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50 Shades of Jay
Reader’s Choice “BOOK LIST”
Book Title Author Insights
1. 1000 CEO's Andrew Davidson • The insight to 1000 top CEO's of companies around the world is
priceless, especially noting their experiences in business.
2. 50 Management Ideas You Really
Need to Know
Edward Russell‐Walling • Excellent insight to Business Ideas, in easy to read, format, each topic
treated on its own, something for everybody here.
3. 502 Incredible Case Studies Jay Abraham • So much impact, words cannot even describe the amount of
immense wisdom contained within this book.
4. 80/20 Sales and Marketing: The
Definitive Guide to Working Less
and Making More
(*One of the Top 20%)
Perry Marshall • Digging into the areas within business particularly sales & marketing
that will yield the greatest impact & leverage• Absolutely powerful.
Very practical & timely.
• That 80/20 is fractal.• Blew my mind.
• Laser focused clarity and productivity insights on what truly matters.•
Same as 80/20 Principle as far as optimization, but taking things
further in:
10 golden rules for career success
1. Specialize in a very small niche, develop a core skill
2. Choose a niche that you enjoy, where you can excel and stand
a chance of becoming an acknowledged leader
3. Realize that knowledge is power
4. Identify your market and your core customers and serve them
best
5. Identify where 20 percent of effort gives 80 percent of returns
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6. Learn from the best
7. Become self‐employed early in your career
8. Employ as many net value creators as possible
9. Use outside contractors for everything but your core skill
10. Exploit capital leverage
• The key to making a career out of an enthusiasm is knowledge. Know
more about an area than anybody else does. Then work out a way to
marketize it, to create a market and a set of loyal customers.
• There is no fun in work unless you can achieve a lot with a little.
• Put another way, leaders do things differently. Leaders are usually
outsiders; they think and feel differently. Those who are best in any
sphere do not think and act in similar ways to the average
performers. The leaders may not be conscious of what they do
differently. Very rarely do they think about it and articulate it.
• Emotional intelligence is more crucial for happiness than intellectual
intelligence, yet our society places little emphasis on the
development of emotional intelligence.
• This book demonstrates the universality of Pareto Optimality at all
levels of business analysis. It has allowed me to move into new areas
with confidence and confirmed the essentially mathematical
character of all systems in business.
• Perry builds on the work of Richard Koch to provide greater
understanding about how to zero in on the right 20% of your market
and then apply 80/20 squared and even cubed, to gain 10 times the
results you're already realizing without adding more to your already
busy schedule ‐ and if done correctly it gives a person more results
with less time and effort.
• This is a good follow up book to "The One Thing."
5. A Brief History of Everything Ken Wilber • This book provides a way of understanding our world and our own
personal development in the widest possible context.
6. A Course in Miracles Schucman/Thetford • Talk me about love vs. fear.
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(*One of the Top 30%)
• Through following the 365 daily meditations set out in this book, I got
connected to God.
7. A New Earth: Awakening to Your
Life's Purpose
Eckhart Tolle • It dissects ego and show naked truth.
8. A Prayer for Owen Meaney John Irving • It's about love between friends, loyalty, sacrificing your life to save
others, and hilarious at the same time. It's a standout book for me
above all others, I laughed, I cried....
9. A Price for a People Tom Wells • A clear and precise explanation of the scriptural teaching of the
meaning of the redemptive work of Christ.
10. A Random Walk Down Wall Street Burton Malkiel • This book does an amazing job of bringing Wall Street to Main Street.
Another witty book on investing that points out much of the
hypocrisy of investment professionals.
11. Action! Nothing Happens Until
Something Moves
Robert Ringer • Great book which really expounds on the number one success
principle ‐ action. Without action, all you have are wishes.
12. Addiction by Design: Machine
Gambling in Las Vegas
Natasha Dow Schüll • How addictive experiences are designed. The power of near misses.
The power of cues. The state of mind compulsive gamblers are truly
seeking. The importance of an illusion of control and simplicity of
choice.
13. Advanced Psychocybernetics and
Psychofeedback
Paul G. Thomas • Your mind is like a bio‐computer that can be programmed for positive
results.
14. Age of Propaganda Anthony Pratkanis • Communication can be used to distract or inform people of what
perceived truth is.
Shows the tactics used through marketing, religion, politics,
advertisers and news agencies.
• Informative book on how the opinion is shaped without ones
consent.
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15. American Victory: Wrestling,
Dreams and a Journey Toward
Home
Henry Cejudo, BIll Plaschke • This book keeps me in perspective and grateful for everything I have..
16. Anatomy of Peace The Arbinger Group • How to resolve conflict and how to treat people.
17. Antifragile Nassim Nicholas Taleb • Seeing the Human Adventure in the Big Picture and the arrogance of
"the experts" and "the latest" help us develop a game plan which,
instead of fighting against how things are, allows us to capitalize on
the big and unexpected movements.
18. As A Man Thinketh
(*One of the Top 20%)
James Allen • A very clean way of saying things, the things that we know but must
remember. This is really a relax for mind and soul.
• What we think about, we become. Changed my life when I looked at
business, family, friends and my journey with that thought as driver.
• Great book about the power of the mind and focus
• Explain the connection with thinking and the results.
• Spiritually uplifting book, and often helps to balance life with right
priorities.
• My biggest fear in life was public speaking. This book allows me still
to this day to calm my thinking down. It made me internally direct
my energies for good and to stop thinking negatively.
19. Ask Ryan Levesque • Published in 1915
Wow! Everything I needed to know on how to use many many types
of surveys at different stages of the sales funnel to understand and
serve my clients better. And make more sales.
20. Ask And It Is given Ester and Jerry Hicks • For me it was an eye opener because i have watched the secret but
the were some places that I could not understand but the book made
it clear about the law of attraction.
21. Atlas Shrugged
Ayn Rand • Exposes the evil of collectivism manifested in a government that
hates the thinking person, the entrepreneur, the intellectual, the man
who lives for himself. WARNING: this form does not specify books in
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(*One of the Top 30%) general or business books. So I will write only about non‐business
books.
• It's amazing to read a fiction novel that teaches, through drama,
gratitude for capitalism. It gave me a sense of gratitude for all the
accomplishments the human race has achieved. I wonder if this
philosophy will ever be used to it's full potential.
• I've never read a more concise‐‐ even at 1200 pages‐‐ treatise on
achievement, excellence and free market capitalism. And her chilling
depiction of a lost and confused world rejecting the highest level of
human endeavor for a "level playing field" or some such tortured
logic seems frighteningly prophetic in 2015...
• Your choice if you want to contribute & follow the masses.
• Follow your heart.
22. Attraction Factor Joe Vitale • The book explains a bit about his story and very practical when it
comes to using energy to attract what you want.
23. Autobiography of a Yogi Paramhansa Yogananda • Amazing book on Spiritual journey. It helps me understand many
aspects of spiritual world. After reading I have started to do
meditation on regular basis. I got clarity on many things and many
myths were broken.
24. Awaken the Giant Within
(*One of the Top 10%)
Anthony Robbins • High performance achieved from the visualization tools deployed.
• High performance achieved from the visualization tools deployed.
• Taught me how to think bigger.
• I understood how important psychology, body language and
preparation is to winning a deal in business, in fact winning in life.
• This was the first self‐improvement book I ever read and changed my
life because for the first time in my life I realized I could achieve my
goals.
• I started taking more actions than just thinking about the work, and
for the first time thought from other person's perspective rather than
my own perspective. To influence someone, we have to get
influenced (it was always about unconditional giving to others than
thinking about bartering).
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• Learning to reframe problems as opportunities, and confront every
challenge with "What's great about this?"
• Manage your State. Learn from people who are already successful at
what you want to do. Live with Passion.
• It taught me how people work. Awareness of how we function as
human beings and how to use specific techniques (e.g. ‐ reframing) to
remain stable when facing difficult challenges.
• I can make better decisions because, after reading this book. I can
observe and identify my thoughts in any given situation by looking at
my beliefs, values, emotions and also thinking patterns.
• Once I was stuck finding a solution for overcoming clients’ objections
in a business. I was not working in sales and didn’t have experience in
this field, so I doubted myself that I could find a solution. But,
because I read Tony Robbins’ book, I could analyze my thoughts with
respect to this situation and I identified that I had an empowering
belief: “I don’t need experience in sales in order to solve a sales
problem. And I strongly believe that I have to look at what others do
in sales in order to overcome objections”. So, I read a few sales
books, analyzed the selling process and eventually came up with a
specific solution.
• It is a great and specific tool to build your identity, get
self‐knowledge, become aware of your thoughts and language.
• As a result, you will start to understand yourself better and
consequently you will know and understand people better which
eventually improves your communication skills and your
relationships.
• Find my why and motivation.
• Gave me more tools to expand my horizons.
• First read this book in 2004 and have been attending Tony's events
ever since. Tony has been my mentor for over 11 years and is a
master in every area of life
• Many process' to set in place goals to be achieved
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• No matter how smart you are and how successful you get, if you
don't have a handle on your own emotions, nor have any knowledge
of how to use your emotional tools, you can NEVER succeed
25. Be A Sales Superstar Brian Tracy • You can't replace time. Every minute counts.
26. Before the Mayflower Lerone Bennett • I learned that my people has strong moral, locality and strength, no
other race would have survived this slavery and came back to be
productive.
27. Beware the Naked Man Who
Offers You His Shirt: Do What You
Love, Love What You Do, and
Deliver More Than You Promise
Harvey Mackay • Love to the World of business and a lot of insight and realistic
approaches (I knew that later), not just pink thinking.
Also "The magic of thinking success" of David J Schwartz, a real driver
28. Beyond Charity David Marshall • People are increasingly more motivated to work with you and buy
from you if you market a complementary charitable cause...and we
get to do more good with our efforts.
29. Beyond Positive Thinking Dr. Robert Anthony • Just an amazing introduction of how the mind works and how you
can make it work for you
30. Beyond Red Rocks John Tesh • Follow your true desires in life, don't compromise or sell yourself out
31. BIFF: Quick Responses to High
Conflict People, Their Personal
Attacks and Social Media
Meltdowns
Bill Eddy • A guy with expertise in social work and law developed a very, very,
very useful system for handling people with personality disorders.
Deal with these time wasting, money sucking, reputation damaging
trainwrecks with surgical skill, class and grace.
32. Billionaire In Training Bradley Sugars • It helped me understand the game of Entrepreneurship, as well as
the different levels I have to go through to be a successful
entrepreneur.
33. blinkist.com blinkist.com • Ok it's not a book but for those of us who are short of time and just
want to read an executive summary, this service is excellent.
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34. Blue Ocean Strategy, Expanded
Edition: How to Create
Uncontested Market Space and
Make the Competition Irrelevant
(*One of the Top 30%)
W. Chan Kim and Renee
Mauborgne
• You must be an original not a copy.
• Think hard to innovate something using your background,
experiences, talents and skill set.
• A masterpiece on competitive strategy. It teaches me how not to
contest in areas of weakness, but to focus on areas of strength by
creating a market out of uncontested space.
• This global bestseller challenges everything you thought you knew
about the requirements for strategic success. Blue Ocean Strategy
argues that cutthroat competition results in nothing but a bloody red
ocean of rivals fighting over a shrinking profit pool. Based on a study
of 150 strategic moves the authors argue that lasting success comes
not from battling competitors but from creating "blue
oceans"‐untapped new market spaces ripe for growth.
35. Bold ‐ How to Go Big, Create
Wealth and Impact the World
Peter H. Diamandis and
Steven Kotler
• Gained an understanding of the lifecycle of a product or service,
business and why exponential thinking can disrupt a market. My
biggest benefit from this book 'seeing' the way most big consulting
firms in my niche operate, gaining a better understanding why that
model no longer works, and figuring out a market strategy to
different myself.
• It's "cutting edge" ‐ it's now and the future ‐ Disruption!! Terrific
read!
36. Book Yourself Solid Michael Port • Excellent, practical step‐by‐step to secure clients. Hard work, because
its practical, you actually have to fill in stuff and act. But all the better
for it.
Nice iPad app that comes with it.
Also highly visual, which gets you engrossed.
37. Born Rich Bob Proctor • Great mindset advice and stories to back them up
38. Boundaries: When to Say Yes, How to Say No to Take Control of Your Life
Henry Cloud
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39. Brand You: Turn Your Unique
Talents into a Winning Formula
John Purkiss and David
Royston‐Lee
• I understood how to look at who I am and to use my strengths for my
business.
• I also understood that I am unique and I should play on that
uniqueness, to build my own brand.
40. Breaking the Habit of Being
Yourself
Joe Dispenza • How to re‐wire and recreate oneself.
41. Breakthrough Advertising
(*One of the Top 20%)
Eugene Schwartz • Provides an understanding of how to take any product and service
and market (and advertise) in a way that will take full advantage of
where the current market is. Gives some detailed examples of how
to do this and how to make the needed changes to keep up with the
changes in the market.
• Understanding the thoughts of the market, and how to guide them.
There are lots of great copywriting books and programs, but this is
the king of them all.
• Helped me understand how to write Breakthrough Ads that sells,
regardless of whether the product is new or existing
• The Gold Standard in direct marketing education, but if your are wise,
you will use the wisdom in this book in your every communication.
His concept of gradualization is something I consider in almost every
communication I'm involved in: executive meeting, emails, website
UX, etc. This book will allow you to think deeply about how your
choices in communication, in the end allowing your to be more
effective in life.
• The big "aha moment" came when I realized the importance of
targeting to the prospect's level of awareness. Taking their current
knowledge of my products into consideration, it made my headlines
and sales letters much more targeted and to the point. I noticed a
much higher response rate when utilizing this information.
42. Bringing Out The Best In Yourself
At Work
Ginger Lapid Bogda • The book is about the enneagram, a personality typology approach
that explains how human beings are structured. How the act on
autopilot, under stress and when they are at ease and how they act
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within their working environment. It is a great book when you run
projects with a lot of people and you need to assess why people act
and react the way they do
43. Built to Sell: Creating a Business
That Can Thrive Without You
John Warrillow • "Do not be the primary sales driver"
44. Business Model Generation: A
Handbook for Visionaries, Game
Changers, and Challengers
Alexander Osterwalder
and Yves Pigneur
• These two books should be bought and read both, in this order, first
business model generation, and then the business model you.
The biggest specific benefit I got out of the book(s) is the practical
canvas. Their designed canvas is clear and I can use it with my
associates, my clients, my team, to communicate clearly and to get
into action.
45. Business Model You: A One‐Page
Method For Reinventing Your
Career
Tim Clark • This one page method help people organize personal business model
to analyze, create and improve.
46. Business to Business Direct Selling Bob Bly • I use this book as a reference work book everyday.
47. Capitalism: The Unknown Ideal Ayn Rand • I believed in capitalism and free enterprise since I was in my early
twenties but I never knew why. This book clearly explained to me the
WHY and has given me strong principles to stand on within my
business and personal life that I did not have before.
48. Care of the Soul Thomas Moore
49. Catching the Big Fish: Meditation,
Consciousness, and Creativity
David Lynch • A small but mighty book that helped me understand how to reach for
my full potential in all the areas of life.
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50. Celebrate Your Divinity Orest Bedrij • Bedrij who finished Einstein's last work effort, which was proving
mathematically, the existence of God, in 1978; shows how we are
connected to the Source, both thru science and Spirituality.
The Aha's are enormous. A work that explains the unexplainable.
Great book for the curious.
51. Choose Yourself! James Altucher and Dick
Costolo
• I started the recommended daily practice of writing 10 ideas a
day‐‐some of those ideas have been solutions to problems I've been
dealing with for 10 years or more. Also the other 3 daily practices are
slowly leading to improvements in my health and relationships.
• The key point in this book for me was the idea that you can help
others without necessarily focusing on making money and still
benefit from doing so in the long term. Additionally, the idea of only
working with people of integrity.
52. Cider House Rules John Irving • Another masterful work by John Irving. It touches on a difficult love
triangle, fierce love between men, women, and children, the haves
and the have not’s, and the very difficult dilemma of abortion versus
adoption. It has it all in a poignant story. They made a great movie of
this book with Michael Caine, Toby Maguire, and Charlize Theron.
53. Clausewitz on Strategy Thia Von Ghyczy • Using proven strategies to dominate your marketplace. I read this
book at least one per year. Definitely, one of my favorites.
54. Close Every Sale Joe Girard • The truth is we are all in the sales business, whether we are parents,
employees, managers, spouses, friends, politicians or anything else.
We all need to build rapport, find out how others think and make
decisions, and tailor our approach so we can influence others to do
something that can help them and us attain a mutually beneficial
result.
55. Competing For The Future Gary Hamel and C. K.
Prahalad
• The book gives an unconventional view of strategy, and urge
organization leaders to engage in constant environment scanning,
continuous improvement in organization's software and hardware.
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The book show me how to position companies to arm themselves
with relevant tools, knowledge and competencies to appropriate the
gains of the future before they happen.
56. Complete Essays Montaigne • Chapter titled
It is folly to judge the true and the false by my own capacity.
We don't know so much. The level or arrogance
57. Connect: The Secret LinkedIn
Playbook To Generate Leads, Build
Relationships, And Dramatically
Increase Your Sales
Josh Turner • Published in 1915
FINALLY got clear on how to maximize the benefits to me and to my
business of using LinkedIn. And how to educate and benefit prospects
and potential alliance partners therein.
58. Conscious Living Gay Hendricks • This book is the ultimate self‐help book for anybody who wants to
enjoy a happy and fulfilling life. It lays out the basic principles of
stoicism and how we can apply them in life, so that we can live in
harmony with ourselves and with those around us. Dr. Hendricks
provides practical means for anybody to achieve their greatest
potential. His writing style is kind, wise and loving.
59. Consciously Changes
Circumstances
George Winslow Plummer • An interesting book that looks at the mind and the way that you think
60. Crashproof Your Business Peter Carruthers • When business a goes bankrupt owners are usually in a difficult
position because they have signed all types of sureties.
Sureties for the building lease, bank loan, office furniture, stationery
and many more. When the business goes under all the above come
after the owners and they take their house, car, furniture, pet and
shirt on your back.
Peter teaches business owners to run a business in such a way that if
it does go under it will not effect you and your family. This book is
South African based but I think the principles are universal.
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61. Crear o Morir (Create or Die) Andres Oppenheimer • Based on years of investigation and interviewing the most innovating
minds around the world this books basically answers the question:
Why isn't there a Steve Jobs in Mexico, Argentina, Colombia, or any
other Latin American country where there is people as talented if not
more than the creator of Apple?. What makes Steve Jobs, Bill Gates,
Mark Zuckerberg among other thousands of talented persons from all
over the world triumph in the United States?
Benefited me because I believe there is a big market in the Latin
American countries for many types of physical and digital products.
This book also gives the 5 keys to innovation for any business,
specifically if your business is in Latin America, which I think is great
information for any business owner in Latin America.
62. Create or Die: Manifesto for
Fearless Creators
Dr. Morgan Giddings • An excellent book about creativity and how best you can exploit your
true power in being creative.
63. Creating Magic: 10 Common Sense
Leadership Strategies from a Life at
Disney
Lee Cockerell • 10 Strategies Based on the Life of leadership at Disney ‐ priceless for
any business to adopt
64. Crossing The Chasm Geoffrey A. Moore • Marketing and Selling disruptive products & services to mainstream
customers. A reality check.
65. Crucial Conversations: Tools for
Talking When Stakes Are High
(*One of the Top 30%)
Kerry Patterson and Joseph
Grenny
• Better tools to have challenging conversations.
• How to have the really difficult conversations
• How to stay focused on what you really want
• I've intuitively been pretty good at discussing "high stakes" issues for
most of my adult life. I tend to be relatively non‐emotional, so I don't
get quite as caught up in some of the excitement of debates or
negotiations. However, I never really codified why I was able to
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defuse tense situations. This book lays out the steps ‐ and has
enabled me to be far more effective in recognizing why some people
tend to resort to either silence or violence in these types of
situations.
66. Customer Satisfaction Is Worthless,
Customer Loyalty Is Priceless: How
to Make Customers Love You, Keep
Them Coming...
Jeffrey Gitomer • How (not) to deal with customer needs. Also fun to read.
67. Dancing Naked in the Mind Field Kari Mullis • Not a business book. Mullis won the Nobel prize for the invention of
the PCR.
• The book helped me in look out of the frames
68. Daring Greatly Brene Brown • I never understood why so many people self‐sabotage.
Reading this book completely opened my eyes to the inner world of
shame and self‐doubt that cripples people ‐ and it made me examine
some of my own behaviors and thoughts.
69. Debt: the First 5000 years David Graeber • A very deep look at how the values which almost all of us embrace in
modern (from the Latin "modo": just right now) cultures have deep
roots in the raveling and unraveling of qualities of human
relationships and relatedness, especially slavery and debt.
70. Decisive Years Karl Winnacker • It makes me study chemistry… well it make me study. I was a
complete disaster, with no direction at all. I was 19.
71. Deep Dive RIch Horwath • This is a great book on business strategy that is insightful, full of
practical applications and tools and will not bore you to death!
72. Defining the Business: The Starting Point of Strategic Planning
Derek Abell • Business definition
73. Delivering Happiness: A Path to
Profits, Passion, and Purpose
Tony Hsieh • How to build a company culture that becomes your competitive
advantage.
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• What is company culture. What is customer's happiness, what is
value, what is massive determined action that drives success after
success. I mean billions and yet happy and fulfilled. Real role model.
74. Demon‐Haunted World Carl Sagan • There is a great danger living in a world where faith (believing
without evidences) has more value than thinking and the use of the
brain.
75. Direct Marketing For Non Direct
Marketing Biz
Dan Kennedy • He explains how to apply direct response marketing in any business
with examples and how this is the best method for small business in
the new economy as he points out
76. Display Of Power Daniel Paisner • How you can change the course of your life and business by working
hard towards your goals and dreams! That being consistent and
never giving up through adversity .
77. Dot Complicated: Untangling Our
Wired Lives
Randi Zuckerberg • A descriptive title that says, "Untangling Our Wired Lives". The
biggest benefit that I got out of the book was that I learnt that we
need to be extremely deliberate in our use of technology, ensuring
that we use it to our benefit.
78. Dragons and Dirt: The truth about
changing the world ‐ and the
courage it requires
Dalene Reyburn • Sub‐title, "The truth about changing the world ‐ and the courage it
requires". This book sheds light on the dragons that we fight each day
of our lives, and the dirt that needs to be scrubbed clean from our
hearts. The biggest benefit that I got out of the book was that I learnt
that God has a perfect plan for each of our lives.
79. Drive: The Surprising Truth About
What Motivates Us
Daniel Pink • Understood peoples real motivators after covering the basic needs.
80. Eat People and Other Unapologetic
Rules for Game‐Changing
Entrepreneurs
Andy Kessler • Commercial success is the thread here. Fed up with people who
spout nonsense about what it takes to launch and grow a kick‐ass
business, Andy Kessler figures out that in good times and bad
superstar entrepreneurs don't simply start profitable companies,
they overturn entire industries ‐ they identify and latch on to
sustainable and expanding trends; make the world more effective
and productive; make life better for customers; and make themselves
"insanely" rich in the process.
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Kessler boils everything he has learned down to 12 surprising and
often controversial rules.
Although economies have either stagnated or blown up around the
world, I was both inspired and reassured by Kessler's work that the
underlying principles for wealth creation continue to exist in their
own inimitable and timeless way...
81. Eat That Frog
(*One of the Top 30%)
Brian Tracy • In simple language the book explains ‐how to act ad stop
procrastination ‐how to prioritize ‐how to decide on priorities and
manage them.
• This book helped me to beat procrastination, thereby reducing
anxiety. The end result being a more productive, calm... me!
• 21 ways to stop procrastination.
• The final realization that I will never have enough time to read all
books I would like to read!
82. Eating For Life Bill Phillips • Healthy, tasty recipes that are easy to prepare
83. Embraced By the Light Betty Eadie • Probably the best book I have ever read (with the exception of the
Bible). Very spiritually enlightening. Makes it so you no longer fear
death. Also very edifying.
84. Entrepreneur Revolution Daniel Priestly • A very innovative way of thinking about business development and
entrepreneurship. Very easy read (first book I read in just a couple of
days in years). I have learnt some concepts and approaches that I am
confident I can implement and make work.
85. Essentialism: The Disciplined
Pursuit of Less
(*One of the Top 30%)
Greg McKeown • What I got out of the book was a better sense of discernment,
perspective of focus, and fulfillment.
• This book reminds me to always remove the unnecessary and focus
on that which really matters. Less, but better is a great reminder that
quality and fulfillment is the goal, not busy‐ness and anxiety.
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• A very apt sub‐title, "The Disciplined Pursuit of Less". The biggest
benefit that I got out of the book was that I learnt that that we need
to be relentless in our ensuring our focus.
• “The wisdom of life consists in the elimination of the non‐essentials.”
‐Lin Yutang. If everything is a priority, then we have no priorities at
all! Essentialism helped me ask myself the tough questions over and
over such as “Is this the very most important thing I should be doing
with my time and resources right now?”
• What I got out of the book was a better sense of discernment,
perspective of focus, and fulfillment.
86. Execution: The Discipline of Getting
Things Done
(*One of the Top 30%)
Larry Bossidy and Ram
Charan
• Execution is the only part of any process that creates any results. All
else is preliminary and preparatory.
• Just do it. the discipline or getting things done is the most important
trait you have to have!
• Execution of Business strategy is inextricably linked to people process
and operations and it is the leaders job be driving those processes,
not something that can be delegated only to have the leader be
solely focused on strategy. Execution dives deep into all three
processes ‐ the strategy process, the people process and the
operations process, and chronicles why seemingly similar
organizations with similar strategies perform very differently; the
dynamics of those that succeed and the rigor across the organization
on execution vs. those that fall short and the lack or rigor on
executing.
87. Executive Toughness Jason Selk A simple and effective way of learning to focus on what needs to get
done. The 1st time I tried his technique, I felt an immediate change in
my attitude and a shift in my mindset.
88. Exponential Organizations Salim Ismail • It's a fascinating book that every CEO should read today!. Salim Ismail
with co‐authors presents a new business paradigm based on research
and multiple examples of exponential organizations in the 21st
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century, explaining why new organizations are ten times better,
faster, and cheaper than yours, and what to do about it.
According to Forbes (?) 40% of today's SEP 500 organizations will be
gone by 2030 due to the disruption happening today. That's why
every entrepreneur should read it, book mark it and read it again,
applying as much as possible and as quickly as possible not to be left
behind.
Read this book!
• I think Jay would enjoy interviewing Salim Ismail, co‐founder of
Singularity University.
89. Extraordinary Popular Delusions
and the Madness of Crowds
Charles Mackay • Tells, in over 700 pages, how the crowds lose the power of thinking
and fall prey to gurus and charlatans even when any sane mind could
see thru the fraudulent schemes. Dozens and dozens of cases from
History.
90. Fierce Conversations: Achieving
Success at Work and in Life One
Conversation at a Time
Susan Scott • How to have the conversations you have to have
91. Five Frogs on a Log: A CEO's Field
Guide to Accelerating the
Transition in Mergers, Acquisitions
And Gut Wrenching Change
Mark Feldman and
Michael F. Spratt
• Book explains how to deal with post merger integration situations in
an innovative, down to earth, practical matter. It highlights the
typical problems that occur when two companies join forces or when
one buys another company and shows you how to move around
those in an easy to implement way.
92. Flip the Funnel Joseph Jaffe • Joe writes about how important and critical it is to establish and
maintain relationships with customers and employees. What was
eye‐opening is that he places more emphasis on the happiness and
relationships with employees so that in the end, you can have a
successful hands‐off business with happy employees who run it for
you so you can have peace of mind.
93. Focal Point Brian Tracy • A simple approach to get you to rethink and re simplify much of what
we do in the important elements of our lives.
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94. Focus Al Ries • Determine my focus on my work with dentist!
95. For Us The Living Robert Heinlein • Explained most clearly how national monetary systems work, with
ideas on how they could work. With this and other Heinlein books, I
came to a clearer understanding of the risks and benefits of using
money as a central "score‐keeping" device, and chose instead to use
it as a tool rather than a goal.
96. Fountain Head Ayn Rand • Free the mind, tune one’s self into the greater self to create that
which we are individually designed to do manifest. This book gave me
the power to read the rest of the books I've read over and over... And
create the life I was born to live. For myself, very inspiring.
97. Freedom From Fear Mark Matteson • Just a easy read and short story of letting go of your past and moving
past your fears. Filled with pages of life changing quotes and
examples of how letting go of your fear can transport you to newer
heights you never knew existed
98. From Third World To First World Lee Kuan Yew • The Singapore Story is a credible resource as the founding father and
first Prime Minister transformed a tiny state to an economic
powerhouse that draws investments & tourism from all over the
world. As his passing on 23 Mar 15, his legacy shall be remembered.
99. Future Shock Alvin Toffler • This book impressed me with the idea of leaning into change and
developing the personal capacity to change along with a rapidly
changing world. It led me as a younger person into the field of what
corporations then called Futures Studies (scenario planning, etc.) ‐‐
which it is called everyday life!
100. Gerber Library Michael Gerber • Work on your business.
When I began reading Gerber I had a practice/profession worth
exactly nothing. I now have a business valued at $2.7 million. It will
be worth much more when I get better at implementing his advice.
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101. Get Abundance Peter Diamandis • There are too many awesome and influential books out there, many
than impacted me more than this one, however, there was one
underlying message that made me add this to the list.
This message was that, despite everything we are hearing, we live in
a world of Abundance. Full of limitless opportunities, with the author
(Peter) providing many many examples about just how much better
things are and are becoming :).
If only I could share another 10 more books in this list :). Thanks!
102. Get the Edge Tony Robbins • I realized that every single goal no matter how big it is can be broken
down into bite size goals by taking daily action.
• IT turned my live around, in a moment where I was losing drive,
stucked in every aspect of my life. I was able to grow a Co from
scratch to some million € (later I´ve lost everything because the crisis), I lost weight, reduce my golf HP from 28 to 12, learnt how to
fly and become a CPL pilot, and.... got me in the circuit of knowing
other authors and going to seminars, and.... After the crisis, what helped me most was: YOUR letters and books
(Jay Abraham) and Robert Kiyosaky`s books. I also hired their coach
program. I needed concrete instruction how to turn around a
situation where I was loosing $10.000 a month and with a debt of
2MM€
I am very thankful for all that.
103. Getting Everything You Can Out of
All You've Got
(*One of the Top 10%)
Jay Abraham • You have everything you need right in front of you if you take a good
look at how to optimize business to generate maximum profit.
Surprisingly the chapter on "barter" was especially valuable to
generate activities during a slow time.
• I got a good business mindset with no experience in business.
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• I can see business opportunities where others don’t. This is because,
after I read this book, I have increased my learning ability and find
creative solutions by looking at things differently.
As a result: On a smaller scale, I made myself a beautiful Christmas
outfit from old clothes and items when before I was always thinking I
have nothing nice to wear. On a bigger scale, I got a job offer for a
national manager position after 1.5 years of looking at things
differently because I could see an overlooked opportunity and could
explain it.
I am quoting this book because it is the first one that I read by Jay
Abraham, but I include here all his work because one needs more
than a book to get a particular mindset. And this is the first book that
got me started.
When I read this book I didn’t know anything about business, neither
in practice, nor in theory. But I was fascinated about the possibilities
to create something, to develop solutions because they were
different than I was thinking. The author explains the principle of
“looking outside your industry”. This means that if you are stuck with
a problem in your business, you should look outside your activity,
business, industry and look at what others do in their businesses,
how they find solutions to similar problems and then do the same in
your business. And I realized it is a principle that also applies in our
everyday life, not only in business.
So, it can also be called “look outside your own life, experience,
country, relationships etc.” So, I can make connections between
daily, unrelated situations, experiences and understand things better,
myself and other people too. As a result, I improved my observation
and analytical skills and hence, learn faster. I also acquired a good
business mindset that allows me to see opportunities that others
don’t see.
This book will shift your mindset and make you see your business in a
different light. After reading this book, you will find hidden assets,
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activities, opportunities, resources in your business and be able to
increase your revenue without investing additional money.
• Worthy Tools for success.
• It cultivates my ability to think & act expansively to widen my horizon
of limitation & progress my pace of success progressively.
• This book broke down the most important concepts in marketing and
sales and made them crystal clear on how you can implement them
in your business. Great book!
• I got a very simplified yet immensely valuable perspective of how
much more I can gain (for myself and others) from the resources I
already have. It gave me a new way of looking at literally everything! I
am constantly asking myself now "What resources do I already
have?" and "How can I best use those resources?
• My very first introduction to marketing after I lost my job and started
my own baseball online store.
• It turns out to be one of my most dog‐eared and bookmark‐spiked
book on the shelf.
• When i need some inspiration while staring at a blank page to write
for my newsletter, now more often than not, something inspirational
emerges.
• At least it inspires me. My No. 1 reference book.
• Thank you Jay.
• A foundational understanding about the principles of honest and
result creating marketing.
• While my mal‐conditioned brain never managed to actually turn my
knowledge into result which is one reason why I'm starting to die
from preventable cancer, I still thank you so much for opening my
eyes. If I only had found the strength to turn insight into action in a
world without friends. All the resources were there, including
intelligence and skill. One of the few books I bought despite having a
download.
• Strategy of preeminence
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• Jay discusses virtually every way to "squeeze" value out of a business.
This information is not available from any other source, other than
Jay's own hand. I have read hundreds of business books, and no one
seems to have his complete understanding of business.
• I personally used many of these techniques, and every single one had
a positive effect on my business. And the more effort I spent on each
section, the greater the effectiveness.
• I appreciated the fact that you can take individual sections of his
information, analyze it, tweak it, take action on it, and see more
profits and happier customers.
• The most practical business book I have ever read.
• I first read Jay's book for marketing tips and assistance, but got so
much more out of it. His lessons on leveraging your talent, time,
relationships and other resources apply to so many areas of life.
• Again this is the ultimate foundation to all understanding of business.
If this was the only book in your library, it would be the only one you
need.
• The power of this book is that it constantly changes with your own
personal growth. The first time you read it you only get a little
benefit but each successive time over the years brings you deeper
into understanding and realizing what true opportunity really can be.
After spending 15 months as a member of the tribe of twelve I went
back into this book and actually got more out of this book than the
entire 15 months as a member of the tribe of twelve. However its
fair to say I was prepped for this book during my meetings with the
author.
• If you want to create and build a successful business this is the book
you need. Everything you need to know about marketing and growing
a business is in this book. Essential reading.
• The strategy of preeminence explained in a way that resonated.
• Confidence, insight and blueprints ooze from every page. Read this
book and you know everything is possible.
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• Jay your awesome!! Book was very well laid out, with mostly
evergreen content.
• Easy to read, minimal fluff and actionable strategies to take your
business to the next level.
• This book helped me to realize all the possibilities to run my own
business.
• Probably the most effective introduction to "marketing thinking" that
I've ever read. This book will save you from that tactical,
trend‐of‐the‐moment, mindset that so many other marketing books
teach.
• After reading this book I analyze every situation and see how I can
leverage situations.
• Great/inspirational anecdotes. Got me thinking out of the box when I
was in a corporate job, so much so that I went entrepreneurial
shortly thereafter!
• Constantly improve
• Jay gives the essential fundamentals that every business must have
and then provides guidelines and steps to grow a vibrant and
successful business irrespective of what industry you are in.
• Countless Marketing ideas can be created by limited resources. We
need to be very creative to maximize every dollar spent in our
business to achieve maximum ROI.
• Business is all about the customer, giving them tremendous value,
and taking the risk out of the deal.
• Of course, Jay's book should be on this list too. It taught me a lot of
things about looking at my own business from a different
perspective.
Above list is not my "best ever" list of books. But these are books that
I would recommend to a friend to read, and come to mind from
thinking about the question for a few minutes. I re‐read all of these.
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• I’m not kissing butt here, but I bought a blue bound copy of the
original "Mr. X" version of this book for like $300 about 20 years ago,
and it got me started on thinking at a higher strategic level. I was
introduced to concepts I'd never considered! Still valuable of course.
104. Getting From Where You Are To
Where You Want To Be
Jay Abraham • Back end which resulted in me having more product line.
105. Getting Rich is Simple...But It Ain't
Easy
Brandon Wilkins • I believe this is one of the best books ever written on becoming
financially free. It talks about a simple three step formula for
building wealth (1 ‐ Become Debt Free, 2 ‐ Manage Expenses, 3 ‐
Have Multiple Income Streams) and how to measure your progress
along the way. It's like having Kiyosaki's Rich Dad‐Poor Dad, Dave
Ramsey's Total Money Makeover and Robert Allen's Multiple Streams
of Income all rolled up into one.
106. Getting Things Done David Allen • I have ADHD and I've always struggled with keeping things in order
and in trying to become and stay productive. This book was a real
game changer for me in terms of how to organize my life.
• An organized approach to everything in my life.
107. Go Pro‐7 Steps To Becoming A
Network Marketing Professional
Eric Worre • how to be an network marketing pro
108. Goals Brian Tracy • This book taught me to set out a series of goal setting. Before I read
the book I was without structure and purpose.
• The habit of writing down 10 goals daily
109. Goals, Guts and Greatness Mark O Haroldsen The first self book I purchased. Full of motivational stories and
antidotes and opened my eye up to property investment and going
for my goals.
110. Good Strategy, Bad Strategy Richard Rumelt • Professor Rumelt performs amazing justice to the topic of strategy.
He clearly articulates examples of what it is bad strategy, what is
good strategy, and most importantly, what is the difference.
• The difference between tactics and real good strategy
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111. Good to Great
(*One of the Top 10%)
Jim Collins • The biggest key point for me was putting the right people in the right
seat on the bus (put them in the right job/role). Often people who
are good for the team may not be the stars but make everyone
around them better.
• The biggest specific benefit from the book was the Flywheel or Doom
concept. How to create momentum? How to ensure that you are
taking steps in direction of your goals? And how to avoid the Doom
trap was all great.
• The amount of research Jim Collins and his team have done is
amazing. "Good is the enemy of Great." is the best quote by far.
Simply meaning that if you are doing well you can easily become
complacent. So you need to step outside your comfort zone to
become great. That is what great companies have done. Taken
courageous decisions even when things were going good so that they
could really breakout to become great.
• Amazing book simply because it tells us what needs to be done to
turn any organization from good to great. Sustainability success year
after year. You can get the points in this book.
• Great chronicle of how great companies come to being, Getting the
right people on the bus, focusing on your Hedgehog concept and fly
wheel ‐ not constant restructuring and constant change of focus ‐
they stay with what they are good at and get better and better vs
change directions (shiny new object syndrome).
• I believe in learning from others' success as well as failures and this
book is a classic.
• The first line says it's all...good truly IS the enemy of great!
• BHAG, the hedgehog concept of being Hyper focused, and the
20‐mile march are the three biggest benefits from these two books.
Jim has so much more to teach, but these rang out for me. The idea
of a larger than life goal, the determination and consistency of the 20
mile march each day regardless of the weather and the ability to
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hone in on what you do the best, better than anyone else is the
foundation of realizing any dream or worthy pursuits in life.
• Luck happens‐‐good and bad. The company that is strong from the
inside out is best able to cope with either kind of luck. Good luck: you
can take advantage of an opportunity. Bad luck: you can weather the
storm with minimum damage.
• The difference between good and great.
112. Good? Bad? Who Knows? Ajahn Brahmavamso
Mahathera
• Calmness, easy to understand and applicable immediately to live life.
113. GRACEFUL Seth Godin • Gained even more credibility with my current client by creating
bridges of understanding between under performing groups,
breaking down silos and building teams that get things done.
114. Great by Choice Jim Collins • This is another classic of Jim Collins where he explains how
companies who have done everything right over a long period of
time. The study relates to companies who have always maintained
steady profit or have steadily remained relevant even after many
years of existence.
The best part for me is Vision, Values and Leadership. These three are
so important in making a company great by choice. Every company in
this category started with a Vision to help the world in some ways.
That became their light house or guiding principle. On the other side
they cultivated discipline and values that every one on the team
could relate to. This also discusses the importance of leadership.
Leadership has been at the core foundation of companies who have
found mention in Great by Choice.
Must read.
115. Great Leads Michael Masterton & John
Forde
• The power of writing great leads
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116. Guerrilla Marketing Remix Jay Conrad Levinson
Jeannie Levinson
• This volume updates the co written books from Jay Conrad Levinson
Using the Seven Sentences for Marketing not just marketing however
every aspect of the business
117. Guida al Linguaggio Bellini, Guidi • Best handbook ever to learn coding
118. Gulliver's Travels Johnathan Swift • Although this book can be read in many different ways, one
dimension that hasn't been explored is how it's a study in various
organizational cultures. It's an excellent observation of how being in
a certain environment colours our perceptions to see what we are
conditioned to see and a reminder to be the observer, as Gulliver
was.
119. Happiness is a Choice Barry Neil Kaufman • I learned that I can change very difficult feelings and behaviors, like
anger and yelling, by examining step‐by‐step the beliefs creating
those feelings and behaviors. Life changing for me. Went from
Rage‐aholic to easy, clean and clear manager and partner.
120. Helping: How to Give, Offer, and
Receive Help
Edgar Schein • Specific techniques and examples of how to help someone in any
situation. Consultant/client, boss/employee, and other personal
relationships. My favorite book of all time.
121. Hot Prospects: The Proven
Prospecting System to Ramp Up
Your Sales Career
Bill Good • With regards to getting in new business this explains a simple
effective way to bring in new leads which is easy and uncomplicated
using the least used (today) piece of equipment every business owns
(but under‐utilizes) ‐ the telephone.
122. How I Raised Myself from Failure
to Success In Selling
(*One of the Top 30%)
Frank Bettger • A classic sales training book with a terrific example of personal
courage. Here was a "broken down" baseball player who was literally
"on the ropes", but didn't quit and became one of the most
outstanding salespeople of his time. Together with "How I multiplied
my income and success in selling", this book is a predecessor of
"Seven Habits of Highly Effective People", showcasing Ben Franklin's
system for successful living.
• Change your attitude and change your life a simple story that should
be the first step in any success plan
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• Yes, it is an old book, but it is full of practice experience. Better
shares with us how he struggled with many of the same problems
that I faced. His solutions may or may not be unique, but I read his
book for his inspiration that is through out the book. It helps me with
my enthusiasm and my willingness to just try again. My overall
thought is, if he can do it, so can I.
123. How Successful People Think John C Maxwell • Your thinking is how successful you will become. How you engage in a
mental battle of speaking and thinking that brings everything into
fruition!
124. How to Be a Great Professional
Services Firm
Tom Peters • Tom's evangelical delivery style and message helped me re‐invent
myself and my new consulting company back in Canada in 1994. I'm
re‐reading his message and it is still relevant now. Time to re‐invent
again.
125. How to Be a Power Connector Judy Robinett This book explains the importance of your network and the value this
has in your business and financial world. It gives you step by step
instructions on how to keep your network organized and
systematized so that you are always giving value and receiving value.
126. How to Be an Imperfectionist: The
New Way to Self‐Acceptance,
Fearless Living, and Freedom from
Perfectionism
Stephen Guise • For any one with big goals who doesn't know where to start.(most
people)
It changed my focus from goals to process, and made progress a
measure of success.
It helped me overcome procrastination by developing quick decision
making skills.
• It thought me how to live like non conformist.
All this in a simple effective steps.
127. How to Deliver a TED talk Jeremy Dovovan • Reflected on my presentation styles and came closer to learning the
art of the single simple message.
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128. How to Develop a Perfect Memory Dominic O'Brien • The most concise memory book I had read up until that time. Had
the Journey method which allowed to remember and link as many
items as you liked together and you could remember them in any
sequence.
129. How to Get Filthy Rich in Rising
Asia
Mohsin Hamid • An excellent study of capitalism in action in developing nations with
realistic portrayals of the nouveau riche in India and South Asia. My
background is Sri Lankan (I'm a second generation immigrant born in
Canada to Sri Lankan parents) and I'm married to a first generation Sri
Lankan and visit Colombo often to see my in‐laws. I contemplate
every time I'm there whether it's worth starting a business there,
after reading this book, I gained some insight on what the process
might entail.
130. How to Get Rich Felix Dennis • Unlike other books that teach how to be rich, this book was written
by Felix Dennis who became rich the old fashion way which is starting
and running a business. This gives the book credibility.
He shares his stories from the trenches and how one can imitate his
success.
I do not agree with everything he says but there are lessons to learn
here.
131. How to Influence Others Dale Carniege • Understand what would draw others to your point of view
132. How to Make Money: The 88 Steps
to Get Rich and Find Success
Felix Dennis • Most people missed the point of Felix Dennis' first book, "HOW TO
GET RICH" so he decided to write a second book.
This book gives practical steps about how to be rich.
As with his previous book I do not agree with everything he says but
there are lessons to learn here as well.
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133. How to Master the Art of Selling Tom Hopkins • Helped me get my start in sales.
• To succeed you must know how to sell.
134. How to Pray Effectively Chris Oyakilume • I have learned to pray differently and effectively for I have learned
that there are different kinds of prayers
135. How to Sell Anything to Anybody Joe Girard • This book taught me the power of nurturing relationships with
customers AND prospects. I also learned the importance of the
follow‐up. Most importantly, what I got from the book was
understanding the lifetime value of a customer beyond just the initial
sale.
136. How to Stop Worrying and Start
Living
Dale Carnegie • Provided me with several ideas and strategies on how to cope with
the stresses of everyday living. Helped highlight that their are always
people worse off than you.
137. How to Survive in Your Native Land James Herndon • I used to be a teacher ... and this is the best book I've ever seen on
teaching. A fast read, easy, entertaining, and somehow still contains
the 80/20 of teaching that nobody really wants to know.
138. How To Wake Up The Financial
Genius Inside You
Mark O. Haroldson • Some simple but noteworthy advice:
Where 1 succeeds because of genius 10 succeed because of
persistence.
Save 10% of your gross earnings and don’t spend it.
Learn to live on less than you earn.
Only take advice from competent people.
Make your money work for you.
139. How to Win Mark Cuban • Be the smartest guy in the room.
• Don't give up.
• You only have to win once.
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140. How to Win Friends and Influence
People
(*One of the Top 10%)
Dale Carnegie • Published in 1936! This book helped me, an introvert hopeless in
people skills, to build rapport with people, and to nurture
relationships socially and in business. It also improved my ability to
connect better with people on a closer level.
• This book explains the deepest truths of sales, customer service,
management, interpersonal relationships, etc. You will laugh, you will
cry, and you will walk away with a deeper understanding of what it is
to be human.
• This book has multiple levels of learning including Communication
skills, leadership and human relations. This is a key skill every
business person (and simply everyone) should develop and
continuously improve upon. This is a book to be read several times in
one’s life.
• Dale looks at the importance of relating to other people. and the
benefit in seeing things from other people's point of view
• Bringing a positive can‐do attitude and treating others well pays
benefits through a career (both in terms of making your working
hours more enjoyable, and achievement).
• This was the ultimate eye‐opener on how to deal with people. Most
of what Dale Carnegie says in the book is common sense, when you
string it all together and apply it to how we do business with one
another. All of business is about relationships and this book is the
bible of relationships.
• An old classic that is full of great ideas of how to improve yourself.
• This was actually my second book I own (and read) about personal
development. One thing I remember the most is "there is no such
thing as constructive criticism".
• The first chapter struck me like a bolt of lightning at age 19 ‐ The
awareness that other people actually had a point of view different
from mine, and how important it is to try and understand things from
their perspective.
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• A must read for any human who needs to interact with other
humans.
• Should be called "How To Be A Genuinely Good Person" ‐ After
reading this book I found myself really trying to see things from other
people's point of view.
141. Hypnotic Writing: How to Seduce
and Persuade Customers with Only
Your Words
Joe Vitale • The IMPORTANCE of the use specific words and how use them in
copywriting and in the Marketing and Sales.
• Good advice about writing good text for your website and other
marketing material.
142. I Am That Nisargadatta Maharaj • This book helped me reach a level of awareness about myself and
everything else that I had never experienced before I read it. It was
given to me by Bruce Joel Rudin, the American screenwriter best
known for the supernatural romance Ghost, for which he won the
1991 Academy Award for Best Original Screenplay. I keep going back
to that book over and over again. That's the one book that
recommends to everyone.
143. I Can See Clearly Now Wayne W. Dyer • This memoir strengthened my belief that every event in life happens
for a purpose and ultimately becomes a teaching moment if we allow
it the space it needs to unfold. Every event in life is an opportunity for
us to create something out of it. We always have a choice: do we
simply watch events unfold or do we take action and become
creators of our own lives? Dr. Dyer's writing style is so captivating
that I couldn't put this book down after I started it.
144. Illusions Richard Bach • Every challenge in my life is a gift I've created or invited into my life
to help me learn and have fun. Helped me see especially repeated
issues were from a lovingly persistent universe/God that would
continue to help me get the learning and growth I desire by
presenting similar situations until I've taken all the gifts I want from
them.
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145. In Search of Excellence Tom Peters • Got me hooked on thinking more pro‐actively about best practices.
And opened my eyes to global companies (I'm based in South Africa,
which was quite isolated in the 70's and 80's).
• MBWA ‐ walk around and see what’s going on on the ground ‐ never
stop interacting with customers directly.
146. Infinite Self Stuart Wilde • How and why I should believe in myself!
147. Influence: The Psychology of
Persuasion
(*One of the Top 10%)
Dr. Robert Cialdini • Everyone needs to know these basic rules
• Understanding people more.
• Real world application to sales and marketing.
• The 6 Principles of Persuasion are built into everyone of us on a
cellular level. To learn and understand these principles (when done
morally) will help anyone excel at all aspects of
sales/marketing/business. This book impacted me so much, we
created a business around it as Free Online Tools to Help Business get
more Customers & Persuade them to Take Action ‐ called Launch6
(not plugging intentionally) .... well, maybe a little ;)
• Understanding what influences human behavior. What I loved about
it is the many examples given, Plus the fact that it was a scientific
experiment.
• I read this book years ago while vacationing in Australia. It helped me
to understand some of the basic principles involved in selling. As an
independent manufacturer's representative, I developed
presentations around each of the seven points in the book. I found it
was much easier to accomplish my sales goals with this new
information.
• Tools for better persuasion
• This in depth study of the mechanism of not just how but the why
individuals say yes which makes marketing so much more interesting.
• Must read
148. Inside Steve's Brain Leander Kahney • How to think differently
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149. Instinct TDJAKES • Gave me new insights into a nit so analyzed part of leadership. I am
quite an intuitive person and the book helped me understand the
role of such a "taken" in what I do daily and how to use it to keep
things in perspective.
150. Internet Business Manifesto Rich Schrefren • This book helped me understand the value of time and how to figure
out the value of your time versus the service you provide.
151. Invisible Selling Machine Ryan Deiss • Published in 1915
Email marketing on steroids. Creating a perfect balance between
revenue generation and relationship building. A way to guarantee
higher opens, clicks and more sales from my email list.
152. It's Called Work for a Reason Larry Winget • Straight hitting no excuses book that highlights you are responsible
for your own success.
153. Jesse Livermore Boy Plunger ‐ The
Man Who Sold America Short in
1929
Tom Rubython ‐ published
2014
• Discipline is the thread here. Everyone was blind and deep into the
1929 crisis and Jesse Livermore made US$100 million going Short the
stock market when almost everyone else was bullish. The 24 October
1929 was an amazing day for Jesse Livermore when he came home to
his family who thought they were ruined, and instead he had the
second best trading day of anyone in history. Nonetheless, despite
having amassed this fortune, Livermore went bankrupt for the fourth
time in 1934. He was back to where he started at 16. By then he was
in his early 60s. However, seemingly, he’d had enough ‐ he
committed suicide.
This is, by far, the best most complete account on the life and times
of Jesse Livermore.
I was reminded on how extremely important it is not only to learn by
mis‐takes but also to stick by rules made from prior mis‐takes, most
particularly to ensure sufficient money is permanently taken off the
table to ensure the financial safety and security of immediate family.
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No‐one is infallible and it was that kind of (probably unintended)
arrogance that brought Livermore down (self‐sabotage) ‐ it is also an
attitude and approach to business that I see all too frequently today.
154. Joy, Inc.: How We Built a
Workplace People Love
Richard Sheridan • Describes a style of working, infinitely adaptable, intensely partnered,
highly disciplined that seems to produce and harness the joy of
challenging work.
155. Keys To The Vault Keith Cunningham • Getting investors
156. Kotler on Marketing Philip Kotler • Understand the application of marketing to create, win and dominate
markets while generating a profit.
157. Kyocera Philosophy Inamori Kazuo • I worked under his management at JAL.
He is passionate and walk the talk.
I learned how a leader must be like.
158. Launch Jeff Walker • A strategy and how‐to guide to launch an online business and
leverage the know‐how I have into products sold 24/7.
159. Law of Prosperity Kenneth Copeland • Its a Christian book but you will love it i started to understand law
that governs prosperity.
160. Leaders Eat Last Simon Sinek • This book explains why creating a safe place for employees is key to
success. The real competition is outside, not amongst colleagues. The
best leaders build trust and cast aside their own ego to serve the
people who work for them.
161. Leadership and Self‐Deception The Arbinger Institute • Prompted me to see how I could really change the way I deal with
other people, especially those who work with me.
• Helped me realize how I contribute to conflict in subtle ways.
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162. Leadership Begins With You: Three
Rules That Will Transform Your Job
Into A Career
Mary Morgan Riley • Mary was mentored by the famed management guru and seminal
thinker Peter Drucker, and she builds on his work ‐ particular MBO.
The book provides detailed steps and a tool box of documents that
can be used to create mutual accountability between a supervisor
and staff to ensure the right things get done. The book details how to
turn an average employee and manager into an effective employee
and a manager that is ready for executive levels of leadership.
163. Leadership Wisdom from the Monk
Who Sold His Ferrari
Robin Sharma • This book is a very different take on Leadership. It is again in form of
a fable the favorite style of Robin Sharma. Also the protagonist comes
across a monk who provides wisdom on business based on some
principles and philosophies derived from eastern and western
cultures.
Its a great book specially when you have tasted success in the past
but are now at cross roads where you only see failure. Book for
leaders who are facing turbulent times. How they can change the
course with the 8 principles mentioned in the book.
This book is more about personal change for a leader than the
business changes. One of the main philosophy in all Robin Sharma
books is that change is internal. Your first need to look inside before
you can look outside.
So it is personal transformation book for leaders in the most
turbulent times of business.
164. Leading at a Higher Level Ken Blanchard • Biggest benefit was the book's focus on Servant leadership (versus
autocratic or democratic) and how this is incredibly effective and
awesome.
Also dispels the labels that this style of leadership is 'weak'.
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165. Lean Startup Eric Ries • This book helped my figure out how to do validated learning. Any
thing learnt and put into practice must show a result and should tell
you when it is taking you towards or away from your objective. It asks
that a hypothesis need to be created every time and tested and
measured.
166. Lean Thinking Womack, James • Still the best explanation of what a company should be organized.
167. Lean Turnaround Byrne, Art • Great experiences in turnaround explained by whom achieved them
168. Leap Seth Godin • It doesn't matter how good the plan if you don't launch.
169. Learn to Earn Peter Lynch • I hold this one in high regard because it was the first of many
investment books that I have read. The name caught my attention
over a decade ago and I fell in love with lynch's realistic and self
deprecating views of investment management.
170. Leaves of Grass Walt Whitman • This book contains some of the most powerful writing ever put on
paper.
171. Leaving Microsoft To Change The
World
John Wood • This book led me to start my life work to create "Abundant Cycle of
Learning".
The passion and vision drive people.
172. Letters from a Stoic Seneca • This collection of letters from the Stoic Seneca provides me with
endless lessons in life both lived and to come. A lot of the letters have
to do with being able move through life with minimal distraction
from the outside world. Every time I open this book I end up thinking
about how it relates to my own life and how I can improve myself.
173. Letting Go David Hawkins • Sub‐title, "The Pathway of Surrender". An incredible book explaining
the principles behind the levels of consciousness, teaching how to go
about reaching the level of courage, acceptance and love.
174. Liber Al vel Legis (The Book Of
Laws)
Aleister Crowley • An ass‐kicking banisher of the mentality of those who beg for love
but do not dare love fully.
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175. Life Changing Magic of Tidying Up Marie Kondo • This book is extremely important as it teaches an immediate and
100% effective method of learning how to let go of the past and what
is holding you back in life, and how to embrace the present and
future.
176. Linchpin: Are You Indispensable? Seth Godin • Better way to think about being truly valuable and doing difficult
work.
• It made it clear that that mediocre product and services will not
survive. only the people who care, build emotional connection, who
put emotional labor will have a place in the society. Author
encourages us to overcome the fear that is holding us from giving,
caring, being the artist the we are.
177. Lincoln on Leadership Donald T. Phillips • Lincoln is recognized as one of our best leaders. He faced so many
challenges and seem to find the right solution for each crisis. Phillips
writes about these crisis and the corresponding solutions in his book.
I have learned so much from reflecting on the challenges and
applying the many solutions in my management of businesses.
• Great stories on how Lincoln led throughout his life and especially the
Civil War. He made the tough calls but led through consensus. But
sometimes 'The Ayes Have It' Hahaha
178. Living Brands Raymond A Nadeau • The benefits I received from this is about consumer empowerment,
collaboration, innovative minds bringing brands, ideas, and
consumers together to be apart of a lifestyle.
179. Losing my Virginity Richard Branson • Build a Brand. Stand out from the crowd. Be different. Don't give up.
Learn from your mistakes. Surround yourself with great people.
Listen to your customers.
• I read it when I was very young, and it told me that even a billionaire
entrepreneur is flawed as any human being and makes a lot of
mistakes, stupid ones. Which told me that if he can do it, so can I.
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180. Love and Hate, The Henri
Landwirth Story
Henri Landwirth • An incredible story about a holocaust survivor who made his way to
the US and within a short time, sold Walt Disney on creating a city for
terminally ill children. One of the best reads ever.
181. Made in America: My Story Sam Walton • This story taught me about the importance of being obsessed with
the business I'm in. According to this story, Sam Walton spent more
time in competitor's stores than in his own.
• Walton provides a simple blueprint on how he built his business into
a dominant retail behemoth. It's easy to read. Easy to follow, and
full of common sense (but usually ignored) ways for anyone in retail
to easily increase their results.
182. Man's Search for Meaning Viktor Frankl • It took me through the experiences inside a Nazi death camp. I felt
the extremes of human emotions and values, from Brutality,
helplessness to compassion, purpose.
It broke me, it renewed me, it made most of my challenges in life
pale in comparison. It inspired me to be more and do more in life.
183. Manage For Profit, Not For Market
Share
Hermann Simon, Frank F.
Bilstein, Frank Luby
• The structural approach to profit. Looking at the competition,
internal and customers.
184. Management Peter F. Drucker • Learn about management
185. Managing Henry Mintzberg • Must dos in management
186. Managing & Improving Your Cash
Flow
Dr. Jae K Shim • Simple, comprehensive coverage of cash flow in a business that any
serious business owner can understand and apply the knowledge
immediately.
187. Managing For Results Peter Drucker • Basics of doing
• Yet to touch the book!, but the chapters relate well
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188. Managing Hotels Effectively:
Lessons from Outstanding Hotel
Managers
Eddystone C. Nebel • Understanding how to deliver exceptional customer service with
lessons applicable to any industry from passionate individuals who
care. This book was referenced in an interview with Ishiguoro, the
writer of Remains of the Day, which is an amazing novel about the
sacrifices made in the name of work. The book is a great blend of
sophisticated strategic frameworks and how they are put in place by
great general managers. It's a great study in how leadership requires
great management as opposed to often held beliefs that leadership
and management oppose each other.
189. Many Miles to Go: A Modern
Parable for Business Success
Brian Tracy • This is how one should pursue the journey of life no matter how hard
it is...with all the difficulties that life presents itself.
After reading how tough life was in the desert...with soaring heat...no
air conditioning...and to persevere regardless of the blazing
temperatures...
if one could not give up at the first hurdle...more satisfying life would
be...
190. Marketing That Works Leonard M. Lodish • Get a proof of concept from one large corporation, then roll it out to
the marketplace with their endorsement.
191. Mastering the Core Teachings of
the Buddha: An Unusually
Hardcore Dharma
Daniel M. Ingram • An extremely smart, driven, honest, accomplished grateful man
drawing back the curtain on enlightenment. The value of honesty,
courage, persistence in pursuing the important things.
192. Mastering The Trade John Carter • Proven techniques for intra‐day and swing trading setups is the
thread here. John Carter is a Commodity Trading Advisor (CTA) with
Razor Trading, founder of TradeTheMarkets.com as well as a
founding member of Maverick Business Adventures, which aims to
train 100,000 entrepreneurs by 2020.
This book provides unlimited access to everything the markets have
taught Carter ‐ well written and packed with the kind of insights on
the nature of trading and the markets that will almost certainly
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benefit every level of trader; a field day for a programmer for the
many ideas that are in the book; and well focused on trader
psychology that all too often is ignored by others.
Next to developing and successfully applying my own unique
proprietary approach (i.e. mind, methods, and money) to the markets
in which I participate, the benefit in comparative insights gleaned
from how others successfully trade is both immense and
immeasurable ‐ it keeps me alert, humble, and centered. To date, I
believe Carter has gone the furthest here on published record.
193. Masters of Disaster: The Ten
Commandments of Damage
Control
Christopher Lehane, Mark
Fabiani, and Bill Guttentag
(Author)
• Taught me how to deal with a crisis with a client. You take the
initiative and confess that you were wrong and or admit there is a
problem. Do not ignore the negativity posted on social media sites
and address them immediately. Do not be a coward and run as that
just adds fuel to the fire and makes you look bad.
194. Maverick: The Success Story
Behind the World's Most Unusual
Workplace
Ricardo Semler • Introduced me to the model of Business 3.0.
Where the people in an enterprise are self‐fuelled, super‐empowered
and highly fulfilled by their work because the company exists to take
care of employees and thereafter, the employees take care of
clients/customers and thereafter, the clients/customers take care of
the profits.
The only way to go! Watch out ‐ this is coming!
195. McDonald's: Behind the Arches John F. Love • A look at how one of the biggest franchises happened. How franchise
business establish and expand.
196. Meditations
(*One of the Top 30%)
Marcus Aurelius • Eliminates all negative anxiety associated with living and gives life
purpose if you are unclear about it.
• One quote sums it up: "To live each day as though one's last, never
flustered, never apathetic, never attitudinizing ‐ here is the
perfection of character"
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• I learned how to put things in perspective in life, and a sound
philosophy on how to contribute and be a good human. This from
one of the most successful Roman emperors of all time.
• It's not the situations we are in that's the problem but the attitudes
we have toward the situations are
197. Memoirs of the Second World War Winston Churchill • Courage= Grace Under Pressure, and the willingness to fight and die
if necessary, for what you know is right. And the courage to define
RIGHT.
198. Mentored by a Millionaire: Master
Strategies of Super Achievers
Steven Scott • The first precept that Scott talks about is the need to reprogram your
mind to think of it like the high performance machine it is. He asks
the question, “Would God have made the mind as magnificently as
he did and not expect us to accomplish great things with it?” Once we
see and understand the correlation between what our Creator has
put in us and the potential that we have, we are on our way.
You must do the things that the elite few do to achieve their
impossible dreams, and not what the vast majority of adults do
The first law of extraordinary success is, people who achieve ordinary
outcomes do so by using conventional approaches and methods
taught in schools and used by the masses. People who achieve
extraordinary to near impossible outcomes do so by using a different
set of master strategies that are universally and consistently used by
super achievers and are virtually unknown to the masses.
The second law of extraordinary success is, super achievers learn
these master strategies from mentors (the fast way), or are taught
the agonizing process of trial and error (the slow way).
199. Message Of A Master John McDonald • We can find a way out of difficulty and problems by tapping into a
greater consciousness than individual one alone.
200. Michi wo Hiraku Matsushita Kounosuke • This book shows wisdom to live told by Panasonic Kounosuke
Matsushita.
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• It's given a light in my life since I was high school student.
201. Million Dollar Consulting Alan Weiss • The book how to build a consultancy from marketing and sales,
human resources, to pricing, offering strategy and to do's.
202. Million Dollar Habits Brian Tracy • This book helped me by setting up a plan to follow. ..that would help
me achieve financial independence much quicker.
I think Brian is spot on with identifying the underlying problems
every one faces in their daily business ventures.
Richard Hurwitz.
203. Mistakes Were Made...But Not By
Me
Carol Tavris and Elliot
Aronson
• This books talks about how we as individuals are wired for
self‐justification. It helps explain why people are reluctant or defiant
to admit they've done something wrong even in the face of damning
evidence which proves otherwise. My biggest takeaway was that I
can now say to myself when faced with this type of individual, "Hey
this person isn't necessarily an evil, bald faced liar; it's just their
natural inclination to want to save face".
204. Mister God This Is Anna Fynn • Always take time to see life through the eyes of a child.
205. Money‐Making Secrets of
Marketing Genius Jay Abraham and
Other Marketing Wizards –
(aka: Mr. X)
Jay Abraham • This book helped me visualized what I could achieve in business. Its
broken down into various chapters...each one designed to help you...
to make it easier for the reader to understand.
• Mr X is a real book...with real working method's that any business
person should read... to help them in business.
206. Money: Master The Game
(*One of the Top 30%)
Anthony Robbins • A great overview of managing your money by avoiding all the traps
that are wrapped up as benefits
• Have money working for You
• I have to admit that not until I read this book that I keep the 10
percent for mine to keep. I've read (and heard) that statement
before, but this it *the* book that made me do it.
• Fresh outlook on investing
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207. Motivational Interviewing Stephen Rollnick • It's really easy to give someone who is highly motivated and
action‐oriented a checklist of things to do to improve their results in
business, fitness or any other number of areas.
However, most people are limited by their own psychology moreso
than the information available to them.
Motivational interviewing is a technique that enables you to work
with an ambivalent person and find a spot that they feel comfortable
working with to create change in their life.
208. My Life in Advertising & Scientific
Advertising
Claude Hopkins • The importance of demonstrating
209. My Master: The Essence of Pure
Love
Parthasarathi
Rajagopalachari
• This is highly spiritual book and focuses on love for your spiritual
master.
I am thankful to read this book as it helps us to count our blessings to
be a human being with the blessings of a living master.
210. My Unfinished Business Dan Kennedy • Along with his no B.S. Books very compelling and chockfull of good
advice. I liked this one because he went deep into his biography and
gave us a glimpse of his nature. The one thing I can´t understand
with Kennedy is his political views, too far right wing for me but I
suspect he caters to his audience in the Midwest and south who
seem to all have a kind of distorted sight of the world. He states that
ones audience or customers should be considered as a herd so what
easier way to get a large herd than to preach what they believe and
want to hear anyway.
211. Nausea Jean Paul Sartre • This novel is Sartre's Existential tenets in narrative format. This is the
novel that introduced me to Absurdism. It is deeply affecting and
made me realize that we are ultimately alone in the world, there is no
inherent meaning. It opened my eyes to the fact that everything we
do is absurd. This produced a lot of anxiety and a bit of
depression...of which Albert Camus helped clarify and ease with his
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novel Myth of Sisyphus. I think it is important to read this book
because it helped me find my foundation and excavate the bullshit in
my life. Left me depressed, but with greater clarity. It helped put a
name behind how I was starting to understand the world and realize
that I wasn't alone.
212. Negotiating Rationally Max H. Bazerman • Everything in life is a negotiation and if you master the techniques in
this book, I conservatively estimate you'll increase you margin
3%‐7%. Get the book for $30 and ROI from the book will be off the
charts.
213. Networking For People Who Hate
Networking
Devora Zack • I find it useful when preparing for my conversations.
214. Neuromarketing Patrick Renvoise and
Christophe Morin
• By getting a handle on the six stimuli that the primitive brain
responds to, I've been able to incorporate that into my marketing. It
has helped me to notice which of those my customers are more likely
to respond to with different products, and with different promotions.
Neuroscience fascinates me and this really helped me to see the
inner workings of how many decisions in life are made.
215. Never Eat Alone Keith Ferrazzi • I’ve read this book 3 times. It has taught me ways to build healthy
relationships in growing respective business. This book talks about
the spirit of generosity and thoughtfully connecting people together.
Ferrazzi believes that what distinguishes highly successful people
from everyone else is the way they use the power of relationships.
And they use it so that everyone wins.
Clear, modern roadmap on building dynamic and beneficial
relationships for me.
216. No BS Guide Wealth Attraction For
Entrepreneurs
Dan Kennedy • The mindset around money and success. Each chapter is short &
sweet but profound. I've read it & continue to read it many times.
Awesome book.
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(*One of the Top 20%)
• This book teaches very powerful sales psychology and prospecting
tips that immediately improve your closing ratio, and make sure you
spend more time selling to qualified prospects.
• By far one of the most candid and real books I have read. Gave me
real world perspective of running business and entrepreneurship and
cutting straight to the chase.
• Time is our most precious commodity and we all have the same
amount. What I learned was its what we focus on, and how we
manage our time that counts. That book changed the way I look at
time, and activities. Its basically the 80/20 of time management.
Practical, and actionable. Awesome book!
• I recommend all of Dan's books, but this is probably the most
important for the entrepreneur. Dan shows how to eliminate
interruptions and really get control of your time, which is the most
scarce commodity for the entrepreneur.
• This book gave me a clear picture: How to evaluate my self worth.
217. No Ordinary Disruption Richard Dobbs, James
Manyika, Jonathan
Woetzel
• Understanding the speed, surprise and sudden shifts in global
markets compounded by technology.
218. Nonviolent Communication: A
Language Of Life
Marhsall Rosenberg • All communication revolves around around trying to meet a very
human unmet need. While the format he created is clunky and often
impedes communication Rosenberg's brilliant effort to build on the
works of Maslow and Carl Rogers is perfect in describing the
underlying premise. We (as humans) share certain universal needs.
Our feelings and actions arise out of whether or not those needs are
met or unmet.
219. Nothing Down for the 2000s:
Dynamic New Wealth Strategies in
Real Estate
Robert Allen • I gain a simplified look on real estate investment and financing.
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220. Now Discover Your Strengths Marcus Buckingham and
Donald O. Clifton
• Knowing and articulating my talents/strengths, along with others',
allows me to better steer my tasks into what I am naturally great.
• Illustrates based on years of research that the most effective people
and organizations aren't the jack of all trades ‐ but in fact the master
of one. Effectiveness ‐ is all about understanding what you are great
at and spending time on those skills not trying to improve what
you're not great at. Success is all about stripping away what your not
good at and focusing on your strengths (counter intuitive to me at
least). Book is a system for developing your unique strengths.
221. Obliquity John Kay • In chapter 3, The Profit Seeking Paradox, Mr. Kay explains a business
principle that should never be forgotten: "The most profitable
companies are not the most profit oriented." Digest several case
studies on mega‐companies who lost their way when they started
putting profits before their mission and their client.
222. Obvious Adam Robert R. Updegraff • We tends to overlook the obvious, the answers we are looking for in
our life to prosper
223. Offering Kim Nicol • I wrote this book, so it has had a profound impact on my life. The
process of writing, and the internal obstacles and doubts along the
way to publication, were a tremendous source of growth for me. And
now that it's out, I'm getting feedback from readers about how my
words affect them ‐‐ and it is very delightful and humbling, and also
intoxicating ‐‐ realizing that I can be helpful, at scale, asynchronously,
and in such an affordable way, to so many people. I've cast a small
stone in the pond, and ripples are in motion. . .
224. Ogilvy on Advertising David Ogilvy • As a copywriter, this is my bible. But it's essential reading for anyone
in sales, marketing or any type of persuasion work (which would
mean any leader, board member, manager, etc.). Outlines how basic
human psychology works now and forever.
225. On the Line: The Men of McI‐‐Who
Took on At&T, Risked Everything,
and Won
Larry Kahaner • This is the story of the 2 most influential business people in the
United States. With out John Goekan and William McGowen's
persistance there would be no NO GOOGLE, NO YAHOO, NO
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AMAZON, NO MARC CUBAN, NO ANDREESON, NO STEVE CASE, etc..
and no INTERNET PERIOD!!!
This story helped me keep me going when I had absolutely no money
or no hope.
226. One from Many: VISA and the Rise
of Chaordic Organization
Dee Hock • His personal examples of how he got people to buy‐in and to do
things that were good for themselves and their organization despite
enormous obstacles is enlightening and inspiring.
227. One True Thing Anna Quindlen • This book juxtaposes the women of generations before who stayed at
home to keep a beautiful home and raise children against the new
world of ambitious women in the workplace. I was the working girl
trying to understand the women who came before me and my
struggle to respect their acceptance of their seemingly useless lives.
In this poignantly, sad story I learned to respect these women and
the value they had to our family and community. It made me love
and respect my mother‐in‐law more. I later became a stay‐at‐home
mother with my head high.
228. Opportunity Knocks : Open the
Door to an Extraordinary Life
Pat Mesiti • When opportunities present themselves from time to time in my life
recognize them and take action . This will require that you become a
person who makes decisive decisions
229. OptiLearning: A Powerful New
System for Processing and Applying
New Information At Rapid Speed
Donna Cercone • incredible uncovering of the vast untapped ability of human mind ‐
especially explaining the different intelligences we all have in our
make up ‐ and how to use them to develop personal abilities.
230. Organizing from the Inside Out,
Second Edition: The Foolproof
System For Organizing Your Home,
Your Office and Your Life
Julie Morgenstern • This book had the biggest impact on my goal to become more
organized.
231. Other People's Money: The
Ultimate Leverage (The
Mastermind Leverage Series)
Michael Lechter • I gained numerous ways to raise investment capital using other
people's money, time and resources.
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232. Outliers: The Story of Success
(*One of the Top 20%)
Malcolm Gladwell • Ok, many people may reference this book, or another of Gladwell's.
But I found this book to be so excellent because the message is so
impactful. That when we witness greatness we aren't seeing the
10,000 hours of work put into becoming great. A great motivator
when you feel stuck.
• The biggest benefit extracted from this book is: even if I'm not
exactly where I want to be at this point in time...I just need to work
my plan. Failure is part of the success formula.
• A dark horse for a list of this magnitude, but Gladwell's take on the
world makes you sit up and take notice of the world around you and
really think about things in a different way. Many books teach you
what to think. This is one of those rare books that teaches you how to
think.
• There are more that influences the success of an individual than the
belief that some people have a special IQ.
233. Outrageous Advertising That's
Outrageously Successful: Created
for the 99% of Small Business
Owners Who are Dissatisfied with
the Results They Get From Their
Current Advertising
Bill Glazer • Never be afraid to be outrageous in your marketing.
You may upset some people‐ but these are a small group when
compared to the larger group you will excite.
234. Outwitting the Devil: The Secret to
Freedom and Success
(*One of the Top 30%)
Napoleon Hill • Makes me realize to always in control. Never get drifted with current
life condition.
• Success
235. Over the Top: Moving from
Survival to Stability, from Stability
to Success, from Success to
Significance
Zig Ziglar • This is the "basic book of books" when it comes to the foundations of
life, relationships, business. This book has meant so much for me in
my life, it's beyond words to describe.
My biggest benefit that I got out of the book is threefold:
‐ A motivational attitude with a strong foundation
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‐ A system to set and achieve goals that works
‐ A view on people and relationships that makes my life fulfilling
236. Passion Into Profit: How to Make
Big Money From Who You Are and
What You Know
Andy Harrington • I discovered how to share my message with many people at once ‐
helps be more productive when I sell my program. The structure of
the presentation is crucial, and you have to have a story in your talks
to connect to the audience.
237. Permission Marketing: Turning
Strangers into Friends and Friends
into Customers
Seth Godin • Get their email now you have permission to market to them
238. Personality Plus: How to
Understand Others by
Understanding Yourself
Florence Littauer • Its about 4 types of personalities people have and once you
understand that you understand why certain person behave in a
specific way. This knowledge saves you from many conflicts and
create better relationship. It is very useful for family relationship,
friends or business. You can create balance Team using this
knowledge.
239. Persuasion Engineering Richard Bandler and John
LA Valle
• A different and unique way to persuade people.
A different (and very interesting) perspective about sales and human
nature
240. Physics of the Future: How Science
Will Shape Human Destiny and Our
Daily Lives by the Year 2100
Michio Kaku • It made me realize that our current technology would be have viewed
as sorcery some 100 years ago and In the next 100 years or so we
might see the technologies we see Sci‐fi movies for real.
• With so many opportunities and possibilities, it made me view our
world as civilization which needs to progress.
241. Piranha Marketing Material Joe Polish • How to consistently generate business and leads at a low cost.
242. Pitch Anything: An Innovative
Method for Presenting,
Persuading, and Winning the
Oren Klaff • People listen when I sell my ideas, and I know a proven method how
to get the maximum attention from them, and get them to want it
more.
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(*One of the Top 30%) • Explains how the human brain operates and what you need to do to
break through and barriers you may face. Oren also provides great
insight into preparing a presentation to get through any barrier.
• A new way to sell/pitch based on the latest science written by a very
successful pitchman. Be the prize not the supplicant.
• All about setting the right frame, frame staking and understanding
the neuroeconomics. understanding that you have to go through the
' CROCODILE' brain to get to the final prize pitch and getting the hook
243. Plain Talk: Lessons from a Business
Maverick
Ken Iverson • This is a classic. His plain and simple, people based method of
managing a huge organization are inspirational and timeless.
244. POP!: Create the Perfect Pitch,
Title, and Tagline for Anything
Sam Horn • This book taught me how to think about creating presentations
that sell ideas.
245. Positioning: The Battle for Your
Mind
(*One of the Top 20%)
Al Reis and Jack Trout • Provides numerous concrete examples on how to position and
reposition your product/offer (or reposition that of your competitors)
to create a competitive advantage. It expands the way you view your
product and service and how to tap into the natural workings of your
prospects brains to gain a preeminent position.
• All about how to find and maintain a position in the marketplace
• The importance of define and focus what your company is providing
Positioning, a concept developed by the authors, has changed the
way people advertise. The reason? It's the first concept to deal with
the problems of communicating in an over communicated society.
With this approach, a company creates a 'position' in the prospect's
mind, one that reflects the company's own strengths and weaknesses
as well as those of its competitors.
246. Post Merger Integration Gerhard Schewe • This book also has to do with Post Merger Integration. It explains
based on researching 45000 transactions around the globe, both
private and public why successful deals focus on managing 35 criteria
structured around 4 risk dimensions on synergy risks, people risks,
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structural risks and project risks. It shows with practical examples and
case studies how to manage your integration successfully. (Book is in
German)
247. Power of Full Engagement Jim Loehr & Tony Schwartz • Have you ever looked around at a coffee shop or restaurant and
noticed almost everyone’s attention yo‐yoing from their
conversations to their iPhones? If not yo‐yoing, just completely glued
to their iPhones and not even looking at the person sitting with
them? Nowadays, everyone is always “ON” but never really engaged.
Studies show that one of the worst things that contribute to this is
our phone notifications. When I’m in a work meeting, trying to
renew, or on a date, my iPhone is always on…Airplane Mode,
allowing me to be fully engaged.
Written by top sports psychologist, Tony Schwartz, The Power of Full
Engagement shifted my way in daily living from being burned out by
7pm, to being fully engaged and energized from 9am to 9pm. It
taught me to manage my rhythms in energy and engagement in the
four key areas—physical, spiritual, mental, emotional. It has been a
roadmap for learning how to win at both having a fulfilling personal
life, AND a fulfilling career life. We don’t have to compromise one
thing for the other or give one or the other our best.
248. Power of positive thinking Norman Vincent Peal • Timeless classic about focusing on what you want to achieve.
249. Power Vs Force David R Hawkins Md Phd • The science behind the energies of life. Why focusing on being loving
and compassionate, is good for every part of life.
250. Predictably Irrational Dan Ariely • People don't understand value, but instead focus on the relative
advantage of one thing over another and estimate value accordingly.
Dan's explanation that we cannot always determine what we want or
even why we want it made the idea that we cannot always figure out
way customers buy, but that we still need to figure that out.
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251. Pride and Predjudice Jane Austen • A great book on social status, family reputation, and of course, love.
It's really funny, too. What's not to like about Jane Austen?
• Also of note, was that she did not get author credit for her books till
after her death because she had hidden her gender in order to get
published.
252. Psycho‐Cybernetics, A New Way to
Get More Living Out of Life
(*One of the Top 20%)
Maxwell Maltz • This book helped me to see and understand the importance of self
image. It helped me recognize that I have a choice in how I see myself
and can change it if it isn't giving me the results I want.
• Training our brains to be ever better at overcoming distortions of
reality, or demotivating perceptions is the key to being able to
accomplish and sustain greater success. This book is a manual on how
to reprogram your brain over and over to perform at your highest
potential, removing the blocks and barriers that build over time.
• Big picture of how the mind works and the drivers behind it.
• No one can surpass its own self‐image on consistent basis. So a key to
high performance is to improve your self image
253. PTO, Portable Trades &
Occupations
Peter Trevellian and PT
King
254. Public Speaking and Influencing
Men In Business
Dale Carnegie • The classic course on public speaking, which is a key for building
self‐confidence and prominence in your community. Even today,
Carnegie's style is fresh and colloquial.
255. Purity of Heart is to Will One Thing Soren Kierkegarde • His speaking of double‐mindedness. Do activities for other motives,
rather than the sake of doing it.
256. Quiet: The Power of Introverts in a
World That Can't Stop Talking
Susan Cain • The sub‐title summaries the book perfectly, "The Power of Introverts
in a World That Can't Stop Talking". The biggest benefit that I got out
of the book was that I learnt that you should just be yourself and in
so doing you'll set yourself up to bring your best to the world.
257. Re‐Imagine! Business Excellence in
a Disruptive Age
Tom Peters • My biggest specific benefit from this book is THE RANT. It's OK to get
into an emotion driven rant in business, about business, about the
things you see that go wrong, when you want to correct them.
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258. Reaching Your Dreams Tommy Barnett • Your Dreams ;provide the blueprint for your purpose in life and do
not let anyone steal your dreams
259. Ready, Fire, Aim: Zero to $100
Million in No Time Flat
(*One of the Top 30%)
Michael Masterson • In this book, businesses are divided up into 4 stages. (1) 0 to 100,000,
(2) 100,000 to 1M, (3) 1M to 10M, (4) 10M to a Billion. During the
first stage one's main focus is on setting up the SALES Process!!!!!
Too many entrepreneurs focus on organization, systems and making
things perfect and NEVER get off the ground! This was an AMAZING
BOOK!!!!
• Great blueprint for business success and rapid growth
• Stop trying to perfect things....take action and adjust as you move
ahead.
260. Reality In Advertising Rosser Reeves • I find an Italian translation of 1967 and it was most interesting for the
part above the USP, but in Italian...
261. Referral of a Lifetime Tim Templeton • Reminder and then plan develop for a 'keep in touch' programme
with your best customers... as we all know its easier to do more
business with an existing customer than always trying to find new
ones.
262. Reinventing Yourself Steve Chandler • I was recommended this book by a successful business man making
over $300k/year in direct sales. It's amazing. It helped me to take
back control of my life, focus on what I can control, and re‐invent
myself to go to the next level.
263. Reminiscences of a Stock Operator Edwin Lefevre • Markets we look at as new have been here before and will be again..
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264. Rework Jason Fried and David
Hansson
• This book thought me the importance of knowing ahead of time that
the path of entrepreneurship and business ownership is long and
harder than most paths and you expect to do the work many times
over before you succeed. This way there are no surprises and you
sort of expect failure to reach success.
• Style and focus of the writing makes it a guidebook. Also should me
that it's possible to strip to the core of issues and ways of doing
things. I also used their style of writing in my own writings.
265. Rich Dad Poor Dad
(*One of the Top 10%)
Robert Kiyosaki • The house is not your asset. Escape from the rat race. Cash flow
quadrant and the ESBI concept gave me a fantastic financial
education from many years to come. The Go to School Get A Job &
Investment in Mutual Funds have brought many professionals into
career disaster.
• The old rules of money are dead or myths perpetuated to the middles
class kept g them enslaved to the ruling class who utilize
corporations.
• This book really awoke me to a different way of thinking about
money and the value that I contribute in exchange for the money
that I am paid to do so. This book ignited my passion to embark on a
life of entrepreneurship.
• This book changed my thinking about money and taught me how to
develop my financial intelligence; which became my foundation of
understanding the fundamentals of investing and building wealth.
• I highly recommend this book to anyone who wishes to understand
the basics of money, learn about their own thinking on money, and
learn a different way of thinking that the wealthy has; that they
themselves can acquire and change of behavior and actions which
improves their life
• This book makes you street smart on finance. My perspective of
investment changes after reading this book. Four quadrants help to
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understand the mindset of different level of people. It helps me to
decide priority of using money.
• His book was instrumental in helping me get out of the though
process of "working hard for money" and into "letting my money
work hard for me"
• Don't work for money. Work to learn. Have money work for you.
• This was the first non "school" book I read and it awakened me to a
new reality, and put me on a better trajectory then what I was
currently on. It was the first time I understood what I didn't want,
but it left out how to get what I did want, it's the only negative of the
book. But this book was so life changing for me that I recommend it
to everyone.
• Wow, what a book to teach financial stability and growth. Robert's
books have been very educational to me when I was in a stage way
back of thinking credit cards were the way forward. Now I know they
are not and never will be. His books made me realize the mistakes I
was making financially and initially got me out of debt. The fact I am
back in debt now means there is something else I neglected to learn
and need to learn quickly again now from his books.
• How to live entrepreneurship games
• Simply changing the way I see Asset and Liability. Is your house an
asset or liability? Amazing book that teaches me about wealth.
• How I think will determine the decisions and actions I take. I needed
to change from having an employee mindset to an entrepreneurial
mindset. I did make the change and made many millions of dollars as
a result from starting, building and selling a successful company. And
then from investing successfully in commercial real estate I made
more millions.
• Wealth 101 was never taught in my house or in my schools. So Robert
Kiyosaki writes about his two dads and their philosophy about
working in today's world. One who is rich and his philosophy on how
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to become rich. And one poor and his philosophy on working and
playing it safe.
• Preparing how to and understand business. Increased my financial IQ
• This was so impactful to me because it brings out the difference in
mentality between the haves and the have not’s.
• The rich don’t work for money. The poor and middle class work for
money. The rich have money work for them.
• Intelligence solves problems and produces money. Money without
financial intelligence is money soon gone.
• If you want to be rich you need to be financially literate.
• Rule one: you must know the difference between an asset and a
liability, and buy assets. If you want to be rich this is all you need to
know. It is rule number one it is the only rule. This may sound
absurdly simple but most people have no idea how profound this rule
is. Most people struggle financially because they do not know the
difference between an asset and a liability.
• Too much other good stuff in this book to fit here. I strongly suggest
reading it if you haven't already.
• Liabilities take money out of my pocket, assets put money into my
pocket.
266. Rich Dad's Cashflow Quadrant Robert Kiyosaki • Helped me to make the transition from employee to entrepreneur
and provided me with a financial education I never had growing up.
267. Right from the Start Dan Ciampa & Michael
Watkins
• I have had to take over many failing businesses. Before reading this
book, I struggled. After reading the book and the many good
insightful points made by the authors, I was able to manage better
and became successful in turning businesses around.
268. Rise: 3 Practical Steps for
Advancing Your Career, Standing
Out as a Leader, and Liking Your
Life
Patty Azzarello • Enabled me do an effective job in my early days in a promotion to
team leader. Gave me the principles as well as specifics that helps me
not only plan my leadership strategy but helped me appreciate what
not to do.
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269. Roadside empires: how the chains
franchised America
Stab Luxenberg • A look at how several of the biggest franchises happened. How
franchise business establish and expand.
270. Room: A Novel Emma Donoghue • This book had a profound impact on me because of the utter
precision with which the author writes from a child's perspective. The
whole book is in a child's voice and Emma Donoghue does such a
wonderful job at putting herself in a child's shoes and seeing the
world in this manner.
271. Sales Bible Jeffrey Gitomer • Bible for salesman laid out process of selling and the the psychology
involved in order to master the art of selling
272. Sales Dogs Blair Singer • An unconventional depiction of the different kinds of sales men as
sales dogs. I learnt how to recognize the different kinds and shades of
salesmen and women, and the appropriate techniques to relate with
them.
273. Sales Prospecting: The Ultimate
Guide to Finding Highly Likely
Prospects You Can Close in One
Call
Claude Whitacre • Helped me to be more productive and efficient at cold calling. Helped
me to get better at getting referrals. It taught me sales techniques I
never read any where else that are very profitable.
274. Say Yes to Your Potential Skip Ross and Carole
Carlson
• I read the book and listen to the tape more than 200 times ‐ yet I
always find something new. The thing I remember the most is
"Dynamic Living is that kind of life filled with joy and happiness all the
time. Free of fear. Free of worry. Continually in the process of
achieving worthwhile goals that totally well adjusted in six major
areas which includes business, home, social, physical, mental, and
spiritual"
275. Science of Getting Rich Wallace D Wattles • Published in 1903, this book helped me the most to completely
understand how my thoughts create my reality.
276. Scientific Advertising Claude Hopkins • The "Bible" of direct response advertising. Shows the "romance" of
the early days of modern advertising.
• Old book but just as relevant today as when it was written.
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277. Screw It, Let's Do It Richard Branson • His action get your ass in gear
278. Second Chance Robet Kiyosaky • Help me to understand why we are in such financial crisis at
worldwide level and how to prepare us for the future
279. Secrets of Closing the Sale Zig Ziglar • It learned me sales. It's still the best sales book I've ever read. It really
transformed my life completely. From a shy guy that couldn't sell
anything, get not any idea across, to n°1 in a very competitive direct
sales organization only one year after reading the book, and then to
grow into the business owner I'm now (of course helped by many
other books & seminars in the process). Still, this is the first and
foremost one.
• Even though is is over 30 years old, the system for sales techniques
and customer service do not go out of style.
280. Secrets of the Millionaire Mind T. Harv Eker • Helps me understand the 17 different ways rich people think that
makes them have outstanding results than poor and average people.
281. Sedona Method ‐ Audio Course Hale Dwoskin • Out of applying the Sedona Method in my life, I am now free of fear,
and am happy most of the time for no good reason from the inside
out, regardless of what is happening in my life ‐ 'good' or 'bad'.
I also met my soul mate.
:)
Everyone with whom I have shared the simple yet profound tool of
how to let go any negative thought or feeling has also reported an
improvement in their mental outlook and in their life.
282. See You at the Top Zig Ziglar • Your Attitude in life determines your Altitude in life.
This is the premier guide to "never give up, never surrender"‐ and
always look forward.
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283. Selling Microsoft Doug Dayton • This is a very old book released in 1997, I laid my hands on this in
some resale or exhibition of old books. I would say it is a classic. It
beats every other Sales book coming from person who was
responsible for 40% of OEM sales for Microsoft.
This book two things.
One is how Microsoft thought as a company? They constantly
thought about domination. Their goal was to be the best company in
their area and beat every company with help of innovative products
and unmatched sales process.
Two is guidelines on selling. Here the Author gives his secrets on how
he was able to manage sales in OEM along with all the competition
around. The guidelines are more on handling personal discipline, time
management and communication skills to become top sales person.
Great read for business leaders as well as sales professionals.
284. Selling to the VP of "No" Dave Gray • Simple, visual explanation (=memorable) of selling/consulting
process.
285. Seven Days In Utopia David Cook • This book has a lot of spiritual/attitude lessons about resilience,
patience and dedication to learning your craft.
286. Seven Steps To Freedom Ben Suarez • Eye opening reality of what it takes to get winning promotions up and
running.
287. Shortcut to Business Success Ozana Giusca • I discovered loads of things i wasn't doing in my business, and which
could help me grow my business.
• it made me apply what i read right away to optimize and grow my
business. the book has 101 tactics to grow business, and at the end of
each tactic there is a simple exercise, which made me take home
what I learnt in that tactic. very powerful.
288. Siddharta Herman Hesse • Philosophy of enlightening
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289. Slight Edge Jeff Olson • Simple habits and disciplines have a compounding effect over time on
performance. The effect of which over time is exponential.
290. Smartcuts Shane Snow • This book thought me the secrets to moving fast up the ladder of
success in life. And it has plenty of recent examples and it is easy to
understand and I think is a great book for any young entrepreneur.
291. Spark: The Revolutionary New
Science of Exercise And The Brain
John J. Ratey • How to remodel you brain for peak performance. Reduce stress,
increase happiness, sharpen your intellect and feel better by
exercising. Really good science based book every leader should read.
292. Spin Selling Neil Rackham • I understood how to build a "sales case" when you do big ticket sales.
great questions to ask your potential buyer, so they convince
themselves it is a good idea to invest in your product
• An extensive study in the difference between successful salespeople
& mediocre results. It is proof that Socratic selling works.
293. Spiral Dynamics Don Beck and Chris Cowan • This book provides an understanding of the developmental process in
individuals and cultures. I provides a very helpful way of
understanding the cultural wars in our culture.
294. Spirit, Soul & Body Andrew Wommack • This book explains the three parts of man as the title says Spirit, Soul
& Body. It's a Christian book and it is the foundation for true
Christianity.
I think it is also applicable to non‐Christians as well so that one may
understand his/her three parts, their benefits and how to use them.
295. Start With Why: How Great
Leaders Inspire Everyone to Take
Action
(*One of the Top 30%)
Simon Sinek • llustrates that companies that understand WHY they exist not just
what they sell leads to higher levels of engagement among staff, and
zealot loyal clients. But it all starts with identifying your higher cause
as an organization and taking a stand on what you believe. This book
compels leaders to reevaluate your vision, and then engage your
leadership team in articulating how you go about accomplishing the
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WHY through what you sell or produce. As an 85‐year‐old company
this was extremely energizing for our entire organization.
• Blindingly obvious says everyone ‐ apparently not.
• It shows that why is much more important than how and what
296. Stephan Schiffman's 101 Successful
Sales Strategies
Schiffman, Stephan • Learn about sales
297. Steve Jobs Walter Isaacson • A remarkable biography of a person who stayed true to himself and
made a major contribution to our technological world despite some
remarkable challenges and failures.
298. Still Life With Woodpecker Tom Robbins • This is an out there kind of story.
It has nothing to do with business, but it does a good job at
stimulating some vivid imagery. Well written.
I swapped this book for another from a friend. He took this book
home one day when he found out I was moving. Never got my book
back though.
299. Stop Stealing Dreams Seth Godin • How the whole education system has got everything wrong.
300. Stranger in a Strange Lane Robert Heinlein • Even though this is categorized as Science Fiction, this book outlines a
course of action to be successful in any situation.
The comments about spending all your foreign currency money
before you leave a country‐ as it will be worth less when you get
back‐ is an invaluable lesson on how money works.
301. Strategies of Genius Robert Dilts • It helped me find a solution for a sales problem in a business by
asking the type of questions that geniuses like Aristotle used to ask
themselves.
The book shows the specifics of famous geniuses’ thinking strategies,
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such as Aristotle, Da Vinci, Sherlock Holmes, Mozart etc. These are
systematic approaches to solve both simple and complex problems. And basically, the book represents a mirror on how these immortal
masters would look and solve our problems if they had them.
302. Strategy and the Fat Smoker David Maister • We know what to do, we know why we should do it and we know
how to do it. Yet most businesses and individuals don’t do what’s
good for them.
303. Strength Based Leadership Marcus Buckingham and
Curt Coffman
• This book takes the strength based research from the Gallup
Organization and puts it into the context of leadership and leadership
styles. This is very important to understand if you are leading a team
of more than one!
304. Success Secrets of the Online
Marketing Superstars
Mitch Meyerson • Real ways to build an online cash cow from people who have done it
305. The Art Of War Sun Tzu • This is the classic on strategy.
• Must read for the leaders.
306. Surely You're Joking, Mr. Feynman Richard Feynman • I learned more about science from this easy read than I did from
earning a degree in physics from one of the best colleges in the
country. And I learned a great deal about living a full life, as well.
307. Swim with the Sharks Without
Being Eaten Alive: Outsell,
Outmanage, Outmotivate, and
Outnegotiate Your Competition...
Harvey Mackay • Great business habits of one of the greatest salesman of our time
308. Tao Te Ching Lao Tzu, trsl. Stephen
Hunter
• The eternal truths of how to create enduring value and universal
benefit through disruptive times are beautifully conveyed in this work
written around 500 BC. It is my daily touch point to embody those
truths. I have read and listened to it over 100 times. The tools we use
in business have changed and the world has evolved ‐‐ yet I have
learned very little of enduring value that was not already in this book
thousands of years before I was born.
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• I've studied this one for over 30 years and, to do it justice, have yet to
learn classical Chinese. But it's a gem in terms of understanding the
BIG movements that everything participates in, and the principles of
those movements.
309. Team of Rivals Doris Kearns Goodwin • I found the remarkable ability of Lincoln to bring together his former
political rivals and shape a remarkable cabinet in a major crisis to be
very inspiring.
310. Tested Advertising Methods John Caples • This book is old, simple, and often overlooked. These simple methods
have saved me a lot of time writing copy, and they're the only thing
that I am fully certain has worked.
311. The $100 Start Up Chris Guillebeau • This busted my image of what it takes to start and run a business.
312. The 12 Week Year: Get More Done
in 12 Weeks than Others Do in 12
Months
Brian P. Moran & Michael
Lennington
• This book teaches how to execute in such a way to get the desired
results.
I found it interesting because it is focused on the short term and
execution.
313. The 21 Indispensable Qualities of a
Leader
John C. Maxwell • Take time to discover what leadership qualities I possess and then
share those leadership qualities with others.
• This is a must read for any leader or aspiring leader. An amazing book
that provides the foundation for your leadership career.
314. The 22 Immutable Laws of
Marketing
Al Ries and Jack Trout • Is the really truth about marketing expectation, you can see through
this the essential of marketing.
315. The 33 Strategies Of War Robert Greene • Although not a formal business books, there are many insights
contained within.
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316. The 4 Disciplines of Execution:
Achieving Your Wildly Important
Goals
Chris McChesney and Sean
Covey
• Blue print of how to establish wildly important goals, how to identify
lead indicators (vs. merely lag ‐ after the fact measurements), and
how to get the team involved in taking ownership of constantly
improving toward the goal, as well as the cadence and agenda of
team meetings that drive results and accountability.
• Provides a simple and very effective operating system that any
business can implement to engage staff to achieve the highest
priority goals of an organization. Offers numerous examples and
detailed instruction to get started.
317. The 4‐Hour Work Week
(*One of the Top 10%)
Tim Ferris • This is hands down the best book I’ve read in the last 15 years for
entrepreneurs. It has given me more freedom to be able to work,
grow my business, tackle lifestyle design, serve people, and do what I
love while still making money. In a society so used to trading time for
money, we learn the value and importance of trading results for
money.
• Author, Tim Ferriss, was a catalyst for me taking my first
mini‐sabbatical. I traveled to Argentina for 6 weeks and visited a total
of 9 countries in one year. He really set the stage for me to start two
new businesses the next year while having a terrific life quality.
• Life doesn't have to be 40 years of 9‐5
• That you can design your lifestyle and do the things you want to do
now rather than in retirement.
• This book helped me focus more on what was important in my
business. Creatively, it got me to rethink how I do things and nudged
me to focus on more of what mattered in life and in business.
• The Four‐Hour Workweek is a system on defining your dreams and
realizing them; with resources that Timothy Ferriss himself uses to
achieve them. This book is a practical manual on how to change your
life, find your niche, and take the leap in a safe way which allows you
to take your dreams for a test drive before fully committing to it.
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• This book has literally changed people lives, and freed them from
being stuck in a job or career that is not aligned with them.
• Money is not the ultimate currency it's time. Time for retirement and
enjoying life has been installed in society being at the end of one’s
life when decrepit and old. Implement a system to enjoy life now
starting with a stunted system to make possible income not enquiring
ones presence.
• A different perspective on how to organize one’s life. Triggers lots of
new thinking.
• I learned how easy and invaluable it is to outsource as much of the
work as possible.
• The core principle I got from this book was that the old (and
outdated) concept of work is no longer viable in the 21st century.
That we need to look at more effective ways of conducting business,
and possible abandon some of them for more effective methods.
318. The 48 Laws of Power
(*One of the Top 30%)
Robert Greene • Strategies. Mind control, emotional control, reading situation,
reading people are key.
• 48 Laws of Power is a compilation of parables to illustrate laws to self
help. It's a Blueprint for a life of success.
• Great stories from history and deeper insight into human nature,
especially in situations of power and unequal positions of
participants.
319. The 5 Appreciation Languages in
the Workplace
Gary Chapman, Paul White • Utilizing each employees method of appreciation to build better
teams and better workplaces where people love to work .
320. The 5 Love Languages
(*One of the Top 30%)
Gary Chapman • People have different personalities by birth. They feel loved and
express love in one of the five ways. If you know and understand
which is your love language and your spouses and children’s or
parent’s languages is. Life becomes so much more fun and your
relationship with everyone improves dramatically when you start
communicating in their language.
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• This book helped me to understand myself better and also, and
therefore, to understand others I deal with in my personal and
business life better as a result. The examples and stories explaining
and describing the different behaviors of the 5 Love Languages were
very easy to relate to.
• Getting through to teenagers and treating them understanding their
needs once the principles are applied teenagers respond better and
will be less likely to rebel
321. The 50th Law Robert Green • Ok, now this one might get me laughed at. I could have chosen one of
his more popular books like 48 laws of power, or mastery, or
seduction but I really enjoyed reading this collaboration between
author Green and rapper 50 cent. Green uses historical stories to
make drive his points home. And in 50 cent he found correlation with
what was needed to be successful by other famous people
throughout time. Ok, 50 is no Julius Caesar but his book mixes
historical stories with that of 50 cents life in the ghetto and it made
for an excellent read.
322. The 80/20 Principle: The Secret to
Achieving More with Less
Richard Koch • That not all of my efforts return the same yield. I am better off
focusing on the strategies, people, efforts, habits that yield the
greatest value and reduce or eliminate low yielding areas of my life.
• Understanding of 80/20 principles and its application to all areas of
life
323. The 8th Habit Steven Covey • The importance of expanding your four intelligences
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324. The Abraham Mind Shift Challenge Jay Abraham • Changed my life, I stopped looking at things in the stale 1D manner I
was so used to due to the indoctrination camps they pass off as
schools. I now ask myself:
How can I further leverage other people's
time/money/assets/energy?
Who can I partner with or have this business partner with to take
them to the next level?
Who can I get to give me a recommendation/testimonial or introduce
me to someone else?
Value relative to time taken to read.....kills me because for 1/100000
of the time I spent at "school" I got 1000000000X the value.
325. The Advantage Patrick Lencini • Building a strong company is an inside job. Unless a company has a
strong core and a clear direction that is understood by everyone, it is
not sustainable. The core values of an organization are behavioral
traits that are inherent. They do not change over time and they
already exist.
326. The Alchemist
(*One of the Top 20%)
Paulo Coelho • Fanning the embers inside me that we must go for all and continue
despite the difficulties by dreams in which you believe that you can
achieve truly trusting and being attentive to the "path" and "signs"
• Allowed me to dream and more importantly pursue my dream.
• Inspiration to look for your calling
• This is a legendary book, profound with a simple message. It is about
the importance of seeking one’s own path of life, then spending one’s
life fulfilling it. Coelho calls it seeking one’s “Personal Legend.” , what
we would call “authenticity" It is the journey of a spirited
entrepreneur in all of us
327. The Anatomy of Peace The Arbinger Institute • Reinforced the learning from the Leadership and self deception book
and took it to a deeper level. I subsequently attended one of the two
day courses together with my wife and two colleagues ‐ it was a life
changing two days!
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328. The Anatomy of Success Ronald A. Kaufman • How to manage beliefs and stay motivated.
329. The Art of Non‐Conformity Chris Guillebeau • The idea that there are many ways to create and operate a business
beyond the standard or typical ways that most of us have been
taught.
330. The Art of Possibility Benjamin & Rosamund
Zander
• Such a refreshing and lovely way of looking at the world, and this
single idea ‐‐ "It's all invented" ‐‐ has stayed with me for years and
inspired me to be willing and playful in my ambition and creative
expression.
331. The Art of Selfishness David Seabury • There is simple selfishness, and there is a higher selfishness, where
being true to one's principles actually may appear to others as being
selfish but is in reality being true to one's self. Two principles: No ego
satisfaction and Never compromise yourself, ever. This means never
do anything just to satisfy your ego, and be absolutely true to your
principles at all times.
332. The Art of Supportive Leadership J. Donald Walters • This book helped me improve my leadership skills and ability to
manage others and grow my business. Walters gave me ideas and
insights on how to manage myself better which helped me bring out
the best in others. His principle, people are more important than
things, may be foreign at first, but once you see your business take
off because your are concerned about your people, you will see the
value in the book.
333. The Art of The Comeback Donald Trump • I learn that when you're broke you keep grinding. Say no more
334. The Art of The Deal Donald Trump • The harder you work the luckier you get. DON'T take nonsense from
people.
• Love him or hate him, Donald Trump is a great businessman and this
book lets us in on some of the largest deals that he had made up to
that point. The book was a little overblown on the personality of DT,
but his persona is a huge part of his brand. The nuggets of wisdom
contained in this book bump it onto my top 5 list because they are
both valuable and relevant.
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335. The Art of the Start 2.0 Guy Kawasaki and Lindsey
Filby
• Learn about startup business
336. The Art of the Strategist William A. Cohen • How to gain a competitive advantage by being strategic. I know it's
cliche, but worker smarter, not harder.
337. The Art of Thinking Ernest Dimnet • Most of us do not really think. Mr. Dimnet enlightens us that most of
traditional education teaches conformity and not creativity. Once we
learn to see and recognize real thinking, we can learn to think better
ourselves.
338. The Art of War Sun Tzu • A sense of strategy
• Learned how to think more strategically
339. The Artist's Way Julia Cameron • Every time I need to re‐connect with my creativity at a deeper level,
this book's method is the one that I follow, and it always works.
340. The Ascent of Science Brian L. Silver • Contains the history of how man has been harnessing the power of
nature as he discovers, bit by bit, how things are and how they work.
A fascinating tour of mankind in 500 pages.
341. The Big Leap Gay Hendricks • Dr Hendricks explains how each of us sabotage events in our lives so
as not to reach the highest level we can. HIs solution is simple, and
gave me insight into solving my own frustrations in not reaching
some of my own goals.
• This book helps tackle one of the biggest roadblocks people have in
achieving their greatest potential: the upper limit problem. It helped
me understand what this obstacle is, and how I can eliminate it. This
is a must read for anybody who wants to achieve great things in life. I
especially loved Dr. Hendricks' guide of how we can all find our
"Genius zone" and how we can master time.
342. The Big Picture Dr Benjamin Carson • I must have a bigger motive/goal for whatever I want to achieve
343. The Biology of Belief Dr. Bruce Lipton • The book teaches how to empower yourself both emotionally and
physically.
344. The Brand WithIn Daniel Paisner • Learning the idea is to build a viable, sustainable business. How we
brand ourselves that evolves our business and relationships. Learning
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that we brand ourselves through the people we associate with and
learn from .
345. The Cashflow Quadrant Robert T. Kiyosaki • Simple and clear understanding of what people do to make a living.
346. The Cause of God and Truth John Gill • A masterful defense of Calvinism.
347. The CEO Who Sees Around Corners Carlos Dias and Jay
Abraham
• How to see myself not only as CEO of my company...but as strategic
planner… critical and innovative thinker
• This was a very profound and eye opening book. As I mentioned in a
previous email to you, it was extremely scary, but I have already been
keeping my eye on what (I feel) is coming, so it wasn’t a complete
shock – just scary in the scene that you enforced what I thought . . .
348. The Challenger Sale Brent Adamson & Matt
Dixon
• Classy yes‐men mentality is a losing process in selling complex
solutions while challenging prospects, or pushing back, to take
control of the sale is the process for high‐performers
349. The Charge Brendon Burchard • Remember me and Guide me through specific questions and practical
exercises to question and do something about the energy to return to
my life and my business.
350. The Charisma Myth Olivia Fox • Tools to help improve Charisma.
351. The Closing of the American Mind Allan Bloom • Tells about the decay in education in the US due to putting reality
and reason as secondary to subjective opinions.
352. The Compound Effect Darren Hardy • Darren Hardy did a fantastic job in explaining and showing how just
little insignificant changes can have a massive impact in your life.
Whether it is in relationships, health, or business. This book has
opened my eyes to the magic of compounding good habits (or the
bad ones I was doing) for lasting change
• Small, consistent habits lead to exponential results.
353. The Concise Art of Seduction Robert Greene • Strategies. Mind control, emotional control, reading situation,
reading people are key.
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354. The Copywriter's Handbook Robert W. Bly • I found pretty much everything in this book to be useful. That being
said, I think the biggest benefit of the book for me was understanding
the importance of features and benefits. By focusing on the benefits
of the feature and the benefits of the benefits, I've been able to make
more compelling sales presentations.
355. The Creators Code Amy Wilkinson • Understanding and mastering the six essential skills.
356. The Creature from Jekyll Island Edward Griffin • How the Federal Reserve controls the world with money
manipulation.
Ties together the loose ends as to why our government waste billions
of dollars. Why our foreign policy and most decisions the U.S.
government make are contrary to the American citizens desires. How
the fiat money system really works, and that it has failed 3 times
already in the US history. Some things you can do to be ahead of
problems to come.
357. The Dynamic Laws of Prosperity Catherine Ponder • I read this book many, many years ago, and I'm now currently
re‐reading it. When I first made a shift from poverty consciousness to
prosperity awareness, this book helped to propel be forward with a
keener understanding of how to let "more good things" into my life.
Prior to reading this, I was on a path to greater prosperity, but it was
a struggle. After reading this book, I relaxed and more or less
allowed prosperity to fill my life. It was a huge shift and has worked
for me throughout my career.
358. The E‐Myth
(*One of the Top 20%)
Michael Gerber • A effective but in my opinion somewhat simplistic view of how to
scale a business using systems. A better way to look at business
building.
• The difference between the three personalities of business owners
• As an entrepreneur with a sales/marketing bias, this has pushed me
to thinking about my business in a "McDonalds mindset" ‐ systemize
things so the businesses can become sustainable and have a life
beyond my solo efforts.
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• Why and how Entrepreneurs are different from being good at
something to being able to create the mindset of being in Business
• Systems, Systems, every aspect of your business should have
systems. Your business should be a turn key operation. Work on and
not in your business.
• When I read this book the lights turned on and I realized that I could
make my business work for me and not me work for my business.
• The E‐Myth has taught me how to build a business as a self‐contained
"franchise" business system that can run independently of me, and
not be a technician who owns a job. It has provided me an approach
from an investor perspective on how to build businesses as
investment vehicles.
• Understanding the thought process, I went through as an employee
that ultimately led me to starting my own business. Then helping me
understand why my entrepreneurial mind was keeping my business
from striving.
• Your business is here to serve your life. Your life isn't here to serve
your business.
359. The Edinburgh Lectures Thomas Troward • A compliment to the 1st book, except this takes into account, the
science behind how we think. We do not teach our youth how to
think right ‐ how the process actually works ‐ superb!
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360. The Eight Competencies of
Relationship Selling
Jim Cathcart • Practice relationship selling
(Build a repore and relationship with the people that you are trying to
persuade)
If you try to sell rather than persuade you are creating an atmosphere
of resistance
Jim gives an example of a time in his career that he was repossessing
log trucks in the mountains of The North West. "I would go up to the
driver, look him square in the chin, and tell him that I was there to
either get a payment or take the truck. The driver would laugh say
“Listen boy, do you know that we are alone here in the woods?” I
would thank them and head back in the car. But just before I left I
told the driver that I would be the last nice guy that they the truck
company sent. Almost always they would stop me and ask what I
meant. I would explain the next visitors would be big bad guys with
guns and badges. They would usually rather deal with me than that
soon coming bad situation."
361. The Eighth Habit Dr. Steven Covey • He focuses more on the real roots of success and happiness instead
of the external results.
362. The Entrepreneur Roller Coaster Daren Hardy • This book is like a road map for anyone who is thinking about going
into business for themselves. Every pitfall that you did not know was
right under your feet, every landmine that you could step on while
trying to build your dream is laid out for you. A must for anyone
thinking of going into business for themselves.
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363. The Entrepreneur's Guide To
Getting Your Shit Together
Jon Carlton • The last book i read in fact i just finished it. Extremely funny and
down to earth.
Jon speaks my language, is probably the same age as me and explains
how people really are and why....
I finally truly believe and know now that even the most successful
people actually have the same doubts and fears that i face.
You´ve heard that kind of stuff before but he really makes you get it.
364. The Entrepreneur's Manual Richard M. White • Learn about Entrepreneur
365. The Essential Drucker Peter Drucker • This book puts manage in the context of process and spells out how
to be an effective and efficient manager. This is a must read for
entrepreneurs.
• Read it after Jay recommended it somewhere and found it very
interesting. Sometimes a little too hard to understand since I never
went to college and have just started my business 5 years ago but
nevertheless some of the best advice i have read so far. Especially
the idea of thinking deep which i unfortunately don´t do enough. Also
very helpful the idea that everything is cost except marketing and
sales.
366. The Experience Bruce Loftler • That if you follow the Disney model of customer service. You truly
stand above all competitors
367. The Five Dysfunctions of a Team
(*One of the Top 30%)
Patrick Lencioni • Having gone through challenging times and the break up of an
executive team, I learned how both trust, and lack of trust, can make
or break a team. And as I learned also from Jay and Stephen M.R.
Covey's "The Speed of Trust", trust is a key factor to getting things
done.
• The ability to understand the dynamics of a team and specifically a
leadership team and what the five dysfunctions are and how to
overcome them is of critical importance:
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1. absence of trust,
2 fear of conflict,
3. lack of commitment,
4. avoidance of accountability and
5. inattention to results.
• Chances are you are neglecting at least one area out of the 5 at any
given time and chances are it is more that 1 if not all. For me, not
being afraid of conflict and avoidance of accountability rein supreme
and were two of the most important aspects of learning from this
book.
• Actually anything by Lencioni. Leadership by listening and observing.
Culture matters.
368. The Fountainhead Ayn Rand • Inspiration on being a creative, uncompromising individualist.
• Taught me that selfishness is not bad and ideals are good and not to
be hidden just because others don't have them.
369. The Fundamentalist Mohsin Hamid • A nuanced study of the fundamentals of economics as its own
religion in a globalized post‐911 world which provided context of
what it's like to be a global nomad and management consultant and
an insider's view into the 1% of American society. The storytelling
was impeccable and suspenseful.
370. The Gift Hafez • I return to this book again and again for a long view on life, with a
dose of humour, humility, and sacredness. This book was
recommended to me when I was volunteering at hospice. There's
nothing like an appreciation for your own mortality to inspire you to
move forward on your dreams while also appreciating every sweet
and simple part of your current life.
371. The Go‐Getter Peter B. Kyne • The answer is available if you search
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372. The Go‐Giver Burg and Mann • Serving not selling works best
• Solidified for me that my propensity to be "over‐generous" was
indeed a valuable trait, and helped me remove doubts I was "a
sucker" as so many in my life claim. Also helped me understand more
fully why asking for guidance from those more experienced or skilled
was indeed a gift to them and to me.
373. The Goal
(*One of the Top 30%)
Eliyahu M. Goldratt • Understanding how to identify and overcome process constraints.
• The first business book I ever read and back in 1988 learned the
importance of continuous improvement! An easy read with a big
message that has held me in good stead for nearly 30 years!
• This book is quite old but the message is timeless. The book gave rise
to my quitting my job as an accountant, learning all that I could about
his Theory of Constraints and starting to consult to other
organizations.
374. The Greatest Seller In The World Og Mandino • :Life and success principles
375. The Guide to Self Confidence Dr. Robert Anthony • It helps me to achieve unstoppable self confidence to accomplish
more faster.
376. The Healing Code Drs. Alex Loyd and Ben
Johnson
• The book teaches how to heal heart issues and achieve success and
so much more. Check it out the customer reviews on Amazon
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377. The Holy Bible
(*One of the Top 10%)
Various Authors • Has kept me sane in times of life's lowest moments, without which I
would have gone berserk.
• Helped to Establish Moral Values and Guiding Principles for Leading
my life professionally and personally.
• Repentance toward God and faith toward our Lord Jesus Christ,
resulting in forgiveness of sins and eternal life.
• I have read the entire bible, starting in college, from cover to cover,
and continue to read until this day. It is a way of life...particularly the
Psalm's.
The Psalms were written by the richest (Solomon) Most powerful
(King David) smartest (Moses) and a few others. It lays down a
pathway to basic life.
• Meditation on God's word regenerates the soul (mind will and
emotions) and rejuvenates mental capacity, transforms thinking
potential and promotes healing of all bodily functions including
mental and physical.
God's Wisdom is the foundation of all wisdom. Easy to see how it is
the foundation for all sales and business books.
• I've probably read through the whole thing four times in my life, both
programmed and haphazardly. And every time I read it or any part of
it, I see something I didn't before. I believe it is the inspired word of
our Creator‐‐ (and I was a serious skeptic for a season in my adult
life). But, faith or not, the Bible is truly the greatest
leadership/personal development book ever written. The
(un)common sense, wisdom and strength of leadership from very
flawed men‐‐ Solomon, David, Joshua, Moses, Samuel, Peter, Paul‐‐
priceless. And Jesus was... Jesus. Read it.
• No explanation really needed. This is the guidebook to living a
successful life.
• Clarity of meaning and purpose in life, with an awareness of the
underlying cause of global upheaval and the ultimate solution ‐ This
understanding helps support a serene mental attitude.
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• It has inspired me to see myself and business in the perspective of
time. Only the huge things get recorded and noticed in history.
• How to live and think.
• The book of books always give us without hypocrisy or fanaticism,
only learning in the most troubled hours. No book can replace his
teachings on values and basic assumptions to be used in all stages of
life and in all walks of life.
• I think most are familiar with the Bible, but for me it talks about
successful people and not so successful people and how we can learn
from their mistakes
378. The Icarus Deception Seth Godin • I should be brave to do something unpredictable; I should be an artist
in whatever I do!
379. The Impossible is Possible John Mason • The biggest specific benefit I received is realizing that that you can do
or achieve things that others thing are not possible
380. The Innovators Dilemma Clayton M. Christensen • Innovation issues
381. The Invisible Selling Machine Ryan deiss • What not to do when mailing to a large list and how to properly
automate any funnel while avoiding being spammy.
382. The King Of Oil : The Secret Lives of
Marc Rich
Daniel Ammann
383. The Kite Runner Khaled Hosseini • Inspiration on how to overcome life biggest disasters
384. The Kyballion Three Initiates • This is about the 7 Universal Laws that Hermes is credited bringing
forth. The laws are what makes everything work.
Orest Bedrij, who headed up IBM's team to design the guidance
system to put the man on the moon, said they would never have
been successful in accomplishing the mission, with out this book.
Principal's work in everyday life.
385. The Laws of Success Napoleon Hill • Must does to keep life in your control
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(*One of the Top 20%)
• These books helps outline the blueprint for success; letting me know
what personality traits to build, which to ditch.
• When I started reading the book I was 26 years old, I had a very
low‐self esteem and I really thought that there was nothing good
about me: I was not beautiful because I was told I was ugly, I didn’t
have any natural gift because I didn’t stand out with anything, I
wasn’t intelligent because I didn’t have good grades and I couldn’t do
anything right because I didn’t have any accomplishment.
While reading this book I found a meaning for the way I was
perceiving my life and myself, I got a meaning for my own story, I got
a different perspective for the same happenings. As a result, I got the
courage to follow my dreams and experiment with all the new ideas
that I’ve always got and never had the courage to follow.
It was the 2nd self help book I read after “Think and grow rich”. I was
reading daily and it took me 5 months to finish it because I really took
my time to reflect on almost every paragraph that I was reading. It
was the first time when I was doing a self‐analysis. This book taught
me that small things matter, it helped me change the story I had
about myself, how I looked at myself, it gave me the scientific proof
that dreams come true, it gave me hope, it opened my eyes. It helped
me find my own truth.
• More detailed explanation than Think and Grow Rich. Includes
"Accurate Thought", which is probably the most neglected of Hill's
virtues.
• 15 lessons on how to accomplish, what ever you set out to do.
• Way to reach goals. Its about how to program your mind. I think this
work is fundamental to American personal/business success in the
last 60 years.
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386. The Leader Who Had No Title Robin Sharma • The book is packed with so much of personal development wisdom
that I cannot pick one thing from this. I mean this book is a gem for
anyone who is just living a mediocre life. Explained with a fictional
character in a story book format this is a great read. It is also a very
quick read and you need to read it several times so that you can
make the philosophies and ideas presented work automatically for
you.
Great book every person working in any position should read. The
book cuts across every job and every profession possible. Does not
matter where you come from.
387. The Leadership Crisis & The Free
Market Cure
John A. Allison • An invaluable guide to following my vision ‐ Great Leadership
Principles regarding Business and Life!
388. The Lean Startup
(*One of the Top 30%)
Eric Ries • I learned to fail fast and fail forward. It taught me specific steps to
take immediate action before I had the whole game plan mapped
out, and to make these steps meaningful and not mere shots in the
dark. Many people don't need a book to learn this, but if your
implementation is as glacial as mine, this book will help.
• The most important thing that I have learnt from this book is to
identify hidden assumptions behind a business idea. Although it is a
business book about how to start your business from scratch, the
principle of identifying hidden assumptions applies to any area of life
because we make assumptions every day.
If I go to talk to people and share my ideas about something or
communicate with them in a certain way, I assume that they will
respond to me in a positive or negative way. But because I am aware
of my behavior and the assumptions that I make about people’s
reactions, I can improve it in time and prepare to have different
answers for different situations.
As a result, I have improved my communication, anticipation and
observation skills and how I look at people. And I think anyone who
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will read this book, should pay special attention to this chapter
because more than likely, something will go wrong in a business. But
if you are aware of the assumptions you make, then you are able to
measure and eventually you are able to correct what goes wrong
before you lose more money or go bankrupt.
Assumptions can be related to the quality of the product or services
or how you market etc. But if you are not aware of the assumptions
you make when you invest in a business, than when something goes
wrong, you don’t know exactly what happened, so you will work
harder (not smarter) and invest more money in the business and get
little return for the effort.
• Showed me just how little money is needed to start a business, and
helped connect some of the dots I was missing around the
implementation and execution of an MVP / Prototype.
389. The Little Book of Common Sense
Investing
John Bogle • You are never going to beat the market. Investment firms staffed
with brilliant economists and state of the art computer systems can't
consistently beat the market, how the hell are you going to do it? The
only way to succeed is to keep expenses low by buying low cost
mutual funds spread broadly over the market.
“Don't look for the needle in the haystack. Just buy the haystack!”
390. The Magic is in the Extra Mile Larry DiAngi • Taught me how to break free from common thinking and break
through to my Dream ‐Purpose
391. The Magic of Thinking Big
(*One of the Top 30%)
David Schwartz • Broaden the thinking and mind
• I first read this book back in November 1993. This is the book that
made me realize that it's all first begin with a dream.
• After reading this book I get belief and faith in my self. Now I do not
hesitate to set goal big enough no matter how difficult it may be to
achieve and at the beginning it looks like impossible. I have ran many
full marathon after reading this book.
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392. The Marketing Imagination Theodore Levitt • Learning how to take a broad view of a product or service as just the
starting point for forming an offer that adds value and meets the
specific needs desires of a prospect. Levitt's book is a classic on how
to take a commodity and turn it into an offer that is distinct from
what others are offering.
393. The Mating Mind Geoffrey Miller • All the things that we think of as making us uniquely human ‐ art,
music, language, sports ‐ as well as all of the aspects of the human
condition that make the fodder for art and music ‐ social
relationships, romantic relationships, etc. ‐ can be primarily explained
by the mechanisms of sexual selection.
Human brains and emotions are likely the product of a runaway
evolutionary train like the peacock's tail.
Suddenly, the incomprehensible scope of human behavior makes
sense when viewed through this lens of sexual selection.
394. The Milionaire Fast Lane DeMarco, Mj • Working a job is more risky than going out and starting a business. It
is more profitable to start and grow a business in the end.
395. The Million Dollar Ceiling Tom Poland • A great book on how to build a solid 7 figure business as coach or
consultant using his command + control method. He explains how to
generate a solid flow of high quality leads, design a business model
that fits distinguishes you from the rest of your competition, enables
you to scale your organization and live a life style you want
396. The Millionaire Next Door Thomas Stanley • Having an accomplished academic prove through hard numbers what
I had always suspected. Your neighbor with the prestigious title,
driving a Mercedes and wearing expensive jewelry and designer
clothes is probably broke (or worse). The guy down the street who
drives a Ford with a 100,000 miles, buys his suits from JC Penney and
runs his paving or roofing business while wearing jeans can probably
buy and sell you and your neighbor several times over (and is usually
a hell of lot happier.
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• It changed my perception of what it meant to be wealthy. It didn't
mean living a flashy life, it meant the real joy of being wealthy was
the ability to enjoy simple things like freedom of time. Time with
family, good health, enjoyment of work.
397. The Miracle Morning Hal Elrod • I learned how to get more hours in the day, and get important things
done even before anybody else is awake. A truly life changing
method.
398. The Myth of Sisyphus Albert Camus • This book formed the cornerstone of my understanding of the world
around me. It is rooted in an existential theory called Absurdism,
which states that humans trying to search for meaning in a
meaningless universe is absurd, however, to understand this and
recognize it, you can live life facing the absurd however you deem fit.
You essentially create your own absurd meaning, face it, and enjoy
life in a way that is unique to you. This book helped me understand
how I can create my own meaning, my own happy productivity, in an
otherwise meaningless world.
399. The Negotiating Game Chester Karrass • Always test the other side, starting low if buying, high if selling, and
get the other side to show their hand first, and always know your
limits.
400. The New Solution Selling Keith M. Eades • Learn about solution selling
401. The Now Habit Neil Fiore • I understood procrastination.
402. The Obstacle Is the Way: The
Timeless Art of Turning Trials into
Triumph
Ryan Holiday • Entrepreneurism is both a curse and a blessing. The obstacle is the
way reveals how the 1000‐year‐old philosophy of Stoicism is the best
OS for any entrepreneur in an age of overwhelming distractions.
• It shows that obstacles are really what we need in life to grow and
become better.
403. The Official Get Rich Guide to
Information Marketing on the
Internet Paperback
Robert Skrob and Bob
Regnerus
• Using information that is non tangible to make money off people
problems by saving them.
Showing another way to create passive income.
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404. The Omnivore's Dilemma Michael Pollan • As someone who cares deeply about issues surrounding our food
supply, this book completely changed my perspective on what it
means to support sustainable agriculture.
In terms of long‐term thinking, I think that our relationship with our
food supply is one of the biggest issues that will be affecting the
human race on a broad scale in the coming years, and this book
offers some deep insight into a few of the different options we have
available.
405. The Once and Future King Terence Hanbury White • The lonely burden of leadership, and the illusion that "might is right."
It's hard not to cry for King Arthur, and look soberly and ruthlessly at
what we call "success".
406. The ONE Thing: The Surprisingly
Simple Truth Behind Extraordinary
Results
(*One of the Top 20%)
Gary Keller and Jay
Papasan
• Doing the most important thing, not the most urgent thing.
• Focus! There is always a simple thing to focus on. In the doing of, will
create the biggest impact
• Incredible focus.
• In our hyper‐active life, we feel overwhelmed and lose focus easily.
Gary Keller teaches you in a very practical way how to get more of
what you want in less time by focusing on one thing at a time, and
how to choose that "one thing" that will make you more productive,
happier and satisfied in business and life.
• Doing less is more is the theme of this book, and discovering the one
thing in the various aspects of one's life is the key to success. This
book helps whittle down the trivial many to the vital few and
ultimately to the essential one.
• I spent most of my twenties learning about everything I could get my
hands on. I could enter any discussion, but didn't know about
anything in depth. I had a broad understand of many things. I was an
insatiable learner. Now that I have found a few hobbies that I have a
tendency to fall back on, I want to step up my abilities and
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knowledge. Without knowing where to start, Gary Keller's book The
One Thing helped me focus intensely on the one thing that I am most
interested in. I am seeing incredible progress as I have shifted my life
to focus rather than broaden. I figure a few years of this for each of
my hobbies should be enough to bring me closer to my goals and
make me happier overall.
• Great book on the importance of focus in your personal and business
life. Multi‐tasking is a myth. The only way to achieve any goal is
intense focus on it. This book shows you how.
• The book explain in detail how to be efficient in doing only one thing
at a time
407. The Organized Mind Daniel Levitin • Better time management. Helped me understand why my energy
level drops when I try to process too much information and make too
many wasteful decisions. Focus on one thing at a time as multitasking
is a huge energy sucker.
408. The Outstanding Organization Karen Martin • The author identifies four (4) key disciplines any organization must
use in order to be successful Martin gives practical ways to
implement these four disciplines in a business. She identifies chaos,
which looks normal, as a major saboteur of success.
409. The Peaceful Warrior Dan Millman • This book was enlightening to my journey as an Entrepreneur,
allowing me to wake up in my own life and give myself permission to
be vibrant, vivacious and adaptive while exploring my dreams and
realities. Helping me to be liquid in my thinking and movement.
Aiding me to discover my own ability to self tune.
410. The Pilgrimage Paulo Coelho • Reminds me of the learning path in life to do to grow. It reminds me
of the importance of a warrior fighting for what you want. It reminds
me eternal student that we all have and the continuous search and
respect we should have for mentors, teachers and other illuminating
and can guide our way to the next level in life or what we propose.
411. The Player of Games Iain Banks • Outlined a vision of a post Technological Singularity human
civilization where humanity and ultra‐intelligent machines work
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harmoniously together for mutual benefit. A working vision of post
technological Utopia. Breathtaking, liberating and highly provocative.
412. The Polyvagal Theory:
Neurophysiological Foundations of
Emotions, Attachment,
Communication, and
Self‐regulation
Stephen W. Porges • A difficult read, but a game changer. The vagal system sounds like a
second brain of sorts, pre‐verbal, hyper connected throughout the
body, that governs a great deal that we don't understand about how
we behave.
413. The Power of Focus Jack Canfield, Mark Victor
Hansen and Les Hewitt
• This book helped me understand the need for focus in today's
marketplace. If you are going to achieve any level of success, you
must be focused on where you are headed and how you will get
there. This focus needs to be balanced between business,
relationships, health and wellness, financial, personal, fun time and
contribution.
414. The Power of Focus: What the
World's Greatest Achievers Know
about The Secret to Financial
Freedom & Success
Jack Canfield and Mark
Victor Hansen
• You can accomplish almost anything
415. The Power of Full Engagement Jim Loehr and Tony
Schwartz
• I now outperform my colleagues very easily on the brute amount of
tasks, because I am now able to manage my energy much more
effectively, conducting different projects without losing even 1% of
my quality of life, being able to spend time with who I love and invest
myself in projects I love and maintain the quality of the work I get
done. I don't sacrifice anything to be able to do this.
416. The Power of Habit: Why We Do
What We Do in Life and Business
Mr. Charles Duhigg • A simple reading book and structured for quick learning, it led me to
develop effective means and methods to force unnecessary
procrastination years to make way for new and prosperous years of
focus, perseverance and constancy.
• I know how to change my life by adjusting my habits, and I know how
to adjust my habits.
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417. The Power of Now Eckhart Tolle • Taught me about Present Time and HOW to stay there.
• An eye opener, made me understand clearly how the past and future
exist solely in our imagination and the only thing that is important is
the Now.
418. The Power of Positive Thinking Mr. Norman Vincent Pale • This book revolutionized the way I see the world around me.
Together with the next book, led to the breakdown of the traditional
line of thought of the masses and directed me to a new life of peace
and plenty in the basic pillars of development.
419. The Power of Your Subconscious
Mind
Joseph Murphy • This timeless book teaches very specific tools how to understand why
we do what we do and how reprogram our subconscious mind to
unlock the power within us to reach our goals and dreams.
Techniques offered in the book are very practical and universally
applicable to all parts of our loves. Our subconscious mind is the key
to our happiness or despair.
420. The Practicing Mind Thomas sterner • To develop a high tolerance for allowing myself to perform poorly in
the beginning and even fail in order to achieve competence and even
mastery in what is important to me.
421. The Presence Process Michael Brown • This book is simply amazing and allowed me to reclaim and re‐enliven
my capacity to FEEL the entirety of my experience. To use Michael
Brown's words, it allow me to get better at feeling, instead of only
trying to feel better.
422. The Promise of a Pencil: How an
Ordinary Person Can Create
Extraordinary Change
Adam Braun • It inspired me, it made me believe that I too can make a significant
difference.
It's a Journey of a person from backpacker with good intention, to
building a for purpose" organization with vision to provide education
to all children.
They have build more the 300 schools.
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423. The Prophet Kahlil Gibran • Discover your heart and your values before you start on your journey
of creation in life. Sadly, this is not a normal part of the curriculum for
young minds and hearts.
424. The Psychology of Selling: Increase
Your Sales Faster and Easier Than
You Ever Thought Possible
Brian Tracy This book teaches me the simple things in life such as SHAKING YOUR
HANDS with your client will make or break your sales. So many simple
but yet profound ways of selling. It opens me up to the new realm of
doing business ‐ one on one.
425. The Rational Optimist: How
Prosperity Evolves
Matt Ridley • I come back to the few laws that Ridley demonstrates that show the
path to social cohesion and material wealth rather than subscribe to
the current fashionable reaction to current events or ideologically
driven ideas masquerading as well‐reasoned positions. It increases
my confidence in my own reasoning when I veer away from my
peers.
426. The Reluctant Entrepreneur Michael Masterson • Great for aspiring entrepreneurs
427. The Richest Man in Babylon
(*One of the Top 20%)
George S. Clason • Taught me the basic principles of saving and planning for the future.
• This book looks at key principles that relate to money and saving. And
is a good foundation in the importance of a good knowledge of
financial affairs.
• I recall once when I was 16 years old, sitting around wishing someone
would just teach me how to make money, grow it and keep it. This is
the book I was longing for. I strongly believe this book should be
mandatory reading for every child as early as middle school. It’s
simple to understand and it’s a quick read. Yet and still, the wisdom
enclosed is priceless. In fact, I make it a point to re‐read every couple
of years.
• You have to pay yourself first‐ and the philosophy of money stated in
parable‐like stories. The importance of always looking for a positive
outcome in any situation.
• Provided me with time‐tested sound principles for wealth building
• What a simple and easy to read book with such impactful words.
Sometimes hearing something you instinctually, but told in a
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different way, makes the biggest impact. A great book from the
beginner to the expert. Not only should you "Pay yourself first"
financially, but emotionally as well.
• This book uses a series of stories to educate you on how to think and
act differently. It is a short engaging guidebook on how to be rich.
428. The Richest Man in Babylon
(*One of the Top 10%)
George Clason • Taught me the basic principles of saving and planning for the future.
• This book looks at key principles that relate to money and saving. And
is a good foundation in the importance of a good knowledge of
financial affairs.
• I recall once when I was 16 years old, sitting around wishing someone
would just teach me how to make money, grow it and keep it. This is
the book I was longing for. I strongly believe this book should be
mandatory reading for every child as early as middle school. It’s
simple to understand and it’s a quick read. Yet, and still, the wisdom
enclosed is priceless. In fact, I make it a point to re‐read every couple
of years.
• You have to pay yourself first‐ and the philosophy of money stated in
parable‐like stories. The importance of always looking for a positive
outcome in any situation.
• Provided me with time‐tested sound principles for wealth building
• What a simple and easy to read book with such impactful words.
• Sometimes hearing something you instinctually know, but told in a
different way, makes the biggest impact.
• A great book from the beginner to the expert. Not only should you
"Pay yourself first" financially, but emotionally as well.
• This book uses a series of stories to educate you on how to think and
act differently. It is a short engaging guidebook on how to be rich.
429. The Road Less Travelled Scott Peck
430. The Schack William Young • Teaches the power & complexities of life when tragedy happens to
us. Dealing with judgment & revenge and when we allow non‐
forgiveness to consume our lives.
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431. The Science of Getting Rich
(*One of the Top 30%)
Wallace T. Wattles • He looks at principles that allow people to find success in life.
• Completely transformed my mindset relating to wealth. Also love
the concept that if you follow the system outlined in the book, I will
be rich ‐ guaranteed.
• This book helped me years ago, when it came to understanding how
important your thoughts are to all aspects of your life.
• Not much to say other than if you are interested in earning money
ever in your lifetime this is a MUST read. Earning money isn't taught
in schools, but this book needs to be a part of every school
curriculum around the world. It would have done me a lot of good
had this been in my hands when I was a teenager, not a 35 year old.
432. The Score Takes Care of Itself Bill Walsh • This book teaches the importance of just focusing ruthlessly on
successful behaviors, and letting the results show the way. It also has
tremendous leadership insights into building and running a top notch
organization.
433. The Seasons of Life Jim Rohn • Work hard in spring or get hungry during winter => Work very hard
during young age for our personal improvement so that we can
increase our value as we grow order physically or mentally
434. The Secret Rhonda Byrne • Learning what the Law of Attraction is, and how to use it to create
your own destiny
435. The Secret Code of Success Noah St John • Taught me about 'Success Anorexia ' and how to change my self talk
to get my life unstuck.
436. The Secrets of the Millionaire Mind T. Harv Eker • The Money really is in mind mind and the relationship I have with me
& with it.
437. The Secrets to Masterful Meetings Michael Wilkinson • The critical importance of setting rules, boundaries, and goals for
each meeting, and sticking to them.
438. The Selfish Gene Richard Dawkings • I learned what goes on in the background of anything that humans
(and other animals do)
439. The Seven Forces of Success Joseph Sugarman • Someone who appears successful has often arrived there at great
cost and experience. Joe Sugarman walks you thru his multi
million‐dollar direct marketing wins and losses blow by blow.
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440. The Seven Habits of Highly
Successful People
(*One of the Top 10%)
Stephen Covey • The simple discipline of putting first things first, also stated
differently eating that frog first thing, as Brian Tracey says. Also
beginning with the end in mind, puts life in perspective. When you
understand what your values are, what you want in life and then you
work diligently and focused on doing those things that move the
needle toward your ultimate outcome and you maintain the
discipline in doing so. This is the game changer of game changers.
Most don’t really know what they want and most people have a big
sail that is easily redirected by the winds of change and bright shinny
things.
• Those 7 habits are really principles to live my best life.
This book changed my life in my 20's.
• How to perform better by changing the paradigm.
• His time management quadrants and seek first to understand then to
be understood
• Seek first to understand then to be understood. The book was a hard
read through the first few chapters (took me three times to get
through it). This point was about learning to listen (I used to
interrupt and get impatient to talk). By learning to truly listen...and
listen and reflect back what I heard, this reduced many future
problems that could have been headed off earlier.
• Adds to effective habits of life, balance of daily living, and the ethical
way to conduct business.
• How to build meaningful relationships with the right people.
• With the right habits the path to success is more likely to be attained.
• I was given this book to borrow and read by my manager years ago
when I worked for Philips Semiconductors. Suffice to say that at that
stage I read the book up until three quarters of the way through, but
never in fact finished it. I did not understand the word 'paradigm',
being British!! Now, I understand it to be the same as our word
'habit' and then the book made complete sense. Having those 7
habits and sticking to them is Vital to being successful in Any venture
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or any walk of life. And using Dr Covey's Time Matrix is essential to
getting things done and staying on Top of work loads. A Gem of a
book and one I will now finish!!
• To try to be EFFECTIVE rather than EFFICIENT when dealing with
other people.
• It really helped me to better understand the anatomy of human
interaction.
• Structure and framework for a principle centered life with a shift
from victimhood by focusing on my circle of influence rather than
circle of concern.
• True excellence always derives from true ethics.
441. The Seven Spiritual Laws Of
Success
Deepak Chopra • Great framework for thinking about what's possible and what's not
442. The Slight Edge: Turning Simple
Disciplines into Massive Success
and Happiness
(*One of the Top 30%)
Jeff Olson and John David
Mann
• Everything counts & everything compounds Easy to do, easy not to
do.
• One of my all‐time favorites. Jeff shows how just a little positive
action or habits, performed over a long period of time, can lead to
success (e.g. investing in stocks with $50/month, etc.). And also
shows how lack of action daily, weekly, monthly, yearly, can also cost
you dearly.
• How small little habits in business and life create massive results in
the long term when done with consistency.
• Success is not something grand. We are actually successfully by doing
and achieving little of our goals daily.
443. The Snowball: Warren Buffett and
The Business of Life
Alice Schroeder • Insights on the mindset of greatest investor of all time
444. The Sorrows of Young Werther Johann Wolfgang von
Goethe
• Just pure emotional value
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445. The Speed of Trust Stephen Covey • Trust ‐ "the one thing that changes everything." This book is a
fascinating account and a practical guide how to build trust, keep it
and restore it if you lose it.
446. The Spiritual Man Watchman Nee • The Spiritual Man is a three‐volume book written by a Chinese
Christian Author, Watchman Nee. It is an extensive apologetic work
which defines and explains the spiritual dimension and function of
man's spirit, soul, and body, and how each are connected to each
other.
There is no other work like this that breaks down the inner man from
the perspective of the Bible, and truly gives you a treatise on spiritual
psychology.
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447. The Sticking Point Solution
(*One of the Top 10%)
Jay Abraham • I learned problem vs. solutions.
• Before I read this book...it felt as though I was looking through an
opaque glass window...that I could barely make out blurred objects...
After completing the book...it felt like the window was open and I
could see clearly now. To me this book is a real eye opener.
It should be read by all entrepreneurs so they could cut down on time
wastage.
• Very honestly, this is a book I have in my short reference stack to
trigger various ideas for clients and my own businesses on a regular
basis. Thinking of all the low‐cost or no‐cost methods to unlock
geometric growth in businesses is of the highest value. Jay's examples
through the whole book keep my focus on that value.
• Steered me in the right direction on how to learn/connect business
and reach targeted audience.
• It helped get out of stuck state and had me started.
• Not that you think I want to get brownie points for having two books
from Jay in my top five... but this is the one book I see on my shelf
with lots of bookmarks in it, more than all the others.
• The manuscript zoomed into the mind of a top decision‐making
corporate honcho and I have learnt to apply the concepts &
application introspectively.
448. The Stuff of Thought Steven Pinker • A very interesting, thought‐provoking book written by a Harvard
professor Steven Pinker exploring human mind and how our language
patterns are formed, how and why we use words, how language
effects our emotions and actions.
This book is probably not for everybody, just for those folks who like
intellectual exercise, stretch their mental power and look at their
lives, relationships and businesses from a very unique perspective.
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449. The Success Principles
(*One of the Top 30%)
Jack Canfield • A point by point book of how to become successful.
• Success book on the basics and taking accountability.
• The best self improvement guide I've read so far. Very detailed guide
of how to succeed in life and in business.
450. The Tao of Pooh Benjamin Hoff • It shows that simplicity is important and Winnie the Pooh was the
uncarved block.
I have a 3 month old daughter who I've already introduced the
original Winnie the Pooh cartoons on Netflix. The quality of the
writing is well thought out, unlike some of our current programming
options.
I plan to reread this book.
451. The Tipping Point Malcolm Gladwell • Broken Windows Theory (from the days of Rudy Giuliani trying to fix
the crime problem in New York City). Basically if there is one broken
window then it is easier for non‐criminals to treat the area like
broken windows are standard and not treat the city with care. This
also tied to understanding that you might not see results until there
is critical mass ‐ then all of a sudden the results show up. With the
broken windows, crime didn't immediately drop off but once people
learned and saw that even petty crimes would no longer be
tolerated, crime dropped off substantially. This ties pretty well to
what you see in business as well. If you are doing marketing, you
may see few results until the effects of repetition of your marketing
message kick in. Then the results show.
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452. The Traveler’s Gift Andy Andrews • Summary of The Traveler’s Gift The buck stops here – I am responsible for my past and my future. I will seek wisdom – I will be a servant to others.
I am a person of action – I seize this moment, I choose now.
I have a decided heart – my destiny is assured.
Today I will choose to be happy – I am the possessor of a grateful
spirit.
I will greet this day with a forgiving spirit – I will forgive myself and
others.
I will persist without exception – I am a person of great faith.
453. The Trial Franz Kafka • Every teenager should read this in preparation for dealing with the
absurdities of every day living, from insensible bureaucracies, to
politicians and leaders lying out of fear and greed, to people acting
like imbeciles. Kafka teaches us to smile through it all, especially our
own foibles!
454. The Trick to Money is Having Some Stuart Wilde • Taught me how to think about money differently
455. The Trusted Advisor David H. Maister • A roadmap to rapid trust building by avoiding structural inefficiencies
in the process of building a trusted advisor position.
456. The Ultimate Blueprint for an
Insanely Successful Business
Keith Cuningham • The numbers are everything and Keith is the best at explaining what
numbers matter and how to measure them and what to look for.
457. The Ultimate Edge Tony Robbins • I don’t know if this counts since it is an audio series, but it is
extremely helpful with helping me keep focused, stay on target, and
not to give up. This has been extremely helpful during a long road that I and my
family (which is also my Company) have been working towards with
getting a new concept to Market. We (and many others) know it is
awesome; we just have to figure out how to have our breakthrough.
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458. The Ultimate Guide to
Self‐Publishing
James Altucher • Just having this information convinced me that it would be
possible‐and therefore worthwhile‐to finally self‐publish a book I've
been mulling over for years. I'll know by the end of the year if my
efforts are successful, Altucher's book has already succeeded in
getting me to move.
459. The Ultimate Marketing Plan
(*One of the Top 30%)
Dan Kennedy • Explode my eyes on world!
• This book teaches the sales psychology behind all successful sales
letters and promotions, but breaks them down into actionable steps
you can use immediately to increase ad response.
• The best on writing school, I learn to write in persuasive mode.
• How to create compelling words in print to persuade people to take
action
460. The Ultimate Sales Machine
(*One of the Top 10%)
Chet Holmes • Speaks about 12 strategies that are essential in managing and
running a successful company
• How to build a power selling machine by using systems to build a
business.
• Being able to break my business into 12 key areas that I focus on
mastering to build a great business. By mastering these 12 you can
build a great business.
• It's not about doing a thousand things rights, but mastering 12 key
areas of focus.
• You did a deal with this guy so you KNOW why this is such a GREAT
BOOK! (:‐) It taught me the process of targeting a big fish and finally
getting to the big fish in order to sell them a product. AWESOME! No
such thing as a lose with this one!
• When it comes to sales, Chet was one of the best in the business.
This book reinforced that having the discipline, anything is possible.
• Especially when doing things from a Value Add perspective.
• I actually have not yet read through the entire book but Chapter 1
was enough to make the book worth its weight in gold. The personal
management strategy Chet laid out in that first chapter has helped
me get control of my life in a way no other strategy has
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accomplished. I get more done in my personal and business life every
single day and as I get more pigheaded determination it will only get
better!
• This book simply taught me how to convert any business into an
ultimate sales machine.
• This is a great book for creating your sales organization and
identifying where you need support in building a profitable sales
system.
• The science of setting the market's buying criteria
461. The Untethered Soul Michael Singer • Along the lines of Psychocybernetics, this book does an amazing job
of helping equip us to perceive what's really happening, and stop
getting so derailed by everyday life.
The techniques in it are immediately useful, and also deeply complex
to continue mastering over time.
462. The Virtue Of Selfishness Ayn Rand • Absolutely revolutionized the way I think about everything in my
personal and business life and how I see the world around me.
Thanks to this book I was able to see that the times I was happy in my
past were the times I had a purpose and was pursuing them actively!
• The good of the great and many depends on the one... This concept
was so foreign to me, after 10 reads and years of postulation. I
believe I may begin to grasp this concept in my own life. Live it, not
just think on it. But truly practice it. Very empowering!
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463. The War of Art
(*One of the Top 20%)
Steven Pressfield • The biggest struggle that every entrepreneurial artist faces is
overcoming the inner Resistance. We’re all taunted by fear and doubt
in just about everything we do, especially when we’re taking a risk
and trying to create something in the world. This book transformed
my inner dialogue and helped me confront my inner resistance,
allowing me to build momentum in my life.
• Changed my perception about creativity. Understood the meaning of
being a professional.
• Your resistance (fear) proves that you are headed in the right
direction.
• Got me to realize that my demons are not going away, that resistance
is the surest indicator that I am moving forward towards something
meaningful.
• Steven offers his background as an aspiring writer to share how he
transformed from an amateur into a professional writer, and the
battles he had to win within himself to make the shift. In his book he
describes the enemy of greatness as "Resistance" which keeps
individuals from achieving their greatest potential. Becoming in tune
with "Self" and just doing what needs to be done on a regular basis
will give one the slight edge to greater results. Even though the
subject of the book is creative individuals, it has applications for
anyone battling resistance in their life.
464. The Wasteland T. S. Eliot • Not a book but one of the most important poems of the 20th century
‐ it's a precursor for the internet with the fragments of stories and
traces of deeper context and meaning. The technique used to put
the poem together is a testament to taking from different sources
and building a whole, the final words in the poem: Shanti, shanti,
shanti can be read as peace (traditional interpretation) but also
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'quiet' which serves as a reminder that despite the disparate pieces
being brought together, we all crave calm in the end.
465. Theory U Otto Scharmer • This book provides a remarkable process for allowing spontaneous
creativity to emerge in groups and organizations when we enter that
place of not knowing consciously.
466. There's a Spiritual Solution to Every
Problem
Dr. Wayne Dyer • Taught me not to take problems too seriously and that to solve a
problem, one needs to go to a different level than on the one on
which you created it.
467. Thick Face Black Heart Chin Ning Chu • Mind opened
468. Think and Grow Rich
(*One of the Top 10%)
Napolean Hill • Got me started on the right mindset towards business success
• To be accountable as a leader by both leading by example and also
the fact that when your team gets praise you pass that praise
downwards and when your team makes a mistake You are the one
who should take accountability. I need to read the book again though
as I have not read it for a while. It was a diamond book for leadership
though
• Roles of Definite Major Purpose in life
• The book looks at some of the key principles that have allowed
people to find consistent success during their life.
• Perhaps the best personal success book I've read. Showed me how to
succeed when I was failing. I cultivated successful habits as a result.
• My first book in personal development giving me a start in that field.
• Timeless business and mindset advise.
• That's it's easier and much quicker to achieve a goal by following the
steps taken by the ones that achieved that goal already.
• Major mindset shift ‐ understanding that to really be successful,
being truthful, moral, ethical and just is essential.
• It allowed me to change my thinking process which was full of
negativity and lack.
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It made me quickly realize there is a lot more out there than my
current reality.
• Synergy and flexibility mostly.
• This book laid out a strategy that I can use to help me get absolutely
on fire to accomplish my definite purpose in life! Life changing book!
• Faith and Persistence.
• The power of a specific desired outcome combined with a burning
desire leads to anything you want.
• Another classic that was a game changer for me in my life. The
timeless principles developed in this book by some of the greatest
mind of the industrial revolution still ring true today. Everyone and
anyone in business should read this book. The idea of creating a
mastermind group I think is the most valuable idea. You can't do it
all and you can't do it all alone. Everyone in business needs a
sounding board to gain perspective, check their own ideas and
decisions, and challenge assumption.
• There are no limitations except those which you choose to accept
• Many tips and tricks to set and reach goals and work around mental
obstacles
• The power of the mind is something not taught in schools and the
direction of one’s mind is power.
• This book is great for creating a success mindset. I value the
techniques in the book. There is much to learn in future lesson, but
this book is a great start.
• This book of Mr. Hill more the book of Mr. Pale complete the rupture
and development of new values for my adult life. I heard these two
encyclopedias for all Life through my third book.
• Mental game.
• Every time I read the book I clarify and clear my thinking. It provides
great insight into becoming a success in any endeavor not just
business.
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• This book helped me get a great job in 2002 when I completed the
exercises in the book.
• I found a used paperback and first read Think and Grow Rich when I
was fourteen. As the sixth child of a carpenter and his wife ‐ with no
money whatsoever ‐ it would never have occurred to me that wealth
was even a remote possibility. Reading Hill (many of his other
writings equally valuable) opened a door, turned on the lights, and
showed the way.
I've read it no less than thirty times since.
• The father of success
Get out of your way
With your own limits
469. Think Big Dr Ben Carson • I should not limit myself by being narrow minded
470. Thinking Fast and Slow Daniel Kahneman • The psychological basis for choices, reactions, judgments,
recognitions, and conclusions. Basically, what goes on inside our
heads is revealed.
• How humans make decisions not based on logic with based on
emotion and certain characteristics that are very well defined as a
species
471. Tigers Fang Paul Twitchell • Reality is much greater than all that has been dreamed by the wisest
sages in history.
472. Time to Think Nancy Kline • We think we listen, but we really do not. Most of the time while
someone is speaking, we are actually focusing on what we think and
what we are going to say next. The highest honor we may give
another is to truly listen, because the quality of another's thinking is
directly related to the quality of attention we give that person. Since
the mind that can think of a question usually has the solution, giving
people time to think and the attentive listening to promote thinking
will help the world find solutions and answers.
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473. Timeline Michael Creighton • I am horrible at small details. This book is written in such great detail.
I now try to hone in on smaller details
474. Titan Ron Chernow • Way too much for one specific benefit. The story of the invention of
the modern corporation, the modern philanthropic, and the modern
business media star. Crazy interesting story about one tough guy.
475. To Be A Man Robert Augustus Masters • This is a guide to reclaiming my power. It's helping me clarify when
and how I gave away my power.
476. To Kill A Mocking Bird Harper Lee • This passionate tale, is the heart of our country, everyone has read
this book. Everyone understands the concept of walking in a man's
shoes for a mile and every other amazing nuance. These are basic
tools to touch and reach the heart of the target market.
With a good understanding of the perceived less sophisticated of
society, the culture and it's tone of living it allows one to
communicate more respectfully.
A few others I've read over and over just to adapt the cultural
nuance's.
477. Tomorrow's Gold ‐ Asia's age of
discovery
Marc Faber ‐ published
2008 (third edition)
• Change is the thread here. Faber points out, in a lucid and historically
very well articulated book, how the world is experiencing a
transformation as great as Europe's late 15th Century golden age of
discovery and the industrial revolution of the 19th Century ‐ events
that altered the commercial face of the world forever.
From that dramatic landscape, Faber identifies interesting
investment opportunities from which I also learned the concrete
reasons why Asia's 3 billion population has had (and increasingly will
continue to have) a profound effect on the world, cautioning that
today's richest nations, cities and clusters of wealth are unlikely to
retain their exalted positions in the future as history tends to repeat
itself.
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478. Top Grading Brad Smart • "In any talent pool, the top 15% are star performers who do the work
of 5 people."
Of all the 50 skills to identify during hiring the Top Grading way,
Resourcefulness is the most strongly correlated with star performers.
479. Total Recall Arnold Schwarzenegger • Jeez, this guy is the most motivated human I have ever encountered.
He tells the story of how he got virtually everything he's ever wanted
through focus and hard work. Strength, Money, Fame, Women, You
name it...
The book is well written, and is the best life‐lessons I have read to
date. The "secret" to success was revealed to me in this book: ‐
relentless pursuit of your dreams.
480. Tough Minded Management Joe D. Batten • Plan your work‐‐‐ work your plan
481. Trading Commodities And Financial
Futures
George Kleinman • Profit from trading commodities is the thread here. If you want to
trade commodities, then all you simply have to do is open an online
account. However, if you truly want to profit from trading
commodities, then no‐one has a clearer, more straightforward
understanding of the path than Kleinman who is President of
Commodity Resource Corp. (established 1983) in Lake Tahoe, Nevada
‐ a futures advisory and trading firm that assists individual traders
and corporate hedgers. Kleinman has a 30‐year track record of
successful trading in the commodity futures business.
This book deserves to be at the top of any list of books that every
serious trader needs to have on his bookshelf. This latest edition
includes updated information on algorithmic trading, the peculiarities
of electronic trading, and everything that a new or veteran trader
needs to master the markets step‐by‐step.
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482. Transform Jeff Hayden • The impact of making small changes to achieve large changes.
483. Tribal Leadership Dave Logan • Showing just how big an impact culture can play on the overall
'machine' that is a business. Was an exciting and inspirational read
with specific how‐to's on how to take businesses to higher levels.
The biggest benefit was the understanding of 'Triads' and how the
best aren't creating one‐to‐one connections, but are connecting
others :).
484. Triggers Marshall Goldsmith • Trying to change someone else's behavior is a fool's errand. Don't
spend time or energy trying to change something you cannot change.
It is very difficult to change adult behavior. It's an inside job. Unless
we want to change, that is, be a better person, we will not change.
We can learn how to be our own coach and overtime become a
better person. It requires structure and repetition.
485. Tripping Over the Truth Travis Christofferson • Helped me change my eating habits from junk food junkie to
organic/ketogenic with astounding results in energy, weight. Also
helped me understand why we have so few real breakthroughs in our
outdated medical system with so many amazing brains and tools
working on serious health problems like Cancer and Autism.
486. Trump‐Style Negotiation: Powerful
Strategies and Tactics for
Mastering Every Deal
George H. Ross • I love the examples they give on handling objections and working
around other peoples 'perceived' problems.
487. Trust Me, I'm Lying Ryan Holiday • This book made me appreciate the value of my attention ‐‐ and
opened my eyes to the attention game and how it plays out online. It
made me more aware of how stories become news, and how the
media can be skillfully manipulated ‐‐ which has made me a more
discerning reader, and, thus, saved me time and energy.
488. Turbo Coach Brian Tracy • How to assess my business easily.
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489. Understanding Michael Porter: :
The Essential Guide to Competition
and Strategy
Joan Magretta • This book makes Porter's two large tombs (Competitive Advantage
and Competitive Strategy) understandable. It provides a clear 5
factor framework for differentiating and positioning your business to
gain a sustainable advantage over your competition.
490. University of Success Mandino • Provided me with clarity on what's really important to me and helped
guided me in decision making.
491. Unleash the Power Within Anthony Robbins • Changed my outlook in life
492. Unlimited Power
(*One of the Top 10%)
Anthony Robbins • Always look at the positive side of the story and keep on plugging
forward.
• Up until I read this book I believed had a belief that we weren't
victims and that we could control our lives but unit I read this book I
didn't have the tools
• How can I master my life and make the shifts?
• How to manage emotions and connect with people through changing
one’s physiology.
• It taught me how people work.
• It helped me to be flexible and reevaluate my approach when dealing
myself and my colleagues and business partners
• This book, as well as all of Tony's books, will give you practical ways
to advance your life emotionally, physically, spiritually and even
financially. This is a must read for anybody who is interested in being
happier and doing greater things in the world. I consider this book a
little "bible of self‐help" because it is so comprehensive.
493. Up the Organization Robert Townsend • Great book ‐ 80/20 before there was 80/20, applied in a corporate
setting Best benefit for me was that it gave me permission to see the
procedures and thoughts of others as imperfect and poorly thought
through, as they usually are, rather than wisdom from God.
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494. Virus of the Mind: The New Science
of the Meme
Richard Brodie • This book messed me up.
I first encountered this book while in film school around 2002, and it
changed my perspective on how ideas are spread and how they
affect our thinking through a science called memetics. Genes are to
genetics as memes are to memetics.
Today, we see memes all over the internet. This book was written in
1995 by the creator of Microsoft Word. WAY ahead of it's time.
495. What Color Is Your parachute? Richard Bolles • Helped to guide others looking for work during the 2008 and 2009
downturn.
496. What To Ask The Person In The
Mirror
Robert Kaplan • A blue‐print for an effective leader.
497. What to Say When You Talk to
Yourself
Dr Shad Helmstetter • This was fascinating to me and in actual fact IS still fascinating to me
as I both listen to myself and other people talking about their lives. It
is amazing how our language when we talk to our friends and family
has an influence on our lives and that our words come out of our
mouths and go straight into our ears and therefore get transferred
into our brains and then our subconscious mind turns us into those
very words we have spoken. THAT is powerful. And therefore
changing what we say to people is SO important to our own success
and mad me realize what I was saying to myself that was and perhaps
still is negative to my future.
498. Whatcha Gonna Do With That
Duck?
Seth Godin • Provocative thinking.
499. When Bad Things Happen to Good
People
Kushner • Help me come to terms with the ups and downs of life, and how
things seemingly isolated are actually inter‐twined with all else.
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500. When I Stop Talking, You'll Know
I'm Dead: Useful Stories from a
Persuasive Man
Jerry Weintraub • This is the autobiography of Jerry Weintraub who became one of the
greatest deal makers in all of Hollywood.
It was fun reading his stories of making deals with Elvis, Frank Sinatra,
George HW Bush, Armand Hammer, John Denver, etc.
Jerry takes you from deal to deal, with all the ups and downs, and
huge risks he sometimes took to become successful.
501. When Things Fall Apart Pema Chodron • A classic, and one of my all‐time favorites for the clarity, humor, and
kindness with which Pema writes. This is a book that makes me
kinder with myself and others, and provides such a useful way of
looking at the world.
502. Who Geoff Smart and Randy
Street
• How and Why to hire. Literally changed my thinking and
understanding of hiring.
• Hiring, managing people and running a business based on outcomes
and not only competencies
503. Who moved my cheese Dr. Spencer Johnson • One of the very First books I was given to start me on my initial road
to recovery. The mere fact that things were changing around me
initially made me feel quite frustrated and annoyed. This book made
me realize that in order to move forwards we must embrace change
and move with it, otherwise the cheese gets stale and moldy where
we choose to stay.
504. Why Do White Guys Have All The
Fun?
Reginald Lewis • It is not where you start it where you get to. Reginald used the
systems to become the first black billionaire.
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505. Why My Company Needs
Integrated Marketing Now
R. Stephen Rayfield • There are many books that describe how to market your company.
This is not one of those books. Instead this work proves a case for
why marketing is a critical element for managing a successful
business. It helps you to understand the real value of marketing for
your company, regardless of whether it is big or small, new or
established, private or public. Many people think they are correctly
marketing their capabilities and abilities, but they are not. They do
not really understand this thing called ‘Marketing’ and what value it
holds for all shareholders. This book describes a mythical company
called CONE Inc. and its need to grow. The president becomes aware
that the missing link in his business formula is the absence of a strong
integrated marketing plan. With this realization, he sets out on a
journey to find the critical information.
506. Why We Get Fat Gary Taubes • An alternative model on how our bodies work vis a vis food and I
suggest a stronger and more accurate model. Turns out mainstream
diet advice is wrong. Just saying.
507. WIde Awake Erwin McManus • This is a book that assists the reader in understanding that every life
has a purpose and we must live wide awake spiritual lives to
understand and fulfill that purpose.
508. Wink: A Modern Day Parable Of
Wealth Beyond Words
Roger James Hamilton • This is a very short yet powerful book that helped me see my future
and business through new lenses. The importance of having passion
for what I do is clearly illustrated in this book and this is something I
am cultivating every day.
509. Winning At New Products: Creating
Value Through Innovation
Robert G. Cooper. • For more than two decades, Winning at New Products has served as
the bible for product developers everywhere. In this fully updated
and expanded edition, Robert G. Cooper demonstrates why
consistent product development is so vital to corporate growth and
how to maximize your chances of success.
510. Winning Moves Ken Delmar • It woke my interest in sales up.
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511. Winning Through Intimidation Robert Ringer • Understanding the three types of people you will have to deal with in
business.
• I loved the first few chapters where he talks about the way he looks
at things. I also loved the 3 different types of people that you meet
and do business with. The coolest thing was how he never gave up,
even when he got knocked down hard.
• Understanding of the difference between what you can do and how
well you can do it, which people can't evaluate anyway, versus your
positioning vis‐a‐vis others, which they evaluate very quickly as a
substitute for understanding how well you do what you do.
• I understood how important psychology, body language and
preparation is to winning a deal in business, infact winning in life.
• This would have saved me plenty of stress and failed deals if I had
read it sooner in my career. Ringer's ability to outline the common
ways deals fall apart, and how to diffuse them ahead of time is
masterful. I would estimate that trillions of dollars have been lost
through all the pitfalls and games outlined in the book. Just a very
fundamental dealmakers guide that every business owner needs to
read.
• In business you have to always be on guard. people may come as
friends and in the end will cheat you. It is up to you to make sure your
share of the cake get to you.
512. Wisdom Genius Gems Robert P Malone • Over 1,000 one line wisdom gems
513. Wisdom Of The Ages Welles Wilder • This explains the cycle of money making and exposes the awful truth
it being easier to make it than keep it.
514. Without Their Permission Alexis Ohanian • "Make something people love" (not what they need). Interesting
guide for us entrepreneurs in this internet ruled world.
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515. Wooden on Leadership John Wooden and Steve
Jamison
• I have always been impressed by Wooden's success. So it was helpful
for me to read his thoughts and success principles that he used to
bring this about. Using some of his thoughts has helped me both
personally and in bring about success in my business.
516. Work the System Sam Carpenter • To run a business you need to have systems, & procedures so you can
free yourself from your business
517. Work With Passion Nancy Anderson • Work With Passion is an incredible book that takes you through a
process of self‐analysis to identify your passion, your working
relationship type (whether you are group, partner, or solo), and how
to identify a field of work which allows you to live your passion.
It is truly a self‐illuminating book that helps you understand who you
are, what makes you tick, your life niche, and how to create work
around your passion.
518. Working with the Law Raymond Holliwell • Learning how to connect more closely to The Law (God)
• I gained a clearer understanding of how I can benefit myself and
others by becoming aware of the unchangeable laws that are
operating all around me. Of course, awareness is only the start. I also
gained understanding of how to use the laws to create the outcomes
I desire and that it is easier than first thought most of the time.
519. Yes! 50 Secrets From The Science
of Persuasion
Robert Cialdini • How the tiniest of changes to requests, sales letters, offers can
increase results enormously
520. You 2: A High Velocity Formula for
Multiplying Your Personal
Effectiveness in Quantum Leaps
Price Pritchett • After finally realizing what I can have out of life, I still had the idea
that things had to be done in a linear way. The idea of growing
exponentially and going from step 1 to step 10 is and was just as easy
for me then going from 1 to 2 to 3...etc.
521. You Are The Message Roger Ailes • This book taught me how to be my self when the stakes are high.
Really helped me in many situations.
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522. You Can, You Will Joel Olsteen • Joel shows you that God is on your side of success
523. You Were Born Rich Bob Proctor • This book gave me a new perspective on money and wealth. Simple
examples that built on each other helped make the concepts
believable and clear. I think of the stories often as I encounter similar
situations in my own life and business.
524. You'll See It When You Believe It Dr Wayne W. Dyer • The premise that the individual is the mind and not the physical being
‐ i.e. the body. vast majority (I think) believe (substantially) the
opposite.
• For the first time I learned that in order to make thing happen you
must have a clear vision of the outcome
525. You're In Charge, Now What? Thomas Neff • An excellent book on strategic leadership, easy read, very well
written.
Enabled me have clear bearings when I moved into an executive role.
It was particularly useful on ideas for stating the job before you
formally start. And the detailed treatment of what you do once you
are in the job was invaluable from setting the agenda,
communication and building enduring success. Super, super book.
526. Your Brain at Work David Rock • I learned the basics of how the human brain functions in different
situations, and I can adjust my habits to optimize the use of the most
important tool I have.
527. Your Erroneous Zones Dr. Wayne W. Dyer • For the first time it showed me why I had been a victim of others for
years.
528. Your First 100 Million Dan Pena • Take action & Just Fxxking Do it!!!
529. Your Money or Your Life Joe Dominguez • Those that do not know what "enough" is, condemn themselves to
eternal poverty no matter how much they might have.
Caveat: Ignore the investing advice in the original edition it is
completely out of date.
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530. Zero to One: Notes on Startups, or
How to Build the Future
Peter Thiel and Blake
Masters
• Think big, think differently, do better. The importance of creating
new and valuable.
• Although stimulating, I recommend this book not so much for what it
says as for what it has left us without saying. I am thus stimulated to
think that many current, very successful high achievers see the future
evolution of the world in terms of the emerging capability of
technology. What remains to be discussed is the importance of the
parallel evolution of mankind and the full understanding of our true
nature. Our future greatness (and survival) will be determined more
by our transformation of consciousness rather than our ability to
create wonderful tools.
