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[500DISTRO] Sharing Lab Notes: 27 Referral Program Hack-tics in 20 Minutes

Date post: 21-Apr-2017
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27 Things Your Referral Program Needs To Win Ivan Kirigin [email protected] @ikirigin
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27 Things Your Referral Program Needs To Win

Ivan Kirigin [email protected]

@ikirigin

1 / 27 set expectations

probably not immediately explosive

plan on optimizing every component

Ivan Kirigin [email protected] @ikirigin

2 / 27 measure happiness

!

!

!

NPS via promoter.io

Ivan Kirigin [email protected] @ikirigin

3 / 27 sharable tracking link

Ivan Kirigin [email protected] @ikirigin

4 / 27 reflect invite status

Ivan Kirigin [email protected] @ikirigin

5 / 27 symmetric bonus

Ivan Kirigin [email protected] @ikirigin

6 / 27 avoid money

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7 / 27 don’t be a downer

Avoid telling people they’ve earned $0 or 0 credits

Ivan Kirigin [email protected] @ikirigin

8 / 27 call out the link

Ivan Kirigin [email protected] @ikirigin

9 / 27 add social sharing

Ivan Kirigin [email protected] @ikirigin

10 / 27 email

Ivan Kirigin [email protected] @ikirigin

11 / 27 bulk email

Ivan Kirigin [email protected] @ikirigin

12 / 27 local messaging services

Ivan Kirigin [email protected] @ikirigin

13 / 27 customize landing pages by inviter

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14 / 27 Deep link to custom mobile landing pages

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15 / 27 streamline registration by invitee

Ivan Kirigin [email protected] @ikirigin

16 / 27 track sharing source

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17 / 27 find comparable metrics

participation rate = senders / actives

spread rate = recipients / sender

click rate = clicks / recipient

registration rate = registrations / click

product: registrations / actives

viral coefficient

Ivan Kirigin [email protected] @ikirigin

19 / 27 test custom messages

Ivan Kirigin [email protected] @ikirigin

20 / 27 test positioning

Give a Widget get a Widget

Get extra Widget free

Give the gift of Widgets

Go anywhere, stay for less!

Refer friends, get $X off your next Widget

Get credit

Ivan Kirigin [email protected] @ikirigin

21 / 27 prompt in the product flow

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22 / 27 suggest invites

Ivan Kirigin [email protected] @ikirigin

23 / 27 top funnel == repeat messaging

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24 / 27 reminders of invitation status

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25 / 27 give credits for alt invite channels

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26 / 27 expect fraud

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27 / 27 test flows

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28 / 27 track others

Ivan Kirigin [email protected] @ikirigin

Ivan Kirigin !

[email protected] !

@ikirigin


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