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Explore your world of possibilities
Value added
servicesprovided toretain the
customers.
PRESENT BY
PARMAR DILIP
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Flow of presentation:Company profile
Brand values
Promotional strategysProduct offerings
Value added servicesPocket internet
Comedy voice
Gift a song
Pocket learning
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Mobi health
Online space voice
Pocket finder
Talking smsJob alerts
Why aircel ?
ProsCons
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Company ProfileAircel group is a joint venture between Maxis
Communications of Malaysia andApolloHospital Enterprise Ltd of India.
CEO of Aircel India: Gurdeep Singh
It is Indias Seventh largest GSM mobile service
provider
It offers bothprepaid andpostpaidGSM cellularphone coverage throughout India.
Source : Aircel.com 4
http://en.wikipedia.org/wiki/Maxis_Communicationshttp://en.wikipedia.org/wiki/Maxis_Communicationshttp://en.wikipedia.org/wiki/Malaysiahttp://en.wikipedia.org/wiki/Apollo_Hospitalhttp://en.wikipedia.org/wiki/Apollo_Hospitalhttp://en.wikipedia.org/wiki/Prepaidhttp://en.wikipedia.org/wiki/Postpaidhttp://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/Postpaidhttp://en.wikipedia.org/wiki/Prepaidhttp://en.wikipedia.org/wiki/Apollo_Hospitalhttp://en.wikipedia.org/wiki/Apollo_Hospitalhttp://en.wikipedia.org/wiki/Malaysiahttp://en.wikipedia.org/wiki/Maxis_Communicationshttp://en.wikipedia.org/wiki/Maxis_Communications8/4/2019 5534079ygy1 Aircel Ppt
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Brand Values :
Simple: signifies freedom from hardship, effort or
confusion. .Creative: discovery of new ideas or concepts to find
innovative solutions to your problems.
Trustworthy: being dependable, reliable and bykeeping the promises we have made.
5Source : Aircel.com
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sjh
Promotional strategys
Team India captain
Dhoni was picked as the
brand ambassadorbecause of the brand
alliance with Chennai
Superkings, which
emerged as a strongbrand in IPL- 2008
6Source : Aircel.com
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o Aircel advertising simply talks about thevalue
added services that they are offering.
Product positioning : differentiating on the basis
of VAS.
Appeal : a rational appeal. Target audience : Youth.
7Source : Aircel.com
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Launch: In Mumbai, Aircel logo on the Gateway
of India.
Source : Aircel.com8
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Product offering
Post paid mobile connection
Prepaid mobile connection
Recharge Voucher
Value added services
Broadband connection.
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VAS (Value added services)
Avalue-added service (VAS) is popular as
a telecommunication industry term for non-core
services, or in short, all services beyond standard
voice calls and fax transmissions.
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Value added services:Aircel pocket internet 3G
Comedy voice
Gift a song
Mobihealth
Pocket learning
Face book voice updates
Source : Aircel.com 11
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Aircel pocket finder.
Talking SMS
Job Alerts
Source : Aircel.com 12
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Pocket Internet
Non-stop downloads of your favorite stars'
Wallpaper, latest Polyphonic Ringtones, MP3tones, True tones, Music Videos, Movie videos,Themes, Movie Themes and Mobile games onlyon Aircel pocket internet.
Source : Aircel.com 13
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Comedy Voice
The comedy Subscription service allows you to
listen to host of comedy dialogues from Movies.
just dial 55504 and subscribe to enjoy the
unlimited comedy dialogues and mimicry.
Source : Aircel.com 14
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GIFT A SONG
Gift a Song Service: Gift a Song is a special service
through which Aircel subscribers can gift a song to their loved
one's any where in India.How to Gift a Song?
Subscriber has to dial 55506
Source : Aircel.com 15
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Pocket learning
Source : Aircel.com
Aircel Pocket Learning is a first of its kind product.
It is divided into two broad sections: Campus andLibrary.
You can also review tips on exams, view pastQuestion Banks, take MCQ Test and mock
preparation for exams
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Source : Aircel.com 17
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MobihealthFrom fever to sprains, fromulcer to asthma, Aircel givesyou just what you need to get
back to perfect well-being.
Simple user-friendly tips onhow to apply pressure at the
right acupressure points torestore health and happiness,wherever you go !
Source : Aircel.com 18
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Online space voicemail on facebook
The first time an telecom brand aricel is offeringvoice messaging service with facebook.
It launched a voice mail application on facebook, thatallows users to pit up voice messages rather thanplain text meaasges.
So no need to pay for voice sms.
Source : Aircel.com 19
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Pocket FinderGoing to an unfamiliar part of town? It wouldhelp you.
You can also find the nearest restaurants, coffeeshops etc.
Not only that, it also tells you where yourfriends and family are.
Source : Aircel.com 20
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Source : Aircel.com 21
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Talking SMS
You can send:
Follow the simple instructions by aircel andsend your Talking SMS in your own voice.
To receive:
Receiving is now made even simpler. You willreceive an incoming call and you can hear the
Talking SMS.
Source : Aircel.com 22
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Job alerts
Get your dream job by using Aircel job alerts.
Get Jobs from the best sources like naukri.com,
monsterindia.com, clickjobs.com, sulekha.com,timesjobs.com and lot more!
Source : Aircel.com 23
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Source : Aircel.com 24
Why Aircel
Market leader in Assam & northeast in
18months. Aircel hold in 17 circles.
Gained additional spectrum from Govt. for
13new circles. Free incoming in roaming.
Mahender Singh Dhoni is the brand ambassador
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Pros:Awesome network Coverage
Good Cost - Efficient SchemesHell a lots of Value Added Services
Simple website (www.aircel.com) design
Customer Base Expansion Efforts
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Cons:Customer Care!! This is the only annoyingproblem in this network.
Support for Voice-only network, i.e. No cheapGPRS, technology advancement is very slow.
Huge deposits for Postpaid accounts.
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ConclusionAircel offers its customers, services and
products that are easy to understand and use.
re-invent itself constantly to deliver the best andmost up-to-date services.
The brand instils a felling of pride, confidence
and reliance among all stakeholders byanticipating their desires and fulfilling the same
efficiently.
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Source : Aircel.com 29
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