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Acquisition of

Columbian Chemicals

byAditya Birla Group

Presented by:

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Carbon black is a material produced by theincomplete combustion of heavy petroleumproducts such as FCC tar, coal tar, ethylenecracking tar, and a small amount from vegetable

oil.

Uses -:

1. Coloring agent for ink and paints

2. Resin and Film Coloring Agents3. Electric Conductive Agent

4. Electronic Equipment Related Material

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A US$ 29 billion corporation, the Aditya BirlaGroup is in the League of Fortune 500

It is anchored by an extraordinary force of 130,600employees, belonging to 40 different nationalities.

Over 60 per cent of the Group's revenues flow fromits overseas operations. The Group operates in 27countries

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Non ferrous material

Cement

Textiles

Chemicals

Carbon black

Agribusiness

Mining

Ferro chem.

Insulators

Telecom

Financial services

IT-ITes

Retail

Trading solutions

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Financial Services BirlaSun Life Insurance

Telecom Idea Cellular

Fashion & Lifestyle - LouisPhilippe, Van Heusen, AllenSolly and Peter England.

IT-ITes: Aditya Birla Minacs

Manufacturing

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Hi-Tech Carbon, the carbon black business ofAditya Birla Nuvo, caters to the tyre and non-tyreindustry with a vision to be the most respected,

green, globally-advanced fillers business. Hi-Tech Carbon is the second largest producer of

carbon black in India, covering 37 per cent of thedomestic market share.

Manufacturing plants are at Renukoot in U.P andGummidipoondi in Tamilnadu.

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The Aditya Birla Group produces approximately780,000 tpa of carbon black.

Internationally, the Group has carbon black facilities

at its Alexandria Carbon Black unit in Egypt, ThaiCarbon Black Public Company Limited in Thailandand Liaoning Birla Carbon Black unit in China.

The Group derives synergies through marketing under

the brand Birla Carbon and central procurement offeedstock.

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Established in 1860s when carbon black was firstutilised for industrial applications

In 1922, columbian emerged as a company fromconsolidation of small carbon black manufacturers.

Many first bought in the industry:

1. First to produce carbon black to reinforce rubber

2. First to produce carbon black beads

3. First to produce coarse, fine, and very fine furnace black4. First to study the surface activity of carbon black

5. First to study the absorptivity of carbon black

6. First to use electron microscopy to study carbon black

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In 1986, acquired by PhelpsDodge corporation

In 1999, opened itc current

headquarter and technologycentre in Marietta , Georgia

In March 2006, acquired by acompany jointly owned by DCChemicals Co. and One EquityPartners

In 2009, One Equity Partnerbecame sole owner of columbainchemicals

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Industrial Applications1. Registered trademarks Raven, Conductex, and

Copeblack

2. Columbian carbon black offers benefits in printingink, coating, plastics

Rubber Applications1. Registered trademarks Furnex, Statex, and Ultra.

2.Columbian rubber carbon black enhance rubberproperties and used as filler in tires.