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    A

    PROJECT REPORTON

    MARKET SURVEY

    &

    PRODUCT PROMOTION

    IN

    RELIANCE COMMUNICATIONS

    In partial fulfillment of MBA Degree 2006-08

    Submitted By-

    Himanshu SinghMBA (2006-08)

    Indian Institute of Management Training

    El-39/5, Near Indrayani Nagar, MIDC, Bhosari

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    Pune-411026

    PREFACE

    Learning categorizes you and practicing on that learningspecializes you.

    Theoretical concepts taught and discussed in the classroomprove useful if they have to remain relevant. Practiceorientation of management student is must generatingcompetence to deal with issues at grass root level it is for thisreason that one month training project study is prescribed asapart of syllabus for MBA Degree in Pune.

    This training is the mode of imparting practical training to the

    student. The objective is to provide a deep insight intopractical aspects of the functioning of the organization. Thetrain apprises the student to the actual function, responsibilityand problem faced by an organization. It provides him with theknowledge of the various kind of problem that crop up in theday to day functioning of the organization .The way they aresolved by the departments and appraisal of the crucialdecision taken by the manager at the crucial time.

    I was fortunate enough to complete my marketing training atRELIANCE COMMUNICATIONS, Vardhman Chambers, 3rdfloor, 7 love square, pune.This has given me an altogether new experience, which wouldbe immense help to me in my days to come.

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    ACKNOWLEDGEMENT

    I wish to acknowledge my specific indebtness to directorIndian Institute of Management Training, who made thisopportunity to perform summer training as a part of MBA

    degree Course.

    I wish to extend my Sincere Gratitude towards Mr. RajBabbar (Reliance Communications) for accepting me as asummer trainee and assigning this project to me.

    I am extremely grateful to Mr.Rajiv Taneja for their valuableguidance and best possible help during course of study.

    I am deeply grateful to my parents who have given me everyhelp and moral support and their constant advice whichenabled me to pursue my academic aim.

    Thanks to other summer trainees for their co-operation andsuggestions through out this project.

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    DECLARATION

    The researcher hereby declares that the dissertation is aresult of his own research work and the same has not beenpreviously submitted to any examination of this university orany other university.

    Place- Pune Himanshu SinghDate-

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    WHY THIS TOPIC?

    In todays competition in the field of business, it is must for

    a company to have full information about the opportunitiesavailable in the market before entering into a new market. Thisenables the company to exploit the fill potential of the market &to meet the expectations of the customer. For this purpose, aneffective survey is required.

    After going through the complete profile of the RELIANCECOMMUNICATION LTD. Surveyor knows about the servicesprovided by the RELIANCE. He has many vibrant and

    attractive schemes in comparison with his competitors in themarket. Hence, surveyor has chosen this topic keeping in mindthat his survey work will definitely help the organization inmaking strategies for marketing and promotion of the productsso I have chosen the topic Market survey and productpromotion.

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    TABLE OF CONTENTS

    S.NO. TOPIC

    1. Company Profile

    About Reliance Communications

    Reliance Group

    Awards & Recognition

    Mission

    Vision of Company

    2. Products Data Card

    USB Modem

    Fixed Wireless Phones

    Mobile Phones

    3. Plans

    Data card

    USB Modem

    Post Paida. Fixed Wireless Phonesb. Mobile Phones

    4. Research Methodology

    Objectives

    Importance

    Research & Findings

    Graphical representation

    Leanings

    5. Market Share

    6. Comparison

    7. SWOT Analysis

    8. Conclusion

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    9. Recommendation

    10. Bibliography

    11. Annexure

    12. Abbreviations

    Think big, think fast, think ahead.Ideas are no ones monopoly.

    - Dhirubhai H. Ambani

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    ABOUT THE COMPANY

    Reliance Communications is the flagship company of the AnilDhirubhai Ambani Group (ADAG) of companies. Listed on theNational Stock Exchange and the Bombay Stock Exchange, itis Indias leading integrated telecommunication company withover 35 million customers.

    Our business encompasses a complete range of telecomservices covering mobile and fixed line telephony. It includesbroadband, national and international long distance servicesand data services along with an exhaustive range of value-added services and applications. Our constant endeavor is to

    achieve customer delight by enhancing the productivity of theenterprises and individuals we serve.

    Reliance Mobile (formerly Reliance India Mobile), launched on28 December 2002, coinciding with the joyous occasion of thelate Dhirubhai Ambanis 70th birthday, was among the initialinitiatives of Reliance Communications. It marked theauspicious beginning of Dhirubhais dream of ushering in a

    digital revolution in India. Today, we can proudly claim that wewere instrumental in harnessing the true power of information

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    and communication, by bestowing it in the hands of thecommon man at affordable rates.

    We endeavor to further extend our efforts beyond thetraditional value chain by developing and deploying completetelecom solutions for the entire spectrum of society.

    EXECUTIVE SUMMARY

    Board of Directors Mr. Anil D. Ambani - Chairman

    Mr. Ramachandran

    Mr.S.P. Talwar

    Mr. Deepak Shourie

    Mr. A.K.Purwar

    Company Secretary & Manager

    Mr.Hasit Shukla

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    Auditors M/s. Chaturvedi & Shah M/s. BSR & Co.

    WIRELESS NETWORK ININDIA

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    Urban Population- 97%

    Rural Population-42%

    National Highways-50%

    Rail Lines- 58% Census Towns-3,381

    Non-census Towns/villages-

    RELIANCE GROUP

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    Reliance Anil Dhirubhai Ambani Group, an offshoot of theReliance Group founded by Shri Dhirubhai H Ambani (1932-2002), ranks among Indias top three private sector businesshouses in terms of net worth. The group has businessinterests that range from telecommunications (RelianceCommunications Limited) to financial services (RelianceCapital Ltd) and the generation and distribution of power(Reliance Energy Ltd).

    Reliance ADA Groups flagship company, RelianceCommunications, is India's largest private sector informationand Communications Company, with over 30 millionsubscribers. It has established a pan-India, high-capacity,integrated (wireless and wire line), convergent (voice, dataand video) digital network, to offer services spanning theentire infocomm value chain.

    Other major group companies Reliance Capital andReliance Energy are widely acknowledged as the marketleaders in their respective areas of operation.

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    AWARDS & RECOGNITION

    2007January 10

    Reliance Communications adds a record 1.4 million subscribers in December 06

    January 18Say Hello on Reliance Simply 2030

    January 30Reliance joins Lenovo and Intel for "Internet on the Move"

    February 2Reliance Communications market capitalization tops Rs 1 lakh crore ( 1 trillion

    rupees or 24.39 billion US dollars) on Bombay Stock Exchange

    February 16Reliance Communications offers best value on roaming

    March 23Govts Rural Telephone Scheme(RDEL)through Reliance Communications

    successfully closes by March 31,2007

    April 6Reliance Communications acquires 1.2 million subscribers in March 2007.

    May 2A Classic Bonanza Reliance Communications unveils handsets @ Rs 777

    May 10Reliance sets a new record, one million Classic handsets sold in just one week

    May 14Reliance Communications launches Classic Color Bonanza - Color handsets @ Rs

    1234

    June 6Reliance Communications adds 1.4 million new mobile subscribers in May2007

    June 6Reliance Classic' Makes Music - FM Radio Phones Launched at just Rs.1888

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    2006January 01

    Reliance Infocomm launches "One Nation, One Tariff" to enable Reliance India

    Mobile prepaid users to call anywhere in India at Re one per minute.

    March 06Reliance Communications Ventures Ltd. (RCVL), India's leading integrated

    telecommunications company, a member of the Reliance - Anil Dhirubhai Ambani group,

    lists on the Bombay Stock Exchange and National Stock Exchange.

    June 22Reliance Communications ties up with Disney to offer on Reliance Mobile World India's

    first 3D animation on mobile.

    November 17Reliance Communications launches Free Group Term Life Cover for its CDMA

    subscribersDecember 28

    Reliance Communications FLAG Telecom announces FLAG Next Gen to cover 60countries

    2005January 04

    Reliance introduces first e-recharge facility in CDMA in India.

    January 24Reliance India Mobile announces mega rural plan to cover 4 lakh villages and 65

    crore Indians by December 2005.

    June 26Anil Ambani appointed Chairman of Reliance Infocomm

    July 30Air Deccan and Reliance Web World join hands to offer air ticket booking facility at

    Reliance Web World.

    August 18Reliance Infocomm rolls out international roaming facility across several countries

    to become the first Indian CDMA operator to offer its customers such a service.

    September 21Apollo Hospital and Reliance Infocomm join hands to provide top class healthcare

    service to millions of Indians in over a hundred Indian cities.

    December 12Reliance Infocomm and China Telecom sign agreement for telecom services toprovide direct telecommunication service, including a global hubbing service, to

    subscribers in the two countries.

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    2004

    January 12International wholesale telecommunications service provider, FLAG Telecomamalgamates with Reliance Gateway, a wholly owned subsidiary of Reliance

    Infocomm

    February 9Launches RIMPrepaid with attractive offer - For Rs 3500 get a Motorola C131

    mobile phone and Rs 3240 worth of re- charge vouchers instantly and stayconnected for 1 year

    February 17Reliance subsidiary Flag Telecom announces FALCON Project - a major new

    Middle East Loop Terabits Submarine Cable System with links to Egypt and HongKong via India

    April 23Reliance Infocomm introduces first ever auction facility on Mobile phones through

    R World.

    June 8Reliance Infocomm introduces World Card - a Prepaid International calling card for

    affordable and convenient ISD calls from India.

    August 5launches the first regional Customer Contact Centre in Chennai

    2003

    February 14Launches Reliance Web World in top 16 cities

    March 31

    Launches International Long Distance Services

    April 25Introduces colour handsets

    May 1Launches Reliance India Mobile Service commercially in top 92 cities

    with one million customers.

    June 10Launches India's first wireless Point of Sale (POS)

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    July 3Launches R Connect Internet connection cable

    Aug 26Introduces Reliance India Phone Fixed Wireless Phone and Terminal

    October 6Launches integrated broadband centre at Reliance Web World, Bangalore

    October 30

    Reliance becomes India's largest mobile service provider within 7 months ofcommerciallaunch

    November 3Customer base touches 5 million

    November 16Launches National Roaming

    2002

    February 25Obtains International Long Distance License from Govt. of India

    December 22Commissions 1st Optic Fibre Backbone ring

    December 24Establishes 1st Point of Interconnect (POI) in New Delhi

    2001

    May 10Optic fibre laying process commences in Gujarat, Andhra Pradesh & Maharashtra

    2000

    The Dream, 1999"Make a phone call cheaper than a postcard and you will usher in a revolutionary

    transformation in the lives of millions of Indians" - Dhirubhai Ambani

    1999The Reality, November 15

    Reliance Infocomm begins Project Planning

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    MISSION

    Excellence in Communication initiatives To attain global best practices and become a world-classcommunication service provider guided by its purpose tomove towards greater degree of sophistication and maturity.

    To work with vigour, dedication and innovation toachieve excellence in service, quality, reliability, safety andcustomer care as the ultimate goal.

    To earn the trust and confidence of all stakeholders,exceeding their expectations and make the Company arespected household name.

    To consistently achieve high growth with the highest

    levels of productivity. To be a technology driven, efficient and financially soundorganization.

    To contribute towards community development andnation building.

    To be a responsible corporate citizen nurturing humanvalues and concern for society, the environment and aboveall, the people.

    To promote a work culture that fosters individual growth,team spirit and creativity to overcome challenges and attaingoals.

    To encourage ideas, talent and value systems.

    To uphold the guiding principles of trust, integrity andtransparency in all aspects of interactions and dealings.

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    VISION

    We will leverage our strengths to execute complexglobal-scale projects to facilitate leading-edge

    information and communication services affordable toall individual consumers and businesses in India.

    We will offer unparalleled value to create customerdelight and enhance business productivity.

    We will also generate value for our capabilities beyondIndian borders and enable millions of India's

    knowledge workers to deliver their services globally.

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    PRODUCT

    DEFINITION:A product is a bundle of physical service and symbolicalparticulars expected to yield satisfaction benefits to thebuyers.

    (Phillip Kotler)

    A product is a complex of tangible and intangible attributers,including packaging, colors, price, manufacture and retailersservice which the buyer may accept as offering satisfaction ofwants of needs.

    (William J Stanton)

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    RELIANCE NETCONNECT USBMODEM

    Features:

    Connectivity:

    Wireless internet access across 5300 towns and 3 lakh villages. Internet browsing and download speed upto 153.6 kbps. Compatible with Windows 2000 and Windows XP.

    Voice and SMS Compatible:

    Make and receive voice calls

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    Send and receive SMS upto 1000 characters Store 1000 contacts in your phone book

    Specifications:

    Item Description

    Protocol CDMA2000 1X RTT

    workingfrequency

    824MHz ~ 849MHz/869MHz ~ 894MHzUplink/Downlink

    Dimensions 84 mm (D) x 42 mm (W) x 12 mm (H)

    Weight About 32 g

    Receiversensitivity

    Better than -104dBm

    Powerconsumption

    1.5W

    Power supply 5V/500ma, from USB

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    RELIANCE NET CONNECT DATACARD

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    Features - Uninterrupted high-speed wireless Internet connectivity, across10000 towns, 3 lakh villages and growing. Better surfing speeds, with download speeds up to 144 kbps. High download speed of heavy email attachments One-time installation of the dial-up software without the need tochange the dial-up configuration. Hassle-free connectiono

    Connect instantly (No line busy / waiting tone)o Easy to remember username / password (your phone /card number)

    Enables a user to surf the Internet without being tied down to a landlinefrom any location your bedroom, drawing room, hotel room, office,outdoors or on the move in a car, train or bus.

    The network advantage

    This remarkable service virtually converts the whole of India into awireless hot spot.

    10000 towns and cities and 300,000 villages

    On highways, rail routes, airport lounges and remote locations

    The plan advantage

    The tariff is inclusive of all charges (the ISP charge as well as theTelecom connectivity charge).

    No need for an external or internal modem. No need for an ISP account.

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    No need for a separate landline connection. One free e-mail account (with a 10 MB mailbox) and 2 MB of web

    space A choice of prepaid and postpaid options to suit your usageneeds Use of data cards to make voice calls and send SMS

    RELIANCE POSTPAIDSFIXED WIRELESS PHONES

    Current models

    http://www.rcom.co.in/Communications/Rconnect/rconnect_cardn.html
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    CLASSIC 2208

    CLASIC WP 820

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    LG LSP 410

    CLASSIC WP 829

    RELIANCE MOBILES

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    http://www.rcom.co.in/Communications/Rm/handsets_nokia1255.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_lgrd2690.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_lgrd2530.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_nokia2112.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_lgrd2430.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_Jinpeng.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_classic202.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_lg2750.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_classic204.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_classic203.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_classic701.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_classic702.html
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    Old handset models

    http://www.rcom.co.in/Communications/Rm/handsets_classic401.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_zteclassic_201.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_lgrd2710.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_lgrd2670.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_lgrd2630.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_spektra101.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_utsc1122.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_lgrd2650.html
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    Color Handset

    http://www.rcom.co.in/Communications/Rm/handsets_lgrd2340.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_lgrd2130.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_samsung356.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_lgrd2230.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_lgrd2330.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_samsung380.html
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    Current handset models

    http://www.rcom.co.in/Communications/Rm/handsets_jinpeng_classic_132.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_jinpeng_classic_131.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_lg3470.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_classic361.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_classic761.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_classic632.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_classic231.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_classic261.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_lgRD3000.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_nokia1325.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_classic762.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_classic731.html
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    Old handset models

    http://www.rcom.co.in/Communications/Rm/handsets_nokia2255.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_lg5340.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_nokia6585.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_nokia3105.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_nokia3125.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_lgrd3330.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_nokia3155.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_kyocera47.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_kyocerasoho.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_kyocera830.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_nokia2865.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_classic631.html
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    Color Handset with cameraCurrent handset models

    http://www.rcom.co.in/Communications/Rm/handsets_nokia6225.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_kyocerakoi.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_kyocera870.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_kyocera860.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_nokia6012.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_lgrd5130.html
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    Video Camera Phone

    http://www.rcom.co.in/Communications/Rm/handsets_nokia3205.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_lgrd6130.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_gtran.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_lgrd6500.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_lgrd6000.html
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    Current handset models

    PDA color phoneCurrent handset models

    http://www.rcom.co.in/Communications/Rm/handsets_lgrd6230.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_nokia6255.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_nokia6235.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_nokia6155.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_nokia6275.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_lg8000.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_nokia6265.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_lgrd6330.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_motorzr.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_lg6250.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_lg9800.html
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    http://www.rcom.co.in/Communications/Rm/handsets_telson.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_kyocera.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_pda-ppc6700.html
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    Reliance Hello Postpaid PlansPlans-

    Need .

    High STD calls High local fixed calls High local

    mobile calls

    High

    onnet

    Special ones

    OneIndia

    Simply2030

    Plan150

    local299

    Plan500

    Hello125

    Mobile299

    Plan600

    PlAn1000

    Plan1500

    Monthlyrental

    180 130 150 299 500 125 299 600 1000 1500

    Clip 0 0 50 0 0 0 0 0 0 0

    Freeusage

    50 0 35 0 470 0 150 600Onnet

    975 1525

    On netpackcharges

    225 225 175 125 75 225 125 N.A. 75 75

    On net 0.40 1.20 0.40 0.50 0.37 0.40 0.40 0.33 0.30 0.30

    LocalotherGSM

    1.00 1.20 1.60 0.50 1.47 0.40 0.40 1.47 1.33 1.20

    Fixed 1.00 1.20 0.40 0.50 0.37 1.20 1.20 0.37 0.33 0.30

    Intra circle (Rs./min.)

    On net 0.40 1.20 0.40 0.50 0.37 0.40 0.40 0.30 0.33 0.30

    OtherGSM

    1.00 1.20 1.60 1.20 1.47 0.40 0.40 1.47 1.33 1.20

    Fixed 1.00 1.20 1.20 1.20 1.10 1.20 1.20 1.10 1.00 0.90

    Inter circle (Rs./min.)

    On net 0.40 1.20 2.40 2.40 2.20 2.40 2.40 0.30 2.00 1.80

    OtherGSM

    1.00 1.20 2.40 2.40 2.20 2.40 2.40 2.20 2.00 1.80

    Fixed 1.00 1.20 2.40 2.40 2.20 2.40 2.40 2.20 2.00 1.80

    Plan one India offers lowest call rate of 0.40p/min onReliance hello to Reliance hello.

    HELLO PACKS

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    SMS Pack-Get unlimited on net SMS anywhere in India +Rs. 25 worth offnet SMS in just Rs.50 only

    STD Pack-Call any phone in India for Rs. 1/min. on rental just Rs.99/month only

    Night Pack-Call any Reliance phone in Mahrashtra and Goa and Mumbaifree between 11 pm to 7 am on rent Rs. 99/month

    HANDSET PROPOSITIONS

    Get Rs.2400 intra circle on net talk time free Free intra circle on net talk time-Rs.100 per month for 24months Applicable on

    Plan 150, plan 290, plan 500, plan 1000, plan 1500, plan125, plan local 299, plan mobile 299, plan one India 225,plan one India 225.

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    PLANS FOR RELIANCE MOBILES

    POSTPAIDS

    These are divided into three level of plans Entry level plans Mid level plans High level plans

    ENTRY LEVEL PLANS

    PLAN TYPE ENTRY PLAN

    SP149

    NJ199SOH

    O

    NJ199INDI

    A

    CHAT&

    PLAY

    MONTHLY RENTAL 124 199 199 199

    CLIP & PLANCHARGES

    25 - - -

    TOTAL MONTHLYCOMMITMENT

    149 199 199 199

    FREE INTRA CIRCLETALK TIME

    - 150 199 -

    CALL RATES WITH IN M&G (Rs./Min.)

    TO ALL RELIANCEPHONE

    0.50 0.50 1.20 1.2/0*

    TO OTHER MOBILES 0.50 0.50 1.20 1.2/0.5*

    TO LANDLINE 1.00 1.00 1.20 1.2/0.5*

    STD RATES REST OF INDIA (Rs./Min.)

    TO ALL RELIANCEPHONE

    2.00 2.49 2.40 2.40

    TO OTHER PHONES 2.00 2.49 2.40 2.40

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    MID LEVEL PLANS

    PLAN TYPE MID LEVEL PLAN

    RIO299

    RIO399

    NJ 299SOHO

    MONTHLY RENTAL 299 399 299

    CLIP & PLAN CHARGES - - --

    TOTAL MONTHLYCOMMITMENT

    299 399 299

    FREE INTRA CIRCLETALK TIME

    - - 100

    CALL RATES WITH IN M&G (Rs./Min.)

    TO ALL RELIANCEPHONE

    0.40 0.40 0.50

    TO OTHER MOBILES 1.00 1.00 0.50

    TO LANDLINE 1.00 1.00 1.00

    STD RATES REST OF INDIA (Rs./Min.)

    TO ALL RELIANCEPHONE

    1.00 0.40 1.50

    TO OTHER PHONES 1.00 1.00 1.50

    INDIA ROAM FREE PLANS

    Roaming tariff for mobile roam free

    plans

    India Roam Free

    Plan 390 Plan 990

    Local out goingcalls whileroaming

    To Reliance/others

    40p/Rs.1

    50p

    STD out goingcalls

    All phonecall rate

    1.00 1.00

    Incoming Freeincomingtalktime

    1.00 1.00

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    HIGH LEVEL PLANS

    PLAN TYPE MID LEVEL PLAN

    NJ 399 NJ 499

    MONTHLY RENTAL 399 499

    CLIP & PLAN CHARGES 50 50

    TOTAL MONTHLY

    COMMITMENT

    449 549

    FREE INTRA CIRCLETALK TIME

    - -

    CALL RATES WITH IN M&G (Rs./Min.)

    TO ALL RELIANCEPHONE

    0.40 0.40

    TO OTHER MOBILES 0.85 0.75

    TO LANDLINE 0.85 0.75

    STD RATES REST OF INDIA (Rs./Min.)

    TO ALL RELIANCEPHONE 0.85 0.75

    TO OTHER PHONES 0.85 0.75

    Unlimited Reliance Mobile Calling Pack-

    Call any Reliance mobile on rental of Rs. 375per month Pack is available with all plans Only for Reliance mobile calls in Maharashtra &Goa This pack will not be applicable while roaming

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    RELIANCE NETCONNECT TARIFFPLANS FOR DATA CARD

    &USB MODEM

    1. Time Based Plans2. Data Based Plans

    Time Based Plans

    Post paid plans Freedom@ night

    Swift40

    Swift72

    Swift100

    Swift180

    Internet Tariff

    Monthly charge 400 400 650 900 1500

    Bundled hours/month

    Peak hours(6 am to 10 pm)

    Rs.50p/min.

    20hours

    36hours

    50hours

    90hours

    Off peak hours(10 pm to 6 am)

    Unlimited

    20hours

    36hours

    50hours

    90hours

    Additionalusage rate

    N.A. Rs.50p/min.

    Rs.50p/min.

    Rs.50p/min.

    Rs.50p/min.

    Free E-mailaccount

    10 MB 10 MB 10 MB 10 MB 10 MB

    Free web space 2 MB 2 MB 2 MB 2 MB 2 MB

    Voice & SMS Tariff

    FreeSMS/month

    Nil Nil 100per

    month

    100per

    month

    100per

    month

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    Data Based Plans

    Post paid plans Freedom Freedom Plus Platinum

    Internet Tariff

    Monthly charge 650 900 1500

    Bundled dataExchange/month

    1 GB 1.5 GB Unlimited

    Additional usagerate

    Rs. 2/MB Rs. 2/MB N.A.

    Free E-mailaccount

    10 MB 10 MB 10 MB

    Free web space 2 MB 2 MB 2 MB

    Voice & SMS Tariff

    Free SMS/month 100 100 100

    PREPAID PLANS

    GSK Value Validity Talk time

    Rs.99 7 days Rs.10

    Rs.220 6 months Rs.10

    Rs.375 1 year Rs.10Rs.660 2 year Rs.10

    Usage rate for internet access- 30p between 10 pmto 6 am & 60p between 6 am to 10 pm

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    RESEARCH METHODOLOGY

    Methodology in the applied sense refers to various methodsused by the researcher right from data collection and various

    techniques used for the same for interpretation and inference.Methods and techniques are often used synonymously inresearch literature. Research methodology is what must bedone, how it will be done, what data will be needed, what datagathering will be employed, how sources of data will beselected and how the data will be analyzed and conclusionsreached. When we talk of research methodology we not onlytalk of the research methods but also consider the logicbehind the methods we use in the context of our researchstudy and explain why we are using a particular method ortechnique and why we are not using others so that researchresults are capable of being evaluated either by theresearcher himself or by others.

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    OBJECTIVES OF THE RESEARCH

    The basic purpose of the research was to identify the positionof the employees . The key objectives of the research are asfollows:

    (1) To know about the how they get training.

    (2) To know about the employees satisfaction fromtraining.

    (3) To make the employees aware about the new productand plans and with this to know exactly what type ofplans does the customer wants to use.

    (4) Ask them to take the complete view of the customerabout the RCIL and its services and thus to generate need ofReliance products.

    (4) With the help of the questionnaire the company canmade the important changes in the training procedure sothat the company reaches towards the employessatisfaction.

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    IMPORTANCE OF THE RESEARCH

    Significance of research and research leads to invention.Following facts highlight the importance of the research.

    (1) Research facilitates logical or scientific thinkingprocess which leads towards flow less strategy formulation.

    (2) It facilitates identification of trends which ultimatelyresponsible in marketing opportunities.

    (3) Decision making becomes easier for wellresearched phenomenon.

    (4) Research is important in solving various operationaland planning problems of business and industry.

    (5) It helps understanding perception of the employesabout the training and accordingly designs the trainingprocess.

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    Major Data Collection methods

    I. Secondary Research

    a) Internal secondary

    data

    Data from the company itself

    which the company alreadyhas.

    b) External secondarydata

    Data from the magazines andnews papers,

    II. Survey Research

    a)Telephoneinterviews

    Collection of information fromrespondents via telephone

    b) Mail interviews Collection of information fromrespondents via mail or similartechniques

    c) Personal interviews

    Homeinterviews

    Interceptinterviews

    Collection of information in aface-to-face situation.Personal interviews in therespondents home or officePersonal interviews in a central

    location, generally a shoppingmall

    III. Field experiments Manipulation of theindependent variable(s) in anatural situation.

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    RESEARCH AND FINDINGS

    There are many types of the research like descriptive,

    analytical, basic, applied, qualitative, quantitative, andconceptual. I have chosen the field of Asthana tower,reliance communication .

    Descriptive Research:

    In this type of research I have collected data by observation,by mailing to the companies or to the key decision maker, bygoing to the company with the appointment with the key

    decision maker and ask employees about training produres inthe Reliance Communication .

    Analytical Research:

    I also have collected data from already available information. Igot the information from the newspapers with the help of thatinformation (phone no.) I used to take appointment with theconcerned person and. In this research correlation technique

    is used to analyze the data.

    Basic or Pure Research:

    Visiting to the company to company I have got many peoplewho are not satisfied with the services of RCIL.This enhancemy ability of dealing with the people and make them satisfied.

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    Applied Research:The research which has immediate commercial potential iscalled applied research. Applied research can further beclassified as problem oriented and problem solving research.

    Problem Oriented Research

    During the research I have met with many people who arehaving many problems regarding the connections, poornetwork, poor services and many other problems. Most of thecustomers are saying about the billing procedure they havebig problem with the collection of the bills so that makes thesatisfaction level of the customers down.

    Problem solving Research

    RCIL is facing the main problem about the network and thebilling of postpaid connections users because there is nocollection centre near by the area which I have visited that iswhy the company is not getting good business from theparticular area.

    Quantitative Research:I have visited about 350 companies and I have got different

    result from them 80% of the people listened to me, 20% of thepeople did not listen me, the sales results were very low.

    Conceptual Research:Many of the people want to pay the bill at the place whichshould be near to them and safe also

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    AREAS SURVEYED

    In my project time I have visited in many areas in Pune so here

    is the information about the company which I have collected

    from them.-

    Areas Surveyed:-

    procedure

    Pimpari

    MIDC Bhosari

    MIDC Chichwad

    Indrayani nagar

    Alandi

    MIDC Landewari

    OBSERVATIONS-

    The schemes of RELIANCE

    COMMUNICATION are better in comparison to other.

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    RELIANCE COMMUNICATION CDMA has

    a facility of Auto Roaming.

    Better Internet plan compare to other.

    Better roaming plan.

    RELIANCE COMMUNICATION have

    strong customer segment in corporate.

    Lacking in promotional activity.

    billing problem

    Strong scheme for postpaid plan.

    Classic which is new mobile manufacturer

    for RELIANCE have to face many problems related to mobile

    set.

    GRAPHICAL REPRESENRATIONOF THE AREAS VISITED

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    CHINCHWAD

    Others

    8%

    BSNL

    30%

    Idea

    17%

    Airtel

    23%

    Reliance

    22%

    Reliance Airtel Idea BSNL Others

    OBSERVATIONS-

    In CHINCHWAD area mostly people believe on BSNL because they getsome good facilities there and they dont want to change their mindsets

    about BSNL .They are having an collection center of BSNL in chinchwadso this is very easy to themto pay the bills but Reliance have their webworld in PIMPRI and that is too far from there and no regular collectionof bills so Reliance needs to think about that.

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    PIMPRI

    Others

    14%

    BSNL

    28%

    Idea

    11%

    Airtel

    21%

    Reliance

    26%

    Reliance Airtel Idea BSNL Others

    OBSERVATIONS-

    In PIMPRI there is a big competition. There are many collection centersthere Reliance, Airtel, Hutch are there but Reliance is doing well there.

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    MIDC BHOSARI

    Airtel

    8%

    Idea

    19%

    BSNL

    30%

    Others16%

    Reliance

    27%

    Reliance Airtel Idea BSNL Others

    OBSERVATIONS-

    In BHOSARI people need CUG connections most and for that they prefer Ideaand Airtel because they are also having good call rates for STD calls in CUG

    plans.

    For non CUG plans they prefer BSNL because they are getting broadband

    connection on low rates also.

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    MIDC CHINCHWAD

    Others

    7%

    BSNL

    29%

    Idea

    20%

    Airtel

    19%

    Reliance

    25%

    Reliance Airtel Idea BSNL Others

    OBSERVATIONS-

    In MIDC CHINCHWAD Reliance is doing good business and paople want

    some new plans and good handsets in the market.

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    INDRAYANI NAGAR

    Others

    12%

    BSNL

    31%

    Idea

    19%Airtel

    11%

    Reliance

    27%

    Reliance Airtel Idea BSNL Others

    OBSERVATIONS-

    In INDRAYANI NAGAR industrial area the main problem is related with the

    billing.There is no collection cernter here they are in PIMPRI & NIGDI and the

    distance is 5 km from here.

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    ALANDI

    Others11%

    BSNL

    28%

    Idea

    20%

    Airtel

    16%

    Reliance

    25%

    Reliance Airtel Idea BSNL Others

    OBSERVATIONS-

    ALANDI is very far from the main roads NASHIK highway is 8 km away from

    here so very difficult to reach there and in MARKEL (place away from Alandi)

    there is no good coverage.

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    MIDC LANDEWADI

    Reliance

    26%

    Airtel

    11%

    Idea

    17%

    BSNL

    31%

    Others15%

    Reliance Airtel Idea BSNL Others

    OBSERVATIONS-

    It is situated on old Bombey-Pune highway so there is good coverage and

    Reliance post paid is doing good here.

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    PROMOTIONAL WORK

    Sales promotion is one of the four aspects ofpromotional mix. (The other threeparts of the promotional mix are advertising, personal selling, and publicity/publicrelations.) Sales promotions are non-personal promotional efforts that are designedto have an immediate impact on sales. Media and non-media marketingcommunications are employed for a pre-determined limited time to increaseconsumer demand, stimulate market demand or improve product availability.Examples include:

    coupons discounts and sales, including Blue Cross Sale contests point of purchase displays rebates free samples (in the case of food items) gifts and incentive items free travel, such as free flights

    Sales promotions can be directed at the customer, sales staff, ordistribution channelmembers (such as retailers). Sales promotions targeted at the consumerare calledconsumer sales promotions. Sales promotions targeted at retailers and wholesaleare called trade sales promotions. Some sale promotions, particularly ones with

    unusual methods, are considered gimmick by many.

    Under sales promotion I have done a survey for the web world franchisee and forthat I have visited some areas which are as follows-

    F.C.ROAD

    J.M.ROAD

    BHANDARKAR ROAD

    KARVE ROAD

    M.G.ROAD

    BOOTEE STREET

    EAST STREET

    VIMAN NAGAR

    KALYANI NAGAR

    KOREGAON PARK

    I have distributed the pamplates, door to door or company to company selling, andhave putted stalls in the HCL carnival on F.C. road in hotel ASHISH PLAZA fortwo days also.

    http://en.wikipedia.org/wiki/Promotional_mixhttp://en.wikipedia.org/wiki/Promotional_mixhttp://en.wikipedia.org/wiki/Advertisinghttp://en.wikipedia.org/wiki/Saleshttp://en.wikipedia.org/wiki/Saleshttp://en.wikipedia.org/wiki/Publicityhttp://en.wikipedia.org/wiki/Public_relationshttp://en.wikipedia.org/wiki/Public_relationshttp://en.wikipedia.org/wiki/Couponhttp://en.wikipedia.org/wiki/Discounts_and_allowanceshttp://en.wikipedia.org/wiki/Blue_Cross_Salehttp://en.wikipedia.org/wiki/Contesthttp://en.wikipedia.org/wiki/Point_of_purchasehttp://en.wikipedia.org/wiki/Rebate_(marketing)http://en.wikipedia.org/wiki/Free_samplehttp://en.wikipedia.org/wiki/Customerhttp://en.wikipedia.org/wiki/Distribution_(business)http://en.wikipedia.org/wiki/Retailerhttp://en.wikipedia.org/wiki/Consumerhttp://en.wikipedia.org/wiki/Wholesalershttp://en.wikipedia.org/wiki/Gimmickshttp://en.wikipedia.org/wiki/Promotional_mixhttp://en.wikipedia.org/wiki/Promotional_mixhttp://en.wikipedia.org/wiki/Advertisinghttp://en.wikipedia.org/wiki/Saleshttp://en.wikipedia.org/wiki/Publicityhttp://en.wikipedia.org/wiki/Public_relationshttp://en.wikipedia.org/wiki/Public_relationshttp://en.wikipedia.org/wiki/Couponhttp://en.wikipedia.org/wiki/Discounts_and_allowanceshttp://en.wikipedia.org/wiki/Blue_Cross_Salehttp://en.wikipedia.org/wiki/Contesthttp://en.wikipedia.org/wiki/Point_of_purchasehttp://en.wikipedia.org/wiki/Rebate_(marketing)http://en.wikipedia.org/wiki/Free_samplehttp://en.wikipedia.org/wiki/Customerhttp://en.wikipedia.org/wiki/Distribution_(business)http://en.wikipedia.org/wiki/Retailerhttp://en.wikipedia.org/wiki/Consumerhttp://en.wikipedia.org/wiki/Wholesalershttp://en.wikipedia.org/wiki/Gimmicks
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    LEARNINGDoing a project in RELIANCE COMMUNICATIONin Pune city,was a great opportunity to practically understand and experiencingthe marketing field.I express my deep sense of gratitude to RELIANCECOMMUNICATIONfor giving me this opportunity and for providingplatform to undergo training, and get the valuable knowledge oftelecom industry.

    AsRELIANCE COMMUNICATIONis a telecom company theproject was totally a marketing project hence it helped me topractically understand the telecommunication services.

    The company helped to understand various schemes.

    The company also helped me to understand every step of

    their competitors in the market.

    The company also helped me to understanding how FOSperforms their work efficiently.

    During the survey it is observed that what are the realproblems faced by the customer.

    Meeting different people in various segments, interviewingwith corporate and actual users helped me to learn the basicsof telecom industry.

    During the survey I came to know the real competitionbetween the major players of telecom industry. It helped me tounderstand the future of telecom industry with its opportunitiesand threats.

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    Market Share as on August 2007

    MTNL

    2%

    Idea

    9%

    Tata10%

    Hutch

    17%

    BSNL

    20%

    Reliance

    18%

    Airtel

    24%

    Reliance Airtel Idea

    Tata Hutch MTNL

    BSNL

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    CDMA Market Share

    Reliance

    57%TTSL

    37%

    Airtel

    4%

    HUTCH

    1%

    OTHER

    1%

    Reliance Airtel

    TTSL HUTCH

    STL

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    GSM Market Share

    BPL

    1%

    Aircel

    5%Spice

    2%

    MTNL

    2%

    Reliance

    3%

    Airtel

    31%

    BSNL

    22%

    Idea

    12%Hutch

    22%

    Reliance Airtel Hutch

    Idea BSNL MTNL

    Spice BPL Aircel

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    INTERNET PROVIDERS

    Reliance

    32%

    BSNL

    35%

    TATA

    25%

    SIFY

    8%

    Reliance BSNL TATA SIFY

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    Top companies in respective services and products

    segment during (2006-07)

    SERVICES (OVERALL)

    Rank COMPANIES Revenue( Rs.

    Crore)

    1 BSNL 40,135

    2 BHARTI AIRTEL 17,8883 RELIANCE 14,468

    4 HUTCHISON ESSAR 10,565

    5 VSNL 8,857

    CELLULAR:

    Rank COMPANIES Revenue( Rs.

    Crore)1 Bharti AirTel 13,431

    2 Reliance 10,728

    3 Hutchison 10,565

    4 BSNL 9,400

    5 Idea Cellular 4,335

    FIXED:

    Rank

    COMPANIES Revenue( Rs.

    Crore)

    1 BSNL 21,020

    2 MTNL 4,116

    3 BHARTI AIRTEL 1,693

    4 TTSL 1,584

    5 TTML 924

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    INTERNET AND BROADBAND:

    ILD:

    Rank COMPANIES Revenue( Rs.

    Crore)

    1 VSNL 7,648

    2 RELIANCE 2,110

    3 BHARTI AIRTEL 1,240

    4 AT&T 1765 C&W 88

    NLD:

    Rank COMPANIES Revenue( Rs.

    Crore)

    1 BSNL 4,6652 BHARTI 1,035

    3 RELIANCE 635

    4 VSNL 505

    5 RAILTEL 116

    INDIAN SERVICE INDUSTRY (FY 06-07):

    Rank COMPANIES SUBSCRIBERS

    (LAKH)

    1 BSNL 40.9

    2 MTNL 17.8

    3 SIFY 8.2

    4 BHARTI AIRTEL 6.8

    5 RELIANCE 6.6

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    CATEGORIES Revenue (Rs. Crore) Growth (in%)FY 05-06 FY 06-07

    Fixed Line 34,161 30,190 -11.6

    Cellular 35,994 56,183 56.1

    NLD 9,015 7,186 -20.3

    ILD 7,251 11,056 58.7

    Internet &Broadband

    1,620 2,040 26

    VSAT 443 540 21.9

    Radio Trunking 38 36 -5.3TOTAL 88,522 107,681 21.6

    Top 10 Service providers (FY 06-07):

    Rank Serviceprovider

    Revenue (in Rs.Crore)

    Growth(in %)

    Category

    FY 05-06 FY 06-07

    1 BSNL 12,062 15,891 32 Mobile Phone, Wirelessinfrastructure

    2 Bharti Airtel 11,291 17,888 58.4 Fixed,Cellular,ISP,NLD,VSAT,

    ILD

    3 Reliance 10,766 14,468 34.4 Fixed,Cellular,ISP,NLD,,ILD

    4 Hutchison 6,837 10,565 54.5 Cellular,NLD,,ILD5 VSNL 4,797 8,857 84.6 ISP,NLD,,ILD

    6 TTSL 2,575 5,178 101.1 Fixed, Cellular

    7 MTNL 5,561 4,923 -11.5 Fixed, Cellular,ISP,NLD

    8 IDEA 2,990 4,413 47.6 Cellular,NLD

    9 Aircel 977 1,507 54.2 Cellular,NLD,,ILD

    10 TTML 1,097 1,422 29.6 Fixed, Cellular

    Total 87,068 109,356 25.6

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    Top Fixed Operators (Based on Revenue):

    Rank Operator Revenue (in crore) Growth (in%)FY 05-06 FY 06-07

    1 BSNL 25,195 21,020 -16.6

    2 MTNL 14,988 4,116 -17.5

    3 Bharti AirTel 1,320 1,693 28.3

    4 TTSL 1,081 1,584 46.5

    5 TTML 713 924 29.6

    6 Reliance 513 460 -10.3

    7 HFCL 261 285 9.2Total 34,161 30,190 -11.6

    Top Fixed Operators (Based on Subscriber):

    Rank Operator Subscribers (in mn) Growth(in %)FY 05-06 FY 06-07

    1 BSNL 36.77 36.70 -0.2

    2 TTSL 4.02 4.36 8.5

    3 MTNL 3.88 3.80 -2.1

    4 RELIANCE 3.13 1.56 -50.2

    5 Bharti Airtel 1.34 1.27 -5.2

    6 TTML 1.04 0.75 -27.9

    7 HFCL 0.23 0.25 8.7

    Total 50.58 48.91 -3.3

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    Top Players (Based on subscribers): (06/07)

    Rank Company No. of Circle

    Subscribers (in mn) Growth(in %)

    MarketShare (in

    %)FY 05-06 FY 06-

    07

    1 Bharti Airtel 23 19.58 37.14 89.7 23.7

    2 BSNL 21 18.45 27.93 51.4 17.8

    3 Reliance 23 17.31 27.85 60.9 17.7

    4 Hutch 22 15.36 26.44 72.1 16.8

    5 Idea 11 7.37 14.01 90.1 8.9

    6 TTSL 20 4.85 11.43 135.7 7.37 Aircel 23 2.61 5.51 111.1 3.5

    8 MTNL 2 1.99 2.75 38.2 1.8

    9 Spice 2 1.93 2.73 41.5 1.7

    10 BPL(Mumbai)

    1 1.34 1.07 -20.1 0.7

    11 HFCL infotel 1 0.06 0.07 16.7 0.0

    Total 150 90.88 156.97 72.7 100.0

    Top Players (Based on Revenue):

    Rank Company No. of Circle

    Revenue (in crore) Growth(in %)

    MarketShare(in %)

    FY 05-06 FY 06-07

    1 Bharti Airtel 23 8,239 13,431 63.0 23.9

    2 Reliance 23 6,673 10,728 60.8 19.1

    3 Hutch 22 6,837 10,565 54.5 18.8

    4 BSNL 21 6,467 9,400 45.4 16.7

    5 Idea 11 2,990 4,335 45.0 7.76 Tata

    Teleservices20 1,878 4,092 117.9 7.3

    7 Aircel 23 977 1,507 54.2 2.7

    8 Spice 2 671 783 16.7 1.4

    9 BPL(Mumbai)

    1 655 505 -22.9 0.9

    10 MTNL 2 573 807 40.8 1.4

    11 HFCL infotel 1 22 20 -9.1 0.0

    Total 150 35,994 56,183 56.1 100.0

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    Additional Entry Cost Comparison

    Reliance Airtel Advantagesof Reliance

    ActivationFee

    Rs.150-330 Rs.250-500 Loweractivation

    fee

    Deposit Nil Rs.250-500 No STDdeposit

    Total EntryCost

    Rs.150-330 Rs.500-1000

    Reliance have the lowest overall entry cost

    when compared with the competition.

    There is zero deposit for STD calls even forindividual retail customer.

    In the case of Airtel deposit waiver is grantedonly to high value corporate / SME clients.

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    SME Plan Comparison

    Competition

    CompetitionProposition

    Our Counter Advantages

    Airtel Ambuja plan-Rs.199 rental-local calling

    30p/80p & STDRs.1.25

    NJ 199 SOHO-Rs.199 rental;

    Rs.150 talktimefree; local calls-

    50p/1 & STD-2.5/min.

    Free localoff netcalling

    available &free CUG

    Idea SME plan-Rs.199 rental -local calling

    30p/80p & STDRs.1.25

    NJ 199 SOHO-Rs.199 rental;

    Rs.150 talktimefree; local calls-

    50p/1 & STD-

    2.5/min.

    Free localoff netcalling

    available &free CUG

    Hutch SME plan-Rs.225 localcalls 50p/1 &STD Rs.1.5;

    CUG @ 10p/min.

    NJ 199 SOHO-Rs.199 rental;

    Rs.150 talktimefree; local calls-

    50p/1 & STD-2.5/min.

    Free localoff netcalling

    available &free CUG

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    Reliance Hello Plans Comparison

    BSNL (wire line)

    OneIndia

    General Economy Special

    Activation fee 500 500 500 500

    Securitydeposit 1000 1000 1000 1000NLD deposit 2000 2000 2000 2000

    Fixed cost 180 180 300 475

    Free talk time 30 50 200 500

    Call rates

    On net 1/3min.

    1.2/3min. 1.2/3min. 1.1/3min.

    Mobile 1/min. 1.2/min. 1.2/min. 1.1/min

    Landline 1/min. 1.2/min. 1.2/min. 1.1/min

    NLD on net 1/min. 1.2/30sec. 1.2/30sec. 1.1/30sec.

    NLD mobile 1/min. 1.2/30sec. 1.2/30sec. 1.1/30sec.

    NLD landline 1/min. 1.2/30sec. 1.2/30sec. 1.1/30sec.

    BSNL has hidden entry charges-security & NLD deposit

    TATA

    One

    India

    H2M 125 City 299 Silver

    499Activation fee 561 561 561 561

    Securitydeposit Nil Nil Nil Nil

    NLD deposit 500 500 500 500

    Fixed cost 180 175 299 499

    Free talk time 50 0 155 470

    Call rates

    On net 1/3 min. 1.2/3min. 0.5 min. 1.1/3min.

    Mobile 1/min. 1.2/min. 0.5/min. 1.1/1 min

    Landline 1/min. 1.2/min. 1.2/min. 1.1/min

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    NLD on net 1/min. 1.2/3min. 1.2/3min. 1.2/3min.

    NLD mobile 1/min. 2.4/min. 2.4/min. 2.4/min.

    NLD landline 1/min. 2.4/min. 2.4/min. 2.4/min.

    ADVANTAGES

    Over Airtel

    R Connect The Reliance CDMA 20001Xtechnology and pan India coverage enables toget online from almost any location in India.

    People can use the data card from Reliancewith your laptop or the USB modem with yourdesktop or laptop.

    Speed up to 144 kbps.

    Significantly faster then dial-up connections &

    not restricted to the home / office like wiredbroadband.

    Use across India in more then 5700 villages.Not limited to major cities like GPRS & EDGE.

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    The true definition of mobility

    ADVANTAGES

    Over TATA

    Reliance has the wider coverage area &

    hence its range of usage is better in both citiesas well as rural areas.

    Reliance is the only operator that providesinternet access via data card/USB modem inprepaid format as well.

    Customer have facility to recharge with lowdenomination vouchers & subsequently use topups thereby lowering accesscost.

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    SWOT ANALYSIS OF RELIANCECOMMUNICATION

    STRENGTH

    Big brand name

    The newtechnology launcher(CDMA)

    First in FWPs

    Strong market Good network inINDIA

    WEAKNESS

    Services

    Customer caresection

    Not very good tariffplans for STD users

    Battery life of handsets

    OPPORTUNITIES

    Growing data cardmarket

    Growing market ofCDMA phones

    Establishment ofnew business in Pune

    THREATS

    Launch of TATAIndicom USB modem

    Big market share ofAirtel and growingTTSL in Maharashtra

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    CONCLUSION

    Reliance communication is a very big brand name and I am very

    thankful to the Reliance people to help me in completing my project

    in Reliance communication. Reliance communication provides me

    the good opportunities to make my skills stronger in marketing. I am

    also very thankful to my project guide Mr. Rajiv Taneja for giving

    me his useful guidelines and important time.

    While doing this project I have talked with many people and came

    to know about the market and I learnt that how the companies

    works and what they have to do for retaining there position in the

    market.

    Reliance Communications has trained me to face the challenges

    whatever in the market.

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    RECOMMENDATION

    After completing my work of analyzing and creating customers forpostpaid mobiles, fixed wireless phones, Data cards and USB

    modem of Reliance communication I want to recommend someimportant facts to the company about its products.

    Company should come with some good and effective plansto make the customer satisfied.

    Company should move towards the good customer relationsso company should plan for the customer relationshipmanagement.

    Reliance Communications is having good range of its

    products that is why they are challenging the competitors somake it large.

    Sales Executives are not getting proper guidance andsupport from the seniors because of heavy workload on them sothere is a need to manage workload so managing manpower isalso a big task to do.

    Majority of respondents complain about the after salesservices like billings, and interruption in the network so the qualityof after sales services should be improved.

    Customer care services are very poor company shouldimprove that part also.

    Device installation and registration on site should be easierto work so that customers need not to give more papers at thetime of purchasing a new connection.

    Reliance Communication should make such strategieswhich suits the companys name and brand. RelianceCommunication is already having a good brand image.

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    BIBLIOGRAPHY

    WEBSITES:\

    WWW.Reliancecommunication.com

    www.google.com

    www.altavista.com

    BOOKS PREFFERED:

    Marketing Management- Philip Kotler

    Marketing Management- Rajan Saxena

    NEWS PAPERS:

    THE ECONOMIC TIMES

    THE TIMES OF INDIA

    http://www.reliancecommunication.com/http://www.google.com/http://www.altavista.com/http://www.reliancecommunication.com/http://www.google.com/http://www.altavista.com/
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    ANNEXURE

    QUESTIONNAIREFOR MARKET SURVEY AND PRODUCT PROMOTION OF

    RELIANCE POSTPAID

    Name of the company _ _ _ _ __ _ _ ___ _ _ _ _ _ _ _ _ _Address _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

    Contact no. Handled person __ _ _ _ _ _ _ _ _ _ _ _ __ _ _ _ _ _

    1) What are the telecom services you are using?

    Reliance Airtel Idea Hutch other

    2) If other then Reliance then

    Is there any possibility for other service provider?Yes No

    If Reliance then which one?

    Prepaid Postpaid

    3) Do you know about the new plans in Reliance postpaid?

    Yes No

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    4) Which plan are you using currently and what is your bill?Plan - - - - - -

    Bill - - - - - - -

    5) Do you want to take any postpaid connection with these plans?(After telling him all the plans according to his usage of phone)

    Yes No

    QUESTIONNAIREFOR MARKET SURVEY AND PRODUCT PROMOTION OFRELIANCE NETCONNECT DATA CARD & USB MODEM

    Name of the company _ _ _ _ __ _ _ ___ _ _ _ _ _ _ _ _ _Address _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

    Contact no. Handled person __ _ _ _ _ _ _ _ _ _ _ _ __ _ _ _ _ _

    1) What are the internet services are you using?

    Reliance Airtel BSNL VSNL other

    2) How much is your monthly bill?Bill - - - - - -

    3) Do you know about the Reliance net connect data card and USBmodem?

    Yes No

    4) You are using internet on

    Laptop

    Desktop

    Both

    5) What is your usage?

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    Surfing more Downloading more

    6) Do you want to take any one with these plans?(After telling him all the plans according to his usage of internet)

    Yes No

    ABBREVIATIONS

    ADAG ANIL DHEERUBHAI AMBANI GOUP

    GSM GLOBAL SYSTEM MOBILE

    CDMA CODE DEVISION MULTIPLE ACCESSRCVL RELIANCE COMMUNICATION VENTURE

    LIMITEDBSNL BHARAT SNVHAR NIGAM LIMITED

    MTNL MAHANAGAR TELEPHONE NIGAM LIMITED

    VSNL VIDESH SANCHAR NIGAM LIMITED

    TTSL TATA TELE SERVICES LIMITEDILD INTERNATIONAL LONG DISTANCE

    NLD NATIONAL LONG DSTANCECUG CLOSED USER GROUP


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