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50 POWERFUL FACEBOOK TIPS

This report contains some of the most powerful Facebook Tips that I

have learned during my years of Facebook research as the founder

and primary author of the Facebook blog FacebookFlow.

During my time as CEO of FacebookFlow I helped the blog rise in the

ranks of Google to the #1 position for several competitive keywords,

such as Facebook Tips and Get More Facebook Likes.

FacebookFlow has since been acquired and rebranded to Fanpage

Flow but my passion for Facebook remains and this eBook reflects

just a small part of the Facebook content I have created since

FacebookFlow.

This report is part of the pre-launch content I am providing to help

build hype for my Facebook training program fbpower.com. If you

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like this eBook Id really appreciate it if you share it with your

friends! It would also be very cool if you dropped by my

Facebook page to let me know what you think.

Your friend in Facebook Success,

Garin Kilpatrick

PREVENT YOUR PAGE FROM GETTING BANNED

Although having communities on Facebook is a great way to build a

brand, the Facebook terms of service make it clear that your

Facebook page is subject to some rules that you need to comply

with.

I know of instances when fan pages have been erased for trademark

violation, and other cases where publishing privileges have been

revoked because Facebook simply did not like what the person was

posting and promoting.

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Make sure to check out the Facebook terms of service and be

mindful of what you post because Facebook reserves the right to

suspend your page or restrict your publishing privileges if you

violate their terms of service. Even the acclaimed movie critic Roger

Ebert had his Facebook page suspended for a time due to one of his

posts, until mainstream media rallied behind him, and Facebook

gave it back to avoid the bad press.

The good news is that that if you play the game there are millions of

potential fans that you can tap into to grow your page and your

income.

USE FACEBOOK TO BUILD AN EMAIL LIST

The best way to hedge against the risk of Facebook messing with

your page privileges is to build an email list. By getting your fans to

join your email list you are building an asset that noone can take

away from you. With an email list you can easily build up another

Facebook Page if your page is hacked and/or deleted.

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One way that you can capture emails into your page by installing an

email form into a tab on your Facebook page. All major email

marketing solutions have form building tools that will give you the

code you need to drop into a custom Facebook tab.

The best free custom tab host that I have found is from Woobox.

TAKE HINTS FROM BIG FACEBOOK BRANDS

Starbucks, redbull, and coca-cola are just three brands with

exceptional pages on Facebook. If you are thinking about designing

a simple landing page graphic with a call to action, take inspiration

from Redbull, as they make it very clear that they want you to click

the Like button.

In Facebook Power I examine the strengths and weaknesses of the

biggest brands on Facebook and offer suggestions about what to

emulate, and what to avoid.

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To create a custom landing page you will need to design an image,

host it on the web, and then install it into your Facebook page using

the Woobox static HTML iframe app.

OPTIMIZE YOUR FACEBOOK PAGE FOR GOOGLE

Before you create and name your Facebook page I recommend you

do some keyword research with the Google keyword tool to get a

better idea of the keyword opportunities within your niche.

Facebook pages can rank with relative ease in Google since then

piggy back on the massive PageRank that Facebook has. Of course it

can still be a challenge to rank a page, depending on the competition.

Use Googles keyword tool before you create your page to determine

the keywords that people search for the most often in your niche,

and then make sure to integrate those keywords into the info

section of you page as well as the page title and page url, if possible.

BUILD CRITICAL MASS FOR YOUR PAGE ASAP

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Once you get your first thousand fans the second thousand will

come much more easily. Use all communication channels available

to you to promote your Facebook Page after you launch it to help

you get 1,000 fans as fast as possible.

SEND PAGE INVITES WITH SPEED

Using the Suggest to friends features of Facebook is a powerful way

to build your Facebook page. The drawback to this method is that

clicking on each friend that you want to suggest your page to is very

time consuming.

By using the Google Chrome "Invite All" extension you are able to

suggest your page to all of your friends fast. This extension will save

you clicking hundreds or even thousands of times, depending on

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how many friends you want to suggest a page to.

Facebook frowns on using plugins like this and takes measures

against their use, so it might be just as easy to invite 50 or so a day

OFFER INCENTIVES TO SHARE YOUR STUFF

Incentives encourage action. Using the "pay with a tweet" app you

can offer a free gift to those people who share content on your

behalf.

POST ENGAGING CONTENT

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As the worlds largest photo sharing website Facebook is a great

place to share photos. A picture says a thousand words, and if you

can get your fans talking about your pictures this will attract new

people into your page as their comments feed back into the news

feed.

CREATE A CUSTOM FACEBOOK LINK

You can do this at: Facebook.com/username

Having a Facebook URL with keywords in it will help you rank for

those keywords.

Again you should use the Google Keyword tool to do keyword

research and try to choose keywords that are relevant to your page,

and have a low level of competition.

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CREATE SHAREABLE CONTENT

Content like infographics spread like wildfire.

Check out some of the comics on the Oatmeal, for example. These

highly graphic posts consistently get thousands of shares, and often

even tens of thousands.

These posts are a testament to the value of a good graphics. I never

write a blog post without an image, and I often find that the quality

of the images I use correlate to the sharing success of my post.

More cool pictures generally means that more people will click the

Like button and share your content far and wide.

COLLABORATE WITH INFLUENCERS

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By collaborating with Influencers you are able to benefit from the

attention of their network, so seek out strategic partnerships

whenever possible.

Two Facebook friends of mine, Brian Solis and Jesse Thomas,

recently collaborated on "The Conversation Prism."

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Since Brian and Jesse both have considerable networks, and the

content they created is gold, it spread virally and gained both Brian

and Jesse notoriety in the process. Jesse also collaborated with the

Facebook team and created Facebook Stories.

PROMOTE YOUR PAGE ON OTHER SOCIAL MEDIA CHANNELS

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If you have a YouTube channel your videos provide a perfect

opportunity to build your Facebook

page. You can watermark your videos

with text so that a link to your page is

visible throughout your video, and you

can also mention your page in your

video, and ask people to join.

On Twitter you can Tweet about your Facebook page of course, I like

to do this once every few days, or every 20-30 tweets or so. You also

have the option to link to your page in your Twitter bio. For more

Twitter promotion options I recommend you check out this Twitter

Marketing program I reviewed.

SAVE TIME WITH SHORT FB LINKS

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Remember that you can always swap a Facebook.com link for a

fb.com link and you will save yourself time. This tip is also

especially helpful if you are tweeting on twitter, where you only

have 140 characters max to work with.

USE POWERFUL FACEBOOK PAGE APPS

North Social, Involver, and wildfire are three Facebook app

development companies that offer powerful apps that you can use to

pimp out your Facebook Page.

Some of these apps from Involver are free, but most others can be

used for a monthly fee.

USE STRONG CALLS TO ACTION

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If you want people to join your page or share your content it helps to

ask for it in a direct way.

If you are designing a Facebook landing page go with big bold

arrows and text to convince your visitors to click "Like."

Saying please has also been shown to increase conversions so try

asking people to "please