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WSL | SHOPPER INSIGHTS. RETAIL INTELLIGENCE. INNOVATIVE SOLUTIONS. CONTACT US AT // T 212.924.7780 E [email protected] U WWW.WSLSTRATEGICRETAIL.COM
HOW AMERICA SHOPS® from
MULTI-CULTURALto
CROSS-CULTURALThis study presents findings on where ethnic-specific solutions are essential and where “cross-cultural” solutions can succeed as ethnic groups “cross over” to become “Americanized”.
� Multi-cultural acknowledges the diversity of US shoppers (Hispanic, African American, Asian).
� Yet executing against this can be complex as companies untangle where differentiation matters.
� This study resolves the complexity and identifies the real shopper and retail opportunities.
� It answers the lingering questions: Where are ethnic-specific solutions essential? Where can “cross-cultural” solutions succeed as ethnic groups “cross over” to become “Americanized.”
� Where the opportunities are for wellness, where the passion lies for beauty, who is walking away from fashion, and more category specific insights across ethnic groups.
� Where groups expect “ethnic” brands to be located in the set - mainstream or in an ethnic section.
� How to leverage the power of being American.
� Where family traditions influence category and brand selections.
� Which retailers have earned trust with which ethnic group.
The report offers Action Steps, including the information you need to successfully activate cross-cultural marketing strategies.
WHY WE DIDTHIS STUDY
WHAT YOUWILL LEARN
WHAT YOU NEED TO DO ABOUT IT
T 212.924.7780 E [email protected] U WWW.WSLSTRATEGICRETAIL.COM
HOW AMERICA SHOPS® from toMULTI-CULTURAL CROSS-CULTURAL
WHAT IS IN THE REPORTTABLE OF CONTENTS:
� Methodology
Online Nationally Representative Survey of Shoppers of 5 Ethnic Groups: Caucasian, Acculturated Hispanics, Non-Acculturated Hispanics, African American, and Asian.
- Sample: 2,967 Women & Men
- Survey: October 8 - 19, 2015
- Analyzed by: 5 Ethinc Groups and by Gender and Age within each group.
� In Depth Analysis
- Categories: Baby Care, Cosmetics, Food & Beverage, Hair Care, Home Care, OTC Medication, Personal Care, Pet Care, Skin Care and Vitamins & Supplements.
- Retailers: In depth analysis for Target, Walmart, CVS, Walgreens, plus shopper choice across
the following channels: Deep Discount Grocery, Department Stores, Discount Clothing, Dollar Stores, Drug Stores, Internet, Malls, Mass Merchandiser, Specialty Beauty, Supermarkets, Warehouse Club
Report Chapters: Delivered in 2 sections: Women & Men
� Executive Summary
� Meet the Shoppers
� Personal Finances
� Lifestyle: Wellness - Beauty - Fashion
� Shopping Life®
� Digital Life
� Retail Chains
� Categories and Brands
200+PAGES
T 212.924.7780 E [email protected] U WWW.WSLSTRATEGICRETAIL.COM
HOW AMERICA SHOPS® from toMULTI-CULTURAL CROSS-CULTURAL
Since 1986, we’ve delivered shopper insights the way you want them. We deliver fact-based, innovative thinking for retailers and manufacturers to impact shoppers. Our clients look to us to help them build their retail strategies and leverage shopper marketing for success.
307 SEVENTH AVENUE SUITE 1707 NEW YORK NY 10001
T 212.924.7780 E INFO @ WSLSTRATEGICRETAIL.COM
VISIT US AT WWW.WSLSTRATEGICRETAIL.COM
@WSLStrategicWSLStrategicRetailJOIN THE CONVERSATION @WSLStrategic
2 EASY WAYS TO ORDER
1 EMAIL: Please contact Kristine Martinek
2 PHONE: Call us at 212.924.7780
REPORT ($14,500)
INSIGHTS TO ACTION WORKSHOP
(PLUS $5,000)
CUSTOM CHANNELS & RETAILER REPORTS (PLUS $5,000 EACH)
� 200+ Pages of Insights
� PowerPoint presentation ready format
� PDF file and/or Hard Copy
Since 1986, we’ve delivered shopper insights the way you want them. We deliver fact-based, innovative thinking for retailers and manufacturers to impact shoppers. Our clients look to us to help them build their retail strategies and leverage shopper marketing for success.
307 SEVENTH AVENUE SUITE 1707 NEW YORK NY 10001
T 212.924.7780 E INFO @ WSLSTRATEGICRETAIL.COM
VISIT US AT WWW.WSLSTRATEGICRETAIL.COM
@WSLStrategicWSLStrategicRetailJOIN THE CONVERSATION @WSLStrategic
