLOG COMMENTING
Leave insightful comments on blogs and in the website section use a
link to your fan page.
Strive to write helpful, detailed comments and these will attract
more attention and get more people clicking through to your
Facebook page to subscribe for more.
LINK TO YOUR FACEBOOK PAGE FROM YOUR LINKEDIN PROFILE
LinkedIn gives every user three slots for
links to whatever you'd like right on
your profile.
You can make the anchor text of these
links whatever you like, so I
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recommend using a call to action like this: You should join my
Facebook page.
UPLOAD VIDEOS TO YOUR FACEBOOK PAGE
Facebook videos are very underrated, and can provide a great way
to drive traffic and Fans to your page if your video content is
compelling enough for people to share it.
When you embed a Facebook video on another website this video
includes a watermark link in the top left corner to the fan page it
came from.
CREATE A MEMORABLE FACEBOOK URL
If you go to fb.com/username you will be able to create a custom
URL for your page.
Remember that your page username cannot be changed once it is
set, so choose wisely.
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ATTRACT FANS WITH PROFESSIONAL DESIGNS
Hiring a designer to help you get an awesome looking logo or
timeline cover will help you attract new fans.
I have found two excellent designers that I work with so if you are
stuck for a design contact me and I’ll get you linked up with a quality
and affordable designer.
Another option is to create the design yourself. I design most of my
own Timeline covers.
Make sure that your Timeline cover image does not violate any of
the Facebook Page Guidelines so that Facebook will not have a
reason to suspend your page.
The perfect Timeline cover size is: 851 x 350 pixels.
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DELIVER AN AWESOME FACEBOOK PAGE EXPERIENCE
Do your best to deliver an awesome experience for those who
interact with your page by creating and posting epic content.
The viral feedback this can send into many peoples Facebook news
feed will enable you to pull in many new free fans for your page.
Go above and beyond when engaging with your community and they
will spread the word.
Don't try just to get people to click "like" but instead seek to create
raving super fans who will share content from your awesome
Facebook page with their Friends.
WATERMARK YOUR GRAPHICS & VIDEOS
To watermark images use an image editing program like Photoshop
or the free web image editing tool pixlr.
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For videos use a video editing program include a link to your
website. I use Camtasia to record any screencast videos I create and
they have features that make adding a graphic with a URL easy to
do. Camtasia comes with a free 30 day trial.
GET YOUR CUSTOMERS TO LIKE YOUR FACEBOOK PAGE
If someone likes you enough to buy your product then there is a
good chance that they will like you on Facebook as well.
Rig up your "thank you" page with a Facebook "Like Box" and you'll
be good to go!
SEND YOUR FANS TO YOUR BLOG
Tell your fans to go check out your website when you publish new
blog posts.
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If your blog promotes products or services this can actually make
you money when you post about new blog posts on Facebook.
On my websites Facebook is consistently a top traffic source.
Google sends me visitors daily as long as my content is ranking,
whereas how much traffic Facebook sends me is largely dependant
on what I post.
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Create high quality content and you will be creating a win/win
situation since epic content can both pull traffic from Google,
Facebook, and across several other social media websites where
your visitors share your content!
Make sure your blog is equipped with Facebook Like buttons and
other social media buttons so your fans can easily spread your
content and bring you free traffic.
TRACK YOUR GROWTH WITH FACEBOOK INSIGHTS
Facebook insights shows you how many
fans you accumulate over time, and how
you got them.
Using this knowledge you
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can analyse and determine which activities are driving the most
growth for your page and increase these outlets to amplify your
success.
MENTION YOUR FACEBOOK PAGE EVERYWHERE
Word of mouth does not start itself.
Get the conversation going by mentioning your Facebook page in
blog posts and in every day conversation.
INSERT MULTIPLE LIKE BUTTONS INTO SHAREABLE CONTENT
Installing a like button into your posts will help drive extra traffic to
your posts and it will also show that Facebook is an integral part of
your brand.
The more you can integrate Facebook with your site the more likely
people will be to join your Facebook page.
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SPACE OUT YOUR FACEBOOK PAGE UPDATES
By using Hootsuite to manage your Facebook pages you can
maximize engagement by scheduling your posts ahead of time.
If you post 2 status updates a day for your page over five days this
will get you far better results than posting 10 updates in one day.
Pages now have post scheduling build in so if you are managing just
one page at a time this is the best way to schedule updates.
To schedule a post simply click the clock icon in the bottom left of
the post update section on your page. (See image below)
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RUN A FACEBOOK CONTEST OR A "FAN OF THE MONTH" PROMOTION
By highlighting one of your best fans every month you indirectly
encourage fans to engage more, so that they can win the coveted fan
of the month title the next month.
Offer a monthly prize, such as a cool free product or service related
to your brand, and the competition for this title will only increase.
Facebook Contest Idea: Award Prizes to the Fans Who Recruit the
Most People to The Page.
LINK TO YOUR FACEBOOK FAN PAGE IN FORUM SIGNATURES
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If you are active in any forums you will have the option to attach a
"signature" to every post that you write. Throw a link in your
signature to your Facebook page, and it will be clicked.
Do your best to add value and answer questions with your posts,
and people will be more inclined to click your link and join your
page.
A link with a call to action is more likely to get clicked than a link
alone, so go with "Join my Facebook Page:
fb.com/garinpeterkilpatrick" instead of simply:
“fb.com/garinpeterkilpatrick.”
CREATE A SHORT URL FOR YOUR FACEBOOK PAGE
Creating a redirect to your Facebook fan page is one way to "presell"
the people who click it on joining your page.
Using the link shortening service bit.ly you can shorten any
Facebook link into a shorter on.fb.me link.
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For example, I used bit.ly to shorten
http://www.facebook.com/GarinPeterKilpatrick into
on.fb.me/Garin.
Do the same for your page and it makes it much easier to share your
page on Twitter and elsewhere on the web.
on.fb.me links have built in analytics; if you want to see how many
clicks an on.fb.me link has gotten simply add a + to the end of it.
CONNECT WITH MORE FRIENDS ON FACEBOOK
The more friends you have, the better your chances will be that
some of these friends will join your fan page.
Facebook has a Find Your Friends Tool that allows you to import
your contact list from a variety of email clients, or an email list.
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This tool also displays "People you may know" which I have found is
very good at suggesting people that I know.
UPDATE YOUR TIMELINE COVER
Updating your timeline cover is a smart way to attract attention to
your page by being a very visible piece of content in the news feed of
your fans.
Include a link in your description to your email capture page and
build your email list!
GIVE AWAY FAN PAGE SWAG
If you gave away shirts (or mugs, or stickers) like the one below
with your Facebook url on it you will get people walking around and
promoting your Facebook page for you everywhere they go!
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ADD YOUR PAGE TO PAGE DIRECTORIES
The two page directories that pack the most punch from my point of
view are the page finder and like this fan page.
USE PROMOTED POSTS
Once you hit 400 fans you will get the option to "Promote" any of
your posts.
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Since your status updates typically only reach 18% of your fans this
can be a great way to extend your reach via the friends of your fans.
Promotes posts are easy to execute, simply scroll to the bottom right
of any post, select "Promote" and choose the amount you want to
spend to promote.
As you can see from the recent Promoted Post above, I got great
results.
LINK TO YOUR PAGE IN YOUR EMAIL SIGNATURE
Every email you send is an opportunity to link to your Facebook
page. Check out the email signature tool wisestamp for a creative
way to link to your social profiles.
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CONNECT WITH OTHER PAGE MANAGERS
Don't underestimate the value of cross promotion.
Even one cross-promotion a week will help you get a stream of new
"likes" with no investment on your part required besides the time it
takes to suggest the opportunity to your cross promotional partner.
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CONCLUSION
I hope you enjoyed this free report and take action on the powerful
tips inside to take your Facebook brand to the next level!
Want to create a rock star brand while you make money with
Facebook?
Make sure to check out the awesome content inside of fbPower.
Cheers,
Garin Kilpatrick
Founder of fbpower.com
