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INTRODUCTION
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INDUSTRY PROFILE
Lal Imli is a major and important woolen mill of woolen textile industries. The mill
Was established in 1876 by British government. So we can say that Lal Imli is the father of all
woolen mills which working in India in present time. All mills takes some of their woolen
field education by the Lal Imli and some of their working mechanism is inspired by the Lal
Imli .Lal Imli is a world famous mill so many products are going in the other countries and by
this Lal Imli known in the world for their products of wool.
Lal Imli make a great position in the world woolen market of India and by this India give
their introduction in the world woolen market with the help of Lal Imli. In old time there
was not any competitor of Lal Imli but as the time progress there are many new woolen mills
enter in that woolen field and they give very tough competition to the Lal Imli .Some another
mills like RAYMOND WOOLEN MILLS LIMTED,GOVARDHAN WOOL HOUSE,TAJ
TEXTILES MILLS LIMTED,TARA INTERNATIONAL MITUS LIMTED,MALWA
GROUPS OF COMPANIES are give very tough competition to the Lal Imli by their good
marketing like advertising methods and modern sales promotion and other activities but Lal
Imli strongly stand on their position in the wool market through his old and ancient
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importance. Government of central and state also give support to the Lal Imli to maintain their
prime position in the woolen industries and maintain their separate position between other
competitors which run in the field of woolen industries.
INTRODUCTION ABOUT THE COMPANY
Lal Imli is an acclaimed industry in the area of woolen it has a wide coverage over products.
It manufactures best quality worsted as well as pure woolens and their blends. It products are
suitings lohis blanket blazers shawls and many more with attractive design and varieties.
ORIGIN AND GROWTH
In 1876, five residents of Kanpur namely, Mr. George Allen, Mr W.E. Cooper Bevan Petman,
Dr Condon and Mr. Gavin S. Jones erected a small mill for the manufacture, chiefly of army
blankets. The original plant appears to have consisted of cards and mules, followed by
handlooms in the weaving and power driven finishing plant. This company which was known
as The Woolen Mills Cawnpore continued until 1882, after which it was converted into a
public company with limited liability under the new Indian companies Act. The name of the
new company was THE CAWNPORE WOOLEN MILLS AND ARMY CLOTES
MANUFACTURING COMPANY LIMITED. a name which it continued till 1914, when
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opportunity of a change in the capital structures of the company was taken to alter the name to
the Cawnpore Woollen Mills Co. Ltd.
During the years of the Limited companys existence the private company of Messrs,
Cooper, Allen & Co., under the guidance of Mr. William Cooper and Mr. George Allen acted
as managing Agents, but they resigned this position at the end of 1888 and thereafter the
company managed its own affairs under a board of Directors. The turning point in the
companys fortunes was the appointment, as Manager in 1884, of Mr. A. Mac Robert who
afterwards became Sir Alexander Mac Robert, Bart, K.B.E, LL. D. who continued to direct
the affairs of the company until his death in 1922.
Throughout his management of the Cawnpore woolen mills there was a period of
continued expansion. To the original woolen plant was added a worsted plant in the late
1880s also a felt making plant and to absorb the excess worsted yarns which the plant was
capable of producing a Hosiery plant, and power Looms with a fully equipped finishing plant
to follow were gradually installed. The lines of development were thus laid down at a very
early date and expansion continued along these lines until the end of the First World War.
Thereafter, a gradual change in plant became necessary to meet the increased demand
for finer quality goods which had sprung up all over India and while limitations of space
precluded any large extension of building. It was possible to obtain greater efficiency by
regrouping of the plant and buildings which were then available.
The company suffered a grave setback in 1310 when a serious fire broke out which
smoldered for several months. The damage was largely confined to the godowns containing
the companys manufactured goods and the bulk of its stock of raw materials but fortunately
the manufacturing plant was with the excerptor of some handlooms largely untouched. The
loss therefore although severe did not greatly affect the working of the Mills, which was soon
in a position again to enter the market.
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During 1910 and 1911 a large rebuilding programmed had been taken in hand and this
was completed in 1912, and the buildings then erected contain the bulk of the Manufacturing
plant. In the tears 1914 -18, as during the whole of the present war, the entire productive
capacity of the Mills was placed at the disposal of Government., and was utilized under orders
issued by the government of India.
In the year 1920. The British India Corporation was established and registered as a
limited company, managed by a board of Directors. The corporation was formed with the
specific object of combining and amalgamating was under one board of directors, the
following business with effect from fist of January 1920).
Cawnpore Woolen Mills Company Lal Imli, Kanpur (Est. in 1876)
Cooper Alien and Company Limited Kanpur (Estd. in 1881)
North west ternary Company Limited Kanpur (Estd. in 1881)
New Egerton tannery Co. Ltd Dhariwal Punjab (Estd. in 1882)
Cawnpore cotton mills Co. Ltd, KAKOMI, Kanpur (Estd. in 1883)
Empire Engineering Co. Ltd Kanpur (Estd. in 1884)
The fortunes of the company, and along with it, its unit Lal-Imli continued to score
new heights under the British Regime. It was during the 2 nd world war that mills were worked
to full capacity so as to fulfill the larger demand of woolen cloth for the British Armed forces
and this was probably the period when Lal-Imli achieved peak performance in terms of
production and capacity utilization, but by the time the war was over, the writing on the wall
was clear that sooner or later the British would have to leave India.
The then management thus lost interest in the progress and development of the
woollen units and all activities of expansion and updating of plant and machinery received a
set back. The Indian private management which took over from the Britishers also did not
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take any effective measures towards restoring the mills to their normal health, the fortunes of
the units thus continued to waver
In 1956 when Sir Haridas Mundra was the Chairman of the company a scam involving
the issue of duplicate share certificates took place which snow- balled into a major national
issue. The scam took such proportions that it had effects on the government exchequer and the
then finance minister Sri T.T. Krishnamachari had to resign, over the issue.
As a result of the Mundra scam, the Board of directors of BIC was dissolved and a
fresh Board of directors was constituted by the high court of Allahabad. Sri H.S Chaturvedi
Retd. Judge was appointed as Chairman of BIC, and the Vice Chancellor of Banaras Hindu
University became the Vice Chairman.
In 1961-62 the British India Corporation acquired M/a. Begg Sutherland and Co. by
purchasing shares of the company and thus took over the entire control and management of
the corporation. This corporation owned six companies viz.
1. The Elgin Mills Company, Limited, Kanpur.
2. Cownpore Textile Limited, Kanpur
3. Saran Engineering Company, Limited,
4. Brush ware Limited, Kanpur
5. Kanpur Sugar Works, Kanpur.
6. Chamapran Sugar Works.
During the 1970 the downward slide of the company continued and the mills started
inching towards sickness, By the year 1980 the mills were almost on the verge of closure. To
avoid such a disastrous end to the pioneers of the woollen industry, BIC was taken over by the
Govt. of India on 11th June 1981 by a special act of the parliament The British India
Corporation Ltd. (Acquisition of shares) Act, 1981.
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The private shares of the company was thus acquired by the Govt. of India, the Govt.
took corrective measures in the form of partial doses of modernization to pull BIC out of
doldrums, but the same proved ineffective.
The company continued to incur losses especially because the modalities of
nationalization did not address the issue of old liabilities which continued to exist. Even the
loans taken by the private management prior to nationalization continued to get compounded
resulting in massive accrual of liabilities. The rate at which such liabilities continued to grow
was definitely much higher than the companys activities.
As the company continued to incur losses, it was referred to the Board for industrial
and financial reconstruction (BIFR) on 31st March, 1991 under the provisions of S.I.C.A the
BIFR declared the company sick,
INTRODUCTION ABOUT THE PROJECT
This project based on the processing of wool, fiber and their marketing to the Mass consumers
as well as small consumers. In this project we give knowledge to the mass and small
consumer that how Lal Imli made the quality wool ,how they process them in a quality
manner and how their life increase with that processing How they give them since colours and
that colours are
skin friendly and introduction given to the customers. We give knowledge to the mass
customers about the product of Lal Imli. We inform them to the types of the Lal Imlis
product Lohis, shawls, blanket, suiting, trousering, blazer, cloth, tweed, uniform cloth. We
give also information to the customers of toosh (white) , Lohi No 60 (grey), pashmina pure
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wool, plain and of solid colour premier revesible blankets, meghdoot blend of wool and
unicose blanket pure wool and polywool (P.W.) suitings,tweeds (P.W.V.) suitings MW-221
(pure wool, worsted hosiery) trousering,TS-3349 (blended) trouserings, angola shirting (AD
3270), Surge Battle race coats, bharat uniform cloths. We also give the knowledge to the
customers that how they use that product to increase the life of the clothes and also give them
knowledge that how they compare between Lal Imlis products and other products quality.
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COMPANY PROFILE
COMPANY PROFILE
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LAL IMLI KANPUR
THE BRITISH INDIA CORPORATION was registered as a Limited Company on the
24th February, 1920. It was founded by the late Sir Alexander Mac Robert. The corporation
was formed with the specific object of combining and amalgamating, under one Board of
Directors, the following business with effect from the Ist of January, 1920.
CAWNPORE WOOLLEN MILLS CO. manufacturers of the well known "LALIMLI" brand
of all- wool, pure wool materials - Kanpur (Established in 1876).
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COOPER ALLEN & CO. Ltd. proprietors of the largest Army Boot and Equipment
Factory in the world Kanpur (Established in 1881)
NORTH West Tannery Co. Ltd., Proprietors of the largest and the most up-to-
date Tannery in the East Kanpur (Established in 1881).
NEW EGERTON WOOLLEN MILLS CO. Ltd., Sole manufacturers of the
celebrated "DHARIWAL" long life wool wear Dhariwal, Punjab. (Established in 1882).
CAWNPORE COTTON MILLS CO. Ltd., Sole manufacturers of the
unsurpassed "KAKOMI" Cotton Yarns and Fabrics Kanpur (Established in 1882).
Empire Engineering Co. Ltd., Civil, Mechanical, Motor and Constructional
Engineers, Contractors and Builders Kanpur (Established in 1894). Over the years four of
the above companies have shut down their businesses and are no longer in existence. Only
two of the business units are in existence and are running as on date viz., Cawnpore Woollen
Mills Branch, Kanpur, and New Egerton Woollen Mills Branch, Dhariwal, Punjab
The Company changed hands from British interests to the Indian business
families of MUNDRAS and then BAJORIAS between 1955 and 1962
In February 1963 the management of BIC got vested with an elected Board with
the approval of Central Government as well as UTI, LIC and Banks.
In June, 1981, BIC became a Government Company through an Ordinance
promulgated by the Government of India.
It is a Public Sector undertaking, under the control of Ministry of Textiles,
Government of India, and is the only P.S.U. manufacturing Woollen Textiles in the country.
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On the basis of its financial position, the company was referred to the Board for
Industrial and Financial Reconstruction (BIFR) on 31st March,1991.
Rehabilitation Scheme of B.I.C. was approved by BIFR in Feb. 2008. As per
direction of cabinet the M.D.R.S. was reassessed by I.F.C.I. & W.R.A. and forwarded to
BRPSE for its approval. The scheme was approved by BRPSE on 28th July, 2010. It is
expected that the cabinet approval and other formalities will be completed shortly and
thereafter production activities shall resume in full swing.
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CORPORATE SETUP
THE BRITISH INDIA CORPORATION LIMITED.
(A GOVERNMENT OF INDIA COMPANY)
MINISTRY OF TEXTILES
BRANCHES
CAWNPORE WOOLLEN MILLS BRANCH, KANPUR
NEWEGERTON WOOLLEN MILLS BRANCH, DHARIWAL
Present Administrative and Technical Personnel of the Company
CMD - Chairman cum Managing Director
(Mr. J.K. BAWEJA)
GM - General Manager
(Mr. P.K.SHARMA)
Administration
Activities
Various Deptt.
Head of
Production
Finance Activities Sales
Activities
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Activities
1. Mr. Raja Mitra
Manager (P&A)
2. Mr. A.K.
Srivastava
Dy Manager
(Pers.)
2. Mr. P.K. Shukla
A.M. (Law)
3. Mr. S.K.
Upadhayay
Manager (L&S)
4. Mr. Rakesh
Dubey
A.M. (General
Office)
1. Mr. N.B. Singh
Worsted Supdt.
2. Mr. A.K. Gupta
Weaving Supdt.
3. Mr. S.K. Mishra
Woollen Supdt.
4. Mr Manish
Shukla
Dyeing Master
5. Mr. S.S.
Awasthi
Finishing
Master
6. Mr. Ashok
Singh
H.O.D.
Engineering
1. Mr. R.C. Sharma
Dy Manager (A/cs)
2. Mr. Sudhir
Srivastava
A.M. Computer
3. Mr. Mohd. Wasi
Accounts Officer
(SAC)
4. Mr. Yogendra
Agarwal
Account Officer
(PAC)
5. Mr. Alok Chaudhary
Account Officer
(Tax.)
6. Mr. Umesh Pandey
Cost Officer
7. Mr. S.K. Pramanok
1. Mr. S.N.
Verma
Manager
(Sales)
2. Mr. A.M.
Jha
Officer
(INS.Sales)
3. Mr. D.C.
Bajpai
Sales
Officer
4. Mr. P.K.
Mishra
Officer
(Sales)
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A.M. (Store
Purchase)
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OBJECTIVE OF COMPANY
MISSION
To cater the demands of woollen and worsted goods to Indian Defence Forces, Para-military Forces,
Government Bodies and Indian Citizens with quality and on market compatible price.
OBJECTIVE OF THE CORPORATION
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To contribute at our best in fulfilling the big demand of Woollen and Worsted goods of
Defence and Para-military Forces, Government Bodies and our Civilians vis-a-vis Private
Sector.
Being a Public Sector unit to act as a factor for the Government to rein in the Private Sector
lest it should exploit the monopoly in the market.
To create the marketing opportunities in the virgin areas of the market.
To create a suitable environment and facility for proper R&D work to propel the prospects
of our products in the market.
To enable us as a Brand Ambassador of the Government regarding Woollen goods in the
market since we have the oldest legacy of woollen products in the nation.
To discharge the social responsibilities of an organization with due direction of the
Government.
ORGANIZATION STRUCTURE
ADMINISTRATIVE AND TECHNICAL SET-UP OF THE UNIT
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P.K. SHARMA
General Manager
FINANCE
R.C. Sharma
Dy. Manager (F&A)
ADMINISTRATION
Raja Mitra
Manager (P&A)
S.K. Upadhaya
Manager (L&S)
TECHNICAL
N.B.Singh
Worsted Supdt
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A.K.Gupta
Weaving Supdt.
S.K. Mishra
Woollen Supdt
Manish Shukla
Dyeing Master
SALES
S.N. Verma
Manager Sales
Address : 11/6, Parvati Bangla Road, Post Box No. 77,
Kanpur 208 001 (U.P.) India
Phone : 0512-2530212, 2530213, 2530214
Fax : 0512-2530201
E-mail : [email protected]
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THE BRITISH INDIA CORPORATION LIMITED
The British India Corporation Limited (BIC) was incorporated as a public limited company
on February 24, 1920. It was taken over by the Government of India on June 11, 1981, under
the British India Corporation Ltd. (Acquisition of Shares) Act. The BIC Limited, Kanpur
owns and manages two woollen mills viz (1) Cawnpore Woollen Mills Branch, Kanpur (2)
New Egerton Woollen Mills Branch, Dhariwal. The products of these two mills are popularly
known by the Brand names of "LALIMLI" & "DHARIWAL" respectively. These units
manufacture the woollen/blended suiting, tweeds, uniform cloth, lohis, shawls, rugs, blankets,
etc.
The British India Corporation Limited has three subsidiary companies (1) Elgin Mills
Co. Limited (2) Cawnpore Textiles Limited, Kanpur & (3) Brushware Limited.
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B.I.C. Limited was declared as sick company in 1992, and was referred to Board for
Industrial & Financial Reconstruction (BIFR). The Government proposed a Rehabilitation
Scheme for the company in 2000 and BIFR approved the revival of the two Woollen Mills
Cawnpore Woollen Mills Branch (Lal Imli) & NEWM Branch, Dhariwal, Punjab. The cost
of the BIFR approved rehabilitation scheme was Rs. 210.51 crores. The Government has
released Rs. 86.00 crores as envisaged in the scheme to BIC Ltd., The said Rehabilitation
Scheme could not be implemented within the stipulated time frame mainly due to non-
cooperation of UP Govt. in granting necessary permission for converting leasehold land into
freehold at free of charge or with minimum charges, because the main source to finance the
scheme was to be generated through the sale of surplus assets. The BIFR reviewed the matter
on November 29, 2005 and issued direction that the company and operating agency i.e. IDBI
should prepare a modified Draft Rehabilitation Scheme and submit the same for consideration
of BIFR. Accordingly, the draft modified rehabilitation scheme was submitted to BIFR. The
BIFR considered the scheme in its hearing dated 14.2.2007. Minutes of the meeting are
awaited.
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SALES PROMOTION
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SALES PROMOTION
Sales promotion consists of a diverse collections of incentive of incentive tools mostly
short term, designed to stimulate quicker or greater purchases of particular products or
the services by consumers or the trade.
Sales promotion tools are used by most organigation including manufactures,
distributors retailers, trade-associations and non profit organigation. Churches for example
.often sponsor blingo games, theater parties testimonial dinners and raffles .
A decade ago the advertising to sales promotion ratio was about 60;40 . to day in
many consumers goods packaged goods companies sales promotion accounts for 65
to75 percent of the combined budget .sales promotion expenditures have been
increasing as a percentage of budget expenditure annually for the last two decays
.several factors contribute to the rapid growth of sales promotion particularly in
consumer market .Internal factors include the following promotion in now more
accepted by top management as an effective sales tools .more product managers are
qualified to use promotion tools and products managers are under greater greater
pressure to increase current sales .external factors includes the following .
The number of brands has increased . Competitors use promotions frequently .Many
brands are seen from manufactures and advertising efficiency has declines because of rising
costs. Media cutter and legal restraints.
The rapid growth of sales promotions media has created a situations of promotion clutter
similar to advertising clutter. Consumer might start tuning out in which case coupons and
other promotions media will hookah in their ability to trigger purchase. Manufacturer will
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have to find ways to rise awoke the clutter for instant by offering larger coupons redemption
values or using more dramatic point of purchase displays or demonstration.
Purpose of sale promotion- Sales promotion tools vary in their specific objectives .A free
sample stimulate consumes trial .where as a free management advisory services aims at
cementing a long term relationship with a retailer .Sellers use incentives type promotion to
attracts new triers to reward loyal customer and to increase the purchase rates of occasional
user .new tries of three types user of another brand in the same category user in other
categories and frequent brand switchers . sales promotion often attract the brand switchers
because users of other brand and categories do not always notice or act on a promotion.Brand
switchers are primarily looking for low price good value or fermium sales promotions are
unlikely to turn them in the loyal users .sales promotion use in market of high brand similarly
produce a high sales response in the short run but a little permanent gain in market share.In
markets of high brand dissimilarity .Sales promotion can alter market share permanently .
Today many marketing manager first estimate what they need to spent in trade promotion
,then what they need to spend in consumer promotion. In letting advertising take a back seat
to sales promotion because advertising typically acts to build brand loyalty. But the question
of whether or not sales promotion weakens brand loyalty is subject to different interpretations
sale promotions with the incessant prize off coupons deals premiums and blaring quality
many devalue the product offering in the buyers mind. Buyers that the list prize is largely a
fiction. but before jumping to any conclusion we need to distinguish between prize promotion
and added value promotion .There examples show how certain types of sales promotion can
actually enhance brand image .
The makers of pine-sale a general liquid cleaning agent ,ran a pine sale in pine valley
.Sweepstake winners would travel to Los Angeles to meet the stars and watch four days of
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Major Decision in sales promotion-
In using sales promotion a company must establish its objective select the tools developed
the program pretest the program ,implements and control it ,and evaluate the result.
Establishing Objectives-
Sales promotion objectives are derived from broader promotion objectives which are derived
from more basic marketing objective developed for the product.The specific objective for
sales promotion vary with the target market for consumers objective include encourasing
purchase of larger size units, building trial among non users and attracting switchers away
from competitors brands. For retailers objective include persuading retailers to carry new
items and higher level of inventory, encouraging of season buying encouraging stocking
related items. Offsetting competitive promotion building brand loyalty and gaining entry into
new retail outlet. For the sales force objective include encouraging support of new product or
model encouraging more prospecting and stimulating off season sales.
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TECHNIQUES OF AGGRESSIVE SELLING
DEALER PROMOTIONS
CONSUMER PROMOTIONS
DEALER PROMOTION
DEALER LEADER
DEALER COUPONS
POINT OF PURCHASE PROMOTION
POINT OF PURCHASE PROMOTION
MERCHADISE DEALS
PRICE DEALS
GIFT OF DEALERS
DEALER STOKS DISPLAY CONTESTS
CONSUMER PROMOTION
DIRECT CONSUMER PREMIUM OFFERS
CONDITIONS CONSUMER PREMIUM OFFERS
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DIRECT CONSUMER PREMIUM OFFERS
OFF THE PACK PREMIUM
BONDED PREMIUM PACK OFFERS
IMPACT PREMIUM OFFERS
CONTAINER PREMIUM OFFERS
PRICE DEALS
QUANTITY DEALS
CONDITIONS CONSUMER PREMIUM OFFERS
THE COUPON PREMIUM OFFERS
SELF LIQUIDATING PREMIUM OFFER
REFEORAL PREMIUM OFFER
CONSUMER SUMMER CONTENTS
1. When a new product is introduce in a market.
2. When a quality of product is improved.
3. When the share of the manufacturer in the market is quite small.
4. When the demand for the product is expending fast.
5. When the demand for the product is to be created.
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6. When the production capacity of the firm increases rapidly.
7. When the quality of the product is superior to that of the established
competitor.
8. When there is changed in the quantity,shape,size design or packaging
of product.
9. When the prize of the product is substantially reduced.
SALES POTENTIAL
Marketing is a constantly evolving craft and discipline. As society changes, so do our
ideas of what constitutes effective and socially responsible marketing. Starting in the
mid-1960s .Several forces arose to challenges some of the major premises of
marketing practice. These force constitute a new marketing environment and pose
challenging question about the appropriate character of effective and social.
Starting in 1960s American business firms found themselves the target of a
growing consumer had become better educated. Product had become increasingly
complex and hazardous ,discontent with American institute was wide spread.
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COSUMERISM
Consumerism is an organized movement of concern citizen and government to
enhance the right and power of buyers in relation to sellers the traditional sellers right
include-
1.The right to introduce any product in any size and style provided it is not hazardous
to personal health of safety. To introduce it with the proper warning and controls.
2.The right to price the product at any level provided there is no discrimination among
similar classes of buyers.
3.The right to spend any amount of money to promote the product provided it is not
defined as unfair competition.
4.The right to introduce any buying incentives schemes they with .
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The traditional buyers right include-
1.The right not to buy a product that is offered for sale.
2.The right to expect the product to be safe.
3.The right to expect the product to be what is claimed.
ENVIRONMENTALISM
Whereas consumerists focus on the marketing system is efficiently serving-consumer
needs and wants .Environmentalist focus on the impact of modern marketing on the
surrounding environment and the cost that are serving these consumer need and wants.
Environment is an organized movement of concern citizen and government to
protect and enhance mans living environment. Environmentalism are concern with
strip mixing frost depletion ,factory smoke: oil brands and litter. With the loss of
recreation opportunity and with increase in health problem due to bad air water and
chemically sprayed food.
Environmentalism are not against marketing and consumption they simply
want them to operate on more ecological principles. They do not think the goal of the
marketing system should be the maximization of life quality. And life quality means
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not only the quantity of consumer goods and services but also the quality of the
environment.
At the same time many companies have taken positive steps to respond the
sprit and implication of environmentalism:
1.Companies have appointed plant wide committers to review methods of production
with an eye towards spotting wasteful procedures and identifying sources of pollution
that critics or government agencies may point out.
2.Companies are introducing environmental criteria in their decision marketing on
product ingredient design and packaging. Some companies direct their R & D towards
finding ecologically superior product as the major selling point of the product.
Sears developed and promoted a phosphate free laundry detergent. Pepsi cola
developed a one way, plastic soft drink bottle that is biodegradable in solid-waste
treatment and American oil pioneered no-lead and low-lead gasoline.
3.Some companies moved directly into the rapidly expending market for environment
product, such as pollution control equipment and recycling plant .
4.Marketing manager are improving their research into buyer attitudes towards
environmental issue to help guide their decisions.
A period of deep storage calls for a third response which can be characterized
as strategic remarketing. It call for the appointment of a top management committee to
review the companies basic policies on its customer mix. Product mix and marketing
mix and to make a set of recommendation, this committee studies the following
question-
1. Which market will be the most profitable in the coming year?
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2.Which customer in these markets will be the best ones to serves?
3. What principles should be used to allocate scared supplies to existing customers?
4. How many new customers can be cultivated without diluting the interest of percent
customer in receiving adequate supplies?
5. What product might the company drop from its line and what products should the
company try to add to its line?
6. How much price increase can the company take and justify to its customers?
7. What should the company be communicating to its customers and what will this
require in the way of an advertising and public relation budget?
8. How many sales representatives does the companies need, and what kind of
retraining should the receive?
9. What can be done to bring down costs to customers and assist them in solving their
problem?
The answer to these question will vary from company to company, the
guiding principle should be one of customer orientations. The major asset that a firm
has in the long run is its loyal customers.
During a storage period the market oriented company strives to help its
customer solve their problems.
This philosophy can be translated in to specific marketing tasks and
activities.
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1. Sales Representatives will find their selling role demised but their other roles
increased.
2 .Advertising should probably be reduced some what but by no means abandoned.
It can be redirected to building up demand for company products that are in
oversupply.
3. Marketing research should be maintained at a level that permits the monitoring
of competitive market changes and interpretation of evolving buyer practices and
needs.
4. Product development should be alert to new product opportunities created by the
shortages. The resourceful firm. A shortage of Gasoline expends the market for bikes
and mass transportation. A shortage of heating oil expend the market for sweater,
fireplace and electric blankets.
5. Purchasing must be considerably streng themed as a company function. It must
do a better job of finding alternatives sources of supply and arranging long term
contraction.
Purchasing department need to utilize marketing principles to sell the company
s neediness to the vendors sales representatives some companys have transferred
some sales representatives into the purchasing department to improve their
effectiveness in attracting suppliers supplies.
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PRODUCTS OF LAL IMLI
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PRODUCTS OF LAL IMLI
PRODUCT
Various products manufactured as Lal Imli are:
Lohis
Shawls
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Blankets
Suitings
Trouserings
Blazer Cloth
Tweed
Uniform Cloth
A Brief description of these are enumerated as follows:-
LOHIS:
Toosh (White)
Lohi No. 60 (Grey)
SHAWL:
Pashmina-pure wool, plain and of solid colour
BLANKETS:
Premier-reversible
Meghdoot-blend of wool and viscose
SUITINGS:
Pure wool and poly wool (PW)
Tweeds (PWV)
TROUSERINGS:
MW-221 (pure wool, worsted hosiery)
TS-3349 (blended)
UNIFORM CLOTH:
Angola Shirting (AD 3270)
Surge battle race coats
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Bharathea
DIFFERENCE BETWEEN WORSTED AND WOOLLENS
WORSTED WOOLLEN
a. Mostly fibres are longer A It has somewhat coarser fibres
b. Mainly suitings are made b. Fibres are comparatively shorter.
c. It is composed of fine fibres c. Coarser materials like blankets and
blazers are made
d. Less pilling in these fibres. d. More pilling in these fibres.
e. Combing is an additional process. e. No combing is done.
f. No mixing of fibres f. Mixing is an additional process.
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PROCESS CHART
OF LAL IMLI PRODUCT
PROCESS CHART
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Merino greasy wool
Drying
Scouring
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Dye ring
Carding
First
combing(Purchased)
Autoconer
Shade Matching
Drying
Gilling
Roving
Ring frame
Parallel
Winding
Twisting
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Yarn
Stores
Ready
Weaving
Fibric(Grey)
Vanishing
Scouring
Parching
Roll
Godown
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DESCRIPTION OF PROCESSING SEQUENCE
A step by step description of various processes are enumerated as follows:-
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Ware
House
Packin
g
Delivery (to the parties,
merchant, defense.Railway ,police.)
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Raw Material
The best quality merino wool is imported from Australia and then it is converted in to
tops with the help of other industry. Various raw materials are:-
(i) Wool
(a) Worsted (64s & 56s quality)
(b) Woollen
(ii) Polyester
(iii) Viscose
(iv) Nylon
Blending & Mixing
It is done exclusively for woollens. Two plants known as Teazer Machine are used for
feeding in to the hopper and collected at last. A wool batching oil known as unipro-38
used to prevent dryness and breakage of fires. The main object of this is to mix the different
waste thoroughly & uniformly.
Carding
Carding is a common process i.e., it is used to both worsted as well as woollens. The
objectives of carding are:-
(i) To separate each fibre from the fibre tufts & to individualize them.
(ii) To removes impurities (Dust, dirt, vegetative matter, sand etc.) &
fibre entanglements.
(iii) To mix the fibres together to provide a uniform distribution.
(iv) To form a bulky sliver of overlapping partially aligned fibres. Carding of
woollens is based on Air-Blow principle.
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Dye House
Here dyeing of tops and fabrics of various materials are done.
(i) Long close machine: used for dyeing of wool tops.
(ii) High temperature high pressure machine: used for dyeing of
polyester fabrics.
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(iii) Winch machine : for fabric dyeing.
(iv) Jigger machine : For dyeing of polyester-viscose blends.
(v) Beam dyeing machine: It is used for dyeing of fabric in the form of beam in a
closed vessel.
(vi) Peg machine: It is used for dyeing of loose and short Fibres.
(vii) Hydro machine: used for extraction of water.
(viii) Radiation Dryer machine is used for drying of dyed materials.
Recombing
As worsted tops are purchased which have already been combed so here only combing
is done.
Objectives of combing:-
(i) Removal of short Fibres
(ii) Removal of non fibrous impurities which may be called as trash and
imperfection such as neps & slubs.
(iii) Straightening and parallelization of the long Fibres which are
retained.
Function of combing machine :-
(a) Feeding
(b) Nipping
(c) Combing
(d) Detaching
Calculation
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(i) Actual Draft = input/output
(ii) Mechanical draft = surface speed of front roller/surface speed of
back roller.
Spinning
There are two objects of drawing:-
(i) To improve the uniform of sliver fed.
(ii) To make the Fibres parallel to each other and to the axes of the
silver: Parallelization is achieved by drafting. Drafting is the process of attenuation
or decreasing the weight per unit.
Spinning is done or Ring Frame machine with the help of ring &
traveller. It consists of three stages:-
(i) Reduction of strand thickness to the required yearn count.
(ii) Prevention of further Fibre slippage by twist insertion.
(iii) Winding on a suitable package. Winding is done on Autoconer
Winding machine while twist is inserted by TFO (two for on twister) machine.
PROCESSING CHART OF PRODUCTS OF LAL IMLI
PROCESS CHART
Top sliver (from combing)
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Gilling
Roving
Spinning
Autoconer winding
Doubling
Twisting
Doubling is the operation of combining a number of slivers with a view to reduce the
variability in weight per unit length.
Weaving
Weaving is the process of interlacement of warp and weft threads which are
perpendicular to each other. Weaving is done on a machine called as loom. Three types of
looms are used in Lal Imli.
(i) Handloom
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(ii) Power loom
(iii) Sulzer
Handlooms are operated manually by workers (weavers), Powerloom are driven by
power while sulzer is a projectile loom i.e., a projectile is used to insert the weft. Sulzer is
automatic high speed loom. Every loom has three basic operations:
(i) Shedding
(ii) Picking and
(iii) Beating
Weave designs has an important role in enhancing the attractiveness of the fabric.
Some basic weaves are:-
(i) Plain weave.
Repeat = 4
Interlacement= 4
Float = R/I = 4/4 = 1
(ii) 2/2 it will weaver:
R = 4
I = 2
F = R/2 = 4/2 = 2
(iii) 2/1 it will weave:
R = 3
I = 2
F = R/I = 3/2 = 1.5
(iv) Basket weave:
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R = 4
I = 2
F = R/I = 4/2 = 2
(v) Sateen Weave:
R = 5
I = 2
F = R/I =5/2 = 2.5
Cloth Setting: D x F/ F + I
D = Diameter
F = Float
Finishing
Various finishing processes are as follows:-
1) Scouring
2) Milling
3) Hydro-extraction
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4) Drying
5) Heat-setting
6) Chemical Finishing
7) Raising
8) Singeing
9) Baking
10) Crushing
11) Neutralisation
There are separate finishing processes for different materials.
QUALITY CONTROL
Quality control is the "Barometer" of the industry or in other words it is "Eyes of the mill". It
keeps check on quality from raw material to the finished product.
Quality control can be broadly classified into the following stages:-
(i) Top stage
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(ii) Yarn state
(iii) Fabric stage
Top Stage
Slubs: The slubs are examined very carefully and only 1 slub is allowed in
wool viscose or polyester of yard length.
Neps: Material sd. Be carefully analyzed for neps in 1 yearn length of
material. The maximum of neps are allowed are:-
Wool - 5
Viscose - 7
Polyester - 31
Pin-points
These are very minute so care should be taken while examining it. Permissive numbers in 1
yard are
Wool - 30
Viscose - 10
Polyester - 10
Entanglements
These are also checked by visually examining & its
permissive number is 3 for wool, viscose as well as polyester in 1 yard of length.
Sliver wt:
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It is done simply by measuring 1 yard of sliver & weighting it.
Moisture Contents & Regain
Previously moisture analyzer was used in Lal Imli but now a days it is done by putting
the sample in oven and taking its wt. immediately before & putting it in oven.
Moisture content can be calculated from the following formula:
Moisture Content M = (wt. of water/total wt. of the material) x 100
Moisture regain R= (wt. of water/oven dry wt. of the material) x 100
Composition
It is mainly done for the doing of blend. It can be understood from the following
chart:-
Sample (2-4 gm)
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Wool
2.5% HaoH, boiling for 15 mts.
NYLON
HCOOH formic acid at room temperature
VISCOSE
59% H2 SO4
COTTON
70% H2 SO4
POLYSTER
Phenol (Heating)
Fastness test
It is of 3 types.
(a) Washing fastness
(b) Water fastness
(c) Light fastness
a) Washing Fastness:
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0.5% soap solution (non-ionic detergents for wool) is prepared and heated at
50- 55C, the sample is then kept in this solution for 45 minutes. Its equipment is called
as "Wash-Wheel".
Another detergent and lissapol-100 x (liquid) and sodium oblate
(powder form). After that sample is compared with the previous
sample and following things are noted:-
(i) change in solution
(ii) change in yarn
(iii) change in wool
(iv) change in color
& appropriate rating is given to it.
b) Water Fastness: The sample is kept in distilled water for 4 hours
after that it is taken out dried and change in sample is noted.
c) Light Fastness: In testing of light fastness sample is half covered and half
open and kept under sunlight for one week after that it is compared with grey scale
and appropriate rating is given.
Fibre Fineness
1.Lanameter:It is somewhat like a microscope. The Fibres are placed between two
slides and put under this instrument, number of Fibres is counted 400 times and then average
is calculated.
2.Airflow Method:1 gram of wool is kept in porous cylinder and dswitched on.
The rise in pressure is noted with respect to liquid (Hg). Reading of rise of
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liquid is compared with graph & then its quality is determined by measuring
the fineness.
3.Yarn Stage:
A) Count: It is determined in woollen specially by quadrant balance
in which yarn sample is taken and hanged into hook and then reading of pointer is noted
down which denotes the count of the yearn.
Formula = (Length (m) x 453.6)/(weight (gm) x 560)
B) TOI: It is tested by tension type twist tester. It is threaded by the yarn.
Dial is set to zero reading. Then reading of dial is taken. When it gets untwisted which may
be checked by inserting a needle in the yarn.The reading denotes the TPI of that yarn.
C) Breaking Strength & Elongation: It is tested by Breaking
strength tester machine. In it the yarn is clamped and machine is started.
Vertical scale reading given elongation which is noted down. Quadrant scale is used
to measure the breaking strength.
D) Composition:The test for this is carried in the same way as in tops.
4.Fabric Stage:
A) Abrasion Testing machine
B) Breaking strength testing machine
1. Horizontal
2. Vertical
C) Composition
D) Pilling tester machine
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A.Abrasion Testing Machine: The sample cloth is fabricated on the
upper and lower clamp. 3000 to 4000 revolutions is given and after that condition of the
sample is noted.
B.Breaking Strength Testing Machine:Two types of B.S. testing
machine are used. Vertical B.S.testing machine is used mainly for suiting fabrics. The sample
fabric of 15 cm width is taken. While horizontal B. S. testing machine is used for testing
of army clothes and samples should be of 20 cm
C.Composition: It is also done in the same way as in tops.
D.Pilling tester machine: It is used for testing of balls on surface of
fabric. The machine has rough surface.The sample is kept in it and particular amount of
revolution is given and number of balls is noted.
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RESEARCH
METHODOLOGY
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OBJECTIVE OF THE STUDY
OBJECTIVE OF THE STUDY
1- The main objective of that study is to increase the sales of the products of Lal Imli.
2- To know how to do more improvements.
3- How we make the more trustful brand.
4- To know what are the options of the customers.
5- To detect the problems of the customer.
6- To know what the customers more want about the product.
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7- To know what are the corrective steps can be taken in the marketing.
8- To capture local as well as international market.
9- To detect the solution of the problem.
10- To focus on the target customers in our market.
12-To create the marketing opportunities in the virgin areas of the Market.
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SCOPE OF THE STUDY
SCOPE OF THE STUDY
1- We have very large scope of doing our study because of Lal Imlis products of well
known by the Customers and they are exported in India as well as outside in India.
2- We have to scope that our study we can also done in the foreign customer.
3- In this type of study we got the very accurate results because in this we have to take
very large Population.
4- In them we use the random sampling. We doing use also the Lal Imli website for
taking the view of customer.
5- Random sampling give accurate result because we can choose any person for their
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response.
RESEARCH
According to Clifford Woody research comprises defining and redefining the problems,
formulating hypothesis or suggested solutions, collecting , organizations and evaluating data,
making deductions making deductions and reaching conclusion and at last carefully testing
the conclusions whether they fit the formulating hypothesis.
Definition
Research is an endeavor to discover answer to problems; intellectual and practical, through
the application of scientific methods to the knowledge universe.
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Scientific research is objective, systematic, relevant controlled, reproducible, exhaustive,
empirical and critical investigation of hypothetical propositions and about the presumed
relation among natural phenomena.
Research statement
The main objective of research is to extend the frontiers of knowledge. It is research that
provides the cutting edge of technology, in its term, sustain industry and business.
RESEARCH METHEDOLOGY
Research methodology is an implication of scientific tools and technique for reveling or
exploring the facts in favor of objective for which research is to be done.
Research methodology is a procedure designed to the extent to which it is planned and
evaluated before conducting the inquiry and the extent to which the method for making
decisions is evaluated before conducting the inquiry and the extent to which the method for
making decisions is evaluated.The research methodology if scientifically developed enables
the research to establish with high degree of confidence, cause and effect relationship between
the research between the research activities and observed outcomes.
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The methodology used to analyze the project is mainly based on survey method and this
survey was conducted through Questionnaires and it also include direct contact with LOCAL
CUSTOMER of Kanpur city.
TYPE OF RESEARCH
My research is DESCRIPTIVE RESEARCH as it includes a questionnaire survey and it is a
fact finding enquiry through PRIMARY DATA and SECONDARY DATA.
DESCRIPTIVE RESEARCH
Descriptive Research is undertaking when the researcher desired to know the
characteristics of research certain groups such as age,sex.income etc. The
objective of D. R. what,when,who,how,where is answer to the subject under
investigation.
COMMON USES OF RESEARCH IN MARKETING DECISION
MAKING
The following paragraph highlights some of the marketing decision areas where marketing
research is commonly used.
Sales management
Market Boundary
Buyer Concentration
Demand Projections
Supply
Consumer Behavior Analysis
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Market Segmentation
New Product Launch and Product Positioning
Research in Sales Methods and Policies
Advertising and Sales Promotion Research
Marketing Audit of Company Performance
Environment Trend
METHOD
To achieve the objective we make by use of filled research method.
Mass observation through questionnaire.
Personal interview
RESEARCH DESIGN
Research has been divided into 4 parts:-
STATEMENTS OF PROBLEM
After an employee has been selected for a job, has been trained to do it and has
worked on it for a period of time, his performance should be evaluated. Performance
evaluation or appraisal is the process of deciding how employees do their jobs
performance here refers to the degree of accomplishment of the tasks that make up an
individual is fulfilling the job requirements. Performance appraisal system is not only
used in private sector but all the private sector are still using it. There are different
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methods of appraisal these can be the traditional & modern methods. The company
(Lal Imli) is following the traditional methods of appraisal (self appraisal/assessment *
ACR) which is not up to the mark.
OBJECTIVE
1. Compensation decision
2. Promotion decision
3. Training and programmes
4. Feedback
5. Personal development
SAMPLE AREA
As the project was being done for the Kanpur branch of the LAL IMLI the sample unit taken
was customer of Kanpur city and retailers.
SAMPLING TECHNIQUE
In my summer training I used simple random sampling for my survey or my report for
accuracy in analysis of data.
SAMPLE SIZE
For this project I have used the questionnaires method. It contain 10 questions in
questionnaire was distributed among 100 Respondents.
TYPE OF QUESTIONNAIRE
In my report, I used close ended Questionnaire for survey in the market.
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SOURCES OF DATA
The research was carried out of sample size of 100 . It was carried out on the basis of -
1. Primary data
2. Secondary data
Primary Data
1. Gather information through Questionnaire.
2. Direct Personal Interviews:
Secondary Data
Secondary data is collected by
a. Company records
b. Direct contact with employees
c. Their suggestions
d. Personal observation
e. Text book of HRD
f. Internet
g. Website of the company
We have made the category base division of employees and made 5 categories of employees.
1. Unskilled
2. S.A. and S.B.
3. S.S.A. and S.S.B
4. H.S & other monthly paid staff
5. Officer & Supervisors
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I have conducted the Direct personal interviews of different departments to Departmental
Heads.
1. Sri N.B. Singh Worsted Supdt.
2. Sri A.K. Gupta Weaving Supdt.
3. Sri S.K. Mishra Woollen Supdt.
4. Sri Manish Tripathi Dyeing Master
5. Sri S.S. Awasthi Finishing Master
6. Sri S.N. Verma Manager (Sales)
7. Sri Raja Mitra Manager (P&A)
8. Sri Sudhir Srivastava A.M. (Computer)
9. Sri A.K. Srivastava Dy Manager (Pers.)
10. Sri S.C. Lal Addl. L.W.O.
HYPOTHESIS
The company Lal Imli is following the traditional methods of PA since 1876 when the
company was established. In this method a personal file of each and every individual was
maintained by personal department which evaluate there past performance of employees on
the basis of these details employees promotional and compensational decision was taken by
the personal department.
The oral appraisal system was also popular in the company.
In 2010 ACR and say appraisal system assessment were in force by the company on
the basis of these known facts (hypothesis). we started our research.
The following hypothesis has been formulated.
1.That the Performance Appraisal system in Lal Imli is obsolete.
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2.That the present Performance Appraisal system is vogue in Lal Imli is inadequate to
properly evaluate the performance and capabilities of the employees.
3,The Performance Appraisal system of Lal Imli needs revamping and some modern
methods need to be adopted for the P.A. system to be effective.
4.The questions which we give to the respondents they are not based on the modern
method.
5.The processing of wool was doing by the old methods so processing cost going very
high.
SWOT ANALYSIS
STRENGTH-
1-Lal Imli is a established company above than 100 years .
2-This company is a globalized company.
3-It produces high standard quality woolen products.
4-Lal Imlis employees are highly experienced persons.
WEAKNESS-
1-Lal Imlis employees are not modernly trained.
2-Financial problem also comes in the Lal Imli.
3-Workers not properly support with management.
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4-They not focus in the sales promotion activity.
OPPORTUNITY-
1-Central government of India provide time to time financial support.
2-Lal Imli is already well established brand in abroad.
3-Government gives managerial support.
THREATS-
1-Many rivals companies capture the woolen market.
2-Modernisation of technology.
3-High price of the product of Lal Imli
USE OF THE PROJECT
The main uses of the product are following-
1-We know how the processing happens in the Lal Imli and by that how the quality can
maintain during the processing of wool.
2-If we know what happens in the Lal Imli and how happens in the Lal Imli then we can
effectively and easily represent the Lal Imli in the market.
3-We use that project report for our further studies in the market surveys and our other
marketing works.
4-Lal Imli used that project report in their future plan and strategies and as a representation
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of Lal Imli that is as a reward for us.
5-This project report used in giving guidance to the newcomer of the company.
IMPORTANCE OF THE STUDY
1-This is very important to know how the processing can be done in the Lal Imli because
without that knowing the wool quality should not be maintained.
2-This is also important that we select that techniques which is give all customers equal
time and space because sometimes small sample size give us not the total population views
and opinion.
3-We know how we do our sales in the market more effectively due to the customer needs
and demand because the customers need and demands always change according to the time
and fashion.
4-What corrections can be made in the product of Lal Imli according to the customer views
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and opinion which we get in the questionnaire.
DEFINING PROBLEM
1- To understand the basis of what services does a customer makes his choice in buying a
woollen product.
2 - To understand various problems associated with distribution of product.
3- To understand various problems with marketing and promotional activity.
4- To understand various problems associated with modern technology.
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We analyze that data with great care and attention and find out the results best correct
as possible.
This work give us great experience in the field of collecting the data and doing
analysis of them.
Q.1 Do you want change in Lal Imlis product
A.)Small change B.) No C.)Big change D.)dont know
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0
5
10
15
20
25
30
35
Don't
know
no
change
small
change
Big
change
Percentage Change
23 Dont know
32 No change
12 Small change
33 Big change
Mostly person satisfy and does not want to more change.
Q-2.Which quality do you like Lal Imlis product ?
A.)Quality B.)Colour C.)Designs D.)Price
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0
5
10
15
20
25
30
35
40
45
Qua lity Colour De sign Pr ic e
Lal Imlis products differ from others on the basis of quality and colour . On the
basis of customer it produces quality product.
Q.4 In your opinion advertisement is necessary for Lal Imlis product?
A.)Yes B.)No
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Percentage Basis of
differentiation
28 Quality
42 Colour
22 Design
08 Price
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0
10
20
30
40
50
60
70
YES NO
Percentage About advertisement
68 Yes
32 No
Majority of people say that today is the time of advertising so promotional activity is very
necessary.
Q.5 What is the main reason of struggling the Lal Imlis product in the market?
A.)Old fashion B)New competition C) High price D)Dont know
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0
5
10
15
20
25
30
35
40
45
50
Old Fashion High Price
Percentage Reason of struggling
46 Old fashion
29 New competitors
4 High price
21 Dont know
The major customers says that Lal Imli if change according to the new trend then Lal Imli get
more success in the woolen market.
Q.6 What is your personal feeling about Lal Imlis product?
A.)Very good B) Good C.) Simple D)Bad
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0
5
10
15
20
2530
35
40
45
50
Very Good Good Simple Bad
Percentage View about product
45 Very good
50 Good
5 Simple
00 Bad
In that question the result come out that almost every customer is satisfied with the Lal Imlis
products and they have positive feeling.
Q.7 Which soap you prefer for the washing of Lal Imlis product?
A)Rin B.)SurfExel C.)Tide D.)Others
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0
5
10
15
20
25
30
35
Rin Tide Suef
Exel
Others
Percentage Preference of washing
powder
28 Rin
22 Tide
35 Surf Exel
15 Others
In general people prefer not any specific soap for washing the Lal Imlis product but Surf
Exel and Rin are mostly uses.
Q.8 Which product of Lal Imli do you like most?
A.)Shawls B)Trouserings C) Suitings D) Others
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0
5
10
15
20
25
30
Shaw ls Suitings
Percentage Most liking product
27 Shawls
18 Trousers
25 Suitings
30 Others
Basically shawls and suitings are the products of Lal Imli which are generally prefer by the
customers.
Q.9 Are you satisfied with the position of the Lal Imli?
A.)Yes B.)No
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0
10
20
30
40
50
60
70
Ye s No
Percentage About satisfaction
level
62 Yes
38 No
The result of that question is the people satisfied with the position of the Lal Imli which Lal
Imli maintain position in market the last 134 years.
Q.10 Do you want to visit Lal Imli?
A.)Yes B.) No
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0
10
20
30
40
50
60
70
80
90
100
Ye s No
Percentage Visiting
93 Yes
7 No
Almost every person wants to see that historical mill and every body wants to visit Lal Imli.
That shows the attraction of Lal Imli in the mind of customers.
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FINDINGS
&
LIMITATION OF STUDY
FINDINGS
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The private shares of the company was thus acquired by the Government of of India.
The company continued to incur losses specially because the modalities of
nationalization did not address the issue of old liabilities which continued to exist.
Even the loans taken by the private management prior to nationalization continued to
get compounded resulting in massive accrual of liabilities.
The rate at which such liabilities continued to grow was definitely much higher than
the company's activities.
They have problem of financing because no one want to introduce or help by financial
support.
They are using obsolete technology for their production.
They have also problem in distribution channel because they are not using proper
supply chain or logistics.
Now days they have very limited customers for their products and many of customers
not reach to them.
LIMITATIONS OF PROJECT
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We can use only the Lal Imli approved sampling techniques.
We can use only the bounded question.
We got only one month to complete the project report.
This is very wide sampling report so many time language problem coming.
This is also a very costly project report because of we have covering a very wide range
The person some time gives wrong information.
Sometimes collected data can be lost or damage during to make the project report.
A lot of people dont know about the quality products of Lal Imli so they are not
attract.
The product of Lal Imli is totally based on old fashion. so people wants to make
change in the products of Lal Imli according to the fashion.
People also want that Lal Imli make the light and attractive woolen clothes.
The competitor of Lal Imli follow the current market demand but Lal Imli follow the
traditional way of production and marketing.
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RECOMMENDATION
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RECOMMENDATION
Lal Imli wants well trained modern working staff which is trained according to the
new generation Customers need and requirements.
Lal 1Imli wants to launch their product like the other woolen companies in modern
ways because many of customer not knows in current time what are the new products
launch by the Lal Imli in current time means sales promotion way is not new.
Lal Imli wants to change their products in competitive ways and to come in that
position
to beat the modern new comer competitors.
Think different for the new innovation in the company.
According to me Lal Imli wants to become some more customer friendly and works.
According to the customerize demands provide facility to customer.
Some advertising is also required in the market.
Some people wants that Lal Imli made the light and attractive wools also because in
India not very
heavy winter season comes.
According to me lal imli should use new trends and fashion on their garments.
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They should use more effective and new technologies for growth in the
market.
They should fulfill the needs of customers as per demands.
I suggest them for advertising and promoting of their products in market for
increase their sales and profit.
Lal Imli should be open the retail showroom everywhere in India.
Provide the best quality product at cheapest rate.
Lal Imli wants to accept new technology to beat the new competitors.
Lal Imli wants to know customers needs by the survey.
Lal Imli make the more fashionable products according to new generation customers.
Lal Imli wants to cut their high prices and kept them according to the market
competitor.
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WAYS TO INCREASE CUSTOMER LOYALITY
Prompt action.
Honesty.
The customer is always loyal.
More than just the money.
Mutual trust.
Giving the benefit of the doubt.
Walking the extra mile.
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CONCLUSION
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CONCLUSION
In my summer training i got new experience with Lal Imli Kanpur.
In the summer training I got know the popularity of lal Imli products but their product
is in limited market because they are not advertising of their products.
I know that people interest in Lal Imlis product.
By doing some few changes according to the customers it become more famous in
the market. If Lal Imli not adopt new technology & promotional activity then it will
never grow in the market & people forget the name of the Lal Imli with time.
Lal Imli is a very ancient company and so that his brand image is clearly known in the
market and after some exercise they again got their premium position in the Market.
The processing of wool in Lal Imli is good and due to that reason the quality of that
wool is best and after some changes in that wool according to the fashion the
marketing of that product going easy and increase the sales.
After seeing all the processes at Cawnpore woolen wills branch, Kanpur we acquire a
sound knowledge of working and processing.it is this practical knowledge which is
going to help us in our nearest future.
In this investigation we know that people interested in Lal Imlis product and by doing
some changes according to the customers it become more famous in the market.
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Lal Imlis products are very good quality products and after some changes in the
company polies of
marketing according to the customers they become more famous in the wool fibre
market.
The Lal Imli known for its superior quality products all over Asia it controls each and
every step to provide highly valuable products with greatest accuracy.
In spite of many ups and downs it has maintained its quality and again it is gaining its
name and fame i.e. popularity across the world.
6-We would like to thank all the members of this company who has helped us in
boosting our knowledge and skills.
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BIBLIOGRAPHY
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BIBLIOGRAPHY
BOOKS
Marketing management (Philip Kotler & Kevin lane keller) 12th edition published
by Pearson prentice hall.
Research methodology method & technology (C.R. Kothari) revised 2nd edition
2007 published by new age.
Website
www.lal-imli.com
www.wekkipedia.com
www.google.com
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APPENDIX
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QUESTIONNAIRE
NAME:
ADDRESS:
Q-1.Do you want change in Lal Imlis product?
A.)Small change B.) No C.)Big change D.)dont know
Q-2.Which quality do you like Lal Imlis product ?
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A.)Quality B.)Colour C.)Designs D.)Price
Q-3. In which quality Lal Imlis products differ from other similar product
manufacturing companies (that you like)?
A.)Quality B.)Colour C.)Designs D.)Price
Q-4.In your opinion advertisement is necessary for Lal Imlis product?
A.)Yes B.)No
Q-5.What is the main reason of struggling the Lal Imlis product in the market?
A.)Old fashion B)New competition C) High price D)Dont know
Q-6.What is your personal feeling about Lal Imlis product?
A.)Very good B) Good C.) Simple D)Bad
Q-7.Which soap you prefer for the washing of Lal Imlis product?
A.)Rin B.)SurfExel C.)Tide D.)Others
Q-8.Which product of Lal Imli do you like most?
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A.)Shawls B)Trouserings C) Suitings D) Others
Q-9.Are you satisfied with the position of the Lal Imli?
A.)Yes B.)No
Q-10.Do you want to visit Lal Imli?
A.)Yes B.) No
